It’s a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they overwhelmingly prefer to shop in physical retail stores.
They like to touch and feel the products they’re considering buying and they enjoy the social interactions that come from shopping with friends and family.
What’s new is that they do so with their smartphones in hand while shopping at brick-and-mortar stores.
Their mobile devices have become valuable decision-making tools for what and where to buy. Read more…
Recommended: 3 Ways to Grow Your Small Business Brand on Google
blog.40billion.com 