Small Business Blogging – 5 Easy Tips
April 17, 2017
Starting a blog is just the beginning. Publishing a blog post? You need to let the world know that your awesome blog exists!
So how do you do that? That department is called “marketing”. Blog marketing could sound like too much of a technical word and many small business bloggers don’t even want to hear about it.
Of course, there are advanced marketing techniques that you need to learn, and master someday. And, there are certain marketing techniques that would demand you to invest a lot of time and money to it.
Here are 5 “simple” marketing tips for small business bloggers, aimed to be useful to beginner bloggers. You can try these tips right away to your business and enjoy the benefits.
So, let’s get started!
Join blogging communities
Blogging communities are a great place to promote your content. A blogging community is a great place to make connections. It is a place where like-minded fellows gather. So, it is a place where you can “find” people to connect to. Don’ t just stop there. Engagement is the key here.
Embrace social media
Social media mostly turns out to be a distraction in many cases and we cannot deny that fact. It is because social media is a place to chill, and hang out. But it can be used for business too. That is both a plus and a minus of social media.
You just can’t ignore social media. The number one reason is because your audience are hanging out on social media, so you should be present there too. Now, you don’t have to overwhelm yourself by trying to be present everywhere. You should try out all possible social media platforms and then stick to 2 or 3 platforms that work best for you.
This way you can strategically do your work on social media and reap the benefits too.
And speaking of social media and promotion, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects. Do comment on blogs.
Blog commenting is still alive and not dead.
Well yes and no. Blog commenting for links and spammy blog commenting is dead. But blog commenting to build connections, to build authority, to build brand awareness, and to build traffic is alive and it will be!
Blog commenting is beneficial in four ways: (1) Building genuine connections (2) voicing your opinion (3) sharing your expertise and (4) building your brand and authority.
Make sure you seek out to blogs in your industry and blogs that have a decent amount of activity. If no one else is commenting on that blog except you, you won’t get much benefits for your efforts.
And you have to make sure you read the post fully in order to leave a thoughtful/useful comment – skimming is not enough. After reading the post, if you don’t feel like saying anything, don’t comment.
Don’t forget guest blogging
Again, this has become a controversial topic. Guest blogging was misused by many marketers to an extent that Google had to penalize many sites on a bulk basis. Since then the spammy guest blogging is dead. That’s what Google aimed to kill anyway, even though some of the genuine sites got hit too!
Nevertheless there is no reason to believe that genuine guest blogging is dead. It isn’t and it won’t be.
Pay attention to what works
This is a very important marketing tip! No matter how advanced marketing tactics you use it is important to log the information.
Did you try out a new marketing strategy? Did you recently do a lot of guest posts? Do you see a spike in traffic? Do you know what marketing effort of yours brought that traffic in?
Do you see an improvement in rankings? Can you relate that to any of your marketing efforts?
You should be able to track your progress and closely monitor the results you are getting with your efforts.
If you don’t track or if you don’t pay close attention you won’t be able to know what works and what doesn’t. And this is crucial. Ideally you should start applying a marketing strategy and watch for the results. If the strategy pays, you should be doing more of it. If the strategy just doesn’t get you the results, you should stop wasting time, money and efforts on it and move on to try a better strategy. You should pay attention to what works.