Most of us like when business brands interact with us in an authentic, human way that leads to a pleasant and satisfying experience. Don’t you like when your problem is solved and your needs are met?
What do we do when we have such an experience? Well, we talk about it. That is word-of-mouth buzz from social interaction that’s authentic and customer-service focused.
Here are 2 ways to generate this type of buzz for your business’ brand:
1) Communicate in a contextual way.
If a customer posts a negative message about your product or sends you a direct message on social media sites to request support, that immediately provides you with context for response. Read more…
Recommended: How to Create an Inbound Marketing Plan for Success