Jan 31: 6 Smart Email Triggers for Marketing Automation

Triggered or targeted emails can be a great way to deliver the right content at the right time to the right people. A sincere thank you, a courteous confirmation, or a concerned abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether.

As long as the automated email is relevant, timely, and provides value to the recipient, triggered emails can be used to save marketers a tremendous amount of time and, more importantly, better engage your contact database. Read more…

Recommended: Top 3 Crowdfunding Tips to Get Funded

Jan 31: How To Promote Your Business Between Thanksgiving And Christmas

Black Friday might hold first position, but there are eight other special holiday shopping days that can help you build business before Christmas this year.

In addition to the 9 holiday shopping days mentioned below, don’t forget to use online marketing sites for your year-round promotion. You can visit 40billion.com which is the fastest-growing network of entrepreneurs and crowdfunders. Read more…

Recommended: Targeting B2B Customers Effectively When Your Targets Keep Moving

Jan 31: Make Your Small Business Email Marketing Successful – Follow These Steps

The benefits of email

Customers like email. According to research, 77% of consumers prefer to receive permission-based marketing communications via email. So, don’t overlook the potential email can bring to your business. If done well it offers some great benefits.

. It’s cost-effective – implementing successful email campaigns doesn’t cost the earth and ROI is generally good. Read more…

Recommended: Is Twitter A Good Marketing Tool For You?

Jan 31: 11 Marketing Tips That Even Savvy Businesses Overlook

As a business marketing manager, how do you guide the digital experience and contextual click path from a stimulus all the way through a desired outcome? Customers discover brands across a variety of screens whether it’s via TV, smartphone, tablet, PC, etc. Most brands, however, consider a limited journey from discovery to either Google Search or ultimately to the company’s web site. Read more…

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Jan 31: 5 Ways to Start a Business Part-Time While Holding a Day Job Full-Time

You know you want to start a business, but you can’t shake those financial worries – rent or a mortgage, a car payment, and maybe you have kids. Even young people have responsibilities after all. But tack on the fact that your business idea will surely take time to catch on, and starting up can seem even further out of reach.

You are a perfect candidate to become a part-time entrepreneur. Read more…

Recommended: Improve Your E-Mail Marketing – Follow These 10 Steps

Jan 31: How to Brainstorm Breakthrough Ideas for Your Business

It’s time to reflect on your business and find the spark for your next breakthrough idea.

No clue what that is? To ignite new light bulb moments, start with these idea-generating tactics:

EMBRACE FEAR.

Ask yourself: “What scares me most?” Then, explore that dark space. What if you overhauled your product and reintroduced it – what features would it have? Where would you invest money if you replaced a major conference or trade show with other lead-generating activities? Even if something is working for you, is there a way to make it better? As for your competition, instead of studying what they’re doing, contemplate what they’re afraid of, too.

PULL THE TRIGGER. Read more…

Recommended: Don’t Make This Common Brainstorming Mistake That Leads to Failure

Jan 31: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 31: The Real Reasons Why VC Investors Delete Your Emails

What should you include in an introductory email to a potential VC investor if your goal is to actually get them to open it and read it? Although every investor pitch and every investor is different, these 4 blunders are common to most of the unsuccessful ones:

1) The email has a worthless subject line.

Too often, entrepreneurs use boring, worthless subject lines in their investor pitches. Read more…

Recommended: 5 Counter-Productive Things You Should NOT Do Every Day

Jan 31: 3 Tips To Recruit The Best Employees For Your Startup

Why do startup entrepreneurs have a difficult time finding and recruiting good employees? Hiring the right people is a difficult task for many companies, even well-established businesses. The main difference is that startup entrepreneurs are often unable to retain the employees that they hire, and there are several reasons for that. Read more…

Recommended: How to Build a Social Website for Your Business

Jan 31: The Unexpected Pros And Cons of Business Competitions

PRO: Free money to get your business started.

If you win, you could be awarded over $100,000 in cash and/or prizes that you can use to build, hire, and get your startup off the ground. In most cases, there are no strings attached and you don’t have to give up a percentage share of your business equity. Read more…

Recommended: How to Create Influence on Twitter

Jan 31: 5 Ways to Start a Business Part-Time While Holding a Day Job Full-Time

You know you want to start a business, but you can’t shake those financial worries – rent or a mortgage, a car payment, and maybe you have kids. Even young people have responsibilities after all. But tack on the fact that your business idea will surely take time to catch on, and starting up can seem even further out of reach.

You are a perfect candidate to become a part-time entrepreneur. Read more…

Recommended: 4 More Ways to Create a Brand That Customers Remember

Jan 31: 9 Ways of Making Content More Effective

What is content marketing? Content marketing is a method of providing information of value that convinces an audience you are a trusted expert on your topic of mutual interest, and puts you top-of-mind when it is time they make a purchase decision. The model fits every industry you can think of, including yours.

Content marketing helps in generating more leads, sales, and business. Read more…

Recommended: Content Marketing Made Easier With These 5 Tricks

Jan 30: 3 Ways To Get Your Employees To Share Their Honest Opinions

After you’ve surrounded yourself with the best talent you can find, creating an environment that stifles open communication can render that investment useless for companies.

Perhaps your employees are afraid to give you honest answers about your business or feel like they need to agree with every idea you have, even the obviously bad ideas. Read more…

Recommended: Seven Winning Market Strategies To Generate Sales

Jan 30: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Jan 30: Essential Tips for Successful Crowdfunding

It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, or electronic gadget. But the usefulness of crowdfunding is still debatable. Is crowdfunding even right for your business?

Here’s some information and and a few tips that will help explain crowdfunding concepts and how you can take advantage of them to fund your business.

What is crowdfunding?

Crowdfunding is a way of raising money for a new venture by soliciting small donations or investments from many people online. Read more…

Recommended: 12 Proven Content Marketing Tricks to Maximize Traffic

Jan 30: Email Marketing Is Still Well And Alive – 5 Reasons

Despite the importance of Social Media, Email Marketing is still the most powerful tool to connect with people. Everyone has at least one email account these days, whether it be for business or personal reasons. According to The Radicati Group, more than 34% of the worldwide population uses emails – Which accounts for nearly 2.5 billion people. Read more…

Recommended: How to Become a Twitter Marketing Expert Quickly

Jan 30: 4 Things Entrepreneurs Must Do Before Going on Vacation

It’s that time of year again when you and a lot of other entrepreneurs may be looking at former 9-to-5 colleagues with some envy, as they plan their annual two-week vacation with family or friends.

Can you afford to take two weeks away from your business and have it run as smoothly as it does when you’re in it? If you can, that’s great. Read more…

Recommended: Why The Business Plan Is Still Useful For Startup Success

Jan 30: Selection Of A Good Marketing Manager – 6 Must Have Qualities

The marketing manager is a critical component to any company’s success. They’re the ones responsible for using creative, cunning, and savvy interpersonal skills to make the company’s product or service known. A company might sell a groundbreaking, innovating product, but it won’t matter much if no one knows about it.

Marketing directors can take a business struggling to make ends meet and jump-start its growth. Read more…

Recommended: The Secret of All Successful Marketing

Jan 30: The Real Reasons Why VC Investors Delete Your Emails

What should you include in an introductory email to a potential VC investor if your goal is to actually get them to open it and read it? Although every investor pitch and every investor is different, these 4 blunders are common to most of the unsuccessful ones:

1) The email has a worthless subject line.

Too often, entrepreneurs use boring, worthless subject lines in their investor pitches. Read more…

Recommended: Crowdfunding Made Easier With These 4 Tips

Jan 30: How To Deal With The Risky Business Of Launching Your Own Startup

Dreaming about leaving your “9-to-5 day job” and starting your own business? Doing that is easier said than done. As anyone who has ever contemplated starting a business knows, the risks of the venture loom large.

How does one leave the security of a job and paycheck and benefits for the uncertainty of a new business? The potential perils seem too big, but risk is part of the game. Read more…

Recommended: Instagram And Marketing: Tips To Succeed

Jan 30: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Jan 30: With So Many Social Networking Sites, Which One Is Right For Your Business?

Feeling pulled this way and that by the latest and greatest social site? While you don’t want to miss out on the action, don’t waste time with the “next big thing” unless it’s right for you. With that in mind, below are some guidelines for making the most of your social media forays.

Ignore the chatter about how much web traffic a certain site is receiving each month, and take a look at what your competition is really doing. Read more…

Recommended: 11 Steps To Communicate Better As An Entrepreneur

Jan 30: 4 Affordable Ways to Market Your Business Around Town

Most entrepreneurs spend too much time and money on promotions that don’t generate new business. Whether it is local sports sponsorships, newspaper-ad buys or search engine marketing, they waste money on marketing strategies that may boost their egos by making them local celebrities, but don’t actually translate into sales.

Entrepreneurs, especially those relying on customers in their local areas, should first focus on networking with other area businesses, major employers, schools, churches and other organizations. Read more…

Recommended: Turning Holidays Gifts Into a Marketing Tool – 6 Ideas

Jan 30: 3 SEO Tips For Small Business Success

Are you stressing out about changes in search engine algorithms and new social media platforms to learn? Search engine optimization (also known as SEO) is in constant flux, which means that your business’ online marketing strategies need to be revamped frequently. Read more…

Recommended: Is Twitter A Good Marketing Tool For You?

Jan 30: How to Become a Twitter Marketing Expert Quickly

Although Twitter started off as a consumer application, businesses have realized in recent years that Twitter’s effectiveness makes it perfect for marketing. People these days have short attention spans and sending out your message, known as a tweet, in a quick sentence or two can get the idea out there before potential customers have time to lose interest. Read more…

Recommended: Using Hashtags in Social Media Marketing

Jan 30: Social Media Marketing – 5 Myths

Here’s why your company’s Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren’t performing as well as they could be.

Over the past five years, social media has become an increasingly important part of many companies‘ marketing strategies. Read more…

Recommended: The Unexpected Benefits of Crowdfunding

Jan 29: Is Twitter A Good Marketing Tool For You?

What do you think in reality Twitter is? It has long been one of the most important social media platforms available on the internet. But what do you feel is the true use of this wonderful website? Over the years, websites, such as Twitter and others are becoming more and more popular. Read more…

Recommended: 5 Ways to Start a Business Part-Time While Holding a Day Job Full-Time

Jan 29: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 29: How to Create Buzzworthy Content That Users Share

Shareable content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you’ll gain access to 1000s of new potential followers, earn tons of referral traffic, and gain permanent links that boost your website’s potential to rank higher in Google searches.

But what makes a piece of content “shareable” in the first place? Logic would dictate that there are certain qualities that shareable pieces have in common, and if they do, it should be possible to replicate those qualities in your own work.

So what makes people want to share content with others on social media, and how can you use this to your advantage?

Technical Factors

Videos, quizzes, and list-based articles tend to get more shares than other types of content, possibly because they’re relatively quick and easy to digest. Read more…

Recommended: Social Advertising Is Here To Stay. Learn To Live With It.

Jan 29: 3 Effective Video Marketing Content Ideas

You’ve got your ideas about what you want to promote in your video content on social media. You’ve probably even already got a video marketing strategy that includes services like promoted posts. But have you given real thought to what your audience wants to see in your videos?

Sure, you’ve thought about how to make your videos more successful, and that requires thinking about your audience to a degree. Read more…

Recommended: 9 Don’ts of Crowdfunding Campaign

Jan 29: How To Make Social Media Marketing Success

Social media-a requirement for inbound marketing success-holds real influence that continues to rise. A captivating social media presence is essential in the current business environment. Neglect social media, and your business will suffer. You will not be able to optimize your content marketing, website traffic, or lead generation and conversion without social media best practices.

Provide Real Value

Winning social media marketing requires active listening and genuine participation. Read more…

Recommended: 5 Ideas for Marketing Your Business Brand Effectively

Jan 29: 3 Steps for Marketers to Get More Out of Social Media Posts

The challenge of capturing the ROI of social media is almost as old as the Internet itself. The reason boils down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market.

This landscape is creating a fragmented data picture, where information often lives in silos between teams. Read more…

Recommended: Why Entrepreneurs Need to Create Their Own Brands

Jan 29: 5 Fundamentals Of Marketing For Any Business

Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.

If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization. Read more…

Recommended: How To Maximize The Power Of Twitter – 10 Lessons Learned.

Jan 29: Does Your Marketing Strategy Work For You?

Why isn’t anyone buying your products and services? It doesn’t matter how great your products and services are or how nice your offices look if no one has heard of you. That’s where good marketing comes into play. Unfortunately, many small businesses make the mistake of focusing all of their efforts on other aspects of their company and forget to make marketing a top priority. Read more…

Recommended: How to Create a Great Invoice – 7 Tips

Jan 29: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Jan 29: 7 Steps to Boost Content Marketing Success

Everyone is busy in creating his own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.

Here are 7 important steps in content marketing that every blog should include. It is a true assumption that the content promotion strategies very much depend on the nature of the business, but the following points can be applied to any kind of content.

1. Read more…

Recommended: How To Turn Your Exit Page Into A Sales Opportunity

Jan 29: 3 Tips To Recruit The Best Employees For Your Startup

Why do startup entrepreneurs have a difficult time finding and recruiting good employees? Hiring the right people is a difficult task for many companies, even well-established businesses. The main difference is that startup entrepreneurs are often unable to retain the employees that they hire, and there are several reasons for that. Read more…

Recommended: Best Online Sites For Small Businesses To Advertise

Jan 29: Avoid These Four Social Media Marketing Mistakes

Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.

The early adopters of blog marketing, for example, are way, way ahead of their industry competitors.

Trying to catch up a thought leader is a virtually impossible task, after all. Read more…

Recommended: 5 Ideas for Marketing Your Business Brand Effectively

Jan 29: 5 Tips for Digital Marketing Success

As the world has grown increasingly accustomed to staying connected digitally and on-the-go, nearly all of the more traditional marketing methods have become irrelevant. We’re going to take a look at what digital marketing is, and how you can harness its power to achieve success for your marketing campaign.

What is Digital Marketing?

Digital marketing is the total opposite of outbound marketing. Read more…

Recommended: Why Twitter for Small Businesses?

Jan 29: 5 Networking Tips That Entrepreneurs Need to Know

How can you maximize the benefits of attending professional networking events as an entrepreneur or business owner?

1. HAVE AN AGENDA.

Not all networking events are created equal. It behooves you to research the best of the bunch in your area and decide which might be best for your overall start-up goals. Read more…

Recommended: Promote Your Business on a Tight Budget

Jan 28: 6 Ways to Boost Your Inbound Marketing with Evergreen Content

You may have heard it many times before… Reuse, reduce, recycle! Did you know that this advice doesn’t just apply to trash, aluminum cans, and plastic water bottles?

You can recycle and repurpose your inbound/influencer marketing content to increase its value to your overall campaign. Think of it like a neighborhood recycling program… Read more…

Recommended: Marketing Made Easier – Follow These 10 Tricks from The Pros

Jan 28: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Jan 28: 4 Ways To Turn Your Customers Into Brand Ambassadors

Brand ambassadors are better advertisers than even the most strategically marketed advertising plans specifically made for your business by agencies. Brand ambassadors are more likely to be seen as a good source of information by people around them.

In fact, when you think about the fact that most consumer purchases include word-of-mouth recommendation during the whole buying phase, businesses would realize that brand advocacy is a necessity and would even be the best investment to get into because of its very promising return on investment.

The question is how does a business turn their customers into brand ambassadors?

This is common sense but a brand advocate has a voice on both sides – the product/service and the consumer. Read more…

Recommended: 5 Ways To Generate Content That Is King

Jan 28: Word-Of-Mouth Marketing Is Still Very Effective

It’s no longer a secret that word-of-mouth advertising is 10 times more effective than a traditional ad. But contrary to popular belief, less than 10 percent of those sought-after personal recommendations happen online.

What makes people likely to talk about your business and share your digital content via email, social media, or face-to-face? Here are some tips for encouraging people to spread the word about your business online:

1. Read more…

Recommended: Is Twitter A Good Marketing Tool For You?

Jan 28: Turning Holidays Gifts Into a Marketing Tool – 6 Ideas

Hopefully you’ve already created your annual customer and client holiday gift list. Whether they’ve been naughty or nice, all clients should get recognized in this holiday ritual. But how can you make your holiday gifts do double duty-not only as a “thank you” for the past year’s business, but also as a marketing tool to encourage more business in the new year? Here are some ideas.

Remind them of you:

The simplest way to make your holiday gift a marketing tool is to choose a promotional product with your company’s name and/or logo on it. Read more…

Recommended: The Real Reasons Why VC Investors Delete Your Emails

Jan 28: 10 Content Marketing Trends You Need To Know For Success

Content marketing online is continually changing and evolving. If you’re behind the content marketing curve, now’s the time to get caught up – here are 10 content marketing trends that are relevant today.

1. Social Media Content is King

Social media marketing is the most popular content promotion tactic by a mile. Read more…

Recommended: How to solve one marketing puzzle

Jan 28: 25 Instagram Marketing Tips for Business

With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics.If you plan to adopt a similar strategy, you’ll want to take a look at the following Instagram marketing tips and tricks for getting the most out of your presence on the site.

Fill Out Your “Bio” Section

Before you pass “Go” and collect $200, be sure to fill out the “Bio” section of your Instagram profile. Read more…

Recommended: How To Deal With Setbacks

Jan 28: Instagram And Marketing: Tips To Succeed

What is Instagram? Instagram is a social networking application based on photo & video sharing. More than 20 billion photos have been shared on Instagram and 60 million are shared every day.

Brands no longer create social media websites just for the heck of it. Read more…

Recommended: How To Dominate the Market – 8 Tips

Jan 28: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 28: New to Crowdfunding? Here’s What to Expect.

With the popularity and success of crowdfunding as a new way to fund new projects, it’s easy for other aspiring entrepreneurs to believe that sites like Kickstarter are their golden ticket to launching a business. But the reality is, crowdfunding isn’t always as simple as it seems.

Whether you’re looking to raise a small amount of startup cash or acquire a larger sum through equity crowdfunding, there are a few challenges you might face during the process that you may not have expected.

Choosing the right platform

The first step is to choose the right platform. Read more…

Recommended: 22 Things Advertising People Learn to live with

Jan 28: The Real Reasons Why VC Investors Delete Your Emails

What should you include in an introductory email to a potential VC investor if your goal is to actually get them to open it and read it? Although every investor pitch and every investor is different, these 4 blunders are common to most of the unsuccessful ones:

1) The email has a worthless subject line.

Too often, entrepreneurs use boring, worthless subject lines in their investor pitches. Read more…

Recommended: 4 Ways to Market Your Bootstrapped Startup Online

Jan 28: The Secret of All Successful Marketing

Marketing is simple, isn’t it? Well, it can seem mysterious and highly technical when experts talk at length about the techniques they use and scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense pain-in-the-rear topic.

It’s not that difficult: You market to people and you get leads in. Read more…

Recommended: 8 Social Marketing Fails to Avoid

Jan 28: Word of Mouth Marketing and Social Media

Word of Mouth Marketing (WOMM) has always been a powerful way to influence business results.

Why should Marketers care about WOMM?

If you could master what has been identified as the most valuable form of marketing – the one that consumers trust above all others and the one that is most likely to drive sales for your company – would you instead choose to ignore it or leave it to chance?

Why would you simply choose to sit back and hope conversations will just happen organically about your brand? If you want to win the marketing race, you need to unleash the power of word of mouth. Read more…

Recommended: 3 Reasons To Work For A Startup First

Jan 28: 5 Ways To Generate Content That Is King

Have you ever heard the expression, “Content is king?” While content comes in many forms, engaging content is scarce these days. The fact is, you have only a few seconds to capture the interest of your website visitors or potential customers. There is simply too much competition for attention to expect that people will invest too much of their time in trying to decipher bad content. Read more…

Recommended: 4 Ways To Come Up With A Memorable Business Name

Jan 27: SEC And Crowdfunding: Things You Need To Know.

9 Ways the New SEC Crowdfunding Rules Will Affect Your Business

The SEC adopted new crowdfunding rules in late 2015. Following information will help learn all about the important changes, and what it means to you.

The new SEC crowdfunding rules could be a game-changer for your business, but there’s a lot work to be done on your end before you can reap the benefits.

Following 9 tips will help you understand new regulations little better.

1. Read more…

Recommended: How To Be More Creative In Business

Jan 27: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Jan 27: How To Do More With Less – Smarter Content Marketing Strategies

Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.

Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. Read more…

Recommended: How to Maximize the Marketing Potential of YouTube – 9 Tips

Jan 27: How To Deal With Stress At Work

Are you stressed out at work or starting a business? Do you feel like you’re reaching a breaking point? Are you having a hard time juggling business and family demands? It happens to many of us. The anxiety, negative thoughts, perspiration, and despair caused by stress are normal, but you should not let them prevent you from succeeding and being your best you.

To cope with the stress and stay focused, you’ll need to incorporate a stress relief routine in your workday. Read more…

Recommended: 3 Reasons To Work For A Startup First

Jan 27: The Choice: Google+ Vs. Facebook

Google+ (defunct) was a nice social network that was quite different from Facebook in many ways but it was all the rage when it came out and people were waiting for e-mail invites to join the network. The initial buzz has been over for quite a while, and now it is time to really see if Google+ could have overtaken Facebook at some point to become a more popular and larger social network.

Are the Numbers Important?

It was thought that at some point in the future the numbers would take Google+ over Facebook, but that never happened. Read more…

Recommended: 7 Strategic Tips to Boost Your Business Content Marketing

Jan 27: Traditional Marketing And Content Marketing: Can They Co-Exist?

As content marketing continues to grow in popularity, a question being asked more and more is “should I replace my traditional marketing with content marketing?” The short answer is no.

It’s easy to pile onto the idea that print, radio, and even TV are on their way out as marketing platforms – but if they are effective, you shouldn’t give them up. Read more…

Recommended: Traditional Marketing And Content Marketing: Can They Co-Exist?

Jan 27: Why Starting a Business and Becoming an Entrepreneur is Risky

When you were a kid, how often would you ride your bike fast down a steep street while letting go of the handlebars, or take your sled to the top of the highest hill in town, not even considering that one false move could end in a tumble? Back then, you knew that the ride was worth the risk.

Now, with your own business, are you questioning every decision and avoiding the high hills of opportunity because of a fear of falling? It’s a natural reaction, but it can kill your aspirations and cost you the thrill of that amazing ride to success. Read more…

Recommended: 3 Tips To Recruit The Best Employees For Your Startup

Jan 27: 5 Mobile Marketing Methods That Work

Marketing has gone mobile. Most shoppers use at least one mobile device to research and purchase products online. Maybe your small business doesn’t have a mobile-friendly site yet. But do you need one?

1: Determine whether you need a mobile site

Before you start developing a mobile site, figure out if you really need one. Read more…

Recommended: How To Get Influencers To Endorse And Grow Your Business

Jan 27: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Jan 27: Mobile Shopping Trends Reveal That Customers Combine Online With Offline

These days, the desire for speed, easy access and convenience are a priority with consumers of almost every generation. Technology is impacting every aspect of our daily lives, shifting how we gather information and research and affecting our purchasing choices and habits. We want access to information from our smartphones and we want technology integrated into our shopping experience. Read more…

Recommended: Email Marketing Is Still Well And Alive – 5 Reasons

Jan 27: Social Advertising Is Here To Stay. Learn To Live With It.

Let’s face a simple fact, boys and girls: advertising on the social channels is here to stay and, increasingly, social butterflies who want to get noticed will have to spend money on it.

This will come as a discouraging news for the legion of social media mavens who like the free nature of the social channels but reality is reality and marketers, organizations and business who really want to advance themselves will need to get serious about spending money on social advertising.

We all know the major social networks need to produce revenue to remain viable and we’ve long ago realized ad sales is really the most successful revenue generator or any mass media. Read more…

Recommended: Word of Mouth Marketing and Social Media

Jan 27: Content Marketing Made Easier With These 5 Tricks

Everyone’s abuzz about content marketing these days, and for good reason. While advertising isn’t dead, the digital age has spawned a brave new era for today’s marketer. “Selling” doesn’t work like it used to. But informing, educating, and even doing a little entertaining, does.

That’s content marketing: Providing information of value that convinces an audience you are a trusted expert on your topic of mutual interest, and puts you top-of-mind when it is time they make a purchase decision. Read more…

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Jan 27: 4 More Ways to Create a Brand That Customers Remember

It takes less than 5 seconds to form a first impression. If your business doesn’t capture attention at first glance, not only are you missing out on brand recognition but on sales too.

If you haven’t felt your brand is quite at the level you envisioned, use these tips to step it up. From messaging strategy to visual content creation, here are 4 ways to make sure you’re delivering consistent, on-brand content…

1. Read more…

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Jan 27: Essential Tips for Successful Crowdfunding

It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, or electronic gadget. But the usefulness of crowdfunding is still debatable. Is crowdfunding even right for your business?

Here’s some information and and a few tips that will help explain crowdfunding concepts and how you can take advantage of them to fund your business.

What is crowdfunding?

Crowdfunding is a way of raising money for a new venture by soliciting small donations or investments from many people online. Read more…

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Jan 26: How to Build a Social Website for Your Business

If you operate a website, you’re already familiar with search engine optimization. Now, add “social” optimization to your to-do list.

A website that’s optimized for social media sharing typically attracts more traffic and sparks more engagement with customers. Read more…

Recommended: 6 Tips For An Effective Text Message Marketing Campaign

Jan 26: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…