How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startups companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Buy a tweet ad to get started in just 3 easy steps.

The Choice: Google+ Vs. Facebook

The Choice: Google+ Vs. Facebook

Google+ is a nice social network that is quite different from Facebook in many ways but it was all the rage when it came out and people were waiting for e-mail invites to join the network. The initial buzz has been over for quite a while, and now it is time to really see if Google+ can overtake Facebook at some point and become a more popular and larger social network.

Are the Numbers Important?

At some point in the future the numbers may take Google+ over Facebook, but numbers are only one part of the equation. There are a lot of people who use both Google+ and Facebook but do not essentially keep up with their accounts and post on a regular basis. Instead of assuming that the number narrates the whole story, it is better for the social media marketing professionals to think about which site is easier to use among the Facebook and Google+ and which site people are more likely to keep up with.

Up till now, Facebook has been the hub for people finding their old school and college friends while Google+ appears to be the site where people join the friends that they already know, and probably are in touch on a regular basis. However, nothing is wrong with this paradigm, but it is something to take count of when looking at the number of users. I am sure that Google+ could end up with more users someday, but that really doesn’t mean much in the scenario if people are not keeping up with their accounts on regular basis.

What Do The Sites Offer?

Let’s analyze the features of these sites, so that we can figure out which one is going to be the favorite of social media marketing professionals. Facebook came out with their Messenger and Messenger app to keep people in touch, and then Google came out with their own Messenger for Google+. Then, they came up with the Hangouts app and function that allows people to do video calls just like they are on Skype or FaceTime, and recently it added the chat feature in hangouts as well. Google+ Hangout allows you to video chat with X number of people at one point of time, whereas, Facebook has limitation in this regard. The thing about Google is that it will always be ahead of Facebook in terms of innovating products for the reason that Google, the company as a whole, is working on a lot of more platforms than Facebook.

Facebook is focused only on being a social network. They can put all of their resources into ensuring that their network becomes more user-friendly and more accessible. Google, on the other hand, has all of their other resources that they can swarm into Google+ so that they can make the whole experience at Google+ a better experience for the end user.

But, up till now the problem is that Google+ is still not as good an experience as Facebook, this is generally because of how Google has constructed their social network. And mostly because of the fact that you need to have a gmail account to use this feature, whereas Facebook allows you to sign up and use all the features with any email ID. In case of Google many people don’t want to create another email ID for just having fun, as they are happier with their hotmail or yahoo email IDs.

And as a marketer, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services such as promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

No doubt that Facebook is freakishly addictive, but still a lot of people leave Facebook on a daily basis to streamline their lives, but Facebook gets even more signups everyday than the people leaving the network.

Other thing is that even if people are dissatisfied with Facebook they are rarely going to sign up on Google+ just for the sake of another new game in the town. Vebbler is more than two years old now and they hardly have 65,000 members, whereas Facebook registered around 650 members in 48 hours of its launch back in 2004. Recent study showed that even people are more connected on WhatsApp than Facebook, which was ultimately acquired by Facebook two months back. So, still the largest share of social network is with Facebook.

Conclusion
Will Facebook ever be overtaken by the great Google social network? Given the facts, numbers and information at present, it is not likely to happen in near future. However, both the sites are now trying to churn just money out of it, and showing its users annoying ads all the way. A dedicated social network with no other purpose other than connecting people will probably be the winner in this battle, but in my view, it is not going to be Google+.

Well, you know, I was a human being before I became a businessman. – George Soros

SAY OF THE DAY: “Well, you know, I was a human being before I became a businessman.” – George Soros http://www.40billion.com/post/17471

If this inspirational quote helps you get through your day, feel free to email it to a friend or coworker to help them get through their day too. Cheers!

8 Key Steps to a Successful Crowdfunding Campaign

8 Key Steps to a Successful Crowdfunding Campaign

8 Key Steps to a Successful Crowdfunding Campaign

Crowdfunding is a way of raising money for a new venture by soliciting small donations from many people online. The biggest platforms in the industry are Kickstarter and Indiegogo. In the last five years, crowdfunding has grown from a tool for off-beat bands to raise money from fans for an album they can’t afford to produce to a way for some really high tech inventors to get access to capital for their new, innovative startups.

Following is the checklist of 8 steps to prepare for your campaign.

1. Develop your story. Crowdfunding is all about stories. Unlike traditional websites that focus on products, people on crowdfunding sites like Kickstarter or Indiegogo want to know how you turned your idea into a reality. Explaining why you need their support is just as important as the product you are pitching.

2. Write your video script. Be sure to have the storyboard of your crowdfunding video dialed in before you plan to shoot. Plan your video ahead so you don’t waste time.

3. Shoot your video. Almost anything works for a crowdfunding video but if you’re looking for a more professional video that doesn’t break the bank, reach out to the university in your area. Chances are you can find an experienced student willing to work for cheap in exchange for a chance to build their portfolio.

4. Product photos. The presentation of your product is very important for crowdfunding. Taking the time to find professional photographers is completely worthwhile. Utilize your network to find people who are willing to work for a discounted rate.

5. Your website. Having your company’s website completed is a big plus and highly recommended. A website further validates you are a legitimate company, which crowdfunding supporters like to see. All you need is a landing page that gives some more information about your company.

6. Crunch your numbers. It is essential to know how many units you need to sell and, at what price.

7. PR outreach. An often overlook part of crowdfunding is to create a buzz. Many project creators assume their projects will somehow automatically get noticed.

Reach out to media outlets that cover your type of campaign. An effective way to find the right media outlets is through a Google Image search. Simply take a photo from a similar campaign and upload it to Google. Google will then display all blogs, newspapers and other media that have covered that campaign.

Crowdfunding promotion sites like 40Billion.com have become very popular because they help spread the word without charging a commission. Crowdfunding promotion sites broadcast projects to their large networks of millions of users across online sites, including the most popular social networking sites – Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for crowdfunding entrepreneurs of all types to tap into a growing, active “crowd” online without spending thousands on pay-per-click ads or traditional advertising.

8. Submission. Sites like Kickstarter use their own guidelines to accept or deny a campaign. They don’t accept all crowdfunding projects. The approval process can take a few days and may require you to make some changes to your campaign. Be sure to submit your campaign at least two weeks prior to your launch.

Conclusion:

The crowdfunding is not all about raising money. Reality is that the majority of entrepreneurs need more than financial support to launch their ideas. They lack the experience needed to create and execute a business plan. And with a few exceptions, they seriously underestimate how much money is needed to get a business off the ground. Be sure you know before you launch how you will produce your product and how much each unit will cost.

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startups companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Buy a tweet ad to get started in just 3 easy steps.

13 Marketing Tips When Using Social Networks

13 Marketing Tips When Using Social Networks

13 Marketing Tips When Using Social Networks

Social media can be a slippery slope. Stretching yourself too thin by trying to be on every site can result in disengaged users. Failing to engage users on the right platforms will only amount to yet another lost marketing opportunity.

Here are 13 best practice tips when using popular social networking sites.

FACEBOOK

Facebook is by far the biggest and most popular social media platform. There’s currently over 1.18 billion people around the world on the platform. That’s over 80% of all social media users – and at least 50% of them sign-in daily. It has the most evenly-distributed demographics of any social platform.

What business should be on it : All of them. Facebook is a must-have for any business doing online marketing.

Four Best Facebook Posting Practices

1. Full sized images: Full sized images (directly uploaded to an update) are some of the most shared content.
2. Short text on Facebook : Updates with a character count of 250 or less tend to have 60% more engagement than longer updates.
3. Quotes: Quotes that inspire, are thought-provoking are hugely popular on the site. They get shared, liked and commented on a lot.
4. Questions : Questions ask for a response and increase engagement rates (which increases your organic reach). Use short questions about lifestyle likes and dislikes.

TWITTER:

Twitter has over 550 million registered users, and 215 million of those actively use the site. It reaches pretty much every demographic, it’s very global (77% of Twitter users are outside of the US), and it’s very public.

What business should be on it? : Most businesses should have a presence on Twitter. People often use the platform to get in touch with companies.

Four Best Twitter Posting Practices

1. Short Tweets: Tweets have to be 140 characters or less. The shorter you can make your tweet, the better. Make your tweets in the 80-90 characters range so it’s easy to retweet (with @mentions and modifications) and add hashtags.
2. Twitter Hashtags : Hashtags (those # signs you see everywhere) can spread your reach to your demographic. Use hashtags that are frequently used by your followers, that relate to your business industry, that are trending or are campaign specific.
3. Retweets and @mentions: Connect with your customers on Twitter by @mentioning them. You can send a message directly to them to personally connect with consumers (and influencers), a bit like a public text. Engage your followers by retweeting their tweets.
4. Bio with campaign links : When you use Twitter, your bio can show up on other sites. If you’re running an online promotion include the link to your website landing page, so it spreads your marketing reach.

LINKEDIN:

LinkedIn is the world’s professional network. It has close to 300 million users, reaches over 200 nations and is still one of the fastest growing social networks.

What business should be on it? : Professionals and B2B’s.

Five Best LinkedIn Posting Practices

1. Brand (and employee) profile : Create a branded company profile. Additionally, make sure your social media manager, content marketers and sales teams have solid profiles too – they’re likely the ones who’ll be using the platform.
2. LinkedIn groups: LinkedIn has millions of groups. Over 80% of account holders use them. There’s a group for pretty much anything (related to careers and business). Find and join active ones that your niche demographic participates on. Share content and engage.
3. Connections: LinkedIn’s kind of like a modern day Rolodex. Build your connections and use the platform for partnerships and leads. You can send LinkedIn emails to any or all of your contacts.
4. Updates : Post links to company updates, your blog and relevant articles from influential websites. Update 2-3 times a week to keep your company brand.
5. Long-form posts : You can now publish whole articles on LinkedIn. It’s a brilliant way to get your message seen by and engaged with a larger network..

You can save time by using sites like 40Billion.com, which specializes in broadcasting and promoting posts to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads, future retweets and promoted company listings were created to make social media marketing easy and affordable for entrepreneurs and marketers who want to tap into a growing, active network online.

Target Marketing – Everything You Need To Know And More

Target Marketing - Everything You Need To Know And More

Target marketing is about attracting customers who will buy what you’re selling.

In order to target market effectively, you’ll need to know exactly who purchases your products and exactly how to reach them. And acquiring that kind of knowledge requires some research and planning on your end.

The evolution of target marketing
Target marketing is the most current method of marketing to consumers based on research into their interests, hobbies, and needs, and it didn’t spring from nothing. Before we got here, advertisers and marketers were using cohort marketing, and before that they were using generational marketing. Target marketing is essentially a refinement of these ideas.

Generational marketing
In older days, marketing was easy. If you were a small business, you knew all of your customers by name. And if your company was big enough, it had only a few marketing options: place an ad in the local newspaper, or in one of a handful of national magazines, or on one of three broadcast TV networks. From a marketing perspective, people were dependable.

By the early 1980s everything had changed. Advertisers came up with what they called “generational marketing”-instead of defining everybody by gender and stage of life, they began to consider things like demographics and socio-economic factors when targeting customers.

Cohort marketing
Marketers soon realized that even generational marketing wasn’t going to be enough to keep up with the seismic shifts in American culture and attitudes. Despite coming of age at the same time, lots of people were behaving quite differently.

With advances in technology like credit cards and store loyalty programs came a solution: cohort marketing. Suddenly it was possible to market to people based on their past purchases and buying patterns, because we could track those purchases and buying patterns. And as it turns out, this is a highly effective method of grouping consumers for targeted advertising.

Identifying your target market
One of your first steps in starting or growing a business is identifying your market. Once you’ve identified your market, you can begin targeting the people who will pay for your product that you are selling.

Your target market can be broken down into four “who, where, why and how” components:

The “who”: Demographics
Who needs your product or service? Include basic demographic details such as age, gender, family size, educational level, and occupation here.

The “where”: Geographics
Where are your customers? These are the places your customers can be found (i.e., their zip code), and be sure to learn details like the size of the area, its population density, and its climate.

The “why”: Psychographics
Why do your customers make the choices they make? This is personality and lifestyle information that will help you figure out your customers’ buying patterns.

The “how”: Behaviors
How do your customers behave? All customers are buying products to fulfill a need, but how do they regard that need? How do they regard your product? How much information do they have on this need or how your product fulfills it, and what are their information sources?

Researching your target market
New technologies can make nailing down your demographics and psychographics much easier (and cheaper) than in the past.
If you run social media profiles for your business, most social sites provide a free demographic breakdown of your followers in the admin area. If you have your customers’ email addresses, services like Rapleaf can pull detailed demographic information for you.

And speaking of social media, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

Data from your payment processor or inventory history could also be helpful. What are your customers buying, and when? How much is the average purchase in your store? What time of day is busiest? When do purchases spike, and when do they fall, and can you develop any hypotheses to explain the fluctuations?

You can also use email, phone, or in-person customer surveys. You don’t necessarily need large numbers of participants to learn more about your customer base-you might be surprised how much you’ll take away from just 5-10 good conversations. If you’re worried about being able to recruit survey participants, offer a free gift or store credit.

At the bare minimum, these are the things you should know about your target customers: (1) Gender (2) Age group (3) Interest/Hobbies (4) Geographic Location (5) Profession (6) Income Level and (7) Residence: Own or Rent.

Beating your competition
Today, finding out what your competitors are (and aren’t) doing can be as easy as running a Yelp search. Studying your competitors’ customer feedback can help you identify their weaknesses that you can exploit for your own gain.

Built customer loyalty
If you’re doing things correctly, you’re asking your current customers what they like about doing business with you.
The great thing about getting to know your customers is that not only will you be able to track down new customers just like them, but your tried-and-true customers will become more loyal-and spend more money!

Getting to know your customers, and giving them what they want, is a surefire way to build a loyal customer base-the kind that gives your business 5-star reviews online, and that tells all their friends about how much they love you.

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