It’s also a time to reflect on your business and find the spark for your next breakthrough idea.
No clue what that is? To ignite new light bulb moments, start with these idea-generating tactics:
Ask yourself: “What scares me?” Then, explore that dark space. What if you overhauled your product and reintroduced it – what features would it have? Where would you invest money if you replaced a major conference or trade show with other lead-generating activities? Even if something is working for you, is there a way to make it better? As for your competition, instead of studying what they’re doing, contemplate what they’re afraid of, too.
Pull the trigger. Read more…
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