Blog of 40Billion.com, the entrepreneurs' social network!
February 28, 2019
Why do startup entrepreneurs have a difficult time finding and recruiting good employees? Hiring the right people is a difficult task for many companies, even well-established businesses. The main difference is that startup entrepreneurs are often unable to retain the employees that they hire, and there are several reasons for that. Read more…
Recommended: 4 Steps to Crowdfunding Success
February 28, 2019
Every business owner knows how to wear a lot of hats. When first striking out on your own, you have a hand in finances, marketing, product design, and everything in-between. But as your company grows, you need to empower your employees to feel that same sense of independence.
Autonomy is one of our fundamental human needs – an essential component of a healthy workplace – our need to be driven by personal interest and enjoyment.
Employees that feel empowered are happier, more motivated, more committed to their jobs, and less stressed. Read more…
Recommended: 4 Signs That You Should Quit Your Failing Startup Business
February 28, 2019
Creating a social media marketing strategy is a sin qua non for every social media marketing professional in order to have an effective social media campaign. Social media marketing should be merged with your traditional marketing plan. Read more…
Recommended: How To Hire Great Employees As A New Manager
February 28, 2019
Even the most perceptive business owners can make a bad hire when they don’t pay attention to the right signs. Here are 3 personality types that can bring down your business and how you can spot them in an interview.
1) The Narcissist.
It’s easy to make the mistake of hiring a narcissist. They are often charismatic and radiate self-confidence. Read more…
Recommended: How to Build Great Marketing Relationships for your Business
February 28, 2019
Unemployment got you down? Just graduated with student loans, but can’t find the right job? Well, you’ll be happy to know that there are more new business startups in the United States than ever before. And, you can create your own job by starting a business, on a budget, doing what you love and what you’re good at — i.e., your passion and expertise.
Here are 4 reasons why you should start your own business as a young entrepreneur:
1) You’re not a good employee and don’t like working for anyone else. Read more…
Recommended: Tumblr – 7 Things To Know About
February 28, 2019
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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
February 28, 2019
When you’re getting ready for a website redesign, you need to make sure that you partner with a certain kind of online marketing agency. Anyone can say they design websites nowadays; but not everyone can say they produce websites that look great, are easy to use, and have a real, measurable impact on your revenue stream.
Your website is your most valuable marketing asset. Read more…
Recommended: 4 Mistakes That Hurt Your Crowdfunding Campaign
February 28, 2019
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Trust, attraction, and engagement… sounds like the recipe for a deep and lasting relationship, right?
Not surprisingly, consumers can experience and feel these same attributes for a product, and as a result, they form lasting, loyal relationships with the brands that serve them.
Unfortunately for brands, connecting to a potential customer at this level is difficult and time-consuming. Read more…
Recommended: 6 Ways to Boost Your Inbound Marketing with Evergreen Content
February 28, 2019
So, you’ve created the perfect app. Bravo!
It may come off as a surprise to you that, in reality, this actually means only half of the work is done. The remaining half is to let the world know that it exists.
There is a workable method to increase the reach and visibility of your app. Follow this step-by-step process.
8 Things to Consider When Launching an App on a Shoestring Budget
1. Read more…
Recommended: The Choice: Google+ Vs. Facebook
February 28, 2019
Some define a business plan as a formal document that takes a long time to create and isn’t flexible, doesn’t get reviewed and doesn’t get revised. Then they say a business plan isn’t useful.
That’s sort of like saying getting regular exercise isn’t good for you because some people overdo it and end up with joint damage.
It would be better to advocate a type of business planning that could be called lean business planning. Read more…
Recommended: 4 Ways To Come Up With A Memorable Business Name
February 28, 2019
It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, or electronic gadget. But the usefulness of crowdfunding is still debatable. Is crowdfunding even right for your business?
Here’s some information and and a few tips that will help explain crowdfunding concepts and how you can take advantage of them to fund your business.
What is crowdfunding?
Crowdfunding is a way of raising money for a new venture by soliciting small donations or investments from many people online. Read more…
Recommended: 5 Counter-Productive Things You Should NOT Do Every Day
February 28, 2019
Influencer marketing has become a prime choice for brands that want to increase exposure and get connected with a larger pool of potential customers.
There’s no question that influencer marketing is a worthwhile pursuit for growing brands. But, what comes into question is the way brands tackle their campaigns. Read more…
Recommended: Seven Winning Market Strategies To Generate Sales
February 28, 2019
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
February 27, 2019
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Content marketing is becoming increasingly popular with each passing year. Businesses see the benefits that competitors are enjoying from publishing highly valuable content, and are looking for ways to do the same themselves. Churning out great ideas is often more difficult than anticipated, and companies that enter content marketing for the first time often have some unrealistic expectations for the type of results it will provide as well as how quickly those results will come.
There is a lot of information out there that can help businesses to set realistic expectations for themselves when they first start content marketing. Read more…
Recommended: 3 Ways To Get Your Employees To Share Their Honest Opinions
February 27, 2019
It’s easy for new entrepreneurs and even seasoned business owners to be frazzled and to panic when mistakes happen. As your business grows and employees and partners are stretched thin, the risk of mistakes, errors and accidents increases. Mistakes happen, but they can destroy your brand’s reputation – whether your company has made a billing error, sent an embarrassing email with leaked confidential information, or recalled a bad product.
When mistakes happen, what should you do? Here are 3 suggestions for how to deal with unexpected disasters and keep them from destroying your company:
1) Act quickly and fix it. Read more…
Recommended: 5 Tips To Create A Winning Team For Your Business
February 27, 2019
Are you finding that your website bounce rate is higher than you expected? Are you struggling to put your finger on what could be causing it? There are many factors which may make your bounce rate high or low but the main factor to work on is your website itself.
And speaking of improving your bounce rate and get more from your marketing budget, don’t forget online marketing sites. Read more…
Recommended: 3 Social Media Tips For Business Owners
February 27, 2019
Content marketing is becoming increasingly popular with each passing year. Businesses see the benefits that competitors are enjoying from publishing highly valuable content, and are looking for ways to do the same themselves. Churning out great ideas is often more difficult than anticipated, and companies that enter content marketing for the first time often have some unrealistic expectations for the type of results it will provide as well as how quickly those results will come.
There is a lot of information out there that can help businesses to set realistic expectations for themselves when they first start content marketing. Read more…
Recommended: How To Develop A LinkedIn Marketing Plan
February 27, 2019
Why do startup entrepreneurs have a difficult time finding and recruiting good employees? Hiring the right people is a difficult task for many companies, even well-established businesses. The main difference is that startup entrepreneurs are often unable to retain the employees that they hire, and there are several reasons for that. Read more…
Recommended: 4 Ways To Keep Your Website From Getting Hacked
February 27, 2019
Creating a social media marketing strategy is a sin qua non for every social media marketing professional in order to have an effective social media campaign. Social media marketing should be merged with your traditional marketing plan. Read more…
Recommended: How to Maximize the Marketing Potential of YouTube – 9 Tips
February 27, 2019
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
February 27, 2019
Unemployment got you down? Just graduated with student loans, but can’t find the right job? Well, you’ll be happy to know that there are more new business startups in the United States than ever before. And, you can create your own job by starting a business, on a budget, doing what you love and what you’re good at — i.e., your passion and expertise.
Here are 4 reasons why you should start your own business as a young entrepreneur:
1) You’re not a good employee and don’t like working for anyone else. Read more…
Recommended: With So Many Social Networking Sites, Which One Is Right For Your Business?
February 27, 2019
Are you flushing your time – and money – down the toilet? Not long after you start a business on your own, you soon realize that you need to get smarter about managing time. If you feel overwhelmed, you may need to rethink how you use your time, which is an entrepreneur’s most valuable – and scarce – resource. Read more…
Recommended: Email Marketing Is Still Alive And Well
February 27, 2019
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You’ve heard it many times: reuse, reduce, recycle. Did you know that this piece of advice doesn’t just apply to aluminum cans and plastic water bottles?
You can repurpose your influencer marketing content to increase its value to your campaign. Think of it like a neighborhood recycling program: You’re preventing waste while putting resources back into the community – or, in this case, your company.
1. Read more…
Recommended: Improve Your E-Mail Marketing – Follow These 10 Steps
February 27, 2019
Content marketing online is continually changing and evolving. If you’re behind the content marketing curve, now’s the time to get caught up – here are 10 content marketing trends that are relevant today.
1. Social Media Content is King
Social media marketing is the most popular content promotion tactic by a mile. Read more…
Recommended: Smart Entrepreneurs Do These 4 Accounting Steps
February 27, 2019
Social media plays a very vital role in the online presence of a business or the brand, and more and more consumers are turning to these outlets to connect with brands they like. Social media is the best way to actively engage with your customers both active and potential, and if done cautiously and correctly, can of great advantage to your business by targeting a specific audience for your brand. Read more…
Recommended: 6 Tips To Achieve Marketing Goals
February 27, 2019
Keeping the doors of your small business open can depend upon your ability to market to potential clients. Email marketing has been a mainstay strategy throughout the technological era. Prior to this, companies were limited to direct mail for advertising. Read more…
Recommended: Think Twice Before Posting on These Social Media Sites
February 27, 2019
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
February 26, 2019
Unemployment got you down? Just graduated with student loans, but can’t find the right job? Well, you’ll be happy to know that there are more new business startups in the United States than ever before. And, you can create your own job by starting a business, on a budget, doing what you love and what you’re good at — i.e., your passion and expertise.
Here are 4 reasons why you should start your own business as a young entrepreneur:
1) You’re not a good employee and don’t like working for anyone else. Read more…
Recommended: How To Avoid Summer Slowdowns, And Keep Growing Your Business
February 26, 2019
Are you stressing out about changes in search engine algorithms and new social media platforms to learn? Search engine optimization (also known as SEO) is in constant flux, which means that your business’ online marketing strategies need to be revamped frequently. Read more…
Recommended: How to Create an Inbound Marketing Plan for Success
February 26, 2019
So, you’ve created the perfect app. Bravo!
It may come off as a surprise to you that, in reality, this actually means only half of the work is done. The remaining half is to let the world know that it exists.
There is a workable method to increase the reach and visibility of your app. Follow this step-by-step process.
8 Things to Consider When Launching an App on a Shoestring Budget
1. Read more…
Recommended: How To Keep Your Employees Motivated
February 26, 2019
Feeling pulled this way and that by the latest and greatest social site? While you don’t want to miss out on the action, don’t waste time with the “next big thing” unless it’s right for you. With that in mind, below are some guidelines for making the most of your social media forays.
Ignore the chatter about how much web traffic a certain site is receiving each month, and take a look at what your competition is really doing. Read more…
Recommended: How To Avoid Summer Slowdowns, And Keep Growing Your Business
February 26, 2019
When was the last time you took a vacation? For many young entrepreneurs, the answer is probably “I can’t remember,” or “I don’t have time for vacation.” But you just might want to rethink your aversion to time off. To run a successful company, you’ll need to be there, of course. But you’ll often need to also take time to clear your head or even distance yourself from the business in order to think about how to grow more effectively. Read more…
Recommended: Email Marketing Is Still Alive And Well
February 26, 2019
Crowdfunding is a collective cooperation of people who network and pool their money and resources together, usually via the Inter?net, to support efforts initiated by other organizations. Unlike angel investments, in which an investor takes a large stake in a small business, with crowdfunding, you can literally attract a “crowd” of people – each of whom takes a small stake (if any) in a business idea by contributing towards an online funding target. Read more…
Recommended: How to Brainstorm Breakthrough Ideas for Your Business
February 26, 2019
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
February 26, 2019
Crowdfunding opens up a new world of opportunity to startups. Crowdfunding campaign is convenient and has the potential to reach a wider range of investors, but it’s not easy. It requires much thought and effort. Most of the crowdfunding projects fail due to inadequate planning.
Following are nine reasons as to why crowdfunding campaign fails:
1. Read more…
Recommended: Targeting B2B Customers Effectively When Your Targets Keep Moving
February 26, 2019
1. Everyone hates status meetings.
2. When it’s eerily quiet on the line, you know the other callers are talking shit on mute.
3. And as soon as you get off the phone, you do this so you can chat about all the stupid stuff said on the call.
4. You see these buzzwords in emails almost every day.
5. Read more…
Recommended: 11 Steps To Communicate Better As An Entrepreneur
February 26, 2019
You’re an aspiring entrepreneur, so why are you working for an entrepreneur? Is working at another startup a route to nowhere or a good career move? It just might pay to work at someone else’s startup before starting your own. Here are 3 reasons why:
1) Startups can take a chance on talent.
Getting a first job is key to launching your career as an entrepreneur. Read more…
Recommended: Avoid These Four Social Media Marketing Mistakes
February 26, 2019
If at least a third of your receivables are 60-plus days delinquent, you’re not alone. In fact, you’re one of 40 percent of small businesses in that predicament – and your invoices may be partially to blame.
Before you issue your next invoice, be sure all the parts are complete.
1. Seller info:
The source of the invoice should be clear and include your company’s name, address and telephone number. Read more…
Recommended: 7 Ways to Grow Your Business Through Marketing Partners
February 26, 2019
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The biggest problem that many small businesses throughout the United States face is how to secure startup or initial funding from traditional lenders. Since the 2008 financial meltdown, banks are under a lot of pressure to make safer loans, resulting in stricter underwriting guidelines and fewer loans being approved.
With the advent of crowdfunding providing a more accessible option, the amount of small businesses with crowdfunding campaigns has significantly increased. Read more…
Recommended: 4 Signs That You Should Quit Your Failing Startup Business
February 26, 2019
Small businesses are especially vulnerable to hacking because they usually lack the technology expertise and site security that larger companies have. They also suffer more if their lack of expertise slows repairs and their ability to get back to work. Read more…
Recommended: 3 Secrets To Marketing Your Small Business Successfully
February 26, 2019
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
February 25, 2019
Shareable content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you’ll gain access to thousands of new potential followers, earn tons of referral traffic, and you’ll gain permanent links that boost your domain authority and your website’s potential to rank higher in Google searches.
But what makes a piece of content “shareable” in the first place? Logic would dictate that there are certain qualities that shareable pieces have in common, and if they do, it should be possible to replicate those qualities in your own work.
So what makes people want to share content with others, and how can you use this to your advantage?
Technical factors
Videos, quizzes, and list-based articles tend to get more shares than other types of content, possibly because they’re relatively quick and easy to digest. Read more…
Recommended: 3 Tips To Recruit The Best Employees For Your Startup
February 25, 2019
For entrepreneurs, knowing how to communicate clearly and effectively is critical in leading a company and selling your business ideas. But the words you speak and hear are only a small part of getting your message across to your employees, customers and investors. It is the way you speak and listen that makes all the difference in the world.
Consider these 10 steps for communicating and pitching more effectively as a business owner:
Step 1: Relax. Read more…
Recommended: The Real Reasons Why VC Investors Delete Your Emails
February 25, 2019
Here’s why your company’s Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren’t performing as well as they could be.
Over the past five years, social media has become an increasingly important part of many companies‘ marketing strategies. Read more…
Recommended: How To Attract Customers Without Saying A Word
February 25, 2019
With the tough economic climate, crowdfunding has become a popular and alternative method of raising finance for a business, projects or ideas. Crowdfunding platforms are convenient, simple to use and reach a wide audience of investors at a low cost.
Crowdfunding can be defined as a collective cooperation of people who network and pool their money and resources together, usually via the Internet, to support efforts initiated by other organizations. Read more…
Recommended: 6 Tips To Achieve Marketing Goals
February 25, 2019
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
February 25, 2019
The footwear industry has traditionally been a hotbed of memorable advertising, with brands such as Nike and Reebok spending millions to sign athlete-endorsers and hire ad agencies that create spectacular TV campaigns. Eye-tracking technology, facial-expression analysis, and lab experiments help better understand why people choose to view online videos, what narrative techniques keep them watching, and what features prompt them to share videos with friends. Read more…
Recommended: How To Gain Clients Trust – 5 Tips
February 25, 2019
With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics.If you plan to adopt a similar strategy, you’ll want to take a look at the following Instagram marketing tips and tricks for getting the most out of your presence on the site.
Fill Out Your “Bio” Section
Before you pass “Go” and collect $200, be sure to fill out the “Bio” section of your Instagram profile. Read more…
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February 25, 2019
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It takes only 3 to 5 seconds to form a first impression. If your business doesn’t capture attention at first glance, not only are you missing out on brand recognition but on sales too.
If you haven’t felt your brand is quite at the level you envisioned, use these tips to step it up. From messaging strategy to visual content creation, here are 4 ways to make sure you’re delivering consistent, on-brand content.
1. Read more…
Recommended: How To Hire Great Employees As A New Manager
February 25, 2019
1. Little or no social media or blogging activity.
Why start a blog and never publish? Why start a Twitter account and never tweet? In social marketing, you have to show up and be active. Yes, starting that Facebook page was a good idea, but unless you are going to be consistent in posting and using it, just forget about it.
You can save time by using sites like 40Billion.com, which specializes in broadcasting and promoting posts to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Read more…
Recommended: 3 Winning Social Marketing Strategies From Top Brands
February 25, 2019
What should you do as a small, independent retailer when a major food chain, big-box store or national franchise becomes a direct competitor? All along you’ve been specializing in items that aren’t in the mainstream but sell well, and then some big outfit like Walmart or Amazon decides they’re going to hone in on your action.
When this happens, what can you as a specialty retailer do to remain in business and retain your dominance in any niche market?
Your first reaction might be to lower prices in order to compete with the big stores. Read more…
Recommended: How to Create an Inbound Marketing Plan for Success
February 25, 2019
Social media has become more important than ever for businesses. Social media is only getting bigger, and if you don’t embrace it now, you’re going to miss out on a lot of amazing opportunities to connect with your customers.
You have to utilize social media more this year. Read more…
Recommended: Improve Profitability With These 10 Steps Marketing Plan
February 25, 2019
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
February 24, 2019
Everyone is busy in creating his own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.
Here are 7 important steps in content marketing that every blog should include. It is a true assumption that the content promotion strategies very much depend on the nature of the business, but the following points can be applied to any kind of content.
1. Read more…
Recommended: Keeping Up with the Changing Face of Advertising
February 24, 2019
Everyone’s abuzz about content marketing these days, and for good reason. While advertising isn’t dead, the digital age has spawned a brave new era for today’s marketer. “Selling” doesn’t work like it used to. But informing, educating, and even doing a little entertaining, does.
That’s content marketing: Providing information of value that convinces an audience you are a trusted expert on your topic of mutual interest, and puts you top-of-mind when it is time they make a purchase decision. Read more…
Recommended: Why Small Businesses Should Not Hire These 3 Types Of People
February 24, 2019
On some of the most popular crowdfunding platforms – such as Kickstarter, Indiegogo, and GoFundMe – less than half of the campaigns hit their funding goal. How do you make sure your crowdfunding campaign isn’t a failure? Here are four potential mistakes to avoid.
#1: Starting off too slow
If you want to hit your fundraising goal by the end of the campaign, experts recommend focusing on raising 30 percent of it in the first two or three days. Read more…
Recommended: 5 Ways To Generate Content That Is King
February 24, 2019
Marketing is the lifeblood of any startup – without it, the company will be sure to sink.
Here is a list of the top ten marketing tricks:
Social Media
1. Boost your posts.Give your social media content a boost. Businesses are finding it more and more difficult to get their message heard. Read more…
Recommended: 4 Effective Video Marketing Content Ideas
February 24, 2019
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You may have heard the term “relationship marketing” being tossed around recently. Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. Read more…
Recommended: Social Advertising Is Here To Stay. Learn To Live With It.
February 24, 2019
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
February 24, 2019
Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.
If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization. Read more…
Recommended: Facebook And Marketing: 4 Useful Tips For Success
February 24, 2019
What is Instagram? Instagram is a social networking application based on photo & video sharing. More than 20 billion photos have been shared on Instagram and 60 million are shared every day.
Brands no longer create social media websites just for the heck of it. Read more…
Recommended: 2 Ways To Generate Quick Buzz For Your Business
February 24, 2019
Here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, you should be controlling where your customer goes next.
So many people miss out on this golden opportunity for additional profit. Read more…
Recommended: 5 Ways To Generate Content That Is King
February 24, 2019
Every firm has something that it calls a market strategy. Unfortunately, many market strategies are ineffective and almost guarantee failure.
Market strategies that really work always have the following characteristics:
1. They are strategic rather than tactical.
This sounds simple, but it’s a point that many people find confusing. Read more…
Recommended: 4 Easy Financial Accounting Tips for Small Business Startups
February 24, 2019
Marketing is simple. It can seem mysterious and highly technical: Experts talk at length about the techniques they use. People scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense subject.
It’s not that difficult. You market to people and you get leads in. Read more…
Recommended: Secrets Of Virgin Atlantic’s Marketing Success
February 24, 2019
Take a look at all of the marketing you’ve done over the last several months. Chances are, most – if not all – was effectively limited to product or service promotion. While offers and advertisements are important, promotions are really at the bottom of the food chain when it comes to building a strong brand. Read more…
Recommended: Is Twitter A Good Marketing Tool For You?
February 24, 2019
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
February 23, 2019
What is content marketing? Content marketing is a method of providing information of value that convinces an audience you are a trusted expert on your topic of mutual interest, and puts you top-of-mind when it is time they make a purchase decision. The model fits every industry you can think of, including yours.
Content marketing helps in generating more leads, sales, and business. Read more…
Recommended: Word of Mouth Marketing and Social Media
February 23, 2019
Today, nearly every business is attempting to become a content marketer. The results aren’t pretty. The noise is deafening and while there’s plenty of great content, every industry is being bombarded with junk-cheap imitations of the idea of content marketing-create original, compelling, helpful content. Read more…
Recommended: Improve Your Mobile Advertising Campaign: 10 Tips
February 23, 2019
Telling your brand story is more than just slapping dates together on an About Us page and throwing it up on the website with a stock image. Your brand story should be a major differentiator, something that sets you apart from your competition and compels your prospects to partner with you. It’s an opportunity to not talk about your products and services, but to talk about the real value of partnering with your firm.
When it comes to B2B branding and storytelling, there are a variety of ways to tell your brand story in a way that engages your target audience. Read more…
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February 23, 2019
Remember to listen:
Proactive listening is by far the most underused online marketing tactic. Too many companies have lulled themselves into believing that social-media monitoring is just waiting for someone to say something bad or ask a customer-service question. Read more…
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February 23, 2019
Here’s a list of buzzwords for you: social, video, and marketing. But if you put them together, they create something that can powerfully engage customers and greatly improve their online experience.
It’s a combination that works very well for online marketing: the grassroots, viral environment of social media; video’s ability to engage; and a strong marketing strategy.
You’re likely well aware of video’s value in bringing your brand and messages to life. Read more…
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February 23, 2019
Business owners often struggle with a perpetual to-do list for running their companies, and it seems to be getting longer all the time. Digital marketing, in all its varied forms, is becoming increasingly important as more and more of your target audience is searching for and finding products and services on the internet. Read more…
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February 23, 2019
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
February 23, 2019
To be an innovative entrepreneur, you want to foster creativity in your daily life so that your mind is ready when opportunity arises.
Unusual combinations, sometimes called “remote associations,” are related ideas that may seem unrelated at first glance. They are the essence of creative thinking.
To cultivate creativity, you want to increase your chances of stumbling on an unexpected link. Read more…
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February 23, 2019
Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?
Today’s audiences are tired of the “same old, same old”, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.
If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:
1. Read more…
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February 23, 2019
Everyone is busy in creating his own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.
Here are 7 important steps in content marketing that every blog should include. It is a true assumption that the content promotion strategies very much depend on the nature of the business, but the following points can be applied to any kind of content.
1. Read more…
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February 23, 2019
It’s a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they overwhelmingly prefer to shop in physical retail stores.
They like to touch and feel the products they’re considering buying and they enjoy the social interactions that come from shopping with friends and family. Read more…
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February 23, 2019
Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.
If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization. Read more…
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February 23, 2019
Are you flushing your time – and money – down the toilet? Not long after you start a business on your own, you soon realize that you need to get smarter about managing time. If you feel overwhelmed, you may need to rethink how you use your time, which is an entrepreneur’s most valuable – and scarce – resource. Read more…
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February 23, 2019
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
February 22, 2019
Triggered or targeted emails can be a great way to deliver the right content at the right time to the right people. A sincere thank you, a courteous confirmation, or a concerned abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether.
As long as the automated email is relevant, timely, and provides value to the recipient, triggered emails can be used to save marketers a tremendous amount of time and, more importantly, better engage your contact database. Read more…
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February 22, 2019
Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.
If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization. Read more…
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February 22, 2019
Do you follow a brand in social media? Are you glad you did? If that’s the case, they are doing either one of three things:
. Connecting with one of your passions and/or interests.
. Entertaining you with their engaging personality.
. Providing interesting and/or important information to you. Read more…
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February 22, 2019
Content marketing has become one of the most popular digital marketing strategies, with 88% of B2B marketers now using it in some form.
But it costs significant time and/or money. What if you don’t have those dollars to invest? What if you’re just starting out, or what if you’re already investing the bulk of your marketing budget in other strategies?
Though not ideal, it’s actually possible to start a content marketing campaign with no money whatsoever. Read more…
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February 22, 2019
Shareable content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you’ll gain access to thousands of new potential followers, earn tons of referral traffic, and you’ll gain permanent links that boost your domain authority and your website’s potential to rank higher in Google searches.
But what makes a piece of content “shareable” in the first place? Logic would dictate that there are certain qualities that shareable pieces have in common, and if they do, it should be possible to replicate those qualities in your own work.
So what makes people want to share content with others, and how can you use this to your advantage?
Technical factors
Videos, quizzes, and list-based articles tend to get more shares than other types of content, possibly because they’re relatively quick and easy to digest. Read more…
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February 22, 2019
Brand ambassadors are better advertisers than even the most strategized and marketed advertising plans specifically made for your business by agencies. Brand ambassadors are 70% more likely to be seen as a good source of information by people around them.
In fact, when you think about the fact that 80% of all consumer purchases include word-of-mouth (WOM) recommendation during the whole buying phase, businesses would realize that brand advocacy is a necessity and would even be the best investment to get into because of its very promising ROI (return of investment).
Studies show that a 12% increase in brand advocacy, on average, generates a 2X increase in revenue growth rate plus boosts market share.
The question is – how does a business turn their customers into brand ambassadors?
Brand Ambassadors Have the Voice.
This is common sense but a brand advocate has a voice on both sides – the product or service (operations) and the consumer. Read more…
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February 22, 2019
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
February 22, 2019
You may have heard the term “relationship marketing” being tossed around recently. Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. Read more…
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February 22, 2019
Imagine you’re leading a brainstorming session at your company. You want to come up with growth strategies for your startup, so you gather your team in a meeting room, generate lots of ideas, and choose the most promising one. Many small business owners use that approach, but unfortunately, it often doesn’t work. Read more…
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February 22, 2019
What is Instagram? Instagram is a social networking application based on photo & video sharing. More than 20 billion photos have been shared on Instagram and 60 million are shared every day.
Brands no longer create social media websites just for the heck of it. Read more…
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February 22, 2019
Influencer marketing has become a prime choice for brands that want to increase exposure and get connected with a larger pool of potential customers.
There’s no question that influencer marketing is a worthwhile pursuit for growing brands. But, what comes into question is the way brands tackle their campaigns. Read more…
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February 22, 2019
Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.
You may think Virgin Atlantic is a huge airline worldwide, but they’re not. Maybe they’re the No. 2 airline in the UK, but they don’t even hold a candle to United, American or Delta here in the U.S. Read more…
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February 22, 2019
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
February 21, 2019
Equity crowdfunding is the process whereby everyday people (the “crowd”) invest in an early-stage company, which is not listed on a stock market, in exchange for shares in that company. These shareholders have partial ownership of the company and stand to profit if the company does well.
For the first time, the JOBS act is allowing unsophisticated investors to purchase your stock. Read more…
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February 21, 2019
It’s that time of year again when you and a lot of other entrepreneurs may be looking at former 9-to-5 colleagues with some envy, as they plan their annual two-week vacation with family or friends.
Can you afford to take two weeks away from your business and have it run as smoothly as it does when you’re in it? If you can, that’s great. Read more…
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February 21, 2019
Are you debating whether your small business should invest time on Twitter?
Do you wonder how Twitter can help your business?
By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.
Twitter has evolved a lot since 2007. Read more…
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February 21, 2019
Coming up with ways to interact with your audience daily can start to make you feel as though you’re stretching your creative capacity a little thin. Yet developing strategies to engage with your audience and keep them coming back for more is critical to long-term social success. Connect with customers for the long haul with these 6 content strategies that will spur conversation and tell a story over time:
1. Read more…
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February 21, 2019
To be an innovative entrepreneur, you want to foster creativity in your daily life so that your mind is ready when opportunity arises.
Unusual combinations, sometimes called “remote associations,” are related ideas that may seem unrelated at first glance. They are the essence of creative thinking.
To cultivate creativity, you want to increase your chances of stumbling on an unexpected link. Read more…
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February 21, 2019
Here’s a list of buzzwords for you: social, video, and marketing. But if you put them together, they create something that can powerfully engage customers and greatly improve their online experience.
It’s a combination that works very well for online marketing: the grassroots, viral environment of social media; video’s ability to engage; and a strong marketing strategy.
You’re likely well aware of video’s value in bringing your brand and messages to life. Read more…
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February 21, 2019
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
February 21, 2019
Small businesses are especially vulnerable to hacking because they usually lack the technology expertise and site security that larger companies have. They also suffer more if their lack of expertise slows repairs and their ability to get back to work. Read more…
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Feb 28: 4 Affordable Ways to Market Your Business Around Town
February 28, 2019
Most entrepreneurs spend too much time and money on promotions that don’t generate new business. Whether it is local sports sponsorships, newspaper-ad buys or social media, they waste money on marketing strategies that may boost their egos by making them local celebrities, but don’t actually translate into sales.
Entrepreneurs, especially those relying on customers in their local areas, should first focus on networking with other area businesses, major employers, schools, churches and other organizations. Read more…
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