3 steps to triple engagement by adding a Twitter image to your ad

3 steps to triple engagement by adding a Twitter image to your ad

3 steps to triple engagement by adding a Twitter image to your ad

Adding an image to a tweet ad can make a big difference in how many people notice the tweet ad and how many times it gets retweeted by other people on Twitter. In fact, it can increase engagement with your ad by 300%, and that means more potential customers will notice your product or service and may choose to buy it.

Read the full article at https://blog.40billion.com/2016/11/02/3-steps-to-triple-engagement-by-adding-a-twitter-image-to-your-ad/ for more steps.

 

8 Things to Consider When Launching an App on a Meager Budget

8 Things to Consider When Launching an App on a Meager Budget

8 Things to Consider When Launching an App on a Meager Budget

So, you’ve created the perfect app. Bravo!

It may come off as a surprise to you that, in reality, this actually means only half of the work is done. The remaining half is to let the world know that it exists.

There is a workable method to increase the reach and visibility of your app. Follow this step-by-step process.

8 Things to Consider When Launching an App on a Shoestring Budget

1. App Store Optimization

In the beginning, you will have to focus on App Store Optimization (ASO), which functions differently from SEO. For this, the single most important factor is your app title, which should spell out its purpose. For example: Self timer check, which elaborates its use within the title.

Google Play and Apple’s App store place apps in search results based on a mix of ranking factors including the application title, screenshots, tags, rating, etc., so make sure these factors are optimized for search results.

Here are a few pointers to boost your ASO process:

.Use relevant keywords.
.Fill out all the categories relevant to your field searches of different keywords when submitting your app. .Incentivize social shares on Facebook, Google+, and Twitter with small perks.

2. Branding

There may be a flood of mediocre apps that outshine your revolutionary mobile app. Ever wondered why? It’s because they are branded to catch the user’s eye.

The key components that an app must have for branding purposes are as mentioned below.

.High-Resolution Logo: At times, a hi-res catchy logo is all it takes to gain attention. Sample Design Screens: This section provides an example the various screens of the app.

.Attractive App Icon: Slick icons increase your chances of enabling users to download and access your app. So, make sure your app icons are colorful, attractive, and click-able.

.Brand Icon: Having a distinct brand identity that reflects through your icon helps greatly. A great example is of the Apple icon, where the logo, embedded in steel, looks pretty much the same as their products.

.Icons should reflect your brand’s identity and provide clues about what the app does. For instance, Facebook may have a variety of apps serving various functions, but the common ground between them all is the branding. All the icons can be recognized with an identifiable light blue color in their background, with a lighter rectangle strip at the bottom.

.Promotional videos: Recently, promotional videos have proved to be a strong medium to sell your app. A well-composed and powerful video can be the single most convincing tool for instant promotion of your app.

.Caption or a brief one-liner: A brief one-liner about what your app does best can be the easiest way of reminding your users about its core functions Users who are on-the-go don’t have the time to read accolades of your app.

3. Microsite

A microsite refers to a two-to-three-page website that collects all the information about your app. Having a microsite is an ideal way to let users take a peek into your exciting app features and tools A great example here is Path’s homepage, which greets the user with the tagline: “Private messaging and sharing with friends and family”.

This is a great strategy to hook new users the minute they arrive on the landing page. This tagline instantly informs the visitor what the purpose of the app is. Ideally the tagline must be able to invite the users. It should be captivating enough for the users to sign up. When your caption spells out an easy solution, users are lured in naturally. So, make sure you formulate your tagline wisely. With information being just a click away, you can find brilliantly catchy slogans on many sites.

4. Teaser or Giveaway Campaign

.You can also play smart and build a database. Track your existing users with the help of their email addresses and send them alerts regarding your app.

.An amazingly created teaser video can also work as a catalyst to have the users anticipate the launch date for your app.

.Moreover, this teaser video should be linked to your micro site to further update the interested users who want to know more about your app.

5. Content Marketing

Stale content rarely helps a new app. Cover the blogosphere! Hire bloggers and writers in advance to boast about your app. Publish articles on widely read publications like Moz, Mashables, Forbes, etc. Sharing content with an active audience would keep your users updated and excited about your app. Plan your publicity, tell the press, and spread the word around.

Speaking of marketing, you can also visit on line site 40Billion.com, which specializes in promotion of small businesses easy by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

6. Feedback

Provide a system for people to provide ratings. Showcase the number of downloads. This shows people how popular the app is and will encourage them to download it. Also, allow people to send feedback. Stay in-tune with your users’ needs and provide great customer service when the inevitable bug pops up.

7. Launch Strategy

As mentioned earlier, going for renowned publications will quadruple traffic and amplify the online presence for your app. Create hype on whatever platform which is available to you! Email marketing: A little outdated? Yes, but effective nonetheless. Reach out to the press. Ask bloggers, famous tech nerds, your friends, and even your neighbors to spread the word.

8. Post-Launch Strategy

Try paid advertising to boost your reach. This can be done with a very small budget. Promote your campaigns, teasers, and microsites to a whole new group of people. Basically, it’s a load off. You can even incorporate Social advertising to target people specifically. If you know who the users for your mobile app should be, then your social ads can be exclusively shown to them through Facebook ads. Your target audience gets directly informed about how awesome your app is!

The above-mentioned elements are some of the most basic but fundamental components one needs to add to their marketing strategy. By carefully analyzing the market trends, you are able to track your users’ attention. The more you focus on creating the right strategy with a low budget for your app promotion, the better results you’ll see.

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Buy a tweet ad to get started in 3 easy steps.

Small Businesses: How to avoid these 5 E-Marketing Mistakes

Small Businesses: How to avoid these 5 E-Marketing Mistakes

Simple mistakes are easily made when running a small business, but they can also be easily avoided or remedied if attention is paid to the proper problem areas. A few common mistakes that all small business owners can easily avoid.

1. Strong web presence is a must.
The internet provides access to a resource that works for you 24/7 virtually for free – use it to your advantage. Creating a web presence that will be positive and lasting should always be a proactive effort rather than a reactive one.

And speaking of internet, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

2. Don’t forget the purpose.
Your website needs to clearly COMMUNICATE your business intent to prospective customers. This starts by communicating your intent to the search engines. Many small businesses place far too much focus on the look-and-feel of their website and neglect the areas that will truly make a difference, like search engines, creating a mobile-friendly site and making basic information locatable. A pretty homepage means nothing if it is not easily navigable, nobody wants to search your site for how to get in touch with you.

3. Maintain engagement and collect relevant data.
The Internet has an uncanny ability to help small business owners deepen customer engagement and collect relevant customer data. Customer engagement is critical, so is data. Engagement should be something that happens immediately when clients come to your site, but it should also feel, to them, like it’s happening organically. Help engage the customer. Engagement and data go hand-in-hand.

4. Old is always gold.
It is far easier to re-engage with an existing customer than it is to go out and find a brand new one. Invest in keeping your old customers satisfied. Make use of simple CRM techniques that will bring your customers through the front door and keep them engaged, monitor your website analytics and traffic often to measure consumer interests and preferences, and data mine to find what makes your customers tick and what services you can remarket to them.

5. Free is not always good.
All too often I encounter business owners who have been wooed by “free.” While that DIY website or friend with “some” marketing experience appears to be a great solution off the bat, the long-term effects of not fully committing or investing in your e-marketing will far outweigh the out-of-pocket expense. Don’t let yourself be side tracked by a “free” price tag. While it sounds great in theory, you truly get what you pay for, or don’t in this case.

The good news here is that these mistakes are easily avoidable. It’s important to focus on the relevant tools that will keep your business growing. Pay attention to the everyday operations management needs and remember that the digital plane is here to help shoulder the burden. Running a business requires careful planning and execution.

Great things are done by a series of small things brought together. Van Gogh

SAY OF THE DAY: “Great things are done by a series of small things brought together.” Van Gogh http://www.40billion.com/post/15881

If this inspirational quote helps you get through your day, feel free to email it to a friend or coworker to help them get through their day too. Cheers!

Top 3 Crowdfunding Tips to Get Funded

Top 3 Crowdfunding Tips to Get Funded

Crowdfunding is a collective cooperation of people who network and pool their money and resources together, usually via the Internet.

It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, or gadget. With the tough economic climate, crowdfunding has become a popular and alternative method of raising finance for a business, projects or ideas and has become popularized online by sites such as Kickstarter, Indiegogo, and GoFundMe.

Now anyone with a computer or mobile device and an internet connection can research, review and become an investor in a business with a push of a button. With the growing popularity of crowdfunding sites, it’s clear the idea of advertising to the general public through a crowdfunding platform is far more effective at drawing in investors as opposed to finding traditional investors the old fashion way.

To put it bluntly, crowdfunding empowers entrepreneurs.

It offers them the ability to raise capital without giving up equity or accumulating debt. Instead, these rewards-based crowdfunding platforms allow entrepreneurs to raise capital from the public in exchange for tangible products or other relative rewards.

It’s simply one of the best ways to cast a huge net for attracting investors to a business. However, with all the hype and popularity buzzing around the internet, many entrepreneurial hopefuls need to be aware that just because launching a crowdfunding campaign is simple doesn’t mean it’s easy. Be prepared for questions from investors now. How do you plan to spend the money? Do you have an exit strategy? What are your short- and long-term goals?

There is a big misconception on what it really takes to reach a funding goal and achieve success in crowdfunding. It’s not as simple as creating a campaign and clicking the submit button and waiting for an idea to go viral. Constant follow up is needed. The good news is you can succeed in crowdfunding, you just need to know how to prepare for it.

Here are three key tips for crowdfunding success:

1) Perfect Your Pitch – An incredible pitch is crucial for crowdfunding and can make or break landing an investor. People have to be sold on you, your idea and your vision before they will ever invest in your business.

For starters, write up your preliminary draft, include pictures and record a video explaining your vision, the offer and why you should get business funding. Let your passion shine through! Think about ways to create a buzz around your business. Find out who your potential investors are well in advance of your listing and find out what entices them to invest.

Send your pitch to family and friends so you can get feedback and make any necessary changes. Once you perfected the pitch, start locating initial backers before launching your campaign.

2) Test Your Rewards – Every successful campaign started with a dedicated following. The obvious rewards would be to provide backers with a digital copy, physical product, souvenirs, combined rewards, etc. depending on your business idea.

Start by testing your reward ideas with your personal network, make necessary adjustments and perfect your rewards package so it is unique, eye-catching and memorable.

3) Get Pre-Pledges – Pre-pledges are commitments from those people who fully support your business idea and will be there to invest on day one when you launch your campaign. Since the majority of crowdfunding sites provide a 30-90 day time frame for each campaign, it’s vital to launch with momentum.

Once you perfect the pitch, test your rewards, get pre-pledges and choose a reputable crowdfunding platform, you will need to establish a marketing strategy to reach your target audience so you can advance the momentum of your campaign once you go live.

Crowdfunding sites are a strong stepping-stone for acquiring investors for a business. While for some it can be a viable option, entrepreneurs do need to conduct their due diligence to decide if this business funding option is best for them.

Crowdfunding promotion sites like 40Billion.com have become very popular because they help spread the word without charging a commission. Crowdfunding promotion sites broadcast projects to their large networks of millions of users across online sites, including the most popular social networking sites – Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for crowdfunding entrepreneurs of all types to tap into a growing, active “crowd” online without spending thousands on pay-per-click ads or traditional advertising.

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startups companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Buy a tweet ad to get started in just 3 easy steps.

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