May 17: 6 Fundraising Tips Most Startup Entrepreneurs Don’t Know

In reading the start-up and tech blogs these days, one would think investors are chomping at the bit to fund startups like yours – especially if it has to do with “crypto” or “blockchain.” But as is true with most situations in life, you shouldn’t believe everything you read.

There are certainly examples of big and fast rounds and companies where money landed in a founder’s lap. Read more…

Recommended: Why Startup Entrepreneurs Need To Be More Like Reporters

May 17: Improve Profitability With This 10 Step Marketing Plan

For best results in marketing it is crucial to develop a system, test that system, measure its results; and when you find the combination that works best for what you are selling, repeat it over and over again without fail, and sustain it with persistence. The results will come if this method is followed.

Follow these 10 steps and hopefully they will help you obtain great results:

1. Read more…

Recommended: 11 Marketing Tips That Even Savvy Businesses Overlook

May 17: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

May 17: The Secret of All Successful Marketing

Marketing is simple, isn’t it? Well, it can seem complicated, mysterious and highly technical when experts talk at length about the techniques they use and scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense pain-in-the-rear topic.

It’s not that difficult: You market to people and you get leads in. Read more…

Recommended: How To Deal With Setbacks

May 17: Email Marketing Is Still Well And Alive – 5 Reasons

Despite the importance of Social Media, Email Marketing is still the most powerful tool to connect with people. Everyone has at least one email account these days, whether it be for business or personal reasons. According to The Radicati Group, more than 34% of the worldwide population uses emails – Which accounts for nearly 2.5 billion people. Read more…

Recommended: Leading With Perspective

May 16: 6 Ways to Create Content that Attracts Audiences and Customers

As a business owner or entrepreneur, coming up with ways to interact with your audience on a daily basis can start to make you feel as though you’re stretching your creative capacity a bit thin. Yet developing strategies to engage with your audience and keep them coming back for more is critical to long-term social media marketing success. Read more…

Recommended: Why The Business Plan Is Still Useful For Startup Success

May 16: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

May 16: Mobile Strategies To Win Over Purchasing Preferences Of Women

It’s a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they overwhelmingly prefer to shop in physical retail stores.

They like to touch and feel the products they’re considering buying and they enjoy the social interactions that come from shopping with friends and family. Read more…

Recommended: 5 Counter-Productive Things You Should NOT Do Every Day

May 16: What To Look For When Selecting A Good B2B Digital Marketing Agency

In the competitive and increasingly saturated B2B market, it’s never been more important for you to have outstanding marketing strategies. Finding a digital marketing agency that specializes in B2B is a great way to boost results, as long as they are right for your company and sector.

HOW NOT TO DO IT… Read more…

Recommended: The Secret of All Successful Marketing

May 16: The Secret of All Successful Marketing

Marketing is simple, isn’t it? Well, it can seem complicated, mysterious and highly technical when experts talk at length about the techniques they use and scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense pain-in-the-rear topic.

It’s not that difficult: You market to people and you get leads in. Read more…

Recommended: How To Turn Your Exit Page Into A Sales Opportunity

May 16: 8 Key Steps to a Successful Crowdfunding Campaign

Crowdfunding is a way of raising money for a new venture by soliciting small donations from many people online. The biggest platforms in the industry are Kickstarter and Indiegogo. In the last five years, crowdfunding has grown from a tool for off-beat bands to raise money from fans for an album they can’t afford to produce to a way for some really high tech inventors to get access to capital for their new, innovative startups.

Following is the checklist of 8 steps to prepare for your campaign.

1. Read more…

Recommended: What Entrepreneurs Need to Know About Equity Crowdfunding to Raise Money

May 16: 3 SEO Tips For Small Business Success

Are you stressing out about changes in search engine algorithms and new social media platforms to learn? Search engine optimization (also known as SEO) is in constant flux, which means that your business’ online marketing strategies need to be revamped frequently. Read more…

Recommended: One Man Marketing Department !!!

May 16: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

May 16: How to Empower Entrepreneurs With Crowdfunding

Prior to Crowdfunding, starting a business was nearly a mission impossible.

Entrepreneurs had only three choices of raising capital: (1) Friends & Family (2) Bank and (3) Angel or Venture Capital.

Then in 2007, all that changed when Prosper.com launched the first peer-to-peer lending service in the US. Read more…

Recommended: Why The Business Plan Is Still Useful For Startup Success

May 16: Benefits of Ad Retargeting (Remarketing)

Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business?

Unfamiliar with the difference between retargeting and remarketing? They’re the same thing. Google uses the term “remarketing” while Facebook tends to use the term “retargeting”.

Smart marketers and business owners use Ad Retargeting to:

. Bring back landing page visitors who don’t convert

. Re-engage with abandoned shopping cart prospects

. Upsell products to highly targeted, interested customers

. Increase brand awareness.

A highly optimized, targeted, conversion-centric landing page averages an 8-10% conversion rate. Read more…

Recommended: How To Develop A LinkedIn Marketing Plan

May 16: 3 Secrets To Marketing Your Small Business Successfully

The entrepreneurial spirit and small businesses usually shape the economy; but it’s difficult, especially during challenging economic times like these, to shape anything if no one knows about your products or services.

Here are 3 pieces of marketing advice to small-business owners who need to get the word out:

1) Target your customer. Read more…

Recommended: How To Maximize The Power Of Twitter – 10 Lessons Learned.

May 16: Best Online Sites For Small Businesses To Advertise

Are you a small business owner who feels like you’re just wasting your advertising and marketing dollars?

Do you want to know where actually the best places to advertise your small business online are?

So, let’s get started.

Here are the 6 best places to advertise your small business online, that can help you take your small business towards success for sure.

#1: GOOGLE ADWORDS

Google Adwords is the great-grandfather of online advertising. Read more…

Recommended: How to Manage Your Digital Marketing Without Falling Behind

May 16: Turning Holidays Gifts Into a Marketing Tool – 6 Ideas

Hopefully you’ve already created your annual customer and client holiday gift list. Whether they’ve been naughty or nice, all clients should get recognized in this holiday ritual. But how can you make your holiday gifts do double duty-not only as a “thank you” for the past year’s business, but also as a marketing tool to encourage more business in the new year? Here are some ideas.

Remind them of you:

The simplest way to make your holiday gift a marketing tool is to choose a promotional product with your company’s name and/or logo on it. Read more…

Recommended: Viral Video Marketing 101

May 15: Crowdfunding or P2P Lending – Which is Better for My Small Business?

When you are looking for funding, the dilemma use face is crowdfunding or peer-to-peer lending? This is the question many business owners are asking now that these alternative forms of business finance have become mainstream on the back of ineffective lending from the banks. So, the ultimate question then is, which method of finance would work best for you and your business?

Crowdfunding and peer-to-peer lending are two innovative ways to get money into your business. Read more…

Recommended: Smart Entrepreneurs Do These 4 Accounting Steps

May 15: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

May 15: 5 Networking Tips That Entrepreneurs Need to Know

How can you maximize the benefits of attending professional networking events as an entrepreneur or business owner?

1. HAVE AN AGENDA.

Not all networking events are created equal. It behooves you to research the best of the bunch in your area and decide which might be best for your overall start-up goals. Read more…

Recommended: 3 Absurd Myths About Using Technology in Small Business

May 15: How to Create an Inbound Marketing Plan for Success

Online business owners have 2 primary choices for building a customer base on the Internet. You can invest your time and money in attracting new customers one-by-one, using techniques such as cold calling, pay-per-click advertising and media buys. These techniques are referred to as “outbound marketing” because you must push out your message and hope it falls on receptive ears and generates new customers.

But outbound marketing is becoming less effective due to the growing number of sales messages prospects are exposed to every day. Read more…

Recommended: The Real Reasons Why VC Investors Delete Your Emails

May 15: 5 Ideas for Marketing Your Business Brand Effectively

Your brand story is more than just slapping dates together on an About Us page and throwing it up on the website with a stock image. Your brand story should be a major differentiator – something that sets you apart from your competition and compels your prospects to partner with you. It’s an opportunity to not talk about your products and services, but to talk about the real value of partnering with your firm.

When it comes to B2B branding and storytelling, there are a variety of ways to tell your brand story in a way that engages your target audience. Read more…

Recommended: SEC And Crowdfunding: Things You Need To Know.

May 15: Why Twitter for Small Businesses?

Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

Twitter has evolved a lot since 2007. Read more…

Recommended: 7 Steps to Boost Content Marketing Success

May 15: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

May 15: How To Develop A LinkedIn Marketing Plan

Do you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, the following tips will help you develop a LinkedIn marketing plan and find prospects and leads.

Create a Presence for Yourself

Make sure your LinkedIn account is secure. Read more…

Recommended: Why Starting a Business and Becoming an Entrepreneur is Risky

May 15: 12 Proven Content Marketing Tricks to Maximize Traffic

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?

Today’s audiences are tired of the same old stuff, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.

If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:

1. Read more…

Recommended: How To Gain Your Client’s Trust – 5 Tips

May 15: Cheap Ways To Get Exposure, Stay Profitable

How do smart entrepreneurs ensure their businesses stay profitable? They do the simple things right. Simple things like finding cheap ways to get exposure, or acting on their customers’ complaints, or networking in the right places (even while social distancing). But don’t just think outside the box, get rid of the box! Be creative. Read more…

Recommended: How to Create a Great Invoice – 7 Tips

May 15: 4 More Ways to Create a Brand That Customers Remember

Do you know it takes less than 5 seconds to form a good or bad first impression? If your business doesn’t capture attention at first glance, not only are you missing out on brand recognition but on potential sales too.

If you haven’t felt your brand is quite at the level you envisioned, use these tips to step it up. Read more…

Recommended: How To Overcome 3 Horrifying Mental Challenges In Business

May 14: 5-Prong Approach To Creating An Effective Social Media Marketing Strategy:

Creating a social media strategy is essential for every social media marketing professional in order to have an effective social media campaign. Social media marketing should be merged with your traditional marketing plan. Read more…

Recommended: What To Look For When Selecting A Good B2B Digital Marketing Agency

May 14: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

May 14: How To Maximize The Power Of Twitter – 10 Lessons Learned.

With Twitter having over 300 million users around the world, it has become an important network for companies to reach out to their customers. There are well-established and successful brands that have come up with best practices companies could emulate to attract a loyal following and transform customers into brand advocates.

Here are ten marketing lessons for successful utilization of Twitter:

1. Read more…

Recommended: Why Startup Entrepreneurs Need To Be More Like Reporters

May 14: How to Build Great Marketing Relationships for your Business

Have you heard the term “relationship marketing” being tossed around recently? Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers. From influencer programs to social media marketing to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers’ best option. Read more…

Recommended: 4 More Ways to Create a Brand That Customers Remember

May 14: 4 Ways Influencers Can Boost Your Brand

Trust, attraction, and engagement sound like the recipe for a deep and lasting relationship, right?

Not surprisingly, consumers can experience and feel these same attributes for a product, and as a result, they form lasting, loyal relationships with the brands that serve them.

Unfortunately for brands, connecting to a potential customer at this level is difficult and time-consuming. Read more…

Recommended: 4 More Ways to Create a Brand That Customers Remember

May 14: The Unexpected Benefits of Crowdfunding

In addition to the money provided by backers, crowdfunding can generate other, unanticipated benefits for small businesses. Two such benefits are 1) new customers and supporters, and 2) access to additional financing and specialized services.

New Customers and Supporters:

Everyone who contributes to a crowdfunding campaign is a potential new customer and loyal advocate for your brand. Read more…

Recommended: Think Twice Before Posting on These Social Media Sites

May 14: How To Improve Your Mobile Advertising Campaign: 10 Tips

Figuring out how to use mobile ads for a startup or small business isn’t exactly easy. Most entrepreneurs have struggled with online advertising, period. And adding mobile to the mix can seem confusing and expensive. But with so many people on their phones 24/7, neglecting to explore this new territory is a mistake. Read more…

Recommended: How To Attract More Customers With A Great Mobile Website

May 14: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

May 14: How to Build a Social Website for Your Business

Do you have a website? If so, you’re probably already familiar with search engine optimization (SEO). Now, add “social” optimization to your to-do list.

A website that’s optimized for social media sharing typically attracts more traffic and sparks more engagement with customers. Read more…

Recommended: How To Do More With Less – Smarter Content Marketing Strategies

May 14: Is Word-Of-Mouth Marketing Still Effective?

It’s not a big secret that word-of-mouth advertising is 10 times (10x) more effective than a traditional ad. But contrary to popular belief, less than 10 percent of those much-sought-after personal recommendations happen online.

What makes people likely to talk about your business and share your digital content via email, social media, or face-to-face? Here are some tips for encouraging people to spread the word about your business online:

1. Read more…

Recommended: 5 Crowdfunding Steps Proven To Raise Money on Indiegogo

May 14: 6 Ways To Promote Your Auto Parts Store Online

Auto parts is one of the fastest growing ecommerce sectors.

Clearly, there’s demand for aftermarket car parts and accessories. But how can an auto parts store increase their sales to reach more customers who want what they’ve got?

Here’s 6 steps to increase your online auto store revenue.

1. Read more…

Recommended: 5 Surprising Reasons To Raise The Price Of Your Product

May 14: Mobile Strategies To Win Over Purchasing Preferences Of Women

It’s a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they overwhelmingly prefer to shop in physical retail stores.

They like to touch and feel the products they’re considering buying and they enjoy the social interactions that come from shopping with friends and family. Read more…

Recommended: How To Overcome 3 Horrifying Mental Challenges In Business

May 14: Small Business Blogging – 5 Easy Tips

Starting a business blog is just the beginning, not the end. Publishing a blog post? You need to let the world know that your awesome blog and business exist!

So how do you do that? That department is called marketing. Blog marketing could sound like too much of a technical word and many small business bloggers don’t even want to hear about it. Read more…

Recommended: 8 Social Marketing Fails to Avoid

May 13: Using Social Media Influencers as a Marketing Strategy for Better ROI

Influencer marketing has become a primary choice for companies and brands that want to increase exposure and get connected with a larger pool of potential customers.

But, what comes into question is the way brands tackle their campaigns. It’s not uncommon for brands to adopt a non-focused, one-size-fits-all strategy to their influencer marketing; however, this brings varied, and often less-than-ideal results because there is no focus on key performance indicators.

You need a clear strategy to get the most out of your campaigns. Read more…

Recommended: Popularity of Local Mobile Marketing

May 13: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

May 13: How To Be More Creative In Business

To be an innovative entrepreneur, you want to foster creativity in your daily life so that your mind is ready when opportunity arises. As Will Smith put it, “If you stay ready, you ain’t gotta get ready.”

Unusual combinations, sometimes called “remote associations,” are related ideas that may seem unrelated at first glance. Read more…

Recommended: How To Avoid Seasonal Slowdowns, And Keep Growing Your Business

May 13: 5 Crowdfunding Steps Proven To Raise Money on Indiegogo

This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.

I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…

Recommended: 5 Fundamentals Of Marketing For Any Business

May 13: 6 Fundraising Tips Most Startup Entrepreneurs Don’t Know

In reading the start-up and tech blogs these days, one would think investors are chomping at the bit to fund startups like yours – especially if it has to do with “crypto” or “blockchain.” But as is true with most situations in life, you shouldn’t believe everything you read.

There are certainly examples of big and fast rounds and companies where money landed in a founder’s lap. Read more…

Recommended: How To Keep Your Employees Motivated

May 13: Why Small Businesses Should Not Hire These 3 Types Of People

Hiring? Even the most perceptive business owners can make a bad hire when they don’t pay attention to the right signs. Here are 3 personality types that can bring down your business and how you can spot them in an interview:

1) The Narcissist

It’s easy to make the mistake of hiring a narcissist. Read more…

Recommended: Does Your Marketer Pass These 6 Traits?

May 13: What To Look For When Selecting A Good B2B Digital Marketing Agency

In the competitive and increasingly saturated B2B market, it’s never been more important for you to have outstanding marketing strategies. Finding a digital marketing agency that specializes in B2B is a great way to boost results, as long as they are right for your company and sector.

HOW NOT TO DO IT… Read more…

Recommended: The Real Reasons Why VC Investors Delete Your Emails

May 13: Word of Mouth Marketing and Social Media

Word of Mouth Marketing (WOMM) has always been a powerful way to influence business results and grow sales.

Why should Marketers care about WOMM?

If you could master what has been identified as the most valuable form of marketing – the one that consumers trust above all others and the one that is most likely to drive sales for your company – would you instead choose to ignore it or leave it to chance?

Why would you simply choose to sit back and hope conversations will just happen organically about your brand? If you want to win the marketing race, you need to unleash the power of word of mouth. Read more…

Recommended: Boost Sales With These 4 Tips

May 13: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

May 13: 5 Crowdfunding Steps Proven To Raise Money on Kickstarter

This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.

I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…

Recommended: 7 Steps to Boost Content Marketing Success

May 13: Does Your Marketing Strategy Work For You?

Why isn’t anyone buying your products and services? It doesn’t matter how great your products and services are or how nice your offices look if no one has heard of you. That’s where good marketing comes into play. Unfortunately, many small businesses make the mistake of focusing all of their efforts on other aspects of their company and forget to make marketing a top priority. Read more…

Recommended: 3 Questions Entrepreneurs Must Answer To Become Successful

May 13: 5 Fundamentals Of Marketing For Any Business

Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.

If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization. Read more…

Recommended: 4 Simple Ways to Improve Your Marketing Language

May 12: 3 Social Media Tips For Business Owners

Unintentional gaffes and mistakes on social networking sites can happen to the best of us. There are some very good lessons business owners can glean from common social media mistakes and apply to their own marketing efforts. Here are 3 of those lessons and tips:

1) Make it known to employees that social media is not just for fun. Read more…

Recommended: 7 Ways to Grow Your Business Through Marketing Partners

May 12: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

May 12: How To Improve Your Mobile Advertising Campaign: 10 Tips

Figuring out how to use mobile ads for a startup or small business isn’t exactly easy. Most entrepreneurs have struggled with online advertising, period. And adding mobile to the mix can seem confusing and expensive. But with so many people on their phones 24/7, neglecting to explore this new territory is a mistake. Read more…

Recommended: Boost Sales With These 4 Tips

May 12: 4 Simple Ways to Improve Your Marketing Language

Do you speak marketing jargon or English? Online attention spans are short and competition intense these days, so clear language is essential to make your social media marketing perform and incite interest in your business.

As in all relationships, people connect with straightforward and honest communications. Read more…

Recommended: 7 Steps to Boost Content Marketing Success

May 12: How To Do More With Less – Smarter Content Marketing Strategies

Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.

Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. Read more…

Recommended: Marketing Made Easier – Follow These 10 Tricks from The Pros

May 12: Avoid These Four Social Media Marketing Mistakes

Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.

The early adopters of blog marketing, for example, are way, way ahead of their industry competitors.

Trying to catch up a thought leader is a virtually impossible task, after all. Read more…

Recommended: 3 Ways To Get Your Employees To Share Their Honest Opinions

May 12: How To Challenge And Beat The Big Boys In Local Sales

What do you do as a small business or independent retailer when a major chain, big-box store or national franchise becomes your neighbor and direct competitor? All along you’ve been specializing in items that aren’t in the mainstream but sell well, and then some big chain – like Walmart or Amazon, for example – decides they’re going to hone in on your action.

When this happens, what can you as a boutique or specialty retailer do to remain in business and retain your dominance in any niche market?

Your first reaction might be to lower prices in order to compete with the big stores. Read more…

Recommended: How to Empower Entrepreneurs With Crowdfunding

May 12: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

May 12: How To Plan For An Early Retirement Now

As startup entrepreneurs and business managers, many of us dream of leaving the workplace while in our 40’s or 50’s instead of sticking it out until age 65. Early retirement is a tempting goal, but it can be tough to achieve.

There are four major obstacles to early retirement:

1) You have less time to earn money. Read more…

Recommended: What To Look For When Selecting A Good B2B Digital Marketing Agency

May 12: 6 Things to Consider When Launching an App on a Meager Budget

You’ve created the perfect app, now what? It may come as a surprise to you that this really means only half of the work is done. The remaining half is to let the world know that your app exists.

To increase the reach and visibility of your app, follow this step-by-step process, and consider these 6 things when launching an app on a shoestring budget:

1) App Store Optimization

In the beginning, you will have to focus on App Store Optimization (ASO), which functions differently from SEO. Read more…

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May 12: 4 Ways Influencers Can Boost Your Brand

Trust, attraction, and engagement sound like the recipe for a deep and lasting relationship, right?

Not surprisingly, consumers can experience and feel these same attributes for a product, and as a result, they form lasting, loyal relationships with the brands that serve them.

Unfortunately for brands, connecting to a potential customer at this level is difficult and time-consuming. Read more…

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May 12: How To Overcome 3 Horrifying Mental Challenges In Business

Whether you’re a startup or established entrepreneur looking to grow, you’ll probably have to deal with common mental challenges along the way to success.

NEGATIVE THINKING

Slumps happen in business and life. Start asking positive questions when you find yourself thinking: “I’m not good enough. Read more…

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May 12: Improve Your E-Mail Marketing – Follow These 10 Steps

Many business brands have a decent email marketing program, but could it be better? Take a look at these 10 things to try and improve your engagement:

1. Take a hard look at your preference strategy.

There are three tips on capturing preferences: ask them, observe them and group them (into categories). Read more…

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May 11: 5-Prong Approach To Creating An Effective Social Media Marketing Strategy:

Creating a social media strategy is essential for every social media marketing professional in order to have an effective social media campaign. Social media marketing should be merged with your traditional marketing plan. Read more…

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May 11: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

May 11: Maximize Profit From Lean Advertising

The footwear industry has traditionally been a hot example of memorable advertising, with brands such as Nike and Reebok spending millions to sign athletic endorsers and hire ad agencies that create spectacular TV campaigns. Because viewers actively choose online videos, they watch them more attentively than they watch TV ads.

Lower cost isn’t the only reason to consider online video. Read more…

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May 11: How To Be More Creative In Business

To be an innovative entrepreneur, you want to foster creativity in your daily life so that your mind is ready when opportunity arises. As Will Smith put it, “If you stay ready, you ain’t gotta get ready.”

Unusual combinations, sometimes called “remote associations,” are related ideas that may seem unrelated at first glance. Read more…

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May 11: 6 Ways to Create Content that Attracts Audiences and Customers

As a business owner or entrepreneur, coming up with ways to interact with your audience on a daily basis can start to make you feel as though you’re stretching your creative capacity a bit thin. Yet developing strategies to engage with your audience and keep them coming back for more is critical to long-term social media marketing success. Read more…

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May 11: How to Brainstorm Breakthrough Ideas for Your Business

Isn’t it a good time to reflect on your current business or startup and find the spark for your next breakthrough idea?

No clue what that is? To ignite new light bulb moments, start with these four great idea generation tactics:

1) EMBRACE FEAR

Ask yourself: “What scares me most?” Then, explore that dark space. Read more…

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