Don’t you love when brands interact with you in a human, authentic way that leads to a satisfactory experience? That is, your problem is solved, and your needs are met.
What do we do when we have such an experience? Well, we talk about it. That is word-of-mouth buzz from social interaction that’s authentic and customer-service focused.
Here are 2 ways to generate this type of buzz for your business’ brand:
1) Communicate in a contextual way.