The Secret of All Successful Marketing
March 14, 2017
The Secret of All Successful Marketing
Marketing is simple. It can seem mysterious and highly technical: Experts talk at length about the techniques they use. People scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense subject.
It’s not that difficult. You market to people and you get leads in. Period. It’s only lack of this one point that makes it seem hard. When you don’t do this one thing, you start to look for shortcuts and “other methods.” Everything starts to seem complicated and you get desperate.
The Secret of All Marketing
Behind all successful marketing, there is one key factor: someone communicated. a lot. No marketing was ever successful without it.
The one important factor is that, in general, people woefully underestimate the volume of communication they have to do. They just can’t comprehend how many blog posts, newsletters, postcards, telephone calls and sales interviews that must be done in order to be successful.
You’ve got to do it on a continual basis. It isn’t an overnight, one-shot deal. This is continual communication into the broad environment, continually letting people know who you are and what you’re about. Marketing requires a tremendous amount of communication. No matter what you’re doing, this is a common denominator.
Of course, one can always be ridiculous and communicate in a way that doesn’t generate any interest. There are definitely methods which generate lots of leads and methods which only generate a few leads. Usually people just aren’t talking enough.
To Market, You Actually Have to Market
People get so caught up in the details that they forget the big picture: you have to reach a lot of people. At the end of the day, what’s your volume? How much are you actually sending out?
Some of the best marketers aren’t necessarily the smartest people – they’re just the most willing to communicate.
They’re people who are totally willing to get out there and make themselves known. They’ll jump on the radio. They’ll do a TV interview. They’ll write. And write. And write. And write.
Do these guys have the best product or service? Do they have the most intelligent, helpful message? No!
But they sure as hell are the ones that people know about. Because they’re communicating.
A Basic Formula
Look at it like this: If you communicate a little, you’ll get a little response. If you communicate a lot, you’ll get a lot of response.
Simple. If you aren’t getting as much response as you’d like, that’s probably because you aren’t communicating enough. It’s almost a sure-fire way to find out whether a person is doing a high enough volume of marketing: Are they getting enough leads? No? Then they aren’t doing enough.
Leads WILL Come In
If you’re semi-intelligent person, your marketing will generate leads. Maybe not as many as you would like – maybe not as efficiently as it could. However, you will get response. Leads WILL come in.
If you start talking about your services, people will start asking about them. It’s actually quite amazing. Something as small as changing your profile on LinkedIn will do the trick. If you make it known to the environment around you that you provide a certain service, people will start responding. If you make it known a little bit, a few people will respond. If you trumpet it from the rooftops of mass media, you’ll have an avalanche.
The trick is you’ve got to go bigger than you ever thought possible. You’ve got to do something at a totally different volume than you ever did before. You won’t get different results doing the same thing.
Marketing is big. It’s continual. It requires persistence. It’s simple, even easy. But don’t underestimate the volume required.
Eight Easy Steps to Successful Marketing Communication
1. Find out who your customers are. What type of people buy from you the most? What demographic?
2. Learn where your customers can be found. What do they read? Where do they hang out? This even applies to the Internet – what sorts of websites do they visit?
3. Speak their language to communicate to your prospects to get them to understand who you are and what you do.
4. Decide the best way to communicate: Social media? Emails? Postcards? Banner ads? Blogs posts? In other words, what is the best method of communicating. 5. Communicate like a mad dog – as much as possible.
6. Analyze your results. If you got no leads, you probably need to change what you’re saying or how you’re saying it. You’ve got something majorly wrong. Maybe you’re talking to the entirely wrong crowd. However, if you got even a few leads, then you probably just need to increase your volume – say more of it, and to more people.
7. Work out the most mega plan you can think of to realistically reach the widest possible audience with as much communication as possible. Recently, sites like 40Billion.com have made this task easier by broadcasting and promoting your content to its large network of several million users across the most popular social networking sites for businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads, future retweets and promoted company listings were created for entrepreneurs and marketers to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. 8. Try to find some way to cope with the overwhelming demand for your services.