10 Content Marketing Trends You Need To Know For Success
February 8, 2017 1 Comment
Content marketing online is continually changing and evolving. If you’re behind the content marketing curve, now’s the time to get caught up — here are 10 content marketing trends that are relevant today.
- Social Media Content is King
Social media marketing is the most popular content promotion tactic by a mile. 87% of B2B content marketers are active on social media, while 81% have articles on their websites.
Lately, sites like 40Billion.com have made social media content marketing easier for businesses by broadcasting and promoting their articles to its large network of several million users across the most popular social networking sites — including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads, future retweets, and promoted company listings were created to enable marketers to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.
- eNewsletters Trump Blogs
Sending out eNewsletters trumps blogging as a content marketing tactic– 80% of content marketers use email newsletters, while 76% blog.
- Content is Based on Industry Trends
Industry trends make up the vast majority of the topics of all content created, while profiles on leaders finishes with second place. Company-centric content is in third place.
- Driving Sales is High Priority
Every and any major decision a business makes should focus on improving the bottom line. Fortunately, marketers have their priorities straight, with new sales & leads being the driving motivation behind all content marketing efforts.
- Not All Content is Original
Only about 64% of content is original. The rest is either curated (24%) or syndicated (12%).
Not all content you create has to be original. It’s okay to reuse and repurpose existing content on the Web, so long as you’re not copying Michelle Obama’s speech verbatim! Original content can be resource-intensive; curation and syndication are less burdensome and easier to deal with.
- Few Marketers Curate Content Daily
Of the above 24% that curate content, only 16% are curating content on a daily basis. Either content marketers are getting a bit lazy, or they’re relying heavily on original content.
- Director of Content Strategy is the Hot New Job Title
Considering the huge ROI there is to be had with content marketing, more and more entrepreneurs & CEOs are taking the plunge to invest in a director of content strategy for their marketing team.
- European Businesses Are Slow to Adopt Content Marketing
According to Mashable, European businesses have been slow to hop onto the content marketing train compared to their US counterparts. In fact, content marketing garners about 4 times as much interest in the US than in Europe.
- Interactive Content is Queen
As Internet users become more tech-savvy, they need more and more to stay engaged. Nowadays, marketers are meeting that need by creating interactive content that capture their audience’s attention.
- Automation Rules
As marketers seek to be able to produce more and more content on a regular basis, they’re turning to SaaS products to help them get more done by automating tasks.
Content marketing, just like the rest of the Internet, is evolving. Our online audiences are telling us what they want to hear and see on the Web. Make sure you’re able to stay ahead of the curve and the competition by implementing these trends in your content marketing campaigns.