Apr 18: Crowdfunding vs Venture Capital

It seems like a catchy idea is all an aspiring entrepreneur needs these days in order to raise money on crowdfunding sites like Kickstarter, Indiegogo, and GoFundMe. Do crowds gravitate toward funding bad ideas? Or can crowds make rational funding decisions and, better yet, exceed venture capital investors and banks in identifying promising projects?

The crowd is often thought of as being a group of fools, but it turns out the crowd does consider the quality of projects and outcomes pretty well. Read more…

Recommended: Small Businesses: How to avoid these 5 E-Marketing Mistakes

Apr 18: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Apr 18: When To Start Outsourcing Some Of Your Busy Work

When should you start thinking about outsourcing some of your tasks? As a small business entrepreneur, time is always scarce, and you find that you just can’t do everything yourself the way you would like to. Maybe you’ve thought about outsourcing, but it’s not a simple decision because you need to compare the cost and quality of the person or company that will be working for you.

A simple search for companies using the terms “virtual assistant” and “outsourcing” will reveal a plethora of firms and virtual assistants that offer outsourcing services for everyday business tasks – such as customer service, tech support, bookkeeping, accounts payable, accounting, and even social media marketing. Read more…

Recommended: How To Do More With Less – Smarter Content Marketing Strategies

Apr 18: How To Dominate the Market – 8 Tips

These days, a variety of external forces – as well as internal ones – can affect the success of your business. Understanding how your business excels where your competition does not is a critical element in dominating your market. Incorporate these eight strategies into your marketing plan to push your organization into becoming an industry leader:

1. Read more…

Recommended: Targeting B2B Customers Effectively When Your Targets Keep Moving

Apr 18: 5 Ways Entrepreneurs Who Take Vacations Are More Successful

When was the last time you took a vacation? For many young startup entrepreneurs, the answer is probably “I can’t remember,” or “I don’t have time for vacation.” But you just might want to rethink your aversion to time off. To run a successful companies, you’ll need to be there, of course. Read more…

Recommended: How To Do More With Less – Smarter Content Marketing Strategies

Apr 18: 12 Proven Content Marketing Tricks to Maximize Traffic

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?

Today’s audiences are tired of the same old stuff, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.

If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:

1. Read more…

Recommended: 4 Affordable Ways to Market Your Business Around Town

Apr 18: 4 More Ways to Create a Brand That Customers Remember

Do you know it takes less than 5 seconds to form a good or bad first impression? If your business doesn’t capture attention at first glance, not only are you missing out on brand recognition but on potential sales too.

If you haven’t felt your brand is quite at the level you envisioned, use these tips to step it up. Read more…

Recommended: Small Businesses: How to avoid these 5 E-Marketing Mistakes

Apr 17: Smart Entrepreneurs Do These 4 Accounting Steps

Unless you’re an accountant, the word accounting probably strikes fear in your heart, or a little bit of nervousness, at least. For aspiring entrepreneurs, the feeling is probably amplified. After all, poor bookkeeping from the start not only can set a project back in the short term, it can really come back to bite you over the long haul. Read more…

Recommended: How To Keep Your Employees Motivated

Apr 17: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Apr 17: Benefits of Ad Retargeting (Remarketing)

Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business?

Unfamiliar with the difference between retargeting and remarketing? They’re the same thing. Google uses the term “remarketing” while Facebook tends to use the term “retargeting”.

Smart marketers and business owners use Ad Retargeting to:

. Bring back landing page visitors who don’t convert

. Re-engage with abandoned shopping cart prospects

. Upsell products to highly targeted, interested customers

. Increase brand awareness.

A highly optimized, targeted, conversion-centric landing page averages an 8-10% conversion rate. Read more…

Recommended: Content Marketing Made Easier With These 5 Tricks

Apr 17: 5 Mobile Marketing Methods That Really Work

Marketing has gone mobile. Most shoppers use at least one mobile device to research and purchase products online. Maybe your small business doesn’t have a mobile-friendly site yet. But do you need one?

1: Determine whether you need a mobile site

Before you start developing a mobile site, figure out if you really need one. Read more…

Recommended: How To Attract Customers Without Saying A Word

Apr 17: Content Marketing Made Easier With These 5 Tricks

Everyone’s buzzing about content marketing these days, and for good reason. While advertising isn’t dead by any means, the digital age has spawned a brave new era for today’s marketer. Selling no longer works like it used to. But informing, educating, and even entertaining, does work.

That’s what content marketing is all about: Providing information of value that convinces an audience you are a trusted expert on your topic of interest, and puts you top-of-mind when it is time for them to make a purchase decision.

The following 5 strategies will help you navigate the process a little easier. Read more…

Recommended: 2 Ways To Generate Quick Buzz For Your Business

Apr 17: 3 Ways to Grow Your Small Business Brand on Google

Google and other search engines love big brand names — and for good reason. But that doesn’t mean smaller companies don’t stand a chance when it comes to search engine optimization (SEO).

With regard to natural search results, the better the results Google can deliver, the more people will use its service. Read more…

Recommended: Turning Holidays Gifts Into a Marketing Tool – 6 Ideas

Apr 17: Top 3 Crowdfunding Tips to Get Funded

Crowdfunding is a collective cooperation of people who network and pool their money and resources together, usually via the Inter?net.

It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, or gadget. With the tough economic climate, crowdfunding has become a popular and alternative method of raising finance for a business, projects or ideas and has become popularized online by sites such as Kickstarter, Indiegogo, and GoFundMe.

Now anyone with a computer or mobile device and an internet connection can research, review and become an investor in a business with a push of a button. Read more…

Recommended: How to solve one marketing puzzle

Apr 17: How To Overcome 3 Horrifying Mental Challenges In Business

Whether you’re a startup or established entrepreneur looking to grow, you’ll probably have to deal with common mental challenges along the way to success.

NEGATIVE THINKING

Slumps happen in business and life. Start asking positive questions when you find yourself thinking: “I’m not good enough. Read more…

Recommended: Secrets Of Virgin Atlantic’s Marketing Success

Apr 17: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Apr 17: Don’t Make This Common Brainstorming Mistake That Leads to Failure

Imagine you’re leading a brainstorming session at your company. You want to come up with growth strategies for your startup, so you gather your team in a meeting room, generate lots of ideas, and choose the most promising one. Many small business owners use that approach, but unfortunately, it often doesn’t work. Read more…

Recommended: 4 Ways Influencers Can Boost Your Brand

Apr 17: 3 Habits Of High-Performing Teams

What are some common challenges that small business owners and startup teams face? Long hours, conflicting personalities, not enough space, or too many mistakes?

A business team should undergo comprehensive team training in order to perform at a high level. Read more…

Recommended: 4 Things Entrepreneurs Must Do Before Going on Vacation

Apr 17: 3 Social Media Tips For Business Owners

Unintentional gaffes and mistakes on social networking sites can happen to the best of us. There are some very good lessons business owners can glean from common social media mistakes and apply to their own marketing efforts. Here are 3 of those lessons and tips:

1) Make it known to employees that social media is not just for fun. Read more…

Recommended: Traditional Marketing And Content Marketing: Can They Co-Exist?

Apr 17: Improve Profitability With This 10 Step Marketing Plan

For best results in marketing it is crucial to develop a system, test that system, measure its results; and when you find the combination that works best for what you are selling, repeat it over and over again without fail, and sustain it with persistence. The results will come if this method is followed.

Follow these 10 steps and hopefully they will help you obtain great results:

1. Read more…

Recommended: Keeping Up with the Changing Face of Advertising

Apr 16: 4 Growth Hacks to Turbocharge Your Small Business

There’s good news and there’s bad news when it comes to marketing your small business. The good news is that as a small business owner, you are the perfect person to promote your product or service. You’re knowledgeable and passionate, which are two of the main ingredients in an effective marketer. Read more…

Recommended: Is Crowdfunding Right For Your Small Business?

Apr 16: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Apr 16: Avoid These 13 Content Marketing Mistakes

The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.0billion dollar industry, and even skeptics have to admit that it’s serious business. The best content marketers are wizards who are able to blend writing, multi-media content, PR, social media, and networking into a comprehensive online presence. Read more…

Recommended: Is Word-Of-Mouth Marketing Still Effective?

Apr 16: The Unexpected Pros And Cons of Business Competitions

PRO: Free money to get your business started.

If you win, you could be awarded over $100,000 in cash and/or prizes that you can use to build, hire, and get your startup off the ground. In most cases, there are no strings attached and you don’t have to give up a percentage share of your business equity. Read more…

Recommended: Benefits of Ad Retargeting (Remarketing)

Apr 16: 4 Affordable Ways to Market Your Business Around Town

Sometimes entrepreneurs spend too much time and money on traditional ads and old-fashioned promotions that don’t generate new business or sales. Whether it is local sports sponsorships, newspaper-ad buys or search engine marketing, they waste money on marketing strategies that may boost their egos by making them local celebrities, but don’t actually translate into sales.

What should they do instead? Entrepreneurs, especially those relying on customers in their local areas, should first focus on networking with other area businesses, major employers, schools, churches and other organizations. Read more…

Recommended: 4 Steps To Close Up Shop When It’s Time To Call It Quits

Apr 16: How To Turn Your Exit Page Into A Sales Opportunity

Internet entrepreneurs, here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, whether you acquired your customer through promoted posts or other ads, you should be controlling where your customer goes next. Read more…

Recommended: How To Keep Your Employees Motivated

Apr 16: Reduce Your Website Bounce Rate With These 7 Steps

Are you finding that your website bounce rate is higher than you expected? Are you struggling to put your finger on what could be causing it? There are many factors which may make your bounce rate high or low but the main factor to work on is your website itself.

And speaking of improving your bounce rate and get more from your marketing budget, don’t forget online marketing sites. Read more…

Recommended: Turning Holidays Gifts Into a Marketing Tool – 6 Ideas

Apr 16: Can Social Media Marketing Be Outsourced?

Social media plays a very vital role in the online presence of a business or the brand, and more and more consumers are turning to these outlets to connect with brands they like. Social media is the best way to actively engage with your customers, both active and potential, and if done cautiously and correctly, can be of great advantage to your business by targeting a specific audience for your brand. Read more…

Recommended: Email Marketing Is Still Well And Alive – 5 Reasons

Apr 16: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Apr 16: How To Make A Case for Facebook Marketing

Is your business on Facebook?

Do you need to convince your boss-or a client-that Facebook is a worthy marketing investment?

And speaking of social media advertising, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. Read more…

Recommended: 5 Lies About Content Marketing That Businesses Must Avoid

Apr 16: 3 Absurd Myths About Using Technology in Small Business

Risk taking is second nature to most entrepreneurs, but technology issues can make them turn cautious. Too often, business owners believe they don’t have the expertise or financial resources to take full advantage of technology. But, by limiting their use of tech, they also limit their growth opportunities in our now always-on, always-connected world.

Turns out, many of these myths about tech may be based on misconceptions. Read more…

Recommended: Popularity of Local Mobile Marketing

Apr 16: 8 Social Marketing Fails to Avoid

1. Little or no social media or blogging activity.

Why start a blog and never publish? Why start a Twitter account and never tweet? In social marketing, you have to show up and be active. Yes, starting that Facebook page was a good idea, but unless you are going to be consistent in posting and using it, just forget about it.

You can save time by using sites like 40Billion.com, which specializes in broadcasting and promoting posts to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Read more…

Recommended: How to Empower Entrepreneurs With Crowdfunding

Apr 16: Why The Business Plan Is Still Useful For Startup Success

Some define a business plan as a formal document that takes a long time to create and isn’t flexible, doesn’t get reviewed and doesn’t get revised. Then they say a business plan isn’t useful.

That’s sort of like saying getting regular exercise isn’t good for you because some people overdo it and end up with joint damage.

It would be better to advocate a type of business planning that could be called lean business planning. Read more…

Recommended: Using Hashtags in Social Media Marketing

Apr 16: 3 Ways to Grow Your Small Business Brand on Google

Google and other search engines love big brand names — and for good reason. But that doesn’t mean smaller companies don’t stand a chance when it comes to search engine optimization (SEO).

With regard to natural search results, the better the results Google can deliver, the more people will use its service. Read more…

Recommended: Can Social Media Marketing Be Outsourced?

Apr 15: Crowdfunding vs Venture Capital

It seems like a catchy idea is all an aspiring entrepreneur needs these days in order to raise money on crowdfunding sites like Kickstarter, Indiegogo, and GoFundMe. Do crowds gravitate toward funding bad ideas? Or can crowds make rational funding decisions and, better yet, exceed venture capital investors and banks in identifying promising projects?

The crowd is often thought of as being a group of fools, but it turns out the crowd does consider the quality of projects and outcomes pretty well. Read more…

Recommended: Mobile Shopping Trends Reveal That Customers Combine Online With Offline

Apr 15: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Apr 15: Improve Profitability With This 10 Step Marketing Plan

For best results in marketing it is crucial to develop a system, test that system, measure its results; and when you find the combination that works best for what you are selling, repeat it over and over again without fail, and sustain it with persistence. The results will come if this method is followed.

Follow these 10 steps and hopefully they will help you obtain great results:

1. Read more…

Recommended: The Unexpected Pros And Cons of Business Competitions

Apr 15: The Choice: Google+ Vs. Facebook

Google+ (defunct) was a nice social network that was quite different from Facebook in many ways but it was all the rage when it came out and people were waiting for e-mail invites to join the network. The initial buzz has been over for quite a while, and now it is time to really see if Google+ could have overtaken Facebook at some point to become a more popular and larger social network.

Are the Numbers Important?

It was thought that at some point in the future the numbers would take Google+ over Facebook, but that never happened. Read more…

Recommended: Social Advertising Is Here To Stay. Learn To Live With It.

Apr 15: 22 Things Advertising People Learn to live with

1. Everyone hates status meetings.

2. When it’s eerily quiet on the line, you know the other callers are talking shit on mute.

3. And as soon as you get off the phone, you do this so you can chat about all the stupid stuff said on the call.

4. You see these buzzwords in emails almost every day.

5. Read more…

Recommended: Step-By-Step Guide For Social Video Marketing

Apr 15: How To Get Influencers To Endorse And Grow Your Business

Wouldn’t you like for a celebrity – or someone with a very large network – to recommend your business, product or service? This type of endorsement has been known to boost businesses and sales. But dealing with influencers, such as celebrities, can be tricky because they tend to get thousands of free sample products in the mail from businesses hoping to get their attention. Read more…

Recommended: 5 Crowdfunding Steps Proven To Raise Money on GoFundMe

Apr 15: Using Social Media Influencers as a Marketing Strategy for Better ROI

Influencer marketing has become a primary choice for companies and brands that want to increase exposure and get connected with a larger pool of potential customers.

But, what comes into question is the way brands tackle their campaigns. It’s not uncommon for brands to adopt a non-focused, one-size-fits-all strategy to their influencer marketing; however, this brings varied, and often less-than-ideal results because there is no focus on key performance indicators.

You need a clear strategy to get the most out of your campaigns. Read more…

Recommended: With So Many Social Networking Sites, Which One Is Right For Your Business?

Apr 15: 5 Tips for Digital Marketing Success

As the world grows increasingly accustomed to staying connected digitally while social distancing, nearly all of the more traditional marketing methods have become irrelevant. Let’s take a look at what digital marketing is, and how you can harness its power to achieve success for your marketing campaign.

What is Digital Marketing?

Digital marketing is the total opposite of outbound marketing. Read more…

Recommended: 8 Reasons Why Your Content Marketing May Fail

Apr 15: Benefits of Ad Retargeting (Remarketing)

Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business?

Unfamiliar with the difference between retargeting and remarketing? They’re the same thing. Google uses the term “remarketing” while Facebook tends to use the term “retargeting”.

Smart marketers and business owners use Ad Retargeting to:

. Bring back landing page visitors who don’t convert

. Re-engage with abandoned shopping cart prospects

. Upsell products to highly targeted, interested customers

. Increase brand awareness.

A highly optimized, targeted, conversion-centric landing page averages an 8-10% conversion rate. Read more…

Recommended: How To Hire Great Employees As A New Manager

Apr 14: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Apr 14: 4 Affordable Ways to Market Your Business Around Town

Sometimes entrepreneurs spend too much time and money on traditional ads and old-fashioned promotions that don’t generate new business or sales. Whether it is local sports sponsorships, newspaper-ad buys or search engine marketing, they waste money on marketing strategies that may boost their egos by making them local celebrities, but don’t actually translate into sales.

What should they do instead? Entrepreneurs, especially those relying on customers in their local areas, should first focus on networking with other area businesses, major employers, schools, churches and other organizations. Read more…

Recommended: 4 Ways to Market Your Bootstrapped Startup Online

Apr 14: Social Advertising Is Here To Stay. Learn To Live With It.

Let’s face a simple fact, boys and girls: advertising on the social channels is here to stay and, increasingly, social butterflies who want to get noticed will have to spend money on it.

This will come as a discouraging news for the legion of social media mavens who like the free nature of the social channels but reality is reality and marketers, organizations and business who really want to advance themselves will need to get serious about spending money on social advertising.

We all know the major social networks need to produce revenue to remain viable and we’ve long ago realized ad sales is really the most successful revenue generator or any mass media. Read more…

Recommended: Popularity of Local Mobile Marketing

Apr 14: How To Deal With The Risky Business Of Launching Your Own Startup

Have you been dreaming about leaving your 9-to-5 day job and starting your own business? Doing that is easier said than done. As anyone who has ever contemplated starting a business knows, the risks of the new venture are large.

During these already uncertain times, how does one leave the security of a job and paycheck and benefits for the increased uncertainty of a new business? The potential perils seem too big, but risk is part of the game. Read more…

Recommended: 3 Ways To Get Your Employees To Share Their Honest Opinions

Apr 14: 5 Networking Tips That Entrepreneurs Need to Know

How can you maximize the benefits of attending professional networking events as an entrepreneur or business owner?

1. HAVE AN AGENDA.

Not all networking events are created equal. It behooves you to research the best of the bunch in your area and decide which might be best for your overall start-up goals. Read more…

Recommended: 6 Ways to Create Content that Attracts Audiences and Customers

Apr 14: 10 Ways To Motivate Yourself To Do The Impossible

Read more…

Recommended: How To Be A Better Manager – 4 Tips

Apr 14: 8 Social Marketing Fails to Avoid

1. Little or no social media or blogging activity.

Why start a blog and never publish? Why start a Twitter account and never tweet? In social marketing, you have to show up and be active. Yes, starting that Facebook page was a good idea, but unless you are going to be consistent in posting and using it, just forget about it.

You can save time by using sites like 40Billion.com, which specializes in broadcasting and promoting posts to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Read more…

Recommended: Why Starting a Business and Becoming an Entrepreneur is Risky

Apr 14: 5 Networking Tips That Entrepreneurs Need to Know

How can you maximize the benefits of attending professional networking events as an entrepreneur or business owner?

1. HAVE AN AGENDA.

Not all networking events are created equal. It behooves you to research the best of the bunch in your area and decide which might be best for your overall start-up goals. Read more…

Recommended: Social Advertising Is Here To Stay. Learn To Live With It.

Apr 14: 3 Social Media Tips For Business Owners

Unintentional gaffes and mistakes on social networking sites can happen to the best of us. There are some very good lessons business owners can glean from common social media mistakes and apply to their own marketing efforts. Here are 3 of those lessons and tips:

1) Make it known to employees that social media is not just for fun. Read more…

Recommended: How To Attract Customers Without Saying A Word

Apr 14: How To Maximize The Power Of Twitter – 10 Lessons Learned.

With Twitter having over 300 million users around the world, it has become an important network for companies to reach out to their customers. There are well-established and successful brands that have come up with best practices companies could emulate to attract a loyal following and transform customers into brand advocates.

Here are ten marketing lessons for successful utilization of Twitter:

1. Read more…

Recommended: 22 Instagram Marketing Tips for Business

Apr 14: Think Twice Before Posting on These Social Media Sites

The ‘Holy Grail’ of social media outreach is engagement, which goes beyond broadcasting via social media marketing to interacting with your fans. While some companies might use 40Billion, Facebook, LinkedIn, Twitter and other social networks to drive traffic to their own websites, the more that people are engaging with your posts and sharing your content with their own networks, the more brand loyalty you can build.

While there’s no tried-and-true formula for everyone to maximize engagement all the time, outreach on social media doesn’t have to be like blindly throwing darts at a board. Read more…

Recommended: 12 Proven Content Marketing Tricks to Maximize Traffic

Apr 13: 3 Steps for Marketers to Get More Out of Social Media Posts

Capturing the ROI of social media is a challenge that’s almost as old as the Internet itself. The reason comes down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market.

This landscape is creating a fragmented data picture, where information often lives in silos between teams. Read more…

Recommended: Improve Your E-Mail Marketing – Follow These 10 Steps

Apr 13: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Apr 13: 4 Steps to Crowdfunding Success

The biggest problem that many small businesses throughout the United States face is how to secure startup or initial funding from traditional lenders. Since the 2008 financial meltdown, banks are under a lot of pressure to make safer loans, resulting in stricter underwriting guidelines and fewer loans being approved.

With the advent of crowdfunding providing a more accessible option, the amount of small businesses with crowdfunding campaigns has significantly increased. Read more…

Recommended: 4 Affordable Ways to Market Your Business Around Town

Apr 13: Does Your Marketer Pass These 6 Traits?

When you’re getting ready for a website redesign, you need to make sure that you partner with a certain kind of online marketing agency. Anyone can say they design websites nowadays; but not everyone can say they produce websites that look great, are easy to use, and have a real, measurable impact on your revenue stream.

Your website is your most valuable marketing asset. Read more…

Recommended: How To Promote Your Startup On A Shoe-String Budget

Apr 13: How To Be A Better Manager – 4 Tips

This topic may be controversial, but it’s a dilemma all high-performing managers grapple with: You want your employees to perform at their best, but there’s a fine line between being a tough manager with high expectations and being an unreasonable a**hole. Here are 4 tips to ensure that you’re on the right side of the line and don’t lose your best workers:

1) Give your employees a reason to give a crap. Read more…

Recommended: How to Create Influence on Twitter

Apr 13: 7 Steps to Boost Content Marketing Success

Everyone is busy in creating their own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.

Here are 7 important steps in content marketing that every blog or website should include. Read more…

Recommended: 22 Things Advertising People Learn to live with

Apr 13: How To Hire Great Employees As A New Manager

Hiring staff can be difficult as a new manager, and making bad choices can be disastrous. These 5 easy steps will help you find the right fit for your companies:

1) Determine what you need.

Many people make the mistake of not clearly defining the skills needed before starting to interview. Read more…

Recommended: Improve Profitability With This 10 Step Marketing Plan

Apr 13: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Apr 13: 3 Ways To Prevent A Mistake From Destroying Your Business

It’s easy for new entrepreneurs and even seasoned business owners to be frazzled and to panic when mistakes happen. As your business grows and employees and partners are stretched thin, the risk of mistakes, errors and accidents increases. Mistakes happen, but they can destroy your brand’s reputation – whether your company has made a billing error, sent an embarrassing email with leaked confidential information, or recalled a bad product.

When mistakes happen, what should you do? Here are 3 suggestions for how to deal with unexpected disasters and keep them from destroying your company:

1) Act quickly and fix it. Read more…

Recommended: How To Deal With Setbacks

Apr 13: Does Your Marketing Strategy Work For You?

Why isn’t anyone buying your products and services? It doesn’t matter how great your products and services are or how nice your offices look if no one has heard of you. That’s where good marketing comes into play. Unfortunately, many small businesses make the mistake of focusing all of their efforts on other aspects of their company and forget to make marketing a top priority. Read more…

Recommended: With So Many Social Networking Sites, Which One Is Right For Your Business?

Apr 13: 3 Tips To Recruit The Best Employees For Your Startup

Why do startup entrepreneurs have a difficult time finding and recruiting good employees? Hiring the right people is a difficult task for many companies, even well-established businesses. The main difference is that startup entrepreneurs are often unable to retain the employees that they hire, and there are several reasons for that. Read more…

Recommended: 7 Ways to Grow Your Business Through Marketing Partners

Apr 13: How to Empower Entrepreneurs With Crowdfunding

Prior to Crowdfunding, starting a business was nearly a mission impossible.

Entrepreneurs had only three choices of raising capital: (1) Friends & Family (2) Bank and (3) Angel or Venture Capital.

Then in 2007, all that changed when Prosper.com launched the first peer-to-peer lending service in the US. Read more…

Recommended: 5 Lies About Content Marketing That Businesses Must Avoid

Apr 13: Content Marketing Made Easier With These 5 Tricks

Everyone’s buzzing about content marketing these days, and for good reason. While advertising isn’t dead by any means, the digital age has spawned a brave new era for today’s marketer. Selling no longer works like it used to. But informing, educating, and even entertaining, does work.

That’s what content marketing is all about: Providing information of value that convinces an audience you are a trusted expert on your topic of interest, and puts you top-of-mind when it is time for them to make a purchase decision.

The following 5 strategies will help you navigate the process a little easier. Read more…

Recommended: What To Look For When Selecting A Good B2B Digital Marketing Agency

Apr 12: Don’t Make This Common Brainstorming Mistake That Leads to Failure

Imagine you’re leading a brainstorming session at your company. You want to come up with growth strategies for your startup, so you gather your team in a meeting room, generate lots of ideas, and choose the most promising one. Many small business owners use that approach, but unfortunately, it often doesn’t work. Read more…

Recommended: How To Promote Your Business Between Thanksgiving And Christmas

Apr 12: 9 Don’ts of Crowdfunding Campaign

Crowdfunding opens up a new world of opportunity to startups. Crowdfunding campaign is convenient and has the potential to reach a wider range of investors, but it’s not easy. It requires much thought and effort. Most of the crowdfunding projects fail due to inadequate planning.

Following are nine reasons as to why crowdfunding campaign fails:

1. Read more…

Recommended: Improve Your E-Mail Marketing – Follow These 10 Steps

Apr 12: Small Businesses: How to avoid these 5 E-Marketing Mistakes

Simple mistakes are easily made when running a small business, but they can also be easily avoided or remedied if attention is paid to the proper problem areas. A few common mistakes that all small business owners can easily avoid.

1. Strong web presence is a must.
The internet provides access to a resource that works for you 24/7 virtually for free – use it to your advantage. Read more…

Recommended: Viral Video Marketing 101

Apr 12: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Apr 12: How to Get More Out of Your Social Media Marketing This Year

Social media marketing has become more important than ever for businesses. Social media is only getting bigger, and if you don’t embrace it now, you’re going to miss out on a lot of amazing opportunities to connect with your customers.

You have to utilize social media more this year. Read more…

Recommended: How to Create an Inbound Marketing Plan for Success

Apr 12: How To Gain Your Client’s Trust – 5 Tips

Whether you’re the owner of one small business or multiple companies looking to increase your clientele, here are some tips on how to build a trusting relationship with your client.

Tip #1: Be Upfront

How do you put your client at ease the first time you go to his home as a total stranger? It all starts with communication. Read more…

Recommended: 5 Crowdfunding Steps Proven To Raise Money on Kickstarter