Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.
Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. Read more…
Recommended: 5-Prong Approach To Creating An Effective Social Media Marketing Strategy:
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