10 Content Marketing Ideas to Promote your Small Business or Startup Company

10 Content Marketing Ideas to Promote your Small Business or Startup Company

10 Content Marketing Ideas to Promote your Small Business or Startup Company

Small business marketers who use content marketing are able to reduce the cost of leads, increase awareness and position themselves as leaders.

In recent years, marketers have been forced to think differently about how they engage with potential customers, particularly small business marketers.

Every year, customers have increasing control over what marketing messages they wish to consume. Gone are the days when a business could bombard prospects with marketing messages. Now prospects must be attracted with useful content.

Here’s a summary of the top 10 ideas as they relate to small business content marketing:

1. Blogs – Blogging, in addition to being the best way to increase your website’s visibility with search engines, enables your firm to engage in a conversation with customers, end users, stakeholders and influencers.

2. E newsletter – Permission-based email that is rich with useful, educational content is a great way to stay in touch with customers and nurture prospects.

3. White Paper – White papers are generally 8-12 pages and, when not overly self-promotional, are very effective at explaining technical topics.

4. Article – An ongoing article publishing effort in targeted publications (print and electronic) has long been an effective means of establishing thought leadership and raising awareness. If you can tie in an article writing program with speaking engagements, even better.

5. e-Book – generally 12-40 or more pages, these are like white papers on steroids.

6. Case Study – These can be one of the most persuasive tactics, and involve demonstrating in 1-2 pages how your product has solved a problem for a client similar to the one you’re pitching.

7. Testimonials – When a recommendation comes from a customer, it decreases skepticism and barriers to purchase.

8. Microblogging – Twitter, specifically. The speed and reach of Twitter creates an almost real-time conversation with your followers.

A tool like 40Billion.com specializes in promoting your content online and helping your business to get discovered by a large network that includes hundreds of thousands of users on the most popular microblogging site – Twitter. Innovative services like tweet ads, future retweets and promoted company listings were created for entrepreneurs and marketers to tap into this growing, active microblogging network without spending thousands on pay-per-click ads or traditional advertising.

9. Webinar/Webcast – Webinars are excellent call-to-actions or follow-up to other content. They are also very interactive and can be downloaded afterward.

10. Video – Videos are inexpensive to produce and easy to upload and share. Also, they help to build credibility.

Social Advertising Is Here To Stay; Learn To Live With It

Let’s face a simple fact, boys and girls: advertising on the social channels is here to stay and, increasingly, social butterflies who want to get noticed will have to spend money on it.

This will come as a discouraging news for the legion of social media mavens who like the free nature of the social channels but reality is reality and marketers, organizations and business who really want to advance themselves will need to get serious about spending money on social advertising.

We all know the major social networks need to produce revenue to remain viable and we’ve long ago realized ad sales is really the most successful revenue generator or any mass media. So, it stands to reason social media would be no different.

But none of this means the big-time marketers of the world have realized this yet.

According to a survey of over 500 marketing professionals in 82 countries and 20 industries conducted by the social analytics company, Socail Bakers, many of the largest companies online have no advertising budget at all: nada, zip, blank, no one home.
According to the SocialBakers survey, 14 percent of companies with more than 5,000 employees spend $0 on social advertising even though they are actively engaged on the social media channels.

Another 10 percent spend between $1 and $1000 and 19 percent spend between $1,000 and $5,000. And these are major companies.

And, don’t forget online marketing sites for social advertising. They are affordable and effective. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services such as promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

And what’s more, the marketers directing these large companies can’t even distinguish between ads placed desktop versions of the social platforms or mobile versions or an ad buy structure to be effective on both at the same time. Even small time companies like ours know it’s important to propagate social content (or ads) in the context of mobile or desktop.

What this tells us, we presume, is that social advertising remains very much an infant aspect of online marketing. It will grow more sophisticated with time and before long we’ll all go back to the future as Mad Men.

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startups companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Buy a tweet ad to get started in just 3 easy steps.

How To Dominate the Market – 8 Tips

How To Dominate the Market - 8 Tips

How To Dominate the Market – 8 Tips

A variety of internal and external forces can affect the longevity of products and services your business offers. Understanding how your business excels where your competition does not is a crucial element in dominating your market. Incorporating these strategies into your marketing plan can push your organization into becoming an industry leader.

1. Create your own niche.
Perhaps the most effective method for market domination is to create your own niche market. You’re more likely to succeed at market domination if you’re operating in the fringe with little or no competition. Finding a niche where you can harness your passion for your work increases the likelihood of your business becoming an industry leader.

2. Develop your product or services.
Just because your business is successful now doesn’t mean it possesses the elasticity necessary to survive in the long term. This is especially true if you’re operating in a highly competitive market. Offering modified or new products to your current market segments keeps your business relevant in a dynamic industry. Diversifying your product attracts new niches to your business as well. For example, McDonald leveraged new product development by offering all day breakfast, and diversified its menu selection.

3. Identify external forces.
A variety of external forces affect your market, including environmental, socio-cultural, demographic, economic, science, technology, legal and political forces. These factors affect market trends and may hold the key to dominating your market. For example, the state of the economy during and after a recession has a large impact on both consumer and corporate spending alike, while smart devices have created a larger demand for health and fitness data tracking.

4. Provide value and solutions.
What value are you creating? What problem are you solving? The answer to these questions is crucial to dominating the market. Your products or services should create a solution or provide value in places where your competitors are lacking. Highlight the incentive you’re offering so your prospects understand exactly why they want to do business with you, or better yet — why they need to do business with you. Identifying prime consumer motivators can help you realize your business’s true value.

5. Communicate with your market.
While you may be offering business services to the masses, you can achieve greater success by understanding what attracts specific niches to your business. Creating conversation with your customers provides insight into where customers find the most value from your business — and where they don’t.

You can implement feedback strategies and provoke conversation with your customers through a variety of platforms, including customer service, website forums, social media and survey forms. Personalizing email communications with your customers is a great method for building valued and trust online.

And speaking of communication, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

6. Acknowledge credible talent.
In addition to communicating with your customers, you can establish credibility for your business through the conscious procurement of talent. If your employees are happy, it is reflected in the work they perform.

Displaying photos of team members on your company website and social media profiles enhances your credibility while making your business appear personable and approachable. Hiring writing staff to write blog posts on company or industry news is a great method for invoking ethos from prospective customers. It also encourages your readers to share your content and is a great resource for free marketing and outreach.

7. Implement cost-leadership strategy.
Cost leadership involves offering the lowest cost in the industry on products or services. In order to successfully implement this strategy, your sales must still earn your business an acceptable profit after expenses. You may cut the burn rate of your business by consolidating operations or hiring freelance workers and independent contractors.

8. Competitive analysis.
Understanding the weaknesses of your competition is crucial to maintaining the competitive edge. Implement a competitive analysis in your marketing plan to better understand where your business needs to compete most. Once you identify how to provide a stronger benefit than the competition, you need to establish this competitive edge clearly to truly dominate the market. In the modern age of technology, many companies are innovating products and services to provide a unique mix of value to consumers.

While dominating, your market can make your business more successful today, you should continue to develop your business in order to maintain the competitive advantage. Improve your products and services before your competitors do. Don’t be afraid of some healthy competition — competition drives innovation.

Sometimes you need to distance yourself to see things clearly. -Unknown

SAY OF THE DAY: “Sometimes you need to distance yourself to see things clearly.” -Unknown http://www.40billion.com/post/16676

If this inspirational quote helps you get through your day, feel free to email it to a friend or coworker to help them get through their day too. Cheers!

How to Manage Your Digital Marketing Without Falling Behind

How to Manage Your Digital Marketing Without Falling Behind

How to Manage Your Digital Marketing Without Falling Behind

Business owners often struggle with a perpetual to-do list for running their companies, and it seems to be getting longer all the time. Digital marketing, in all its varied forms, is becoming increasingly important as more and more of your target audience is searching for and finding products and services on the internet. Marketing experts recommend employing a hearty dose of social media, blogging, local SEO (Search Engine Optimization), and review site management to grow your client/referral base.

With everything else you have to deal with, how can you stay on top of Facebook, Twitter, and Linkedin multiple times a week, not to mention a weekly blog, email campaigns, videos creation, and reputation management? If you recognize the value these activities will bring to your business, but don’t have the resources to hire someone to help you with it, consider these 5 tips to make it work efficiently for you.

1. Search for Resources

The number of resources available to help businesses manage their digital marketing is growing as more automated services come on the scene all the time. For example, 40Billion.com specializes in the marketing and promotion of businesses by automatically broadcasting content to its large network of several million users across the most popular social networking sites – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads, future retweets and promoted company listings were created to enable entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads and hiring an army of marketers.

2. Prioritize Your Schedule

You are busy meeting the demands of your business and you probably know how difficult it is to manage. Schedule tasks which are important to you and your business and stick to them. You can schedule it any time you want, even late at night or early in the morning when fewer distractions are present.

3. Make Strategic Connections

Think about who you want to connect with before you go online and go right for them. Look for people, organizations, and industry leaders who you want to associate with and interact on their platforms. Like their Facebook pages, follow them on Twitter, request a connection on Linkedin.

4. Pay attention to your time

The internet can be a bit of a rabbit hole; its, easy to get sucked in and lose track of time. Before you know it an hour, or hours have past and the rest of your to-do list is falling behind. Limit yourself to 15 minutes each morning to interact on all your platforms and stick with it. If you decide to write a blog, spend no more than 2 hours per week writing, editing, optimizing, and posting it.

5. Control your personal resources

Schedule your social media tasks at a time when you are not pressured about other demands, such as during lunch, before your work day begins, or in the evening while relaxing. Though it is a task that requires regular attention, digital marketing should be approached with the intention of building communities online.

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Buy a tweet ad to get started in 3 easy steps.

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