How To Maximize The Power Of Twitter – 10 Lessons Learned

How To Maximize The Power Of Twitter - 10 Lessons Learned.

With Twitter having more than 300 million user accounts, it has become an important network for companies to reach out to their customers. There are well-established and successful brands that have come up with best practices companies could emulate to attract a loyal following and transform customers into brand advocates.

Here are ten marketing lessons for successful utilization of Twitter:

1. Don’t be afraid to apologize and send a personal message to a customer.

Most companies have hundreds of thousands of followers, the more established and well-known brands, probably millions. Instead of only replying to positive feedback, learn to acknowledge criticism and complaints as well. An apology does more than simply ignoring a tweet. Yet they manage to acknowledge customers who have criticisms or complaints and educate them in the process as well.

2. Twitter isn’t just a feed to announce your sales or new products. Use it as a real-time response tool to create conversations with your customers.

Conduct a national live trivia contest on Twitter. This is a great way to engage customers, generate buzz on a product launch and make new connections with new followers.

3. Whenever possible, take advantage of multimedia to showcase your brand’s personality.

With Twitter having updates regarding sharing, uploading and tagging pictures, it has become easier to showcase different sides of brand’s personality with pictures – take advantage of it!

Use pictures to convey messages to customers and to engage them. Don’t use pictures to promote products but use them to ask questions, wait for feedback, start conversations and even highlight customers’ favorite products.

In addition to Twitter you can also promote your product/services by visiting on line site like 40Billion.com, which specializes in promotion of small businesses make this easy by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook.
Innovative services like tweet ads and promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

4. Like in traditional advertising, celebrities are great endorsers.

Celebrities often have larger followings on Twitter than most company brands, engaging them will help you increase your follower count. Celebrities can easily influence your brand too, so choose well.

5. Twitter is not about you, it’s about your audience.

While you can always use the network to promote, figuring out what your audience wants to hear and tweeting about it is a better way to build loyalty and following.

6. Your end goal should be not to increase sales but to bring value and service to your customers.

Try to educate your customers. e.g. if you are in food business, talk about nutrition and supplements in your products. This kind of dedication might unlikely bring new sales but is a surefire way to build customer loyalty.

7. If your brand is supposed to be fun, it would help to showcase a sense of humor in your Twitter feed from time to time. Embrace negative comments and highlight the positive ones.

Try to inject humor in your Twitter feed. Embrace constructive criticism and turn them into a good humor. Acknowledge the feedback and offer incentive for feedback. Turn negative into positive. This will help create goodwill.

8. Know the technicalities of Twitter so you can use it to your advantage.

Learn about hashtags, trending topics, and managing lists. This will allow you not only to reach a broader scope of followers and gain new ones, but will allow you to manage your account better. Hosts Twitter chats around relevant hashtags.

9. Think global, post local.

Big brands waste their chance of engaging customers by treating Twitter like a mass mega-phone for announcements. Post target messages based on active followers’ location from time to time, especially those who are engaged to your brand.

10. If you offer a product or service that goes beyond business hours, it is good practice to figure out a way to be responsive on Twitter whenever a customer needs help.

Communications between clients and businesses have become much easier through the development of social media networks. With our in-depth knowledge on the processes included in social media, you can earn not only successful transactions, but a more precise system of monitoring and managing of online campaigns, stronger brand loyalty, and generally an improved customer engagement, among others.

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startups companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Buy a tweet ad to get started in just 3 easy steps.

Traditional Marketing And Content Marketing: Can They Co-Exist?

Traditional Marketing And Content Marketing: Can They Co-Exist?

Traditional Marketing And Content Marketing: Can They Co-Exist?

As content marketing continues to grow in popularity, a question being asked more and more is “should I replace my traditional marketing with content marketing?” The short answer is no.

It’s easy to pile onto the idea that print, radio, and even TV are on their way out as marketing platforms – but if they are effective, you shouldn’t give them up. Instead, rephrase that question to ask “how can I integrate content marketing into what I’m already doing?”

Content marketing is a philosophy, not a platform. It is a belief that you should educate and help your customers, and by doing so, they will reward you with their business. Content marketing should synch with your existing marketing, not replace it. If that marketing happens to be through traditional channels, so be it. Of course, it can also integrate nicely within your current online marketing too.

First, let’s understand the difference between the two. For the sake of this discussion, let’s put traditional marketing in the category of paid promotion – a newspaper ad, radio or TV spot. Paid promotion should drive more immediate traffic whereas content marketing will compound over time.

Whether that promotion is through online means like pay-per-click and social media, or traditional means like radio and newspaper ads – the content that you are creating often needs to be promoted to ensure that enough of the right audience is seeing it.

Instead of advertising your list of features in your next radio or newspaper campaign, consider promoting a free guide that your prospects can download from your website. This guide can be a culmination of answers to all of the questions that your prospects have on your industry, service or product. If that guide has enough value, you may be able to leverage it to capture the prospects name and email address. These are two important pieces of information that you can use as part of a lead nurture campaign.

Given the fragmentation of media and constant evolution of technology, few doubt the need to be evaluating your marketing mix on a regular basis. Regardless of the medium, however, nobody can doubt that quality content with the exposure to the right audience is a winning formula. So, before you abandon your traditional marketing altogether, first consider how you can integrate content marketing with your existing plan.

The Christian’s Bible is a drug store. Its contents remain the same, but… -Mark Twain

SAY OF THE DAY: “The Christian’s Bible is a drug store. Its contents remain the same, but the medical practice changes.” -Mark Twain http://www.40billion.com/post/15236

If this inspirational quote helps you get through your day, feel free to email it to a friend or coworker to help them get through their day too. Cheers!

5 Crowdfunding Steps Proven To Raise Money on Kickstarter

5 Crowdfunding Steps Proven To Raise Money on Kickstarter

5 Crowdfunding Steps Proven To Raise Money on Kickstarter

This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.

I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. small businesses to raise money online. Our platform facilitated more than $100 million in raises successfully over the next 4 years; and, in 2013, we expanded the platform to focus on promoting projects from all crowdfunding platforms using the power of social networks to spread the word.

So what steps should you take to raise funding for your business? How can you increase your access to funding and customers by leveraging social networks? In these 5 crowdfunding success steps, I will share with you some of the learnings I have gained from almost a decade in the space.

1: Turn Your Idea Into a Business Plan

A good business plan is the #1 most important factor in deciding whether to fund a friend’s, relative’s, or stranger’s business. The best thing you can do as an entrepreneur to increase your chance of success is to turn your idea into a concise business plan or presentation. Some services allow you to upload a document; however, be careful not to upload any confidential information or intellectual property that you don’t want publicly known.

Download this free business plan presentation template, which guides you to create your business plan presentation in just 13 simple PowerPoint slides.

2: Create a Crowdfunding Page

After you’ve written a compelling business plan, you need to make sections of it available online to your potential funders. Create a crowdfunding page that everyone you know can access easily on the Web. Your page should provide insight into your vision and plan for the business, how much funding you need and why, what you have to offer funders in return (e.g., discounts on products or services you sell), a memorable image or video, and a call-to-action button that makes it easy for funders to make payments to you online.

By now, you have probably heard of Kickstarter, one of the most popular crowdfunding platforms for creative projects. Yes, it’s the platform where several technology, design, and fashion startups have each raised millions of dollars, including over $10 million for the first smartwatch.

You will have to select an appropriate category, add sections from your business plan to create a pitch, and submit your new project for approval. The folks at Kickstarter can be very discriminating, so it’s like a badge of honor if your project gets approved. Don’t worry though… If your project is not a good fit for Kickstarter, there are other platforms you can try.

3: Invite Friends and Family to Check It Out

After you’ve created your crowdfunding page on Kickstarter or another platform, email it to everyone you know. Crowdfunding platforms are not good at promoting projects and usually do not offer affordable promotion services, so the results you get will depend on the effort and attention you put in to promoting your own crowdfunding project.

Invite your friends, family, community members, neighbors, and other contacts in your own network to review your business idea, give you feedback, contribute towards your funding target, and spread the word to their friends too. Share your crowdfunding page’s link by sending a personal email to each friend and relative using your favorite email program, such as Gmail.

Chances are, you know at least 50 people that you can share your idea with and ask for feedback. The more people you share with, the better your chances of raising money. For example, imagine you need to raise $40,000, and you invite 40 friends and relatives to contribute $25 each, in exchange for something in return — such as an exclusive version of the product before it is launched to the general public. Each of those friends and relatives invites 40 more friends and relatives to contribute towards the $40,000 target. Together, 40 x 40 = 1,600 people helping to raise $40,000 for your business.

All of a sudden, the impossible seems possible.

4: Promote It to the “Crowd”

After you have sent out your invitations to all of your contacts and received their feedback and some initial funding, it is time to spread the word to the proverbial “crowd,” a large online audience of potential funders and customers that can get you to your goal… and perhaps beyond.

Sites like 40Billion.com make this easy by broadcasting and promoting your crowdfunding page to its large network of several million users across the most popular social networking sites for businesses — including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for crowdfunding entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

Furthermore, when you use existing social networks to spread the word about your crowdfunding project, it may go “viral.” If a project goes viral on social networks, it attains high popularity and exposure very quickly, as influencers and celebrities share your link with their many thousands (or even millions) of followers and fans online. That’s how some projects raise millions of dollars, exceeding their fundraising goals many times over. You can do it too.

5: Keep In Touch

After you get funded, what then? Be sure to thank your funders and others who supported you financially or helped you spread the word. Then, be sure to keep the lines of communication open by sending them regular company updates to let them know that their support has has helped you fulfill your “American dream” and that you are achieving those milestones you had set in your business plan. A great benefit of social networks is that it is easier than ever to send messages and stay in touch.

Crowdfunding has democratized fundraising for millions of small businesses all over the world, and there are no signs of slowing down. When done right, crowdfunding gets you fast access to necessary funding, as well as access to your first customers, which greatly increases your likelihood of success as a small business entrepreneur. $40 billion was only the beginning!

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startups companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Buy a tweet ad to get started in just 3 easy steps.

The Secret of All Successful Marketing

The Secret of All Successful Marketing

The Secret of All Successful Marketing

Marketing is simple. It can seem mysterious and highly technical: Experts talk at length about the techniques they use. People scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense subject.

It’s not that difficult. You market to people and you get leads in. Period. It’s only lack of this one point that makes it seem hard. When you don’t do this one thing, you start to look for shortcuts and “other methods.” Everything starts to seem complicated and you get desperate.

The Secret of All Marketing

Behind all successful marketing, there is one key factor: someone communicated. a lot. No marketing was ever successful without it.

The one important factor is that, in general, people woefully underestimate the volume of communication they have to do. They just can’t comprehend how many blog posts, newsletters, postcards, telephone calls and sales interviews that must be done in order to be successful.

You’ve got to do it on a continual basis. It isn’t an overnight, one-shot deal. This is continual communication into the broad environment, continually letting people know who you are and what you’re about. Marketing requires a tremendous amount of communication. No matter what you’re doing, this is a common denominator.

Of course, one can always be ridiculous and communicate in a way that doesn’t generate any interest. There are definitely methods which generate lots of leads and methods which only generate a few leads. Usually people just aren’t talking enough.

To Market, You Actually Have to Market

People get so caught up in the details that they forget the big picture: you have to reach a lot of people. At the end of the day, what’s your volume? How much are you actually sending out?

Marketing Genius

Some of the best marketers aren’t necessarily the smartest people – they’re just the most willing to communicate.

They’re people who are totally willing to get out there and make themselves known. They’ll jump on the radio. They’ll do a TV interview. They’ll write. And write. And write. And write.

Do these guys have the best product or service? Do they have the most intelligent, helpful message? No!

But they sure as hell are the ones that people know about. Because they’re communicating.

A Basic Formula

Look at it like this: If you communicate a little, you’ll get a little response. If you communicate a lot, you’ll get a lot of response.

Simple. If you aren’t getting as much response as you’d like, that’s probably because you aren’t communicating enough. It’s almost a sure-fire way to find out whether a person is doing a high enough volume of marketing: Are they getting enough leads? No? Then they aren’t doing enough.

Leads WILL Come In

If you’re semi-intelligent person, your marketing will generate leads. Maybe not as many as you would like – maybe not as efficiently as it could. However, you will get response. Leads WILL come in.

If you start talking about your services, people will start asking about them. It’s actually quite amazing. Something as small as changing your profile on LinkedIn will do the trick. If you make it known to the environment around you that you provide a certain service, people will start responding. If you make it known a little bit, a few people will respond. If you trumpet it from the rooftops of mass media, you’ll have an avalanche.

For Real?

The trick is you’ve got to go bigger than you ever thought possible. You’ve got to do something at a totally different volume than you ever did before. You won’t get different results doing the same thing.

Marketing is big. It’s continual. It requires persistence. It’s simple, even easy. But don’t underestimate the volume required.

Eight Easy Steps to Successful Marketing Communication

1. Find out who your customers are. What type of people buy from you the most? What demographic?
2. Learn where your customers can be found. What do they read? Where do they hang out? This even applies to the Internet – what sorts of websites do they visit?
3. Speak their language to communicate to your prospects to get them to understand who you are and what you do.
4. Decide the best way to communicate: Social media? Emails? Postcards? Banner ads? Blogs posts? In other words, what is the best method of communicating. 5. Communicate like a mad dog – as much as possible.
6. Analyze your results. If you got no leads, you probably need to change what you’re saying or how you’re saying it. You’ve got something majorly wrong. Maybe you’re talking to the entirely wrong crowd. However, if you got even a few leads, then you probably just need to increase your volume – say more of it, and to more people.
7. Work out the most mega plan you can think of to realistically reach the widest possible audience with as much communication as possible. Recently, sites like 40Billion.com have made this task easier by broadcasting and promoting your content to its large network of several million users across the most popular social networking sites for businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads, future retweets and promoted company listings were created for entrepreneurs and marketers to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. 8. Try to find some way to cope with the overwhelming demand for your services.

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