3 Winning Social Marketing Strategies From Top Brands

3 Winning Social Marketing Strategies From Top Brands

3 Winning Social Marketing Strategies From Top Brands

Do you follow a brand in social media? Are you glad you did? If that’s the case, they are doing either one of three things:

. Connecting with one of your passions and/or interests.
. Entertaining you with their engaging personality.
. Providing interesting and/or important information to you.

If you’re a small business owner, you may want to consider which of the three strategies you’re following. You might also mull following one of the strategies exclusively. However, it’s fine to dabble in each. These approaches are interchangeable, and a brand can not only switch back and forth between them, but also use two or three at the same time. The most important thing is for a brand to stay true to their DNA, identify what they are best at, what they can offer the consumers the most of, and focus on that. That will be their strongest play.

The three strategies – passion, personality and transparency – are outlined below.

1. Passion Brands

No matter how much you like it, it’s hard to get worked up about an energy drink. But that drink may be just a part of the optimum experience that you associate with that brand. For example, for some, Red Bull conjures up images of action sports. This is no accident, since the brand has worked hard at tying the brand to images of young people risking their lives on extreme outdoor activities.

Another consistent brand is Nike. Though the brand’s social media communications highlights both professional and amateur athletes, the underlying point is the same: celebrating athletic achievement.

2. Personality Brands

Not every brand can connect itself to a pastime the way that Nike could. What do you do, for instance, if you’re Oreo? Oreo’s not associated with much besides milk and perhaps binge-eating. Instead, they’ve infused the brand’s social media activity with personality.

And speaking of social media, have you tried online social media marketing sites? You can try 40billion.com which is the fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like promoted posts and promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

3. Transparent Brands

Transparent brands want to tell you about all the stuff that they’re doing in the real world. A good example of such a brand is IBM, which produces a plethora of content about all the technologies it has unleashed on the world.

The transparent positioning seems to be the default for tech brands in social media (well, except for Apple) as Intel, Google and Microsoft all take the same approach.

Auto brands are also apt to use the transparent approach, as are financial services brands. The strategy seems to work best for brands and categories in which consumers are serious about the information they want but are not necessarily passionate about it. Also, note that passion brands are about activities that a brand is associated with, not for activities the brand actually performs. For instance, Nike makes athletic equipment, not sports, but Ford makes cars and driving is an end to itself.

In social media, brands need to focus on engaging consumers by offering something of value and capturing their attention.


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