3 Steps for Marketers to Get More Out of Social Media Posts

3 Steps for Marketers to Get More Out of Social Media Posts

3 Steps for Marketers to Get More Out of Social Media Posts

The challenge of capturing the ROI of social media is almost as old as the Internet itself. The reason boils down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market. As a result, there’s more competition among lifestyle brands than ever before, according to a 2015 report from PwC’s Strategy division.

This landscape is creating a fragmented data picture-information often lives in silos between teams. Not to mention, most of the data that marketers have access to remains unstructured, making it challenging to identify signals and patterns.

So how can you tackle the business-critical challenge of connecting brand storytelling through blogging, social media, and even offline channels to a purchase? Follow this three step process.

STEP 1: Pick one specific business goal to track

One of the biggest challenges for marketers is the ability to transform fragmented data into a concise story. You can think of this situation as a bit of a chicken-egg dilemma: you need an initial set of data to understand what story you need to tell, but you also need a business story to structure your data.

That’s why focus is key. As you begin collecting data, you can iterate your way towards a clear quantitative framework. Let’s say that your company is a luxury mattress brand. Your sales process likely spans over an extended period of time with several years until the buyer is ready to make a second purchase.

Long-term engagement is key for this company to succeed in reaching its target customers. One way to use data actionably and creatively to achieve this goal? Categorize your posts.

Track how engagement signals such as replies and Reposts translate into long-term ROI by comparing these signals between the types of content you’re sharing. Over time, this data will help you measure interest levels in the themes that your stories are covering.

STEP 2: Choose front-end and backend metrics to sanity-check one another

Focusing on one metric to measure engagement levels creates an inaccurate picture of how social media storytelling translates into long-term ROI.

That’s why you need to align your front-end metrics (i.e. posts, Reposts, likes, etc) with sales. One simple technique is to implement a post-purchase survey. Simply ask your customers whether content and social media played a role in their purchase decisions. Then follow up with your customers for supplemental, qualitative information.

STEP 3: Simplify your analysis using net-promoter scores (NPS)

Happy customers and communities drive brand loyalty and engagement. That’s why it’s important to choose a metric that captures how consumers feel about your company and whether that metric is changing over time.

Net promoter scores are based on responses to one question: “How likely is it that you would recommend our company/product/service to a friend or colleague?”

Respondents can provide a simple answer that you can use to compare with your front-end data. Calculating an NPS score is especially effective, in contrast to a conducting lengthier survey, for generating high response rates.

This can be a simple question that your brand posts. Or, your marketing team could conduct a formal survey. You can even tailor this question to your content strategy by asking whether your audience would share your stories.

After all, content is king, and engagement fuels more engagement.

9 Don’ts of Crowdfunding Campaign

9 Don'ts of Crowdfunding Campaign

9 Don’ts of Crowdfunding Campaign

Crowdfunding opens up a new world of opportunity to startups. Crowdfunding campaign is convenient and has the potential to reach a wider range of investors, but it’s not easy. It requires much thought and effort. Most of the crowdfunding projects fail due to inadequate planning.

Following are nine reasons as to why crowdfunding campaign fails:

1. There’s Not Enough Buzz
When it comes to a crowdfunding campaign, you have to hustle to create the buzz around it, convincing others that people are really “hot” on your idea. Once investors start rolling in, the momentum can take over, although you still need to continually leverage social platforms, influencers and all types of channels to remind people of your campaign. Talk about it continually.

One way to create buzz is through use of site like 40Billion.com, which specializes in promotion of small businesses make this easy by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like promoted posts and promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

2. There’s Not Enough Incentive
No matter what your crowdfunding campaign is focused on, those contributing need some kind of incentive to give their money – product and/or service. They need to know what they will get out of the deal.

3. You’re Not Understanding Your Target Audience
Often companies feel they have a great idea but fail to test it out before creating a crowdfunding campaign. It is important to first put in the research and understand who your target audience is. Create value, educate people and be sure your product or service is something people are really interested in, and market to them in the right way.

4. You Have No Proof of Concept
An incredible pitch is crucial for crowdfunding and can make or break landing an investor. People have to be sold on you, your idea and your vision before they will ever invest in your business. Not having a concise pitch can kill a campaign. So, can a poor proof of concept. Before you ask for money, make sure you can demonstrate the value of your creation; not just talk. Even better, demonstrate its viability in the marketplace by drumming up demand and presenting evidence of as a part of the pitch.

5. You’re Not Showing Your Audience How They’re Connected
Beyond the list of takeaways for certain contribution amounts, most campaigns don’t really connect with their audience of potential investors because they never say what the product or service will do for them. It may give a list of benefits, but there is no connection to an issue or problem the audience has or relates to. This connection would get them to invest or attract more people.

6. You’re Using Low Quality Video
Make sure your video is shot professionally, edited and polished. Stories are the best way to sell anything and the only way you can effectively do that on crowdfunding campaigns is to have the right video to deliver the message effectively. Your video has to connect with the audience and has to feel genuine. If it doesn’t, then it will be difficult to get anyone to follow you or buy into your story.

7. You Fail to Build Trust
Most crowdfunding projects fail because the campaign doesn’t build enough trust. Be trustworthy in your video, be realistic with your claims, and make a quality campaign page with good images.

8. Your Product Doesn’t Solve a Problem
Let’s start with the No. 1 reason that crowdfunding campaigns succeed – your product solves a problem. If your product doesn’t solve a problem, you likely won’t succeed. Before you post your product, test it out on people who will give you honest feedback. If you’re leveraging crowdfunding to build a prototype, make sure to outline the product as much as possible and seek as much feedback as possible.

9. You Set the Wrong Goal Amount
In crowdfunding campaigns, image is everything. If, within the first few days, your campaign is not able to achieve its funding goal, reporters coming to your page won’t write about it because it will appear like a doomed campaign, and backers won’t back you for the same reason. That’s why it’s better to set a conservative goal that you can actually succeed in raising. Once achieved, the sky is the limit.

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Buy a promo ad to get started in 3 easy steps.

Word-Of-Mouth Marketing Is Still Very Effective

Word-Of-Mouth Marketing Is Still Very Effective

Word-Of-Mouth Marketing Is Still Very Effective

Word-of-mouth advertising is 10 times more effective than a traditional ad. Contrary to popular belief, less than 10 percent of those sought-after personal recommendations happen online.

In addition to word of mouth marketing, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services such as promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

What makes people likely to talk about your business and share your digital content via email, social media, or face-to-face? Here are some tips for encouraging people to spread the word about your business online:

1. Be emotional. which types of New York Times articles get emailed most often by readers, it was discovered that emotion, particularly awe, leads to transmission. If you’ve just read this story that changes the way you understand the world, you want to talk to others about what it means. You want to proselytize and share the feeling of awe. If you read the article and feel the same emotion, it will bring us closer together. The takeaway: If you can attach an emotion to how your products or services are perceived, you can increase the likelihood of it being talked about online.

2. Mint social currency. Social currency can be defined as having access that, in turn, gives a person value. This might be something as simple as a party invitation that makes its recipient think, I’m special, I’m on the list of invitees and others are not. The takeaway: Creating a sense of privilege or exclusivity can improve the odds you’ll prompt word-of-mouth marketing.

3. Use triggers. If something can prompt people to share your marketing message, that increases its chances of being shared. Research showed that social chatter about the ad spiked on Wednesdays. The takeaway: Seek natural, organic triggers to drive discussion of your products or services.

4. Be accessible. One of the important factors in determining whether or not a product gets talked about is how accessible it is. People are more likely to discuss a product that’s in front of them than one that’s out of sight and out of mind. The takeaway: Placing your product in consumers’ hands is critical to creating buzz.

5. Combine accessibility and triggers. You can increase the odds of getting your products and services talked about by as much as 15 percent when you pair access with triggers, according to a study by the Grocery Marketing Association. The takeaway: Consider giving away branded goods, such as T-shirts, hats, or stickers.

Vision without action is a daydream. Action without vision is …

SAY OF THE DAY: “Vision without action is a daydream. Action without vision is a nightmare.” -Japanese Proverb http://www.40billion.com/post/4049

If this inspirational quote helps you get through your day, feel free to email it to a friend or coworker to help them get through their day too. Cheers!

New to Crowdfunding? Here’s What to Expect.

New to Crowdfunding? Here's What to Expect.

New to Crowdfunding? Here’s What to Expect.

With the popularity and success of crowdfunding as a new way to fund new projects, it’s easy for other aspiring entrepreneurs to believe that sites like Kickstarter are their golden ticket to launching a business. But the reality is, crowdfunding isn’t always as simple as it seems.

Whether you’re looking to raise a small amount of startup cash or acquire a larger sum through equity crowdfunding, there are a few challenges you might face during the process that you may not have expected.

Choosing the right platform

The first step is to choose the right platform. Not all of them are created equal. Platforms like Kickstarter or Indiegogo are great for raising smaller amounts of money, but equity crowdfunding portals are best for entrepreneurs looking for large sums of money. If you’re interested in the latter, it’s important to do your research and find the platform that meets your needs. Also, find an experienced attorney who specializes in equity financing.

Establishing a realistic goal amount and time frame

Many entrepreneurs, especially those new to the crowdfunding scene, tend to think that they will be able to quickly raise all the money they need and then more by the time their campaign ends. It’s important to be realistic about time and money when it comes to planning your campaign.

Consider how much capital you would need to take your business to the next major milestones, and don’t rely solely on crowdfunding sites for your fundraising.

Creating a buzz

Having a great business idea that is supported by friends and family is good, but it does not mean that the donations will come pouring in once you launch your crowdfunding campaign. Doing a lot of prep work before your campaign will help create and maintain interest in your project.

Before starting the project, gauging level of interest for your investment opportunity or project is a critical part of the process. Even though supporters have told you that they would support the campaign, it gets lost in their email inbox. Without specific requests, it’s difficult for people to actually pull the trigger on an investment or funding opportunity. Make sure you have personalized outreach to your first degree networks, and remember to ask for assistance in spreading the word.

When you’re ready to spread the word and create a buzz around your crowdfunding campaign or project, sites like 40Billion.com make this easy. They broadcast and promote your campaign to their large network of several million users across the most popular social networking sites for businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like promoted posts and promoted company listings were created for crowdfunders to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

The risk factor

Everyone knows that there’s risk involved in any business venture. What investors want to know is, exactly how much of a risk will they be taking by offering you a large sum of money? Even small venture funds express interest in investing, but ask the entrepreneur to come back to them when they have an investor who is leading the round of funding. Everyone wants to know the amount of risk.

A lot of investors at the early stage simply want to de-risk investing by being the last money in the round once a lot of other sophisticated investors have already committed. This often creates a scenario where founders have a few hundred thousand dollars in “commitments” for months without any way to actually close on anything. Using a reputable equity crowdfunding platform with accredited investors can help solve this problem.

While the “lead investor” issue most commonly affects startups seeking large-scale investors, the same basic principle can apply to a smaller Kickstarter campaign: If potential funders see that no one is backing the project or that people are only contributing a few dollars, what incentive do they have to donate a large amount of money? This is where building interest and spreading the word become critical to raising the funds you need.

Even if you aren’t launching a crowdfunding campaign at this time, it’s important to learn about the industry, as well as what it takes to succeed.

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Buy a promo ad to get started in 3 easy steps.

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