How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Buy a tweet ad to get started in 3 easy steps.

Popularity of Local Mobile Marketing

Popularity of Local Mobile Marketing

Popularity of Local Mobile Marketing

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does.
Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.

In a report from BI Intelligence on location-mobile marketing, key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work, examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics.

In addition to mobile marketing, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services such as promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

Here’s an overview of the location-mobile marketing explosion:

. Location is the new cookie: Collecting data has always been difficult because mobile does not support third-party cookies that travel easily across the ecosystem, allowing for straightforward tracking and data-gathering. That’s where location-based mobile technology comes in. It gives marketers new ways to identify and track mobile audiences, and with the aid of algorithms, it can also group them into behavioral and demographic segments for targeting.

. Location-based data is driving much of the interest – and success: Enabling campaigns with local data produces measurable results. Geo-aware ads, geo-fenced ads, and location data paired with audience demographics or purchase intent are all proving to be extremely successful.

. Location is extending beyond the smartphone: The location conversation may have started out as a way to take advantage of mobile phones, but as technology continues to evolve, the conversation needs to broaden. More tablet consumers are beginning their shopping process on their tablets. This shows that location ads should be targeted to tablets as well as smartphones, because the first search for a local business might take place on a tablet.

Gratitude is not only the greatest of virtues, but the parent …

SAY OF THE DAY: “Gratitude is not only the greatest of virtues, but the parent of all others.” -Cicero http://www.40billion.com/post/7004

If this inspirational quote helps you get through your day, feel free to email it to a friend or coworker to help them get through their day too. Cheers!

4 Steps to Crowdfunding Success

4 Steps to Crowdfunding Success

4 Steps to Crowdfunding Success

The biggest problem that many small businesses throughout the United States face is how to secure startup or initial funding from traditional lenders. Since the 2008 financial meltdown, banks are under a lot of pressure to make safer loans, resulting in stricter underwriting guidelines and fewer loans being approved.

With the advent of crowdfunding providing a more accessible option, the amount of small businesses with crowdfunding campaigns has significantly increased. There are billions of dollars being exchanged on crowdfunding platforms, and over 30 percent of small business owners would consider crowdfunding if they knew more about it. Here are four basic steps to getting started.

1. Choose the right type of funding and platform for your goal.

There are numerous crowdfunding sites, so take the time to visit several sites and browse projects similar to yours to find the platform that’s right for you.

Rewards-based crowdfunding offers incentives to backers. Incentives vary based on the project being funded, often including special pricing, access to exclusive events, discounts or new products.

Equity-based crowdfunding offers a percentage of the company to lenders in exchange for cash. In an equity exchange, you are giving up a portion of your ownership in return for funds. This is a big step for many business owners, so if you are considering equity-based crowdfunding, it’s a good practice to have your attorney and accountant give you advice.

When researching crowdfunding platforms, make sure you weigh all the factors thoroughly, including fee comparisons. Also, consult an experienced attorney or accountant for additional help.

2. Plan, plan and plan.

The challenges of crowdfunding are similar to those of marketing. Success with crowdfunding depends on good marketing. So plan on investing heavily in strategy and creative asset development, such as business plans and campaign videos.

Remember, there is no crowdfunding without a crowd. Your vision must be strong to get people excited about your project. This requires a concerted effort to grow your network. Presenting a polished, professional campaign is one of the keys to gaining the trust of would-be backers.

3. Expand your network.

Think of your funding campaign as an opportunity to test market demand. Use this time to expand your network, validate your market, refine your offering and test messaging. Feedback is very important, as it will help improve your product. The crowd members who care enough to offer feedback and make suggestions are not only your best customers; they’re your biggest brand promoters.

Sites like 40Billion.com make this easy by broadcasting and promoting your crowdfunding page to its large network of several million users across the most popular social networking sites for businesses – including Twitter, LinkedIn, 40Billion, and even Facebook.

4. Connect.

During your campaign, focus on connecting with the crowd and getting to know your customers. Innovative services like tweet ads and promoted company listings were created for crowdfunding entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

Your investment in building a strong network is just as vital to your long-term success as their monetary investment in your project. Remember, you’re cultivating more than a crowd of backers; you’re creating brand champions and long-term relationships.

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Buy a tweet ad to get started in 3 easy steps.

8 Best Practices to Optimize Your Video Landing Page

8 Best Practices to Optimize Your Video Landing Page

8 Best Practices to Optimize Your Video Landing Page

There are a ton of benefits to having videos on your landing pages. For starters, videos are an easy type of content for your potential leads to consume (and retain), plus most people actually want a video to explain the product or service to them.

It’s important to note that videos are not the only thing you need to focus on when it comes to creating an optimized landing page that converts. There are many other variables to consider – such as having a unique selling point, contrasting CTA (call-to-action) button, clear copy, and more.

What are some video best practices for your landing page?

The simple headline: It’s easy to read and clearly states what you’re getting with their tools. The headline is also the value proposition on the landing page.

The length of the video: Ideally it should be under two minutes, and long enough to explain what you are offering, yet not too long to lose interest.

The trust factor: The landing page that has a phone number and the company’s logo (if you have one) at the top of the page is very important for trust factor. This vouches for your credibility as a real establishment.

Equally important is a slide of testimonials by industry leaders and a couple of awards next to the video. Having trust factors vouches for your legitimacy. The testimonials also detail what makes your product unique, which complements the value proposition. Trust factors like awards are great to have on your landing page, and they also differentiate you from your competitors.

A bigger call-to-action (CTA): When it comes to CTAs, they shouldn’t be missed. There’s no harm in doubling the “Sign Up” CTA button in size – it would actually improve conversions. Focus on the “request a demo” CTA. Then throw in the word “free” into the CTA. Free is a great value proposition that provides value for the customer without the association of risk.

Cut down the text: Too much text is not a good idea. Paragraphs are not ideal for landing pages. Information should be presented simply in an easy-to-consume format. Since they have to have a lot of information about the program, try a few lightboxes so potential leads don’t have to leave the page.

Eliminating the navigation bar at the top of the page: This serves as another distraction from the sales funnel. The visitor should be focusing on the “request a demo” CTA button, not the referral program or blog.

Creating more blank space on the page: Using blank space is a popular tactic used in landing page design. It’s used for focusing attention on important aspects of the page, such as the CTA.

Social share buttons: They’re always good to have, and it never hurts to have them on a landing page. It makes it easy for people to share on their social networks if they feel so inclined.

Additionally, when you’re ready to promote your video landing page to the world, social media marketing sites like 40Billion.com specialize in the promotion of content by broadcasting it to a large network of several million users across the most popular social networking sites for businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads, future retweets and promoted company listings were created for entrepreneurs and content marketers to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

Conclusion: Hopefully these few pointers have taught you some things about optimizing your video landing pages for conversions. And if you don’t currently have a landing page with a video, try it out and see how it can improve your landing page conversions.

The Choice: Google+ Vs. Facebook

The Choice: Google+ Vs. Facebook

The Choice: Google+ Vs. Facebook

Google+ is a nice social network that is quite different from Facebook in many ways but it was all the rage when it came out and people were waiting for e-mail invites to join the network. The initial buzz has been over for quite a while, and now it is time to really see if Google+ can overtake Facebook at some point and become a more popular and larger social network.

Are the Numbers Important?

At some point in the future the numbers may take Google+ over Facebook, but numbers are only one part of the equation. There are a lot of people who use both Google+ and Facebook but do not essentially keep up with their accounts and post on a regular basis. Instead of assuming that the number narrates the whole story, it is better for the social media marketing professionals to think about which site is easier to use among the Facebook and Google+ and which site people are more likely to keep up with.

Up till now, Facebook has been the hub for people finding their old school and college friends while Google+ appears to be the site where people join the friends that they already know, and probably are in touch on a regular basis. However, nothing is wrong with this paradigm, but it is something to take count of when looking at the number of users. I am sure that Google+ could end up with more users someday, but that really doesn’t mean much in the scenario if people are not keeping up with their accounts on regular basis.

What Do The Sites Offer?

Let’s analyze the features of these sites, so that we can figure out which one is going to be the favorite of social media marketing professionals. Facebook came out with their Messenger and Messenger app to keep people in touch, and then Google came out with their own Messenger for Google+. Then, they came up with the Hangouts app and function that allows people to do video calls just like they are on Skype or FaceTime, and recently it added the chat feature in hangouts as well. Google+ Hangout allows you to video chat with X number of people at one point of time, whereas, Facebook has limitation in this regard. The thing about Google is that it will always be ahead of Facebook in terms of innovating products for the reason that Google, the company as a whole, is working on a lot of more platforms than Facebook.

Facebook is focused only on being a social network. They can put all of their resources into ensuring that their network becomes more user-friendly and more accessible. Google, on the other hand, has all of their other resources that they can swarm into Google+ so that they can make the whole experience at Google+ a better experience for the end user.

But, up till now the problem is that Google+ is still not as good an experience as Facebook, this is generally because of how Google has constructed their social network. And mostly because of the fact that you need to have a gmail account to use this feature, whereas Facebook allows you to sign up and use all the features with any email ID. In case of Google many people don’t want to create another email ID for just having fun, as they are happier with their hotmail or yahoo email IDs.

And as a marketer, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services such as promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

No doubt that Facebook is freakishly addictive, but still a lot of people leave Facebook on a daily basis to streamline their lives, but Facebook gets even more signups everyday than the people leaving the network.

Other thing is that even if people are dissatisfied with Facebook they are rarely going to sign up on Google+ just for the sake of another new game in the town. Vebbler is more than two years old now and they hardly have 65,000 members, whereas Facebook registered around 650 members in 48 hours of its launch back in 2004. Recent study showed that even people are more connected on WhatsApp than Facebook, which was ultimately acquired by Facebook two months back. So, still the largest share of social network is with Facebook.

Conclusion
Will Facebook ever be overtaken by the great Google social network? Given the facts, numbers and information at present, it is not likely to happen in near future. However, both the sites are now trying to churn just money out of it, and showing its users annoying ads all the way. A dedicated social network with no other purpose other than connecting people will probably be the winner in this battle, but in my view, it is not going to be Google+.

%d bloggers like this: