Aug 31: Improve Your E-Mail Marketing – Follow These 10 Steps

Improve Your E-Mail Marketing - Follow These 10 Steps

Most brands have a “pretty decent” email marketing program, but could it be better? Take a look at these 11 things to try and improve your engagement.

1. Take a hard look at your preference strategy.

There are three tips on capturing preferences: ask them, observe them and group them (into categories). Read more…

Recommended: Secrets Of Virgin Atlantic’s Marketing Success

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Aug 31: Why Twitter for Small Businesses?

Why Twitter for Small Businesses?

Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

Twitter has evolved a lot since 2007. Read more…

Recommended: 8 Reasons Why Your Content Marketing May Fail

Aug 31: 13 Marketing Tips When Using Social Networks

13 Marketing Tips When Using Social Networks

Social media can be a slippery slope. Stretching yourself too thin by trying to be on every site can result in disengaged users. Failing to engage users on the right platforms will only amount to yet another lost marketing opportunity.

Here are 13 best practice tips when using popular social networking sites.

FACEBOOK

Facebook is by far the biggest and most popular social media platform. Read more…

Recommended: 4 Ways To Keep Your Website From Getting Hacked

6 Reasons Why Time Is The Business Owner’s Most Scarce Resource

6 Reasons Why Time Is The Business Owner's Most Scarce Resource

Are you flushing your time – and money – down the toilet? Not long after you start a business on your own, you soon realize that you need to get smarter about managing time. If you feel overwhelmed, you may need to rethink how you use your time, which is an entrepreneur’s most valuable – and scarce – resource.

Stop wasting your time by doing these 6 things, and you’ll become more productive and more successful as your business grows:

1. Read more…

Recommended: How to Empower Entrepreneurs With Crowdfunding

Aug 31: Email Marketing Is Still Well And Alive – 5 Reasons

Email Marketing Is Still Well And Alive - 5 Reasons

Despite the importance of Social Media, Email Marketing is still the most powerful tool to connect with people. Everyone has at least one email account these days, whether it be for business or personal reasons. According to The Radicati Group, more than 34% of the worldwide population uses emails – Which accounts for nearly 2.5 billion people. Read more…

Recommended: Traditional Marketing And Content Marketing: Can They Co-Exist?

Aug 31: 9 Ways of Making Content More Effective

9 Ways of Making Content More Effective

What is content marketing? Content marketing is a method of providing information of value that convinces an audience you are a trusted expert on your topic of mutual interest, and puts you top-of-mind when it is time they make a purchase decision. The model fits every industry you can think of, including yours.

Content marketing helps in generating more leads, sales, and business. Read more…

Recommended: How To Dominate the Market – 8 Tips

Aug 31: 5 Mobile Marketing Methods That Work

5 Mobile Marketing Methods That Work

Marketing has gone mobile. Most shoppers use at least one mobile device to research and purchase products online. Maybe your small business doesn’t have a mobile-friendly site yet. But do you need one?

1: Determine whether you need a mobile site

Before you start developing a mobile site, figure out if you really need one. Read more…

Recommended: Why The Business Plan Is Still Useful For Startup Success

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