May 24: Using Social Media Influencers as a Marketing Strategy for Better ROI

Using Social Media Influencers as a Marketing Strategy for Better ROI

Influencer marketing has become a prime choice for companies and brands that want to increase exposure and get connected with a larger pool of potential customers.

But, what comes into question is the way brands tackle their campaigns. It’s not uncommon for brands to adopt a non-focused, one-size-fits-all strategy to their influencer marketing; however, this brings varied, and often less-than-ideal results because there is no focus on key performance indicators.

You need a clear strategy to get the most out of your campaigns. Read more…

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