Sep 5: 3 Steps for Marketers to Get More Out of Social Media Posts
The challenge of capturing the ROI of social media is almost as old as the Internet itself. The reason boils down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market.
This landscape is creating a fragmented data picture, where information often lives in silos between teams. Read more…
Recommended: 8 Social Marketing Fails to Avoid
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Sep 5: 3 Steps for Marketers to Get More Out of Social Media Posts
September 5, 2019
The challenge of capturing the ROI of social media is almost as old as the Internet itself. The reason boils down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market.
This landscape is creating a fragmented data picture, where information often lives in silos between teams. Read more…
Recommended: 8 Social Marketing Fails to Avoid
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