Oct 23: How To Turn Your Exit Page Into A Sales Opportunity

How To Turn Your Exit Page Into A Sales Opportunity

Are you an Internet entrepreneur? Do you have a website for your business? If so, here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, whether you acquired your customer through promoted posts or other ads, you should be controlling where your customer goes next. Read more…

Recommended: Promote Your Business on a Tight Budget

Oct 23: Targeting B2B Customers Effectively When Your Targets Keep Moving

Targeting B2B Customers Effectively When Your Targets Keep Moving

Tech companies, startup ventures, and business entrepreneurs don’t have a lot of room for miscalculating buyer behaviors. Here’s what you need to know to be able to anticipate, identify and satisfy changing buyer behaviors for the sake of creating an effective marketing strategy.

The buyer you engage with today won’t be the buyer you engage with tomorrow. Read more…

Recommended: How to Manage Your Digital Marketing Without Falling Behind

Oct 23: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Oct 23: Is Twitter A Good Marketing Tool For You?

Is Twitter A Good Marketing Tool For You?

What do you think in reality Twitter is? It has long been one of the most important social media platforms available on the internet. But what do you feel is the true use of this wonderful website? Over the years, websites, such as Twitter and others are becoming more and more popular. Read more…

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Oct 23: Never consider the possibility of failure; as long as you persist, …

SAY OF THE DAY: “Never consider the possibility of failure; as long as you persist, you will be successful!” – Brian Tracy… read more

Oct 23: How to Build a Social Website for Your Business

How to Build a Social Website for Your Business

Do you have a website? If so, you’re probably already familiar with search engine optimization (SEO). Now, add “social” optimization to your to-do list.

A website that’s optimized for social media sharing typically attracts more traffic and sparks more engagement with customers. Read more…

Recommended: How to Build Great Marketing Relationships for your Business

Oct 23: Targeting B2B Customers Effectively When Your Targets Keep Moving

Targeting B2B Customers Effectively When Your Targets Keep Moving

Tech companies, startup ventures, and business entrepreneurs don’t have a lot of room for miscalculating buyer behaviors. Here’s what you need to know to be able to anticipate, identify and satisfy changing buyer behaviors for the sake of creating an effective marketing strategy.

The buyer you engage with today won’t be the buyer you engage with tomorrow. Read more…

Recommended: Use Your Smartphone To Be 30% More Productive At Work

Oct 22: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Oct 22: Think Twice Before Posting on These Social Media Sites

Think Twice Before Posting on These Social Media Sites

The ‘Holy Grail’ of social media outreach is engagement, which goes beyond broadcasting via social media marketing to interacting with your fans. While some companies might use 40Billion, Facebook, LinkedIn, Twitter and other social networks to drive traffic to their own websites, the more that people are engaging with your posts and sharing your content with their own networks, the more brand loyalty you can build.

While there’s no tried-and-true formula for everyone to maximize engagement all the time, outreach on social media doesn’t have to be like blindly throwing darts at a board. Read more…

Recommended: Uncommon Ways To Find Investors For Your Startup

Oct 22: How To Do More With Less – Smarter Content Marketing Strategies

How To Do More With Less - Smarter Content Marketing Strategies

Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.

Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. Read more…

Recommended: 22 Things Advertising People Learn to live with

Oct 22: 4 Steps to Crowdfunding Success

4 Steps to Crowdfunding Success

The biggest problem that many small businesses throughout the United States face is how to secure startup or initial funding from traditional lenders. Since the 2008 financial meltdown, banks are under a lot of pressure to make safer loans, resulting in stricter underwriting guidelines and fewer loans being approved.

With the advent of crowdfunding providing a more accessible option, the amount of small businesses with crowdfunding campaigns has significantly increased. Read more…

Recommended: 4 Steps to Crowdfunding Success

Oct 22: Why Twitter for Small Businesses?

Why Twitter for Small Businesses?

Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

Twitter has evolved a lot since 2007. Read more…

Recommended: 6 Ways to Create Content that Attracts Audiences and Customers

Oct 22: Social Advertising Is Here To Stay. Learn To Live With It.

Social Advertising Is Here To Stay. Learn To Live With It.

Let’s face a simple fact, boys and girls: advertising on the social channels is here to stay and, increasingly, social butterflies who want to get noticed will have to spend money on it.

This will come as a discouraging news for the legion of social media mavens who like the free nature of the social channels but reality is reality and marketers, organizations and business who really want to advance themselves will need to get serious about spending money on social advertising.

We all know the major social networks need to produce revenue to remain viable and we’ve long ago realized ad sales is really the most successful revenue generator or any mass media. Read more…

Recommended: 4 Easy Financial Accounting Tips for Small Business Startups

Oct 22: 5 Fundamentals Of Marketing For Any Business

5 Fundamentals Of Marketing For Any Business

Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.

If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization. Read more…

Recommended: Keeping Up with the Changing Face of Advertising

Oct 22: Coming together is a beginning. Keeping together is progress. …

SAY OF THE DAY: “Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford … read more

Oct 22: How to Brainstorm Breakthrough Ideas for Your Business

How to Brainstorm Breakthrough Ideas for Your Business

Isn’t it a good time to reflect on your current business or startup and find the spark for your next breakthrough idea?

No clue what that is? To ignite new light bulb moments, start with these four great idea generation tactics:

1) EMBRACE FEAR

Ask yourself: “What scares me most?” Then, explore that dark space. Read more…

Recommended: How to Manage Your Digital Marketing Without Falling Behind

Oct 22: SEC And Crowdfunding: Things You Need To Know.

SEC And Crowdfunding: Things You Need To Know.

9 Ways the New SEC Crowdfunding Rules Will Affect Your Business

The SEC adopted new crowdfunding rules in late 2015. The following information will help you learn all about the important changes, and what it means to you.

The new SEC crowdfunding rules could be a game-changer for your business, but there’s a lot work to be done on your end before you can reap the benefits.

Following these 9 tips will help you understand the new regulations little better:

1. Read more…

Recommended: Email Marketing Is Still Alive And Well

Oct 22: Social Advertising Is Here To Stay. Learn To Live With It.

Social Advertising Is Here To Stay. Learn To Live With It.

Let’s face a simple fact, boys and girls: advertising on the social channels is here to stay and, increasingly, social butterflies who want to get noticed will have to spend money on it.

This will come as a discouraging news for the legion of social media mavens who like the free nature of the social channels but reality is reality and marketers, organizations and business who really want to advance themselves will need to get serious about spending money on social advertising.

We all know the major social networks need to produce revenue to remain viable and we’ve long ago realized ad sales is really the most successful revenue generator or any mass media. Read more…

Recommended: Networking Events Are A Waste Of Time If You Don’t Do This

Oct 21: Is Google Threat to Social-Media Marketing?

Is Google Threat to Social-Media Marketing?

Google is putting out its Wildfire. The seemingly harmonious relationship between the search engine giant and the social software platform is has come to an end after a partnership that lasted about 20 months.

As a part of Google, Wildfire’s aim was to help businesses improve their social media marketing efforts. Read more…

Recommended: How To Improve Your Mobile Advertising Campaign: 10 Tips

Oct 21: How To Gain Your Client’s Trust – 5 Tips

How To Gain Your Client's Trust - 5 Tips

Whether you’re the owner of one small business or multiple companies looking to increase your clientele, here are some tips on how to build a trusting relationship with your client.

Tip #1: Be Upfront

How do you put your client at ease the first time you go to his home as a total stranger? It all starts with communication. Read more…

Recommended: Why Starting a Business and Becoming an Entrepreneur is Risky

Oct 21: The Unexpected Pros And Cons of Business Competitions

The Unexpected Pros And Cons of Business Competitions

PRO: Free money to get your business started.

If you win, you could be awarded over $100,000 in cash and/or prizes that you can use to build, hire, and get your startup off the ground. In most cases, there are no strings attached and you don’t have to give up a percentage share of your business equity. Read more…

Recommended: Marketing Made Easier – Follow These 10 Tricks from The Pros

Oct 21: 3 SEO Tips For Small Business Success

3 SEO Tips For Small Business Success

Why are you stressing out about changes in search engine algorithms and new social media platforms to learn? Search engine optimization (also known as SEO) is in constant flux, which means that your business’ online marketing strategies need to be revamped frequently. Read more…

Recommended: Best Online Sites For Small Businesses To Advertise

Oct 21: 6 Tips For An Effective Text Message Marketing Campaign

6 Tips For An Effective Text Message Marketing Campaign

If you want to reach local customers and keep them coming back to your business, text-message marketing is one of the most effective strategies for doing so. While email marketing messages are opened by a small percentage of recipients, text message ads are typically viewed by almost all recipients.

SMS messaging is also an ideal way for sending coupons that will get noticed and used, at a much lower cost than printing physical coupons. Read more…

Recommended: Essential Tips for Successful Crowdfunding

Oct 21: How To Dominate the Market – 8 Tips

How To Dominate the Market - 8 Tips

These days, a variety of external forces – as well as internal ones – can affect the success of your business. Understanding how your business excels where your competition does not is a critical element in dominating your market. Incorporate these eight strategies into your marketing plan to push your organization into becoming an industry leader:

1. Read more…

Recommended: 3 Ways To Get Your Employees To Share Their Honest Opinions

Oct 21: Boost Sales With These 4 Tips

Boost Sales With These 4 Tips

Many people accept that a slowdown in sales is a fact of business life. Well, nothing could be further from the truth, and as a business owner you need to get out of that mindset.

A summer slowdown may be something many people want because they expect this to be a season for vacations – or perhaps even unexpected lockdowns. Read more…

Recommended: How To Hire Great Employees As A New Manager

Oct 21: Boost Sales With These 4 Tips

Boost Sales With These 4 Tips

Many people accept that a slowdown in sales is a fact of business life. Well, nothing could be further from the truth, and as a business owner you need to get out of that mindset.

A summer slowdown may be something many people want because they expect this to be a season for vacations – or perhaps even unexpected lockdowns. Read more…

Recommended: 5 Tips To Create A Winning Team For Your Business

Oct 21: Email Marketing Is Still Well And Alive – 5 Reasons

Email Marketing Is Still Well And Alive - 5 Reasons

Despite the importance of Social Media, Email Marketing is still the most powerful tool to connect with people. Everyone has at least one email account these days, whether it be for business or personal reasons. According to The Radicati Group, more than 34% of the worldwide population uses emails – Which accounts for nearly 2.5 billion people. Read more…

Recommended: 4 Reasons Young People Should Become Entrepreneurs

Oct 20: Why The Business Plan Is Still Useful For Startup Success

Why The Business Plan Is Still Useful For Startup Success

Some define a business plan as a formal document that takes a long time to create and isn’t flexible, doesn’t get reviewed and doesn’t get revised. Then they say a business plan isn’t useful.

That’s sort of like saying getting regular exercise isn’t good for you because some people overdo it and end up with joint damage.

It would be better to advocate a type of business planning that could be called lean business planning. Read more…

Recommended: 3 Ways To Get Your Employees To Share Their Honest Opinions

Oct 20: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Oct 20: How To Gain Your Client’s Trust – 5 Tips

How To Gain Your Client's Trust - 5 Tips

Whether you’re the owner of one small business or multiple companies looking to increase your clientele, here are some tips on how to build a trusting relationship with your client.

Tip #1: Be Upfront

How do you put your client at ease the first time you go to his home as a total stranger? It all starts with communication. Read more…

Recommended: With So Many Social Networking Sites, Which One Is Right For Your Business?

Oct 20: 13 Marketing Tips When Using Social Networks

13 Marketing Tips When Using Social Networks

Social media can be a digital marketing slippery slope, because stretching yourself too thin can result in disengaged users, and failing to engage users on the right platforms will only amount to yet another lost marketing opportunity.

You can save time by using social media marketing automation sites like 40Billion, which specializes in broadcasting promoted posts to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Read more…

Recommended: How To Attract Customers Without Saying A Word

Oct 20: What Entrepreneurs Need to Know About Equity Crowdfunding to Raise Money

What Entrepreneurs Need to Know About Equity Crowdfunding to Raise Money

Equity crowdfunding is the process whereby everyday people (the “crowd”) invest in an early-stage company, which is not listed on a stock market, in exchange for shares in that company. These shareholders have partial ownership of the company and stand to profit if the company does well.

For the first time, the JOBS act is allowing unsophisticated investors to purchase your stock. Read more…

Recommended: One Man Marketing Department !!!

Oct 20: Seven Winning Market Strategies To Generate Sales

Seven Winning Market Strategies To Generate Sales

Every firm has something that it calls a market strategy. Unfortunately, many market strategies are ineffective and almost guarantee failure.

Market strategies that really work always have the following characteristics:

1. They are strategic rather than tactical.

This sounds simple, but it’s a point that many people find confusing. Read more…

Recommended: 4 Ideas for a Customized Marketing Strategy to Reach the Right Audience

Oct 20: 4 Ways Influencers Can Boost Your Brand

4 Ways Influencers Can Boost Your Brand

Trust, attraction, and engagement sound like the recipe for a deep and lasting relationship, right?

Not surprisingly, consumers can experience and feel these same attributes for a product, and as a result, they form lasting, loyal relationships with the brands that serve them.

Unfortunately for brands, connecting to a potential customer at this level is difficult and time-consuming. Read more…

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Oct 20: How To Turn Your Exit Page Into A Sales Opportunity

How To Turn Your Exit Page Into A Sales Opportunity

Are you an Internet entrepreneur? Do you have a website for your business? If so, here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, whether you acquired your customer through promoted posts or other ads, you should be controlling where your customer goes next. Read more…

Recommended: Turning Holidays Gifts Into a Marketing Tool – 6 Ideas

Oct 20: Is Google Threat to Social-Media Marketing?

Is Google Threat to Social-Media Marketing?

Google is putting out its Wildfire. The seemingly harmonious relationship between the search engine giant and the social software platform is has come to an end after a partnership that lasted about 20 months.

As a part of Google, Wildfire’s aim was to help businesses improve their social media marketing efforts. Read more…

Recommended: Why The Business Plan Is Still Useful For Startup Success

Oct 20: 12 Proven Content Marketing Tricks to Maximize Traffic

12 Proven Content Marketing Tricks to Maximize Traffic

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?

Today’s audiences are tired of the same old stuff, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.

If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:

1. Read more…

Recommended: Popularity of Local Mobile Marketing

Oct 20: The Real Reasons Why VC Investors Delete Your Emails

The Real Reasons Why VC Investors Delete Your Emails

What should you include in an introductory email to a potential VC investor if your goal is to actually get them to open it and read it? Although every investor pitch and every investor is different, these 4 blunders are common to most of the unsuccessful ones:

1) The email has a worthless subject line.

Too often, entrepreneurs use boring, worthless subject lines in their investor pitches. Read more…

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Oct 19: 3 Steps for Marketers to Get More Out of Social Media Posts

3 Steps for Marketers to Get More Out of Social Media Posts

Capturing the ROI of social media is a challenge that’s almost as old as the Internet itself. The reason comes down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market.

This landscape is creating a fragmented data picture, where information often lives in silos between teams. Read more…

Recommended: 5 Ideas for Marketing Your Business Brand Effectively

Oct 19: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Oct 19: Why Twitter for Small Businesses?

Why Twitter for Small Businesses?

Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

Twitter has evolved a lot since 2007. Read more…

Recommended: 5 Ideas for Marketing Your Business Brand Effectively

Oct 19: Make Your Small Business Email Marketing Successful – Follow These Steps

The benefits of email

Customers like email. According to research, 77% of consumers prefer to receive permission-based marketing communications via email. So, don’t overlook the potential email can bring to your business. If done well it offers some great benefits.

. It’s cost-effective – implementing successful email campaigns doesn’t cost the earth and ROI is generally good. Read more…

Recommended: How to solve one marketing puzzle

Oct 19: 6 Tips To Achieve Marketing Goals

6 Tips To Achieve Marketing Goals

All marketing managers struggle with one thing. How to set goals for marketing department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).

How do you set goals that are challenging yet still achievable (is there an exact formula for this, like always shoot for x% more than last month)? How many goals should you set–one, three, six? Should you focus on a new goal every week, month, semester, quarter or year? If you’re a small company and you need to achieve quick growth, how do you pick which goal is most important when there are a billion urgent things that need to happen? How do you stay focused on your goals (once you’ve finally decided on them) and not let other stuff get in the way, like tempting partnership opportunities or new tactics you want to try out?

Following six tips will help achieve marketing goals:

1. Read more…

Recommended: 6 Marketing Tips to Bootstrap Your Startup

Oct 19: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Oct 19: 4 Easy Financial Accounting Tips for Small Business Startups

4 Easy Financial Accounting Tips for Small Business Startups

You have a great business idea, and you’re lining up the resources to make it a reality. But if you don’t establish solid corporate and accounting strategies from the start, you could be putting your business in peril before you ever get off the ground.

Follow these four steps to get off on the proper financial foot…

1. Read more…

Recommended: 6 Reasons Why Time Is The Business Owner’s Most Scarce Resource

Oct 19: The Unexpected Pros And Cons of Business Competitions

The Unexpected Pros And Cons of Business Competitions

PRO: Free money to get your business started.

If you win, you could be awarded over $100,000 in cash and/or prizes that you can use to build, hire, and get your startup off the ground. In most cases, there are no strings attached and you don’t have to give up a percentage share of your business equity. Read more…

Recommended: 5 Ways Entrepreneurs Who Take Vacations Are More Successful

Oct 19: A leader is one who knows the way, goes the way, and shows the …

SAY OF THE DAY: “A leader is one who knows the way, goes the way, and shows the way.” -John C Maxwell… read more

Oct 19: Great Digital Marketing For Bootstrapped Entrepreneurs

Great Digital Marketing For Bootstrapped Entrepreneurs

Looking for marketing, advertising, promotion, and outreach options? One of the best channels for bootstrapped entrepreneurs is digital marketing. Here’s how to do online marketing right.

One of the hardest roads traveled is that of the bootstrapped entrepreneur. When you’re first starting out, you need to figure out a way to market your company on a shoestring budget. Read more…

Recommended: What Entrepreneurs Need to Know About Equity Crowdfunding to Raise Money

Oct 19: 5 Essential Business Plan Topics When Raising Venture Capital

5 Essential Business Plan Topics When Raising Venture Capital

Wondering whether or not to write a business plan? Do you really need one? Well, unless you have a spectacular track record as an entrepreneur or an exceptionally great new business idea, you cannot raise money to fund your startup without a business plan. Read more…

Recommended: How To Make Social Media Marketing Success

Oct 18: How To Deal With Setbacks

How To Deal With Setbacks

Running a business can be a constant up-and-down roller coaster ride. Resilient business owners and startup entrepreneurs have learned to apply three lessons that help them lead their companies successfully despite inevitable setbacks. Read more…

Recommended: 9 Don’ts of Crowdfunding Campaign

Oct 18: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Oct 18: Are You a Micro-Manager? Here Are 3 Ways to Change

Are You a Micro-Manager? Here Are 3 Ways to Change

Every business owner knows how to wear a lot of hats. When first striking out on your own, you have a hand in finances, social media marketing, product design, and everything in-between. But as companies grow, they need empowered employees to feel that same sense of independence.

Autonomy is one of our fundamental human needs – an essential component of a healthy workplace – our need to be driven by personal interest and enjoyment.

Employees that feel empowered are happier, more motivated, more committed to their jobs, and less stressed. Read more…

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Oct 18: Targeting B2B Customers Effectively When Your Targets Keep Moving

Targeting B2B Customers Effectively When Your Targets Keep Moving

Tech companies, startup ventures, and business entrepreneurs don’t have a lot of room for miscalculating buyer behaviors. Here’s what you need to know to be able to anticipate, identify and satisfy changing buyer behaviors for the sake of creating an effective marketing strategy.

The buyer you engage with today won’t be the buyer you engage with tomorrow. Read more…

Recommended: 9 Don’ts of Crowdfunding Campaign

Oct 18: 7 Steps to Boost Content Marketing Success

7 Steps to Boost Content Marketing Success

Everyone is busy in creating their own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.

Here are 7 important steps in content marketing that every blog or website should include. Read more…

Recommended: How to Become a Twitter Marketing Expert Quickly

Oct 18: 5 Crowdfunding Steps Proven To Raise Money on Indiegogo

5 Crowdfunding Steps Proven To Raise Money on Indiegogo

This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.

I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…

Recommended: Social Media Marketing – 5 Myths

Oct 18: How To Do More With Less – Smarter Content Marketing Strategies

How To Do More With Less - Smarter Content Marketing Strategies

Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.

Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. Read more…

Recommended: 4 Ways To Keep Your Website From Getting Hacked

Oct 18: 8 Reasons Why Your Content Marketing May Fail

8 Reasons Why Your Content Marketing May Fail

Today, nearly every business is attempting to become a content marketer. The results aren’t pretty. The noise is deafening and while there’s plenty of great content, every industry is being bombarded with junk-cheap imitations of the idea of content marketing-create original, compelling, helpful content. Read more…

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Oct 18: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Oct 18: What To Look For When Selecting A Good B2B Digital Marketing Agency

What To Look For When Selecting A Good B2B Digital Marketing Agency

In the competitive and increasingly saturated B2B market, it’s never been more important for you to have outstanding marketing strategies. Finding a digital marketing agency that specializes in B2B is a great way to boost results, as long as they are right for your company and sector.

HOW NOT TO DO IT… Read more…

Recommended: 8 Key Steps to a Successful Crowdfunding Campaign

Oct 18: 5 Tips To Create A Winning Team For Your Business

5 Tips To Create A Winning Team For Your Business

As business leaders and athletic coaches know, you need more than exceptional talent to succeed. To create a winning team, entrepreneurs can learn from great athletes who came together to reach their full potential.

Here are 5 tips from their experience that will help you create a winning team for your startup:

1) Rally your team around a shared vision. Read more…

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Oct 18: It is always the start that requires the greatest effort. – James Cash Penney

SAY OF THE DAY: “It is always the start that requires the greatest effort.” – James Cash Penney … read more

Oct 18: How to Manage Your Digital Marketing Without Falling Behind

How to Manage Your Digital Marketing Without Falling Behind

Many entrepreneurs and small business owners struggle with a perpetual to-do list for running their companies, whether managing a startup or an established business that is growing, and it seems to be getting longer all the time. Read more…

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Oct 18: Why Twitter for Small Businesses?

Why Twitter for Small Businesses?

Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

Twitter has evolved a lot since 2007. Read more…

Recommended: Is Twitter A Good Marketing Tool For You?

Oct 17: Seven Winning Market Strategies To Generate Sales

Seven Winning Market Strategies To Generate Sales

Every firm has something that it calls a market strategy. Unfortunately, many market strategies are ineffective and almost guarantee failure.

Market strategies that really work always have the following characteristics:

1. They are strategic rather than tactical.

This sounds simple, but it’s a point that many people find confusing. Read more…

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Oct 17: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Oct 17: 5 Ways To Generate Content That Is King

5 Ways To Generate Content That Is King

Ever heard the expression, “Content is king” before? While content comes in many forms, engaging content is scarce these days. The fact is, you have only a few seconds to capture the interest of your website visitors or potential customers. There is simply too much competition for attention to expect that people will invest too much of their time in trying to decipher bad content. Read more…

Recommended: How To Turn Your Exit Page Into A Sales Opportunity

Oct 17: 5 Fundamentals Of Marketing For Any Business

5 Fundamentals Of Marketing For Any Business

Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.

If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization. Read more…

Recommended: 22 Things Advertising People Learn to live with

Oct 17: 10 Content Marketing Ideas to Promote your Small Business or Startup Company

10 Content Marketing Ideas to Promote your Small Business or Startup Company

Did you know that business marketers who use smart content marketing are able to reduce the cost of leads, increase awareness and position themselves as leaders?

In recent years, marketers have been forced to think differently about how they engage with potential customers, particularly small business marketers.

Every year, customers have increasing control over what marketing messages they wish to consume. Read more…

Recommended: Word of Mouth Marketing and Social Media

Oct 17: 4 Ideas for a Customized Marketing Strategy to Reach the Right Audience

4 Ideas for a Customized Marketing Strategy to Reach the Right Audience

Reaching the right audience at the right time with the right message is very crucial to any marketer. You already know why you need to do it. The problem is that you’re part of a small team and that there are only 24 hours in a day. What you need is an arsenal of high-impact tactics that are creative, easy to implement, and proven to work.

1. Read more…

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Oct 17: 3 Tips For Using Promoted Posts To Get Customers Excited

3 Tips For Using Promoted Posts To Get Customers Excited

As an entrepreneur, marketing manager, or business owner, how do you reach potential customers during these abnormal times? Are you willing to pay so your posts reach more eyes? Perhaps you should be.

One of the newest 40Billion features, called Promoted Posts, allows businesses to pay from $20 to $999 so that more visitors and contacts see their posts on computers and mobile devices for up to one year.

Using a regular whiteboard post on 40Billion.com can be effective for ramping up engagement, but with Promoted Posts, 40Billion is taking the idea one step further.

The problem is that many regular posts go unseen, and only a small percentage of a user’s contacts see a given post; though it varies depending on how engaged your contacts are. Read more…

Recommended: Word of Mouth Marketing and Social Media

Oct 17: 6 Ways to Boost Your Inbound Marketing with Evergreen Content

6 Ways to Boost Your Inbound Marketing with Evergreen Content

Reuse, reduce, recycle doesn’t just apply to trash, aluminum cans, and plastic water bottles any more. You can recycle and repurpose your inbound or influencer marketing content to increase its value to your overall campaign. Think of it like a neighborhood recycling program… You’re preventing waste and reducing expenses, while putting resources back into the community — or, in this case, your companies or businesses.

So, how do you do this? Here are 6 ways to get started:

1. Read more…

Recommended: 5 Tips To Create A Winning Team For Your Business

Oct 17: The Unexpected Pros And Cons of Business Competitions

The Unexpected Pros And Cons of Business Competitions

PRO: Free money to get your business started.

If you win, you could be awarded over $100,000 in cash and/or prizes that you can use to build, hire, and get your startup off the ground. In most cases, there are no strings attached and you don’t have to give up a percentage share of your business equity. Read more…

Recommended: Crowdfunding vs Venture Capital

Oct 17: 4 Growth Hacks to Turbocharge Your Small Business

4 Growth Hacks to Turbocharge Your Small Business

There’s good news, and there’s bad news, when it comes to marketing your small business… The good news is that as a small business owner, you are the perfect person to promote your product or service. You’re knowledgeable and passionate, which are two of the main ingredients in an effective marketer. Read more…

Recommended: How To Deal With The Risky Business Of Launching Your Own Startup

Oct 17: 4 Easy Financial Accounting Tips for Small Business Startups

4 Easy Financial Accounting Tips for Small Business Startups

You have a great business idea, and you’re lining up the resources to make it a reality. But if you don’t establish solid corporate and accounting strategies from the start, you could be putting your business in peril before you ever get off the ground.

Follow these four steps to get off on the proper financial foot…

1. Read more…

Recommended: 5 Fundamentals Of Marketing For Any Business

Oct 16: Facebook And Marketing: 4 Useful Tips For Success

Facebook And Marketing: 4 Useful Tips For Success

Let’s face it, Facebook and marketing work pretty well. Are you getting so tired of reading article after article of people writing about how marketing on Facebook is a waste of time? Whether you are a B2C or B2B company it doesn’t matter. If you are not getting results from Facebook you need to change your strategy plain and simple. Read more…

Recommended: Email Marketing Is Still Alive And Well

Oct 16: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Oct 16: Content Marketing Made Easier With These 5 Tricks

Content Marketing Made Easier With These 5 Tricks

Everyone’s buzzing about content marketing these days, and for good reason. While advertising isn’t dead by any means, the digital age has spawned a brave new era for today’s marketer. Selling no longer works like it used to. But informing, educating, and even entertaining, does work.

That’s what content marketing is all about: Providing information of value that convinces an audience you are a trusted expert on your topic of interest, and puts you top-of-mind when it is time for them to make a purchase decision.

The following 5 strategies will help you navigate the process a little easier. Read more…

Recommended: Why Entrepreneurs Need to Create Their Own Brands

Oct 16: 5 Ideas for Marketing Your Business Brand Effectively

5 Ideas for Marketing Your Business Brand Effectively

Your brand story is more than just slapping dates together on an About Us page and throwing it up on the website with a stock image. Your brand story should be a major differentiator – something that sets you apart from your competition and compels your prospects to partner with you. It’s an opportunity to not talk about your products and services, but to talk about the real value of partnering with your firm.

When it comes to B2B branding and storytelling, there are a variety of ways to tell your brand story in a way that engages your target audience. Read more…

Recommended: Benefits of Ad Retargeting (Remarketing)

Oct 16: How To Do More With Less – Smarter Content Marketing Strategies

How To Do More With Less - Smarter Content Marketing Strategies

Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.

Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. Read more…

Recommended: 11 Ways to Write a Compelling Crowdfunding Campaign

Oct 16: With So Many Social Networking Sites, Which One Is Right For Your Business?

With So Many Social Networking Sites, Which One Is Right For Your Business?

Feel like you’re being pulled this way and that by the latest and greatest social site – TikTok, SnapChat, Instagram, LinkedIn, YouTube, Facebook, Twitter etc…? While you don’t want to miss out on the action, don’t waste time with the “next big thing” unless it’s right for you. Chances are, the same users are on multiple sites, and you can still reach the majority of them by focusing on just one or two sites OR by using a service like 40Billion’s promoted posts which helps promote your business across multiple sites automatically to save you time. Read more…

Recommended: 8 Key Steps to a Successful Crowdfunding Campaign

Oct 16: 5 Tips for Digital Marketing Success

5 Tips for Digital Marketing Success

As the world grows increasingly accustomed to staying connected digitally while social distancing, nearly all of the more traditional marketing methods have become irrelevant. Let’s take a look at what digital marketing is, and how you can harness its power to achieve success for your marketing campaign.

What is Digital Marketing?

Digital marketing is the total opposite of outbound marketing. Read more…

Recommended: Smart Entrepreneurs Do These 4 Accounting Steps

Oct 16: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Oct 16: Top 3 Crowdfunding Tips to Get Funded

Top 3 Crowdfunding Tips to Get Funded

Crowdfunding is a collective cooperation of people who network and pool their money and resources together, usually via the Inter?net.

It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, or gadget. With the tough economic climate, crowdfunding has become a popular and alternative method of raising finance for a business, projects or ideas and has become popularized online by sites such as Kickstarter, Indiegogo, and GoFundMe.

Now anyone with a computer or mobile device and an internet connection can research, review and become an investor in a business with a push of a button. Read more…

Recommended: Crowdfunding or P2P Lending – Which is Better for My Small Business?

Oct 16: How To Overcome 3 Horrifying Mental Challenges In Business

How To Overcome 3 Horrifying Mental Challenges In Business

Whether you’re a startup or established entrepreneur looking to grow, you’ll probably have to deal with common mental challenges along the way to success.

NEGATIVE THINKING

Slumps happen in business and life. Start asking positive questions when you find yourself thinking: “I’m not good enough. Read more…

Recommended: How To Get Influencers To Endorse And Grow Your Business

Oct 16: We are what we repeatedly do. Excellence, then, is not an act, …

SAY OF THE DAY: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle … read more

Oct 16: Avoid These 13 Content Marketing Mistakes

Avoid These 13 Content Marketing Mistakes

The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.0billion dollar industry, and even skeptics have to admit that it’s serious business. The best content marketers are wizards who are able to blend writing, multi-media content, PR, social media, and networking into a comprehensive online presence. Read more…

Recommended: Word of Mouth Marketing and Social Media

Oct 16: 3 Tips For Using Promoted Posts To Get Customers Excited

3 Tips For Using Promoted Posts To Get Customers Excited

As an entrepreneur, marketing manager, or business owner, how do you reach potential customers during these abnormal times? Are you willing to pay so your posts reach more eyes? Perhaps you should be.

One of the newest 40Billion features, called Promoted Posts, allows businesses to pay from $20 to $999 so that more visitors and contacts see their posts on computers and mobile devices for up to one year.

Using a regular whiteboard post on 40Billion.com can be effective for ramping up engagement, but with Promoted Posts, 40Billion is taking the idea one step further.

The problem is that many regular posts go unseen, and only a small percentage of a user’s contacts see a given post; though it varies depending on how engaged your contacts are. Read more…

Recommended: Why Startup Entrepreneurs Need To Be More Like Reporters

Oct 16: With So Many Social Networking Sites, Which One Is Right For Your Business?

With So Many Social Networking Sites, Which One Is Right For Your Business?

Feel like you’re being pulled this way and that by the latest and greatest social site – TikTok, SnapChat, Instagram, LinkedIn, YouTube, Facebook, Twitter etc…? While you don’t want to miss out on the action, don’t waste time with the “next big thing” unless it’s right for you. Chances are, the same users are on multiple sites, and you can still reach the majority of them by focusing on just one or two sites OR by using a service like 40Billion’s promoted posts which helps promote your business across multiple sites automatically to save you time. Read more…

Recommended: How To Be A Better Manager – 4 Tips

Oct 15: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Oct 15: 5 Fundamentals Of Marketing For Any Business

5 Fundamentals Of Marketing For Any Business

Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.

If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization. Read more…

Recommended: Maximize Profit From Lean Advertising

Oct 15: The Real Reasons Why VC Investors Delete Your Emails

The Real Reasons Why VC Investors Delete Your Emails

What should you include in an introductory email to a potential VC investor if your goal is to actually get them to open it and read it? Although every investor pitch and every investor is different, these 4 blunders are common to most of the unsuccessful ones:

1) The email has a worthless subject line.

Too often, entrepreneurs use boring, worthless subject lines in their investor pitches. Read more…

Recommended: How to Maximize the Marketing Potential of YouTube – 9 Tips

Oct 15: 8 Social Marketing Fails to Avoid

8 Social Marketing Fails to Avoid

1. Little or no social media or blogging activity.

Why start a blog and never publish? Why start a Twitter account and never tweet? In social marketing, you have to show up and be active. Yes, starting that Facebook page was a good idea, but unless you are going to be consistent in posting and using it, just forget about it.

You can save time by using sites like 40Billion.com, which specializes in broadcasting and promoting posts to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Read more…

Recommended: Target Marketing – Everything You Need To Know And More

Oct 15: Essential Tips for Successful Crowdfunding

Essential Tips for Successful Crowdfunding

It seems like everyone is using crowdfunding to kick off their new business venture, whether it be a new coffee shop or electronic gadget. But the usefulness of crowdfunding is still debatable. Is crowdfunding even right for your business?

Here’s some essential information and a few tips that will help explain crowdfunding concepts and how you can take advantage of them to fund your business.

What is crowdfunding?

Crowdfunding is a way of raising money for a new venture by soliciting small donations or investments from many people online. Read more…

Recommended: Email Marketing Is Still Well And Alive – 5 Reasons

Oct 15: How To Promote Your Startup On A Shoe-String Budget

How To Promote Your Startup On A Shoe-String Budget

What do the smartest entrepreneurs do differently to ensure their business stays profitable? They do the simple things right. Simple things like finding cheap ways to get exposure, or hearing their customers’ feedback, or networking in the right places. With all this covered, the customer acquisition cost for every new customer falls low enough to make their business model sustainable in both the long and short term.

If you have a young business that’s losing steam fast compared to its competitors, it’s very likely you’re facing a rival who has found inexpensive and effective ways to market itself to new customers. Read more…

Recommended: How To Challenge And Beat The Big Boys In Local Sales

Oct 15: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Oct 15: Target Marketing – Everything You Need To Know And More

Target Marketing - Everything You Need To Know And More

Target marketing is about attracting customers who will buy what you’re selling.

In order to target market effectively, you’ll need to know exactly who purchases your products and exactly how to reach them. And acquiring that kind of knowledge requires some research and planning on your end.

The evolution of target marketing
Target marketing is the most current method of marketing to consumers based on research into their interests, hobbies, and needs, and it didn’t spring from nothing. Read more…

Recommended: How To Be A Better Manager – 4 Tips

Oct 15: 2 Ways To Generate Quick Buzz For Your Business

2 Ways To Generate Quick Buzz For Your Business

Do you like when business brands interact with you in an authentic, human way that leads to a satisfactory experience? That is, your problem is solved, and your needs are met.

What do we do when we have such an experience? Well, we talk about it. That is word-of-mouth buzz from social interaction that’s authentic and customer-service focused.

Here are 2 ways to generate this type of buzz for your business’ brand:

1) Communicate in a contextual way.

If a customer posts a negative message about your product or sends you a direct message on social media sites to request support, that immediately provides you with context for response. Read more…

Recommended: 3 Tips To Recruit The Best Employees For Your Startup

Oct 15: Positive thinking will let you do everything better than negative …

SAY OF THE DAY: “Positive thinking will let you do everything better than negative thinking will.” – Zig Ziglar … read more

Oct 15: Popularity of Local Mobile Marketing

Popularity of Local Mobile Marketing

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does.
Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.

In a report from BI Intelligence on location-mobile marketing, key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work, examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics. Read more…

Recommended: SEC And Crowdfunding: Things You Need To Know.

Oct 15: Use Your Smartphone To Be 30% More Productive At Work

Use Your Smartphone To Be 30% More Productive At Work

Have you heard? Some companies are banning the use of smartphones at work because it’s easy to lose precious hours playing games and goofing around on your smartphone or tablet. Such distractions can kill your focus and productivity.

But you don’t need to turn off your phone or chuck it out a window to get more work done. Read more…

Recommended: Reduce Your Website Bounce Rate With These 7 Steps

Oct 15: Is Twitter A Good Marketing Tool For You?

Is Twitter A Good Marketing Tool For You?

What do you think in reality Twitter is? It has long been one of the most important social media platforms available on the internet. But what do you feel is the true use of this wonderful website? Over the years, websites, such as Twitter and others are becoming more and more popular. Read more…

Recommended: Viral Video Marketing 101

Oct 14: The Secret of All Successful Marketing

The Secret of All Successful Marketing

Marketing is simple, isn’t it? Well, it can seem complicated, mysterious and highly technical when experts talk at length about the techniques they use and scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense pain-in-the-rear topic.

It’s not that difficult: You market to people and you get leads in. Read more…

Recommended: Use Your Smartphone To Be 30% More Productive At Work

Oct 14: Maximize Profit From Lean Advertising

Maximize Profit From Lean Advertising

The footwear industry has traditionally been a hot example of memorable advertising, with brands such as Nike and Reebok spending millions to sign athletic endorsers and hire ad agencies that create spectacular TV campaigns. Because viewers actively choose online videos, they watch them more attentively than they watch TV ads.

Lower cost isn’t the only reason to consider online video. Read more…

Recommended: 4 Growth Hacks to Turbocharge Your Small Business

Oct 14: How To Challenge And Beat The Big Boys In Local Sales

How To Challenge And Beat The Big Boys In Local Sales

What do you do as a small business or independent retailer when a major chain, big-box store or national franchise becomes your neighbor and direct competitor? All along you’ve been specializing in items that aren’t in the mainstream but sell well, and then some big chain – like Walmart or Amazon, for example – decides they’re going to hone in on your action.

When this happens, what can you as a boutique or specialty retailer do to remain in business and retain your dominance in any niche market?

Your first reaction might be to lower prices in order to compete with the big stores. Read more…

Recommended: 5 Ideas for Marketing Your Business Brand Effectively

Oct 14: Using Hashtags in Social Media Marketing

Using Hashtags in Social Media Marketing

In case you haven’t noticed already, the hashtag (#) has taken over social media.

With sites like Twitter, Instagram, Facebook, and LinkedIn all using this hashtag format to organize content, it should be clear that this once forgotten character on the keyboard has finally made the big time.

Unfortunately, there are a lot of people out there who just don’t seem to understand the new trend. Read more…

Recommended: 3 Secrets To Marketing Your Small Business Successfully

Oct 14: 6 Smart Email Triggers for Marketing Automation

6 Smart Email Triggers for Marketing Automation

Targeted, or triggered, emails can be a great way to deliver the right content at the right time to the right people. A sincere thank you, a courteous confirmation, or a concerned abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether.

As long as the automated email is relevant, timely, and provides value to the recipient, triggered emails can be used to save marketers a tremendous amount of time and, more importantly, better engage your contact database. Read more…

Recommended: 3 Ways To Prevent A Mistake From Destroying Your Business

Oct 14: Crowdfunding Made Easier With These 4 Tips

Crowdfunding Made Easier With These 4 Tips

With the tough economic climate, crowdfunding has become a popular and alternative method of raising finance for a business, projects or ideas. Crowdfunding platforms are convenient, simple to use and reach a wide audience of investors at a low cost.

Crowdfunding can be defined as a collective cooperation of people who network and pool their money and resources together, usually via the Internet, to support efforts initiated by other organizations. Read more…

Recommended: How To Hire Great Employees As A New Manager

Oct 14: A man’s worth is no greater than the worth of his ambitions. …

SAY OF THE DAY: “A man’s worth is no greater than the worth of his ambitions.” – Marcus Aurelius Antoninus … read more

Oct 14: How To Gain Your Client’s Trust – 5 Tips

How To Gain Your Client's Trust - 5 Tips

Whether you’re the owner of one small business or multiple companies looking to increase your clientele, here are some tips on how to build a trusting relationship with your client.

Tip #1: Be Upfront

How do you put your client at ease the first time you go to his home as a total stranger? It all starts with communication. Read more…

Recommended: 4 Growth Hacks to Turbocharge Your Small Business

Oct 14: How To Deal With The Risky Business Of Launching Your Own Startup

How To Deal With The Risky Business Of Launching Your Own Startup

Are you dreaming about leaving your 9-to-5 day job and starting your own business? That’s easier said than done. As anyone who has ever contemplated starting a business knows, the risks of the new venture are large.

During these already uncertain times, how does one leave the security of a job and paycheck and benefits for the increased uncertainty of a new business? The potential perils seem too big, but risk is part of the game. Read more…

Recommended: Traditional Marketing And Content Marketing: Can They Co-Exist?