What to Do When Facing Market Saturation

**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.**

Entering a new market is always a gamble, but what happens when that market becomes saturated almost overnight? For startups, this can be a daunting challenge that threatens survival and success. Market saturation – when a market becomes filled with similar products or services – can lead to decreased demand, heightened competition, and shrinking profit margins. Read more…