Many experts agree that 2020 was the year for influencer marketing. The reasons that this particular marketing strategy is surging right now are many. The first, and probably the largest reason is social proof.
According to research firm Yankelovich, Americans are exposed to 5,000 advertisements a day. Read more…
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Lack of funding often causes young entrepreneurs to give up on their ventures before ever getting off the ground. The many rejections, ignored emails and missed calls thrown your way from potential investors can be quite demoralizing, to say the least. Sometimes it seems like searching for a needle in a haystack, but entrepreneurship is not for the faint of heart.
It’s imperative for young entrepreneurs to look beyond what is considered the normal route in business, especially as they seek that crucial first investment. Read more…
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Wondering whether or not to write a business plan? Do you really need one? Well, unless you have a spectacular track record as an entrepreneur or an exceptionally great new business idea, you cannot raise money to fund your startup without a business plan. Read more…
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This topic may be controversial, but it’s a dilemma all high-performing managers grapple with: You want your employees to perform at their best, but there’s a fine line between being a tough manager with high expectations and being an unreasonable a**hole. Here are 4 tips to ensure that you’re on the right side of the line and don’t lose your best workers:
1) Give your employees a reason to give a crap. Read more…
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Why are you stressing out about changes in search engine algorithms and new social media platforms to learn? Search engine optimization (also known as SEO) is in constant flux, which means that your business’ online marketing strategies need to be revamped frequently. Read more…
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Now that businesses are open again, advertising is becoming more competitive and more expensive. Sometimes entrepreneurs spend too much time and money on traditional ads and old-fashioned promotions that don’t generate new business or sales. Whether it is local sports sponsorships, newspaper-ad buys or search engine marketing, they waste money on marketing strategies that may boost their egos by making them local celebrities, but don’t actually translate into sales.
What should they do instead? Entrepreneurs, especially those relying on customers in their local areas, should first focus on networking with other area businesses, major employers, schools, churches and other organizations. Read more…
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Why isn’t anyone buying your products and services? It doesn’t matter how great your products and services are or how nice your offices look if no one has heard of you. That’s where good marketing comes into play. Unfortunately, many small businesses make the mistake of focusing all of their efforts on other aspects of their company and forget to make marketing a top priority. Read more…
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Video is rapidly growing and quickly becoming an important component of marketing strategies. If you have not yet incorporated video marketing then you are simply behind the curve. Not only that, but you are losing out on the various benefits that having a video strategy provides.
Importance of Video:
The reason video is such a powerful medium lies within its ability to engage, educate, and influence potential and existing customers. Read more…
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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Today, nearly every business is attempting to become a content marketer. The results aren’t pretty. The noise is deafening and while there’s plenty of great content, every industry is being bombarded with junk-cheap imitations of the idea of content marketing-create original, compelling, helpful content. Read more…
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Many entrepreneurs and small business owners struggle with a perpetual to-do list for running their companies, whether managing a startup or an established business that is growing, and it seems to be getting longer all the time. Read more…
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Are you dreaming about leaving your 9-to-5 day job and starting your own business? That’s easier said than done. As anyone who has ever contemplated starting a business knows, the risks of the new venture are large.
During these already uncertain times, how does one leave the security of a job and paycheck and benefits for the increased uncertainty of a new business? The potential perils seem too big, but risk is part of the game. Read more…
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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
Most social media strategies involve routine updates on Facebook and Twitter – and if they’re particularly ambitious, Instagram and LinkedIn. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. Read more…
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Are you stressed out at work or starting a business? Do you feel like you’re reaching a breaking point? Are you having a hard time juggling business and family demands? It happens to many of us. The anxiety, negative thoughts, perspiration, and despair caused by stress are normal, but you should not let them prevent you from succeeding and being your best you.
To cope with the stress and stay focused, you’ll need to incorporate a stress relief routine in your workday. Read more…
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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
With the popularity and success of crowdfunding as a new way to fund new projects, it’s easy for other aspiring entrepreneurs to believe that sites like Kickstarter are their golden ticket to launching a business. But the reality is, crowdfunding isn’t always as simple as it seems.
Whether you’re looking to raise a small amount of startup cash or acquire a larger sum through equity crowdfunding, there are a few challenges you might face during the process that you may not have expected.
Choosing the right platform
The first step is to choose the right platform. Read more…
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Lack of funding often causes young entrepreneurs to give up on their ventures before ever getting off the ground. The many rejections, ignored emails and missed calls thrown your way from potential investors can be quite demoralizing, to say the least. Sometimes it seems like searching for a needle in a haystack, but entrepreneurship is not for the faint of heart.
It’s imperative for young entrepreneurs to look beyond what is considered the normal route in business, especially as they seek that crucial first investment. Read more…
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You’ve created a great app, now what? It may come as a surprise to you that this really means only 50% of the work is done. The remaining 50% is to let the world know that your great app exists.
To increase the reach and visibility of your app, follow this step-by-step process, and consider these 6 things when launching an app on a shoestring budget:
1) App Store Optimization
In the beginning, you will have to focus on App Store Optimization (ASO), which functions differently from SEO. Read more…
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Do you follow any business or product brands on social media? Are you glad you do? If that’s the case, they are probably doing at least one of three things to get your attention:
. Connecting with one of your passions and/or interests.
. Entertaining you with their engaging personality. Read more…
Recommended: 9 Content Marketing Steps to Follow When You Have a Low Budget
Did you know that business marketers who use smart content marketing are able to reduce the cost of leads, increase awareness and position themselves as leaders?
In recent years, marketers have been forced to think differently about how they engage with potential customers, particularly small business marketers.
Every year, customers have increasing control over what marketing messages they wish to consume. Read more…
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Social media marketing has become more important than ever for businesses. Social media is only getting bigger, and if you don’t embrace it, you’re going to miss out on a lot of amazing opportunities to connect with your customers.
You have to utilize social media more this year. Read more…
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SAY OF THE DAY: “The superior man is modest in his speech, but exceeds in his actions.” – Confucius … read more
Does your name matter? It might, in the case of your new business, if you want people to remember it. Judging from the long list of businesses a simple Google search yields when you query “naming your company,” it matters a lot.
While there are several technical strategies that can be used when choosing a name for your new venture, you can just as easily flip through the business section of any newspaper to get an idea of how other entrepreneurs are doing it.
However, don’t take this decision lightly. Read more…
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It seems like a catchy idea is all an aspiring entrepreneur needs these days in order to raise money on crowdfunding sites like Kickstarter, Indiegogo, and GoFundMe. Do crowds gravitate toward funding bad ideas? Or can crowds make rational funding decisions and, better yet, exceed venture capital investors and banks in identifying promising projects?
The crowd is often thought of as being a group of fools, but it turns out the crowd does consider the quality of projects and outcomes pretty well. Read more…
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As startup entrepreneurs and business managers, many of us dream of leaving the workplace while in our 40’s or 50’s instead of sticking it out until age 65. Early retirement is a tempting goal, but it can be tough to achieve.
There are four major obstacles to early retirement:
1) You have less time to earn money. Read more…
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As the world grows increasingly accustomed to staying connected digitally while social distancing, nearly all of the more traditional marketing methods have become irrelevant. Let’s take a look at what digital marketing is, and how you can harness its power to achieve success for your marketing campaign.
What is Digital Marketing?
Digital marketing is the total opposite of outbound marketing. Read more…
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Crowdfunding is a collective cooperation of people who network and pool their money and resources together, usually via the Inter?net.
It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, or gadget. With the tough economic climate, crowdfunding has become a popular and alternative method of raising finance for a business, projects or ideas and has become popularized online by sites such as Kickstarter, Indiegogo, and GoFundMe.
Now anyone with a computer or mobile device and an internet connection can research, review and become an investor in a business with a push of a button. Read more…
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9 Ways the New SEC Crowdfunding Rules Will Affect Your Business
The SEC adopted new crowdfunding rules in late 2015. The following information will help you learn all about the important changes, and what it means to you.
The new SEC crowdfunding rules could be a game-changer for your business, but there’s a lot work to be done on your end before you can reap the benefits.
Following these 9 tips will help you understand the new regulations little better:
1. Read more…
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Since Facebook is declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics. If you plan to adopt a similar strategy, you’ll want to take a look at the following Instagram marketing tips and tricks for getting the most out of your presence on the site.
1. Read more…
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SAY OF THE DAY: “A bore is a person who opens his mouth and puts his feats in it.” – Henry Ford… read more
Targeted emails – or triggered emails – can be a great way to deliver the right content at the right time to the right people. A thank you, confirmation, or abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether.
As long as the automated email is relevant, timely, and provides value to the recipient, triggered emails can be used to save marketers a tremendous amount of time and, more importantly, better engage your contact database. Read more…
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In case you haven’t noticed already, the hashtag (#) has taken over social media.
With sites like Twitter, Instagram, Facebook, and LinkedIn all using this hashtag format to organize content, it should be clear that this once forgotten character on the keyboard has finally made the big time.
Unfortunately, there are a lot of people out there who just don’t seem to understand the new trend. Read more…
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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
Are you dreaming about leaving your 9-to-5 day job and starting your own business? That’s easier said than done. As anyone who has ever contemplated starting a business knows, the risks of the new venture are large.
During these already uncertain times, how does one leave the security of a job and paycheck and benefits for the increased uncertainty of a new business? The potential perils seem too big, but risk is part of the game. Read more…
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Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.
You may think Virgin Atlantic is a huge airline worldwide, but they’re not. Maybe they’re the No. 2 airline in the UK, but they don’t even hold a candle to United, American or Delta here in the U.S. Read more…
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You may know Twitter as a consumer application; however, many businesses, not to mention politicians, have realized in recent years that Twitter’s effectiveness and reach make it perfect for marketing.
People these days have short attention spans, and sending out your message – known as a tweet – in a quick sentence or two can get the idea out there before potential customers have time to lose interest. Read more…
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Marketing is simple, isn’t it? Well, it can seem complicated, mysterious and highly technical when experts talk at length about the techniques they use and scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense pain-in-the-rear topic.
It’s not that difficult: You market to people and you get leads in. Read more…
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What do the smartest entrepreneurs do differently to ensure their business stays profitable? They do the simple things right. Simple things like finding cheap ways to get exposure, or hearing their customers’ feedback, or networking in the right places. With all this covered, the customer acquisition cost for every new customer falls low enough to make their business model sustainable in both the long and short term.
If you have a young business that’s losing steam fast compared to its competitors, it’s very likely you’re facing a rival who has found inexpensive and effective ways to market itself to new customers. Read more…
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Why do startup entrepreneurs have a difficult time finding and recruiting good employees? Hiring the right people is a difficult task for many companies, even well-established businesses. The main difference is that startup entrepreneurs are often unable to retain the employees that they hire, and there are several reasons for that. Read more…
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In the competitive and increasingly saturated B2B market, it’s never been more important for you to have outstanding marketing strategies. Finding a digital marketing agency that specializes in B2B is a great way to boost results, as long as they are right for your company and sector.
HOW NOT TO DO IT… Read more…
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Black Friday might hold the first position, but there are eight other special holiday shopping days that can help you build business before Christmas this year.
In addition to the 9 holiday shopping days mentioned below, don’t forget to use online marketing sites for your year-round promotion. Read more…
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Why do startup entrepreneurs have a difficult time finding and recruiting good employees? Hiring the right people is a difficult task for many companies, even well-established businesses. The main difference is that startup entrepreneurs are often unable to retain the employees that they hire, and there are several reasons for that. Read more…
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Today, nearly every business is attempting to become a content marketer. The results aren’t pretty. The noise is deafening and while there’s plenty of great content, every industry is being bombarded with junk-cheap imitations of the idea of content marketing-create original, compelling, helpful content. Read more…
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Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? How can you boost your content strategy to generate a greater level of success? Here are seven definitive ways that you can fire up your content strategy, and generate palpable results:
1. Read more…
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Why are you stressing out about changes in search engine algorithms and new social media platforms to learn? Search engine optimization (also known as SEO) is in constant flux, which means that your business’ online marketing strategies need to be revamped frequently. Read more…
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Many experts agree that 2020 was the year for influencer marketing. The reasons that this particular marketing strategy is surging right now are many. The first, and probably the largest reason is social proof.
According to research firm Yankelovich, Americans are exposed to 5,000 advertisements a day. Read more…
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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
Can’t get through your workday without constant interruptions? Are routine tasks taking over your day? Here are 5 daily tasks you can remove from your workday to help you stay focused and be more productive:
1) DO NOT cram your to-do list.
You might feel the need to write down everything you need to accomplish each day, and while compiling a lengthy list of things you need to accomplish might seem productive, you could be doing more harm than good. Read more…
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Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.
Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. Read more…
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Can’t get through your workday without constant interruptions? Are routine tasks taking over your day? Here are 5 daily tasks you can remove from your workday to help you stay focused and be more productive:
1) DO NOT cram your to-do list.
You might feel the need to write down everything you need to accomplish each day, and while compiling a lengthy list of things you need to accomplish might seem productive, you could be doing more harm than good. Read more…
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Social media-a requirement for inbound marketing success-holds real influence that continues to rise. A captivating social media presence is essential in the current business environment. Neglect social media, and your business will suffer. You will not be able to optimize your content marketing, website traffic, or lead generation and conversion without social media best practices.
Provide Real Value
Winning social media marketing requires active listening and genuine participation. Read more…
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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
As a business owner or startup entrepreneur, you are responsible for building an effective team and enabling your employees to do their best work. To do that well, you need to have perspective, which is the ability to create a point-of-view based on imagining yourself in another’s shoes.
Awareness about ourselves and others is difficult to gain. Read more…
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Let’s face it, Facebook and marketing work pretty well. Are you getting so tired of reading article after article of people writing about how marketing on Facebook is a waste of time? Whether you are a B2C or B2B company it doesn’t matter. If you are not getting results from Facebook you need to change your strategy plain and simple. Read more…
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For most entrepreneurs and business managers, knowing how to communicate clearly and effectively is critical in leading growing companies and selling your new business ideas. But the words you speak and hear are only a small part of getting your message across to your employees, customers and investors. Read more…
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Targeted emails – or triggered emails – can be a great way to deliver the right content at the right time to the right people. A thank you, confirmation, or abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether.
As long as the automated email is relevant, timely, and provides value to the recipient, triggered emails can be used to save marketers a tremendous amount of time and, more importantly, better engage your contact database. Read more…
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The footwear industry has traditionally been a hot example of memorable advertising, with brands such as Nike and Reebok spending millions to sign athletic endorsers and hire ad agencies that create spectacular TV campaigns. Because viewers actively choose online videos, they watch them more attentively than they watch TV ads.
Lower cost isn’t the only reason to consider online video. Read more…
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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
As content marketing continues to grow in popularity, a question being asked more and more is “should I replace my traditional marketing with content marketing?” The short answer is no.
It’s easy to pile onto the idea that print, radio, and even TV are on their way out as marketing platforms – but if they are effective, you shouldn’t give them up. Read more…
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Small business entrepreneurship shapes the economy; but it’s difficult, especially during challenging economic times, to shape anything if no one knows about your products or services.
Here are 3 pieces of marketing advice to small-business owners who need to get the word out:
1) Target your customer. Read more…
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SAY OF THE DAY: “Entrepreneurship is living a few years like most people won’t to spend the rest of life like most people can’t.” – Anon… read more
Why isn’t anyone buying your products and services? It doesn’t matter how great your products and services are or how nice your offices look if no one has heard of you. That’s where good marketing comes into play. Unfortunately, many small businesses make the mistake of focusing all of their efforts on other aspects of their company and forget to make marketing a top priority. Read more…
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Did you know that business marketers who use smart content marketing are able to reduce the cost of leads, increase awareness and position themselves as leaders?
In recent years, marketers have been forced to think differently about how they engage with potential customers, particularly small business marketers.
Every year, customers have increasing control over what marketing messages they wish to consume. Read more…
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Google and other search engines love big brand names — and for good reason. But that doesn’t mean smaller companies don’t stand a chance when it comes to search engine optimization (SEO).
With regard to natural search results, the better the results Google can deliver, the more people will use its service. Read more…
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This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.
I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…
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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Many experts agree that 2020 was the year for influencer marketing. The reasons that this particular marketing strategy is surging right now are many. The first, and probably the largest reason is social proof.
According to research firm Yankelovich, Americans are exposed to 5,000 advertisements a day. Read more…
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Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.
But does it deliver? According to many accounts, it does.
Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.
In a report from BI Intelligence on location-mobile marketing, key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work, examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics. Read more…
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Since Facebook is declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics. If you plan to adopt a similar strategy, you’ll want to take a look at the following Instagram marketing tips and tricks for getting the most out of your presence on the site.
1. Read more…
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Are you an Internet entrepreneur? Do you have a website for your business? If so, here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, whether you acquired your customer through promoted posts or other ads, you should be controlling where your customer goes next. Read more…
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Most social media strategies involve routine updates on Facebook and Twitter – and if they’re particularly ambitious, Instagram and LinkedIn. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. Read more…
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If you want to reach local customers and keep them coming back to your business, text-message marketing is one of the most effective strategies for doing so. While email marketing messages are opened by a small percentage of recipients, text message ads are typically viewed by almost all recipients.
SMS messaging is also an ideal way for sending coupons that will get noticed and used, at a much lower cost than printing physical coupons. Read more…
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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.0billion dollar industry, and even skeptics have to admit that it’s serious business. The best content marketers are wizards who are able to blend writing, multi-media content, PR, social media, and networking into a comprehensive online presence. Read more…
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Here’s why your company’s Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren’t performing as well as they could be.
Over the past five years, social media has become an increasingly important part of many companies‘ marketing strategies. Read more…
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SAY OF THE DAY: “Gratitude is not only the greatest of virtues, but the parent of all others.” -Cicero … read more
It’s not a big secret that word-of-mouth advertising is 10 times (10x) more effective than a traditional ad. But contrary to popular belief, less than 10 percent of those much-sought-after personal recommendations happen online.
What makes people likely to talk about your business and share your digital content via email, social media, or face-to-face? Here are some tips for encouraging people to spread the word about your business online:
1. Read more…
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Publishing a blog post? Starting a business blog is just the beginning, not the end. You need to let the world know that your awesome blog and business exist!
So how do you do that? That department is called marketing. Blog marketing could sound like too much of a technical word and many small business bloggers don’t even want to hear about it. Read more…
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Most social media strategies involve routine updates on Facebook and Twitter – and if they’re particularly ambitious, Instagram and LinkedIn. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. Read more…
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This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.
I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…
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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
Target marketing is about attracting customers who will buy what you’re selling.
In order to target market effectively, you’ll need to know exactly who purchases your products and exactly how to reach them. And acquiring that kind of knowledge requires some research and planning on your end.
The evolution of target marketing
Target marketing is the most current method of marketing to consumers based on research into their interests, hobbies, and needs, and it didn’t spring from nothing. Read more…
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With the popularity and success of crowdfunding as a new way to fund new projects, it’s easy for other aspiring entrepreneurs to believe that sites like Kickstarter are their golden ticket to launching a business. But the reality is, crowdfunding isn’t always as simple as it seems.
Whether you’re looking to raise a small amount of startup cash or acquire a larger sum through equity crowdfunding, there are a few challenges you might face during the process that you may not have expected.
Choosing the right platform
The first step is to choose the right platform. Read more…
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Are you finding that your website bounce rate is higher than you expected? Are you struggling to put your finger on what could be causing it? There are many factors which may make your bounce rate high or low but the main factor to work on is your website itself.
And speaking of improving your bounce rate and get more from your marketing budget, don’t forget online marketing sites. Read more…
Recommended: Crowdfunding vs Venture Capital
Prior to Crowdfunding, starting a business was nearly a mission impossible.
Entrepreneurs had only three choices of raising capital: (1) Friends & Family (2) Bank and (3) Angel or Venture Capital.
Then in 2007, all that changed when Prosper.com launched the first peer-to-peer lending service in the US. Read more…
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SAY OF THE DAY: “Failure defeats losers, failure inspires winners.” – Robert T. Kiyosaki … read more
Small business entrepreneurship shapes the economy; but it’s difficult, especially during challenging economic times, to shape anything if no one knows about your products or services.
Here are 3 pieces of marketing advice to small-business owners who need to get the word out:
1) Target your customer. Read more…
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Are you debating whether your small business should invest time on Twitter?
Do you wonder how Twitter can help your business?
By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.
Twitter has evolved a lot since 2007. Read more…
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With Twitter having over 300 million users around the world, it has become an important network for companies to reach out to their customers. There are well-established and successful brands that have come up with best practices companies could emulate to attract a loyal following and transform customers into brand advocates.
Here are ten marketing lessons for successful utilization of Twitter:
1. Read more…
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Is your business on Facebook?
Do you need to convince your boss-or a client-that Facebook is a worthy marketing investment?
And speaking of social media advertising, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. Read more…
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Do you know it takes less than 5 seconds to form a good or bad first impression? If your business doesn’t capture attention at first glance, not only are you missing out on brand recognition but on potential sales too.
If you haven’t felt your brand is quite at the level you envisioned, use these tips to step it up. Read more…
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SAY OF THE DAY: “Business is never so healthy as when, like a chicken, it must do a certain amount of scratching for what it gets.” – Henry Ford … read more
Reaching the right audience at the right time with the right message is very crucial to any marketer. You already know why you need to do it. The problem is that you’re part of a small team and that there are only 24 hours in a day. What you need is an arsenal of high-impact tactics that are creative, easy to implement, and proven to work.
1. Read more…
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Is your business on Facebook?
Do you need to convince your boss-or a client-that Facebook is a worthy marketing investment?
And speaking of social media advertising, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. Read more…
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Every firm has something that it calls a market strategy. Unfortunately, many market strategies are ineffective and almost guarantee failure.
Market strategies that really work always have the following characteristics:
1. They are strategic rather than tactical.
This sounds simple, but it’s a point that many people find confusing. Read more…
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Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.
You may think Virgin Atlantic is a huge airline worldwide, but they’re not. Maybe they’re the No. 2 airline in the UK, but they don’t even hold a candle to United, American or Delta here in the U.S. Read more…
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Figuring out how to use mobile ads for a startup or small business isn’t exactly easy. Most entrepreneurs have struggled with online advertising, period. And adding mobile to the mix can seem confusing and expensive. But with so many people on their phones 24/7, neglecting to explore this new territory is a mistake. Read more…
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Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?
Today’s audiences are tired of the same old stuff, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.
If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:
1. Read more…
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What do you think in reality Twitter is? It has long been one of the most important social media platforms available on the internet. But what do you feel is the true use of this wonderful website? Over the years, websites, such as Twitter and others are becoming more and more popular. Read more…
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This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.
I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…
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Targeted emails – or triggered emails – can be a great way to deliver the right content at the right time to the right people. A thank you, confirmation, or abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether.
As long as the automated email is relevant, timely, and provides value to the recipient, triggered emails can be used to save marketers a tremendous amount of time and, more importantly, better engage your contact database. Read more…
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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
One of the most important aspects of your crowdfunding campaign is the story you tell, as it has a direct impact on the overall impression that your project conveys. In the end, this is what will get someone to become your supporter. Your choice of words can actually make a huge difference in your campaign’s results.
Before getting started, you have to decide if you or your team are the most suitable to do the work. Read more…
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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
The biggest problem that many small businesses throughout the United States face is how to secure startup or initial funding from traditional lenders. Since the 2008 financial meltdown, banks are under a lot of pressure to make safer loans, resulting in stricter underwriting guidelines and fewer loans being approved.
With the advent of crowdfunding providing a more accessible option, the amount of small businesses with crowdfunding campaigns has significantly increased. Read more…
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