SAY OF THE DAY: “If it really was a no-brainer to make it on your own in business there’d be millions of no-brained, harebrained, and otherwise dubiously brained individuals quitting their day jobs and hanging out their own shingles. Nobody would be left to round out the workforce and execute the business plan.” – Bill Rancic http://www.40billion.com/post/17486

If this inspirational quote helps you get through your day, feel free to email it to a friend or coworker to help them get through their day too. Cheers!

7 Ways to Grow Your Business Through Marketing Partners

handshake

You can attract new customers, increase sales and grow your pipeline instantly by partnering strategically with other businesses. There are many mutual benefits that make the work required to build a strong marketing partnership worthwhile. There is the implied endorsement that goes along with it as well.

Strategy is a key to a success. Many business professionals attend local networking events with the hope of finding others they can partner with in order to grow more quickly. Marketing partnerships may be short-lived or fizzle out quickly if it is not mutually beneficial in helping both businesses grow. Conversely, when an informal marketing partnership goes well, it can produce significant benefits for all of the organizations that participate.

Marketing partnerships will only be as good as the strategies and work that go into them. Here are the seven steps for success that actually get the job done.

  1. Overlapping Audiences

Ideally, the customers and prospects of your marketing partners will overlap in some way with your own target markets and ideal buyer types.

  1. Active Communication Channels

Look for marketing partners who are active and consistent in communicating with their customers and prospects through a variety of channels, including email, social media and other channels where your target markets are represented.

  1. Web Traffic

Look for marketing partners who have content-rich websites and blogs, and be sure that exchanging website backlinks and guest blog posts is part of your strategy.

  1. Displays and Demos

Exchanging lobby, sign, shelf or display space with your marketing partners can help expand your brand’s reach and introduce your business to new customers. One other example of how this can work would be to partner with organizations that would let you come and demonstrate your products or services in their business.

  1. Become Patrons

Since your customers will infer that you are endorsing the business of your marketing partners, it’s probably a good idea to actually try their products or services yourself first. If you are going to recommend another business to your own customers, you want to be sure that they will treat your customers as well as you do!

  1. Look for Logical Tie-Ins

Partner with organizations that would represent a natural next step for your own customers. One example of this would be a marketing partnership forged with a business that sells add-ons or accessories or provides maintenance or repair services for the types of products you sell. Finding businesses that have a logical tie-in to yours also increases the likelihood that you will have similar preferred-buyer types and target audiences as well.

  1. Offer Preferential Treatment

Give preferential treatment to customers that come to you by way of your marketing partnerships. Special offers and exclusive member benefits will go a long way.

If you’re looking for a strategic marketing partner, sites like 40Billion.com can make this easy by broadcasting and promoting your business to its large network of several million professional users across the most popular social networking sites for businesses — including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for entrepreneurs and business owners to tap into a growing, active network online and make connections.

How to advertise your business to 2,500,000 social users on 4 social networks

Create a tweet ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once. Get started at http://40BILLION.COM/TWEET .

40Billion funding network

There is only one success – to be able to spend your life in your own way. -Chri…

SAY OF THE DAY: “There is only one success – to be able to spend your life in your own way.” -Christopher Morley http://www.40billion.com/post/6398

If this inspirational quote helps you get through your day, feel free to email it to a friend or coworker to help them get through their day too. Cheers!

I’ve learned that mistakes can often be as good a teacher as success. -Jack Welch

SAY OF THE DAY: “I’ve learned that mistakes can often be as good a teacher as success.” -Jack Welch http://www.40billion.com http://www.40billion.com/post/2258

If this inspirational quote helps you get through your day, feel free to email it to a friend or coworker to help them get through their day too. Cheers!

11 Ways to Write a Compelling Crowdfunding Campaign

Notebook with crowd funding sign on a table.

One of the most important aspects of your crowdfunding campaign is the story you tell, as it has a direct impact on the overall impression that your project conveys. In the end, this is what will get someone to become your supporter. Your choice of words can actually make a huge difference in your campaign’s results.

Before getting started, you have to decide if you or your team are the most suitable to do the work. If you’re not a copywriting expert, securing people who can give your Kickstarter, Indiegogo, or GoFundMe campaign a clean and professional appearance makes the difference.

What to Say

  1. Share what’s in it for your supporters. Take your time to explain how your project is going to benefit them, how it’s going to make their lives better or how they’ll be able to enjoy it. At the end of the day, everyone wants to know what they’re going to get in return — i.e., “what’s in it for me?”
  2. Define the scope and purpose of your project. Share why you want to do this and how is all the money going to be used. Be very specific about your project. Be authentic, and point out the characteristics that make your project better than anything similar.
  3. Social proof. People feel safe in numbers. That is why successful projects emphasize how “so many people have already donated” — giving the appearance that the idea must be worthwhile because it is popular. So, use your social networks to reach out to potential funders. Sites like 40Billion.com make this fairly easy by broadcasting and promoting your crowdfunding page to its large network of several million users across the most popular social networking sites for crowdfunders – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for crowdfunders to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.
  4. Be grateful. Last but certainly not least, thank people for their support and engagement.

How to Say It

  1. Talk the talk. You know your audience, right? Talk in their language to get the message out. Use the words and the expressions they use and can easily understand.
  2. Use positive words. Instead of saying “don’t miss this chance,” say “grab this opportunity.” Also, avoid words like “help,” “support,” or “fund,” which imply you’re asking for a favor; almost begging, rather than offering something that is desirable and an experience they’re going to enjoy.
  3. Show you feel passionate about your project. Choose powerful words like “experience,” “discover,” and “together.” Tell a compelling story; the story is everything.
  4. Talk directly to the reader. Write in second person “you,” and use “us” to create a feeling of community and sense of belonging. Whenever possible, use actionable language – i.e., active verbs that might prompt them to take action.
  5. Stress urgency. Making your project sound like it’s in “limited supply” or “limited time only special” works well! It gives a sense of urgency.
  6. Keep it short and sweet. You’re competing for attention from all sorts of stimuli. Say what you’ve got to say in the least possible amount of compelling words.
  7. Carefully craft your conclusion. Your closing sentence is very important. Readers tend to pay attention to the header, then scan information, perhaps quickly reading bullet points and subheads, and scroll down to the bottom. Most people will not read your whole story, but they’ll probably read your last phrase, so make it memorable.

How To Advertise Your Crowdfunding Project To 2,500,000 People For 20 Bucks

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on Twitter, Facebook, LinkedIn, and 40Billion for only 20 bucks, or as little as $5 a day? Buy a tweet ad to promote your message, brand, product, service, fundraiser, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Go to http://www.40billion.com/tweet to get started.

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