Marketing is simple. It can seem mysterious and highly technical: Experts talk at length about the techniques they use. People scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense subject.
It’s not that difficult. You market to people and you get leads in. Read more…
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Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?
Today’s audiences are tired of the “same old, same old”, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.
If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:
1. Read more…
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When you were a kid, how often would you ride your bike fast down a steep street while letting go of the handlebars, or take your sled to the top of the highest hill in town, not even considering that one false move could end in a tumble? Back then, you knew that the ride was worth the risk.
Now, with your own business, are you questioning every decision and avoiding the high hills of opportunity because of a fear of falling? It’s a natural reaction, but it can kill your aspirations and cost you the thrill of that amazing ride to success. Read more…
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Every firm has something that it calls a market strategy. Unfortunately, many market strategies are ineffective and almost guarantee failure.
Market strategies that really work always have the following characteristics:
1. They are strategic rather than tactical.
This sounds simple, but it’s a point that many people find confusing. Read more…
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Triggered or targeted emails can be a great way to deliver the right content at the right time to the right people. A sincere thank you, a courteous confirmation, or a concerned abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether.
As long as the automated email is relevant, timely, and provides value to the recipient, triggered emails can be used to save marketers a tremendous amount of time and, more importantly, better engage your contact database. Read more…
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As business leaders and athletic coaches know, you need more than exceptional talent to succeed. To create a winning team, entrepreneurs can learn from great athletes who came together to reach their full potential.
Dominique Moceanu won the Olympic gold medal in 1996, as part of the U.S. Women’s Gymnastics team known as the Magnificent Seven. Read more…
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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
As business leaders and athletic coaches know, you need more than exceptional talent to succeed. To create a winning team, entrepreneurs can learn from great athletes who came together to reach their full potential.
Dominique Moceanu won the Olympic gold medal in 1996, as part of the U.S. Women’s Gymnastics team known as the Magnificent Seven. Read more…
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What are some common challenges that small business and startup teams face? Long hours, conflicting personalities, not enough space, or too many mistakes?
A business team should undergo comprehensive team training in order to perform at a high level. Read more…
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Need more leads? Of course, you do!
A well-optimized landing page is one of the most effective methods of generating authentic leads for your business. It drives traffic to your website, develops familiarity with your visitors and can gain you warm leads.
But what marketing campaigns increase traffic to your page and drive conversions? What value exchange does your business need to increase leads?
And for year around affordable marketing, don’t forget online marketing sites. Read more…
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SAY OF THE DAY: “The entrepreneur builds an enterprise; the technician builds a job.” -Michael Gerber … read more
Social media can be a slippery slope. Stretching yourself too thin by trying to be on every site can result in disengaged users. Failing to engage users on the right platforms will only amount to yet another lost marketing opportunity.
Here are 13 best practice tips when using popular social networking sites.
Facebook is by far the biggest and most popular social media platform. Read more…
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Are you debating whether your small business should invest time on Twitter?
Do you wonder how Twitter can help your business?
By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.
Twitter has evolved a lot since 2007. Read more…
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Unemployment got you down? Just graduated with student loans, but can’t find the right job? Well, you’ll be happy to know that there are more new business startups in the United States than ever before. And, you can create your own job by starting a business, on a budget, doing what you love and what you’re good at — i.e., your passion and expertise.
Here are 4 reasons why you should start your own business as a young entrepreneur:
1) You’re not a good employee and don’t like working for anyone else. Read more…
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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
How can you maximize the benefits of attending professional networking events as an entrepreneur or business owner?
1. Have an agenda.
Not all networking events are created equal. It behooves you to research the best of the bunch in your area and decide which might be best for your overall start-up goals. Read more…
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Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?
Today’s audiences are tired of the “same old, same old”, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.
If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:
1. Read more…
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Resilient business owners have learned to apply three lessons that help them lead their companies successfully despite inevitable setbacks. Here they are:
1) Monitor your time, and stick to a schedule.
2) Focus on what’s most important.
3) Don’t give up. Read more…
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With the tough economic climate, crowdfunding has become a popular and alternative method of raising finance for a business, projects or ideas. Crowdfunding platforms are convenient, simple to use and reach a wide audience of investors at a low cost.
Crowdfunding can be defined as a collective cooperation of people who network and pool their money and resources together, usually via the Internet, to support efforts initiated by other organizations. Read more…
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For best results in marketing it is crucial to develop a system, test that system, measure its results and when you find the combination that works best for what you are selling, repeat it over and over again without fail and sustain it with persistence. The results will come if this method is followed.
Follow these 10 steps and hopefully they will help you obtain good results.
1. Read more…
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The Holy Grail of social media outreach is engagement, which goes beyond broadcasting to interacting with your fans. While some businesses might use 40Billion, Facebook, LinkedIn, Twitter and other social networks to drive traffic to their own websites, the more that people are engaging with your posts and sharing your content with their own networks, the more brand loyalty you can build.
While there’s no tried-and-true formula for everyone to maximize engagement all the time, outreach on social media doesn’t have to be like blindly throwing darts at a board. Read more…
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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
Social media can be a slippery slope. Stretching yourself too thin by trying to be on every site can result in disengaged users. Failing to engage users on the right platforms will only amount to yet another lost marketing opportunity.
Here are 13 best practice tips when using popular social networking sites.
Facebook is by far the biggest and most popular social media platform. Read more…
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Even the most perceptive business owners can make a bad hire when they don’t pay attention to the right signs. Here are 3 personality types that can bring down your business and how you can spot them in an interview.
1) The Narcissist.
It’s easy to make the mistake of hiring a narcissist. They are often charismatic and radiate self-confidence. Read more…
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What do you think in reality Twitter is? It has long been one of the most important social media platforms available on the internet. But what do you feel is the true use of this wonderful website? Over the years, websites, such as Twitter and others are becoming more and more popular. Read more…
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SAY OF THE DAY: “You CAN do it! If someone says you can’t do something great, they’re a LIAR.” – Cornelius McNab… read more
It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, or electronic gadget. But the usefulness of crowdfunding is still debatable. Is crowdfunding even right for your business?
Here’s some information and and a few tips that will help explain crowdfunding concepts and how you can take advantage of them to fund your business.
What is crowdfunding?
Crowdfunding is a way of raising money for a new venture by soliciting small donations or investments from many people online. Read more…
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Here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, you should be controlling where your customer goes next.
So many people miss out on this golden opportunity for additional profit. Read more…
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What are some common challenges that small business and startup teams face? Long hours, conflicting personalities, not enough space, or too many mistakes?
A business team should undergo comprehensive team training in order to perform at a high level. Read more…
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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
What do you think in reality Twitter is? It has long been one of the most important social media platforms available on the internet. But what do you feel is the true use of this wonderful website? Over the years, websites, such as Twitter and others are becoming more and more popular. Read more…
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The more you know about repurposing content, the more you realize you have a lot to work with. At the same time, the more you know about anything, the more you realize you have a lot to learn.
Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy. Read more…
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Most brands have a “pretty decent” email marketing program, but could it be better? Take a look at these 11 things to try and improve your engagement.
1. Take a hard look at your preference strategy.
There are three tips on capturing preferences: ask them, observe them and group them (into categories). Read more…
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What is Instagram? Instagram is a social networking application based on photo & video sharing. More than 20 billion photos have been shared on Instagram and 60 million are shared every day.
Brands no longer create social media websites just for the heck of it. Read more…
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There are a ton of benefits to having videos on your landing pages. For starters, videos are an easy type of content for your potential leads to consume (and retain), plus most people actually want a video to explain the product or service to them.
It’s important to note that videos are not the only thing you need to focus on when it comes to creating an optimized landing page that converts. Read more…
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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
What is Instagram? Instagram is a social networking application based on photo & video sharing. More than 20 billion photos have been shared on Instagram and 60 million are shared every day.
Brands no longer create social media websites just for the heck of it. Read more…
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You can attract new customers, increase sales and grow your pipeline instantly by partnering strategically with other businesses. There are many mutual benefits that make the work required to build a strong marketing partnership worthwhile. There is the implied endorsement that goes along with it as well.
Strategy is a key to a success. Read more…
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Crowdsourcing is a hot topic as an interesting social media phenomenon. Sometimes it starts accidentally when an injustice is exposed or a good deed is done. Other times, it is started intentionally to garner support for a cause or operate as a focus group for an idea or product.
Whether accidental or intentional, there is no better platform to crowdsource influence than Twitter. Read more…
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SAY OF THE DAY: “Do not wait to strike until the iron is hot; but make it hot by striking.” -William B. Sprague … read more
Social media-a requirement for inbound marketing success-holds real influence that continues to rise. A captivating social media presence is essential in the current business environment. Neglect social media, and your business will suffer. You will not be able to optimize your content marketing, website traffic, or lead generation and conversion without social media best practices.
Provide Real Value
Winning social media marketing requires active listening and genuine participation. Read more…
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Lack of funding often causes young entrepreneurs to give up on their ventures before ever getting off the ground. The many rejections, ignored emails and missed calls thrown your way from potential investors can be quite demoralizing, to say the least. Sometimes it seems like searching for a needle in a haystack, but entrepreneurship is not for the faint of heart.
It’s imperative for young entrepreneurs to look beyond what is considered the normal route in business, especially as they seek that crucial first investment. Read more…
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It’s that time of year again when you and a lot of other entrepreneurs may be looking at former 9-to-5 colleagues with some envy, as they plan their annual two-week vacation with family or friends.
Can you afford to take two weeks away from your business and have it run as smoothly as it does when you’re in it? If you can, that’s great. Read more…
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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
The more you know about repurposing content, the more you realize you have a lot to work with. At the same time, the more you know about anything, the more you realize you have a lot to learn.
Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy. Read more…
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Crowdfunding opens up a new world of opportunity to startups. Crowdfunding campaign is convenient and has the potential to reach a wider range of investors, but it’s not easy. It requires much thought and effort. Most of the crowdfunding projects fail due to inadequate planning.
Following are nine reasons as to why crowdfunding campaign fails:
1. Read more…
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Wondering whether or not to write a business plan? Do you really need one? Well, unless you have a spectacular track record as an entrepreneur or an exceptionally great new business idea, you cannot raise money to fund your startup without a business plan. Read more…
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Despite the importance of Social Media, Email Marketing is still the most powerful tool to connect with people. Everyone has at least one email account these days, whether it be for business or personal reasons. According to The Radicati Group, more than 34% of the worldwide population uses emails – Which accounts for nearly 2.5 billion people. Read more…
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One of the most important aspects of your crowdfunding campaign is the story you tell, as it has a direct impact on the overall impression that your project conveys. In the end, this is what will get someone to become your supporter. Your choice of words can actually make a huge difference in your campaign’s results.
Before getting started, you have to decide if you or your team are the most suitable to do the work. Read more…
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What should you include in an introductory email to a potential VC investor if your goal is to actually get them to open it and read it? Although every investor pitch and every investor is different, these 4 blunders are common to most of the unsuccessful ones:
1) The email has a worthless subject line.
Too often, entrepreneurs use boring, worthless subject lines in their investor pitches. Read more…
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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
Shareable content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you’ll gain access to thousands of new potential followers, earn tons of referral traffic, and you’ll gain permanent links that boost your domain authority and your website’s potential to rank higher in Google searches.
But what makes a piece of content “shareable” in the first place? Logic would dictate that there are certain qualities that shareable pieces have in common, and if they do, it should be possible to replicate those qualities in your own work.
So what makes people want to share content with others, and how can you use this to your advantage?
Technical factors
Videos, quizzes, and list-based articles tend to get more shares than other types of content, possibly because they’re relatively quick and easy to digest. Read more…
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As a small business, or a one man (or woman) show, marketing can be downright difficult to tackle. Where do you start? What would a realistic marketing plan be? How can you get the most out of your time? These are all questions that small businesses face. Here’s how to rock it out as a one-person marketing department.
Set Realistic Goals:
We’ll just throw this out there – you’re not going to have the capabilities of Proctor & Gamble when it comes to your marketing efforts. Read more…
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Are you stressed out at work? Do you feel like you’re reaching a breaking point? Are you having a hard time juggling business and family demands? It happens to many of us. The anxiety, negative thoughts, perspiration, and despair caused by stress are normal, but you should not let them prevent you from succeeding and being your best you.
To cope with the stress and stay focused, you’ll need to incorporate a stress relief routine in your workday. Read more…
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SAY OF THE DAY: “Shoot for the moon and if you miss you will still be among the stars.” -Les Brown … read more
Every business owner knows how to wear a lot of hats. When first striking out on your own, you have a hand in finances, marketing, product design, and everything in-between. But as your company grows, you need to empower your employees to feel that same sense of independence.
Autonomy is one of our fundamental human needs – an essential component of a healthy workplace – our need to be driven by personal interest and enjoyment.
Employees that feel empowered are happier, more motivated, more committed to their jobs, and less stressed. Read more…
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All marketing managers struggle with one thing. How to set goals for marketing department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).
How do you set goals that are challenging yet still achievable (is there an exact formula for this, like always shoot for x% more than last month)? How many goals should you set–one, three, six? Should you focus on a new goal every week, month, semester, quarter or year? If you’re a small company and you need to achieve quick growth, how do you pick which goal is most important when there are a billion urgent things that need to happen? How do you stay focused on your goals (once you’ve finally decided on them) and not let other stuff get in the way, like tempting partnership opportunities or new tactics you want to try out?
Following six tips will help achieve marketing goals:
1. Read more…
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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
It’s the entrepreneurial spirit that shapes the economy, but it’s difficult to shape anything if no one knows about your products or services. Here are 3 nuggets of marketing advice to small-business owners who need to get the word out…
1) Target your customer.
According to one of Bill Cosby’s famous quotes, “I don’t know the key to success, but the key to failure is trying to please everybody.” Now, he doesn’t mean saying “Please” is the key to failure. Read more…
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Most entrepreneurs spend too much time and money on promotions that don’t generate new business. Whether it is local sports sponsorships, newspaper-ad buys or social media, they waste money on marketing strategies that may boost their egos by making them local celebrities, but don’t actually translate into sales.
Entrepreneurs, especially those relying on customers in their local areas, should first focus on networking with other area businesses, major employers, schools, churches and other organizations. Read more…
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Crowdfunding opens up a new world of opportunity to startups. Crowdfunding campaign is convenient and has the potential to reach a wider range of investors, but it’s not easy. It requires much thought and effort. Most of the crowdfunding projects fail due to inadequate planning.
Following are nine reasons as to why crowdfunding campaign fails:
1. Read more…
Recommended: 5 Ways to Start a Business Part-Time While Holding a Day Job Full-Time
Remember to listen:
Proactive listening is by far the most underused online marketing tactic. Too many companies have lulled themselves into believing that social-media monitoring is just waiting for someone to say something bad or ask a customer-service question. Read more…
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In the competitive and increasingly saturated B2B market, it’s never been more important for you to have outstanding marketing strategies. Finding a digital marketing agency that specializes in B2B is a great way to boost results, as long as they are right for your company and sector.
How not to do it…and what to do instead
The most dangerous move you can make is choosing the first digital marketing agency that you come across. Read more…
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Today, nearly every business is attempting to become a content marketer. The results aren’t pretty. The noise is deafening and while there’s plenty of great content, every industry is being bombarded with junk-cheap imitations of the idea of content marketing-create original, compelling, helpful content. Read more…
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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
Equity crowdfunding is the process whereby everyday people (the “crowd”) invest in an early-stage company, which is not listed on a stock market, in exchange for shares in that company. These shareholders have partial ownership of the company and stand to profit if the company does well.
For the first time, the JOBS act is allowing unsophisticated investors to purchase your stock. Read more…
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If your business experiences uneven revenues during summer months or other seasonal slowdowns, you may be looking for new summer marketing ideas to grow your organization. Here are four ways you can give in order to get more customers and sales this summer.
For seasonal businesses that thrive during summer months, marketing might be a cinch. Read more…
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Are you stressing out about changes in search engine algorithms and new social media platforms to learn. Search engine optimization (also known as SEO) is in constant flux, which means that your business’ online marketing strategies need to be revamped frequently. Read more…
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SAY OF THE DAY: “Be wiser than other people if you can; but do not tell them so” – Dale Carnegie
Dreaming about leaving that “day job” and starting your own business? Doing that is easier said than done. As anyone who has ever contemplated starting a business knows, the risks of the venture loom large.
How does one leave the security of a job and paycheck and benefits for the uncertainty of a new business? The potential perils seem too big, but risk is part of the game. Read more…
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For entrepreneurs, knowing how to communicate clearly and effectively is critical in leading a company and selling your business ideas. But the words you speak and hear are only a small part of getting your message across to your employees, customers and investors. It is the way you speak and listen that makes all the difference in the world.
Consider these 10 steps for communicating and pitching more effectively as a business owner:
Step 1: Relax. Read more…
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When you were a kid, how often would you ride your bike fast down a steep street while letting go of the handlebars, or take your sled to the top of the highest hill in town, not even considering that one false move could end in a tumble? Back then, you knew that the ride was worth the risk.
Now, with your own business, are you questioning every decision and avoiding the high hills of opportunity because of a fear of falling? It’s a natural reaction, but it can kill your aspirations and cost you the thrill of that amazing ride to success. Read more…
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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
Every firm has something that it calls a market strategy. Unfortunately, many market strategies are ineffective and almost guarantee failure.
Market strategies that really work always have the following characteristics:
1. They are strategic rather than tactical.
This sounds simple, but it’s a point that many people find confusing. Read more…
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This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.
I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…
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What is content marketing? Content marketing is a method of providing information of value that convinces an audience you are a trusted expert on your topic of mutual interest, and puts you top-of-mind when it is time they make a purchase decision. The model fits every industry you can think of, including yours.
Content marketing helps in generating more leads, sales, and business. Read more…
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You have a great business idea, and you’re lining up the resources to make it a reality. But if you don’t establish solid corporate and accounting strategies from the start, you could be putting your business in peril before you ever get off the ground.
Follow these four steps to get off on the proper financial foot…
1. Read more…
Recommended: Does Your Marketing Strategy Work For You?
Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.
You may think Virgin Atlantic is a huge airline worldwide, but they’re not. Maybe they’re the No. 2 airline in the UK, but they don’t even hold a candle to United, American or Delta here in the U.S. Read more…
Recommended: How To Dominate the Market – 8 Tips
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While some say that email isn’t an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic.
One reason is that email is still a dominant avenue of communication in business. In fact, 91% check their email daily.
Email subscriptions to websites for updates and information is growing at the fastest rate ever, with 74% of consumers actually preferring to receive commercial communications by email.
Review Your Email Lists For Segmentation Opportunities
A common opportunity we uncover is email list segmentation. Read more…
Recommended: 3 Social Media Tips For Business Owners
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
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Trust, attraction, and engagement… sounds like the recipe for a deep and lasting relationship, right?
Not surprisingly, consumers can experience and feel these same attributes for a product, and as a result, they form lasting, loyal relationships with the brands that serve them.
Unfortunately for brands, connecting to a potential customer at this level is difficult and time-consuming. Read more…
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The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.0billion dollar industry, and even skeptics have to admit that it’s serious business. The best content marketers are wizards who are able to blend writing, multi-media content, PR, social media, and networking into a comprehensive online presence. Read more…
Recommended: Reduce Your Website Bounce Rate With These 7 Steps
Most experts agree: 2017 is the year for influencer marketing. Most marketers plan to launch at least one influencer marketing campaign in 2017. The reasons that this particular marketing strategy is surging right now are many. The first, and probably the largest reason is social proof.
According to research firm Yankelovich, Americans are exposed to 5,000 advertisements a day. Read more…
Recommended: 8 Things to Consider When Launching an App on a Meager Budget
SAY OF THE DAY: “The NBA is never just a business. It’s always business. It’s always personal. All good businesses are personal. The best businesses are very personal”. – Mark Cuban… read more
One of the best channels for bootstrapped entrepreneurs is digital marketing. Here’s how to do it right.
I personally believe that one of the hardest roads traveled is that of the bootstrapped entrepreneur. When you’re starting out, you need to figure out a way to market your company on a shoestring budget. Read more…
Recommended: 4 Ideas for a Customized Marketing Strategy to Reach the Right Audience
Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.
You may think Virgin Atlantic is a huge airline worldwide, but they’re not. Maybe they’re the No. 2 airline in the UK, but they don’t even hold a candle to United, American or Delta here in the U.S. Read more…
Recommended: Email Marketing Tips for Small Business
Crowdsourcing is a hot topic as an interesting social media phenomenon. Sometimes it starts accidentally when an injustice is exposed or a good deed is done. Other times, it is started intentionally to garner support for a cause or operate as a focus group for an idea or product.
Whether accidental or intentional, there is no better platform to crowdsource influence than Twitter. Read more…
Recommended: With So Many Social Networking Sites, Which One Is Right For Your Business?
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Online business owners have two primary choices for building a customer base. You can invest your time and money in attracting new customers one-by-one, using techniques such as cold calling, pay-per-click advertising and media buys. These techniques are referred to as “outbound marketing” because you must push out your message and hope it falls on receptive ears and generates new customers.
But outbound marketing is becoming less effective due to the growing number of sales messages prospects are exposed to every day. Read more…
Recommended: 7 Strategic Tips to Boost Your Business Content Marketing
Do you have a mobile-friendly version of your small business website yet? If you don’t, you could be missing tons of potential customers who use their smartphones to do the majority of their shopping because it’s more convenient.
Would you believe that more than half of all adults in the United States use a smartphone? Chances are, you’re one of them. Read more…
Recommended: 6 Ways to Create Content that Attracts Audiences and Customers
So, you’ve created the perfect app. Bravo!
It may come off as a surprise to you that, in reality, this actually means only half of the work is done. The remaining half is to let the world know that it exists.
There is a workable method to increase the reach and visibility of your app. Follow this step-by-step process.
8 Things to Consider When Launching an App on a Shoestring Budget
1. Read more…
Recommended: Avoid These Four Social Media Marketing Mistakes
Most brands have a “pretty decent” email marketing program, but could it be better? Take a look at these 11 things to try and improve your engagement.
1. Take a hard look at your preference strategy.
There are three tips on capturing preferences: ask them, observe them and group them (into categories). Read more…
Recommended: 4 Effective Video Marketing Content Ideas
Every business owner knows how to wear a lot of hats. When first striking out on your own, you have a hand in finances, marketing, product design, and everything in-between. But as your company grows, you need to empower your employees to feel that same sense of independence.
Autonomy is one of our fundamental human needs – an essential component of a healthy workplace – our need to be driven by personal interest and enjoyment.
Employees that feel empowered are happier, more motivated, more committed to their jobs, and less stressed. Read more…
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What type of entrepreneur or business leader are you? Knowing the answer could help you become more successful in your business. Being aware of what makes you tick can help you make better decisions as an entrepreneur.
These 3 character traits define a business leaders’ decision-making process:
1. Read more…
Recommended: 5 Crowdfunding Steps Proven To Raise Money on GoFundMe
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
Need more leads? Of course, you do!
A well-optimized landing page is one of the most effective methods of generating authentic leads for your business. It drives traffic to your website, develops familiarity with your visitors and can gain you warm leads.
But what marketing campaigns increase traffic to your page and drive conversions? What value exchange does your business need to increase leads?
And for year around affordable marketing, don’t forget online marketing sites. Read more…
Recommended: 11 Ways to Write a Compelling Crowdfunding Campaign
Why isn’t anyone buying your products and services? It doesn’t matter how great your products and services are or how nice your offices look if no one has heard of you. That’s where good marketing comes into play. Unfortunately, many small businesses make the mistake of focusing all of their efforts on other aspects of their company and forget to make marketing a top priority. Read more…
Recommended: How To Deal With The Risky Business Of Launching Your Own Startup
You know you want to start a business, but you can’t shake those financial pressures – rent or a mortgage, a car payment and maybe you have kids. Even young people have responsibilities after all. But tack on the fact your business idea will surely take time to catch on, and starting up can seem even further out of reach.
You are a perfect candidate to become a part-time entrepreneur. Read more…
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SAY OF THE DAY: “Man – a creature made at the end of the week’s work when God was tired.”-Mark Twain… read more
1. Everyone hates status meetings.
2. When it’s eerily quiet on the line, you know the other callers are talking shit on mute.
3. And as soon as you get off the phone, you do this so you can chat about all the stupid stuff said on the call.
4. You see these buzzwords in emails almost every day.
5. Read more…
Recommended: The Unexpected Pros And Cons of Business Competitions
As content marketing continues to grow in popularity, a question being asked more and more is “should I replace my traditional marketing with content marketing?” The short answer is no.
It’s easy to pile onto the idea that print, radio, and even TV are on their way out as marketing platforms – but if they are effective, you shouldn’t give them up. Read more…
Recommended: 7 Ways to Grow Your Business Through Marketing Partners
It’s a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they overwhelmingly prefer to shop in physical retail stores.
They like to touch and feel the products they’re considering buying and they enjoy the social interactions that come from shopping with friends and family. Read more…
Recommended: 7 Ways to Grow Your Business Through Marketing Partners
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.
You may think Virgin Atlantic is a huge airline worldwide, but they’re not. Maybe they’re the No. 2 airline in the UK, but they don’t even hold a candle to United, American or Delta here in the U.S. Read more…
Recommended: Does Your Marketer Pass These 6 Traits?
Crowdfunding is a way of raising money for a new venture by soliciting small donations from many people online. The biggest platforms in the industry are Kickstarter and Indiegogo. In the last five years, crowdfunding has grown from a tool for off-beat bands to raise money from fans for an album they can’t afford to produce to a way for some really high tech inventors to get access to capital for their new, innovative startups.
Following is the checklist of 8 steps to prepare for your campaign.
1. Read more…
Recommended: How To Get Influencers To Endorse And Grow Your Business
Do you follow a brand in social media? Are you glad you did? If that’s the case, they are doing either one of three things:
. Connecting with one of your passions and/or interests.
. Entertaining you with their engaging personality.
. Providing interesting and/or important information to you. Read more…
Recommended: 11 Steps To Communicate Better As An Entrepreneur
Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.
But does it deliver? According to many accounts, it does.
Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.
In a report from BI Intelligence on location-mobile marketing, key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work, examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics. Read more…
Recommended: 3 Social Media Tips For Business Owners
Social media-a requirement for inbound marketing success-holds real influence that continues to rise. A captivating social media presence is essential in the current business environment. Neglect social media, and your business will suffer. You will not be able to optimize your content marketing, website traffic, or lead generation and conversion without social media best practices.
Provide Real Value
Winning social media marketing requires active listening and genuine participation. Read more…
Recommended: 4 Steps to Crowdfunding Success
The Holy Grail of social media outreach is engagement, which goes beyond broadcasting to interacting with your fans. While some businesses might use 40Billion, Facebook, LinkedIn, Twitter and other social networks to drive traffic to their own websites, the more that people are engaging with your posts and sharing your content with their own networks, the more brand loyalty you can build.
While there’s no tried-and-true formula for everyone to maximize engagement all the time, outreach on social media doesn’t have to be like blindly throwing darts at a board. Read more…
Recommended: Content Marketing Made Easier With These 5 Tricks
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
What should you include in an introductory email to a potential VC investor if your goal is to actually get them to open it and read it? Although every investor pitch and every investor is different, these 4 blunders are common to most of the unsuccessful ones:
1) The email has a worthless subject line.
Too often, entrepreneurs use boring, worthless subject lines in their investor pitches. Read more…
Recommended: Small Business Blogging – 5 Easy Tips
Gaffes on social networking sites can happen to the best of us. There are some very good lessons business owners can glean from common social media mistakes and apply to their own marketing efforts. Here are 3 of those lessons and tips:
1) Make it known to employees that social media is not just for fun. Read more…
Recommended: Email Marketing Is Still Well And Alive – 5 Reasons
You have a great business idea, and you’re lining up the resources to make it a reality. But if you don’t establish solid corporate and accounting strategies from the start, you could be putting your business in peril before you ever get off the ground.
Follow these four steps to get off on the proper financial foot…
1. Read more…
Recommended: 5 Ideas for Marketing Your Business Brand Effectively
SAY OF THE DAY: “I want to be able to explain my mistakes. This means I do only the things I completely understand.” – Warren Buffett … read more
Here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, you should be controlling where your customer goes next.
So many people miss out on this golden opportunity for additional profit. Read more…
Recommended: How To Deal With The Risky Business Of Launching Your Own Startup
Creating a social media marketing strategy is a sin qua non for every social media marketing professional in order to have an effective social media campaign. Social media marketing should be merged with your traditional marketing plan. Read more…
Recommended: Improve Your E-Mail Marketing – Follow These 10 Steps
Do you have a mobile-friendly version of your small business website yet? If you don’t, you could be missing tons of potential customers who use their smartphones to do the majority of their shopping because it’s more convenient.
Would you believe that more than half of all adults in the United States use a smartphone? Chances are, you’re one of them. Read more…
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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
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It’s also a time to reflect on your business and find the spark for your next breakthrough idea.
No clue what that is? To ignite new light bulb moments, start with these idea-generating tactics:
Embrace fear.
Ask yourself: “What scares me?” Then, explore that dark space. What if you overhauled your product and reintroduced it – what features would it have? Where would you invest money if you replaced a major conference or trade show with other lead-generating activities? Even if something is working for you, is there a way to make it better? As for your competition, instead of studying what they’re doing, contemplate what they’re afraid of, too.
Pull the trigger. Read more…
Recommended: How To Develop A LinkedIn Marketing Plan
What is Instagram? Instagram is a social networking application based on photo & video sharing. More than 20 billion photos have been shared on Instagram and 60 million are shared every day.
Brands no longer create social media websites just for the heck of it. Read more…
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As the world has grown increasingly accustomed to staying connected digitally and on-the-go, nearly all of the more traditional marketing methods have become irrelevant. We’re going to take a look at what digital marketing is, and how you can harness its power to achieve success for your marketing campaign.
What is Digital Marketing?
Digital marketing is the total opposite of outbound marketing. Read more…
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Do you speak English or do you speak “marketing” jargon? Online attention spans are short and competition intense, so clear language is essential to make your social media marketing perform and incite interest in your business.
As in all relationships, people connect with straightforward and honest communications. Read more…
Recommended: How to Become a Twitter Marketing Expert Quickly
The challenge of capturing the ROI of social media is almost as old as the Internet itself. The reason boils down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market. Read more…
Recommended: Why Entrepreneurs Need to Create Their Own Brands
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Every day we are bombarded by brands fighting for our attention; how can you possibly make your startup stand out? Marketing your startup in today’s competitive business economy is undoubtedly difficult and expensive, but there are steps you can take to make sure your startup gets a good chance at success.
Before you start, make sure you have a firm grasp on two key things. Read more…
Recommended: 6 Ways to Create Content that Attracts Audiences and Customers
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
At some point in your career, someone has probably talked to you about how to brand yourself, how personal branding is this incredibly important thing that everyone is doing these days, how, if you’ve built a business and are trying to grow, it’s not something you can ignore.
Or is it? Personal branding, just like regular branding, is something that’s often completely out of your control. Read more…
Recommended: 4 Ways To Turn Your Customers Into Brand Ambassadors
Is your business on Facebook?
Do you need to convince your boss-or a client-that Facebook is a worthy marketing investment?
And speaking of social media advertising, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. Read more…
Recommended: Marketing Made Easier – Follow These 10 Tricks from The Pros
Imagine you’re leading a brainstorming session at your company. You want to come up with growth strategies for your startup, so you gather your team in a meeting room, generate lots of ideas, and choose the most promising one. Many small business owners use that approach, but unfortunately, it often doesn’t work. Read more…
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SAY OF THE DAY: “Follow your dreams and don’t let anyone stop you. Never say never.” – Justin Bieber… read more
Risk taking is second nature to most entrepreneurs, but technology issues can make them turn cautious. Too often, business owners believe they don’t have the expertise or financial resources to take full advantage of technology. But, by limiting their use of tech, they also limit their growth opportunities in our always-on, always-connected world.
Turns out, many of these myths about tech may be based on misconceptions. Read more…
Recommended: 3 Habits Of High-Performing Teams
1. Little or no social media or blogging activity.
Why start a blog and never publish? Why start a Twitter account and never tweet? In social marketing, you have to show up and be active. Yes, starting that Facebook page was a good idea, but unless you are going to be consistent in posting and using it, just forget about it.
You can save time by using sites like 40Billion.com, which specializes in broadcasting and promoting posts to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Read more…
Recommended: Uncommon Ways To Find Investors For Your Startup
The marketing manager is a critical component to any company’s success. They’re the ones responsible for using creative, cunning, and savvy interpersonal skills to make the company’s product or service known. A company might sell a groundbreaking, innovating product, but it won’t matter much if no one knows about it.
Marketing directors can take a business struggling to make ends meet and jump-start its growth. Read more…
Recommended: How to Build a Social Website for Your Business
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Crowdfunding opens up a new world of opportunity to startups. Crowdfunding campaign is convenient and has the potential to reach a wider range of investors, but it’s not easy. It requires much thought and effort. Most of the crowdfunding projects fail due to inadequate planning.
Following are nine reasons as to why crowdfunding campaign fails:
1. Read more…
Recommended: 4 Effective Video Marketing Content Ideas
As content marketing continues to grow in popularity, a question being asked more and more is “should I replace my traditional marketing with content marketing?” The short answer is no.
It’s easy to pile onto the idea that print, radio, and even TV are on their way out as marketing platforms – but if they are effective, you shouldn’t give them up. Read more…
Recommended: 4 More Ways to Create a Brand That Customers Remember
Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?
Today’s audiences are tired of the “same old, same old”, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.
If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:
1. Read more…
Recommended: How To Maximize The Power Of Twitter – 10 Lessons Learned.
Starting a blog is just the beginning. Publishing a blog post? You need to let the world know that your awesome blog exists!
So how do you do that? That department is called “marketing”. Blog marketing could sound like too much of a technical word and many small business bloggers don’t even want to hear about it.
Of course, there are advanced marketing techniques that you need to learn, and master someday. Read more…
Recommended: Why Entrepreneurs Need to Create Their Own Brands
Can’t get through your workday without constant interruptions? Are routine tasks taking over your day? Here are 5 daily tasks you can remove from your workday to help you stay focused and be more productive:
1) Cram your to-do list.
You might feel the need to write down everything you need to accomplish each day, and while compiling a lengthy list of things you need to accomplish might seem productive, you could be doing more harm than good. Read more…
Recommended: Why The Business Plan Is Still Useful For Startup Success
Influencer marketing has become a prime choice for brands that want to increase exposure and get connected with a larger pool of potential customers.
There’s no question that influencer marketing is a worthwhile pursuit for growing brands. But, what comes into question is the way brands tackle their campaigns. Read more…
Recommended: How To Make Social Media Marketing Success
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Everyone is busy in creating his own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.
Here are 7 important steps in content marketing that every blog should include. It is a true assumption that the content promotion strategies very much depend on the nature of the business, but the following points can be applied to any kind of content.
1. Read more…
Recommended: Small Business Blogging – 5 Easy Tips
Tech startup companies and business entrepreneurs don’t have a lot of room for miscalculating buyer behaviors. Here’s what you need to know to be able to anticipate, identify and satisfy changing buyer behaviors for the sake of creating an effective marketing strategy.
The buyer you engage with today won’t be the buyer you engage with tomorrow. Read more…
Recommended: How To Challenge And Beat The Big Boys In Local Sales
With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics.If you plan to adopt a similar strategy, you’ll want to take a look at the following Instagram marketing tips and tricks for getting the most out of your presence on the site.
Fill Out Your “Bio” Section
Before you pass “Go” and collect $200, be sure to fill out the “Bio” section of your Instagram profile. Read more…
Recommended: Can Social Media Marketing Be Outsourced?
SAY OF THE DAY: “Coming together is a beginning. Keeping together is progress. Working together is success.” -Henry Ford … read more
Need more leads? Of course, you do!
A well-optimized landing page is one of the most effective methods of generating authentic leads for your business. It drives traffic to your website, develops familiarity with your visitors and can gain you warm leads.
But what marketing campaigns increase traffic to your page and drive conversions? What value exchange does your business need to increase leads?
And for year around affordable marketing, don’t forget online marketing sites. Read more…
Recommended: Marketing Made Easier – Follow These 10 Tricks from The Pros
Every business owner knows how to wear a lot of hats. When first striking out on your own, you have a hand in finances, marketing, product design, and everything in-between. But as your company grows, you need to empower your employees to feel that same sense of independence.
Autonomy is one of our fundamental human needs – an essential component of a healthy workplace – our need to be driven by personal interest and enjoyment.
Employees that feel empowered are happier, more motivated, more committed to their jobs, and less stressed. Read more…
Recommended: How To Do More With Less – Smarter Content Marketing Strategies
Word of Mouth Marketing (WOMM) has always been a powerful way to influence business results.
Why should Marketers care about WOMM?
If you could master what has been identified as the most valuable form of marketing-the one that consumers trust above all others and the one that is most likely to drive sales for your company – would you instead choose to ignore it or leave it to chance?
Why would you simply choose to sit back and hope conversations will just happen organically about your brand? If you want to win the marketing race in 2017, you need to unleash the power of word of mouth. Read more…
Recommended: How to Build a Social Website for Your Business
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
Even the most perceptive business owners can make a bad hire when they don’t pay attention to the right signs. Here are 3 personality types that can bring down your business and how you can spot them in an interview.
1) The Narcissist.
It’s easy to make the mistake of hiring a narcissist. They are often charismatic and radiate self-confidence. Read more…
Recommended: Five Prong Approach To Creating Effective Social Media Marketing Strategy:
The more you know about repurposing content, the more you realize you have a lot to work with. At the same time, the more you know about anything, the more you realize you have a lot to learn.
Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy. Read more…
Recommended: Using Social Media Influencers as a Marketing Strategy for Better ROI
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