Social Advertising Is Here To Stay. Learn To Live With It.

Let’s face a simple fact, boys and girls: advertising on the social channels is here to stay and, increasingly, social butterflies who want to get noticed will have to spend money on it.

This will come as a discouraging news for the legion of social media mavens who like the free nature of the social channels but reality is reality and marketers, organizations and business who really want to advance themselves will need to get serious about spending money on social advertising.

We all know the major social networks need to produce revenue to remain viable and we’ve long ago realized ad sales is really the most successful revenue generator or any mass media. So, it stands to reason social media would be no different.

But none of this means the big-time marketers of the world have realized this yet.

According to a survey of over 500 marketing professionals in 82 countries and 20 industries conducted by the social analytics company, Socail Bakers, many of the largest companies online have no advertising budget at all: nada, zip, blank, no one home.
According to the SocialBakers survey, 14 percent of companies with more than 5,000 employees spend $0 on social advertising even though they are actively engaged on the social media channels.

Another 10 percent spend between $1 and $1000 and 19 percent spend between $1,000 and $5,000. And these are major companies.

And, don’t forget online marketing sites for social advertising. They are affordable and effective. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services such as promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

And what’s more, the marketers directing these large companies can’t even distinguish between ads placed desktop versions of the social platforms or mobile versions or an ad buy structure to be effective on both at the same time. Even small time companies like ours know it’s important to propagate social content (or ads) in the context of mobile or desktop.

What this tells us, we presume, is that social advertising remains very much an infant aspect of online marketing. It will grow more sophisticated with time and before long we’ll all go back to the future as Mad Men.

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