Did you know that brand ambassadors are better advertisers than even the most strategically marketed advertising plans specifically made for your business by agencies? Brand ambassadors are more likely to be seen as a good source of information by people around them.
In fact, when you think about the fact that most consumer purchases include word-of-mouth recommendation during the whole buying phase, businesses would realize that brand advocacy is a necessity and would even be the best investment to get into because of its very promising return on investment.
The question is how does a business turn their customers into brand ambassadors?
This is common sense but a brand advocate has a voice on both sides – the product/service and the consumer. Read more…
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