Nov 20: 3 Steps for Marketers to Get More Out of Social Media Posts

3 Steps for Marketers to Get More Out of Social Media Posts

Capturing the ROI of social media is a challenge that’s almost as old as the Internet itself. The reason comes down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market.

This landscape is creating a fragmented data picture, where information often lives in silos between teams. Read more…

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