Everyone’s buzzing about content marketing these days, and for good reason. While advertising isn’t dead by any means, the digital age has spawned a brave new era for today’s marketer. Selling no longer works like it used to. But informing, educating, and even entertaining, does work.
That’s what content marketing is all about: Providing information of value that convinces an audience you are a trusted expert on your topic of interest, and puts you top-of-mind when it is time for them to make a purchase decision.
The following 5 strategies will help you navigate the process a little easier. Read more…
Recommended: 22 Things Advertising People Learn to live with