Brand ambassadors are better advertisers than even the most strategically marketed advertising plans specifically made for your business by agencies. Brand ambassadors are more likely to be seen as a good source of information by people around them.
In fact, when you think about the fact that most consumer purchases include word-of-mouth recommendation during the whole buying phase, businesses would realize that brand advocacy is a necessity and would even be the best investment to get into because of its very promising return on investment.
The question is how does a business turn their customers into brand ambassadors?
This is common sense but a brand advocate has a voice on both sides – the product/service and the consumer. Read more…