What do smart entrepreneurs do different to ensure their business stays profitable? They do the simple things right. Simple things really, like finding cheap ways to get exposure, or hearing their customers out, or networking in the right places. With all this covered, the Customer Acquisition Cost (CAC) for every new customer falls low enough to make their business model sustainable in both the long and short run.
If you have a young business that’s losing steam fast compared to its rivals, it’s very likely you’re facing a competitor who has found inexpensive and effective ways to market itself to new customers. Read more…
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