Targeted emails – or emails triggered by an event or action – can be a great way to deliver the right content at the right time to the right people. A thank you, confirmation, or abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether.
As long as the automated email is relevant, timely, and provides value to the recipient, triggered emails can be used to save marketers a tremendous amount of time and, more importantly, better engage your contact database. Read more…
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