The Choice: Google+ Vs. Facebook

The Choice: Google+ Vs. Facebook

The Choice: Google+ Vs. Facebook

Google+ is a nice social network that is quite different from Facebook in many ways but it was all the rage when it came out and people were waiting for e-mail invites to join the network. The initial buzz has been over for quite a while, and now it is time to really see if Google+ can overtake Facebook at some point and become a more popular and larger social network.

Are the Numbers Important?

At some point in the future the numbers may take Google+ over Facebook, but numbers are only one part of the equation. There are a lot of people who use both Google+ and Facebook but do not essentially keep up with their accounts and post on a regular basis. Instead of assuming that the number narrates the whole story, it is better for the social media marketing professionals to think about which site is easier to use among the Facebook and Google+ and which site people are more likely to keep up with.

Up till now, Facebook has been the hub for people finding their old school and college friends while Google+ appears to be the site where people join the friends that they already know, and probably are in touch on a regular basis. However, nothing is wrong with this paradigm, but it is something to take count of when looking at the number of users. I am sure that Google+ could end up with more users someday, but that really doesn’t mean much in the scenario if people are not keeping up with their accounts on regular basis.

What Do The Sites Offer?

Let’s analyze the features of these sites, so that we can figure out which one is going to be the favorite of social media marketing professionals. Facebook came out with their Messenger and Messenger app to keep people in touch, and then Google came out with their own Messenger for Google+. Then, they came up with the Hangouts app and function that allows people to do video calls just like they are on Skype or FaceTime, and recently it added the chat feature in hangouts as well. Google+ Hangout allows you to video chat with X number of people at one point of time, whereas, Facebook has limitation in this regard. The thing about Google is that it will always be ahead of Facebook in terms of innovating products for the reason that Google, the company as a whole, is working on a lot of more platforms than Facebook.

Facebook is focused only on being a social network. They can put all of their resources into ensuring that their network becomes more user-friendly and more accessible. Google, on the other hand, has all of their other resources that they can swarm into Google+ so that they can make the whole experience at Google+ a better experience for the end user.

But, up till now the problem is that Google+ is still not as good an experience as Facebook, this is generally because of how Google has constructed their social network. And mostly because of the fact that you need to have a gmail account to use this feature, whereas Facebook allows you to sign up and use all the features with any email ID. In case of Google many people don’t want to create another email ID for just having fun, as they are happier with their hotmail or yahoo email IDs.

And as a marketer, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services such as promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

No doubt that Facebook is freakishly addictive, but still a lot of people leave Facebook on a daily basis to streamline their lives, but Facebook gets even more signups everyday than the people leaving the network.

Other thing is that even if people are dissatisfied with Facebook they are rarely going to sign up on Google+ just for the sake of another new game in the town. Vebbler is more than two years old now and they hardly have 65,000 members, whereas Facebook registered around 650 members in 48 hours of its launch back in 2004. Recent study showed that even people are more connected on WhatsApp than Facebook, which was ultimately acquired by Facebook two months back. So, still the largest share of social network is with Facebook.

Conclusion
Will Facebook ever be overtaken by the great Google social network? Given the facts, numbers and information at present, it is not likely to happen in near future. However, both the sites are now trying to churn just money out of it, and showing its users annoying ads all the way. A dedicated social network with no other purpose other than connecting people will probably be the winner in this battle, but in my view, it is not going to be Google+.

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