Jan 21: Essential Tips for Successful Crowdfunding

Essential Tips for Successful Crowdfunding

It seems like everyone is using crowdfunding to kick off their new business venture, whether it be a new coffee shop or electronic gadget. But the usefulness of crowdfunding is still debatable. Is crowdfunding even right for your business?

Here’s some essential information and a few tips that will help explain crowdfunding concepts and how you can take advantage of them to fund your business.

What is crowdfunding?

Crowdfunding is a way of raising money for a new venture by soliciting small donations or investments from many people online. Read more…

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Jan 21: How to Brainstorm Breakthrough Ideas for Your Business

How to Brainstorm Breakthrough Ideas for Your Business

Isn’t it a good time to reflect on your current business or startup and find the spark for your next breakthrough idea?

No clue what that is? To ignite new light bulb moments, start with these four great idea generation tactics:

1) EMBRACE FEAR

Ask yourself: “What scares me most?” Then, explore that dark space. Read more…

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Jan 21: 3 Ways To Prevent A Mistake From Destroying Your Business

3 Ways To Prevent A Mistake From Destroying Your Business

It’s easy for new entrepreneurs and even seasoned business owners to be frazzled and to panic when mistakes happen. As your business grows and employees and partners are stretched thin, the risk of mistakes, errors and accidents increases. Mistakes happen, but they can destroy your brand’s reputation – whether your company has made a billing error, sent an embarrassing email with leaked confidential information, or recalled a bad product.

When mistakes happen, what should you do? Here are 3 suggestions for how to deal with unexpected disasters and keep them from destroying your company:

1) Act quickly and fix it. Read more…

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Jan 21: How to Brainstorm Breakthrough Ideas for Your Business

How to Brainstorm Breakthrough Ideas for Your Business

Isn’t it a good time to reflect on your current business or startup and find the spark for your next breakthrough idea?

No clue what that is? To ignite new light bulb moments, start with these four great idea generation tactics:

1) EMBRACE FEAR

Ask yourself: “What scares me most?” Then, explore that dark space. Read more…

Recommended: 9 Content Marketing Steps to Follow When You Have a Low Budget

Jan 21: Content Marketing Made Easier With These 5 Tricks

Content Marketing Made Easier With These 5 Tricks

Everyone’s buzzing about content marketing these days, and for good reason. While advertising isn’t dead by any means, the digital age has spawned a brave new era for today’s marketer. Selling no longer works like it used to. But informing, educating, and even entertaining, does work.

That’s what content marketing is all about: Providing information of value that convinces an audience you are a trusted expert on your topic of interest, and puts you top-of-mind when it is time for them to make a purchase decision.

The following 5 strategies will help you navigate the process a little easier. Read more…

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Jan 21: Small Businesses: How to avoid these 5 E-Marketing Mistakes

Small Businesses: How to avoid these 5 E-Marketing Mistakes

Simple mistakes are easily made when running a small business, but they can also be easily avoided or remedied if attention is paid to the proper problem areas. A few common mistakes that all small business owners can easily avoid.

1. Strong web presence is a must.
The internet provides access to a resource that works for you 24/7 virtually for free – use it to your advantage. Read more…

Recommended: 5 Tips for Digital Marketing Success

Jan 21: 3 Ways to Grow Your Small Business Brand on Google

3 Ways to Grow Your Small Business Brand on Google

Google and other search engines love big brand names — and for good reason. But that doesn’t mean smaller companies don’t stand a chance when it comes to search engine optimization (SEO).

With regard to natural search results, the better the results Google can deliver, the more people will use its service. Read more…

Recommended: Mobile Shopping Trends Reveal That Customers Combine Online With Offline

Jan 20: How To Promote Your Startup On A Shoe-String Budget

How To Promote Your Startup On A Shoe-String Budget

What do the smartest entrepreneurs do differently to ensure their business stays profitable? They do the simple things right. Simple things like finding cheap ways to get exposure, or hearing their customers’ feedback, or networking in the right places. With all this covered, the customer acquisition cost for every new customer falls low enough to make their business model sustainable in both the long and short term.

If you have a young business that’s losing steam fast compared to its competitors, it’s very likely you’re facing a rival who has found inexpensive and effective ways to market itself to new customers. Read more…

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Jan 20: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 20: How To Overcome 3 Horrifying Mental Challenges In Business

How To Overcome 3 Horrifying Mental Challenges In Business

Whether you’re a startup or established entrepreneur looking to grow, you’ll probably have to deal with common mental challenges along the way to success.

NEGATIVE THINKING

Slumps happen in business and life. Start asking positive questions when you find yourself thinking: “I’m not good enough. Read more…

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Jan 20: 8 Key Steps to a Successful Crowdfunding Campaign

8 Key Steps to a Successful Crowdfunding Campaign

Crowdfunding is a way of raising money for a new venture by soliciting small donations from many people online. The biggest platforms in the industry are Kickstarter and Indiegogo. In the last five years, crowdfunding has grown from a tool for off-beat bands to raise money from fans for an album they can’t afford to produce to a way for some really high tech inventors to get access to capital for their new, innovative startups.

Following is the checklist of 8 steps to prepare for your campaign.

1. Read more…

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Jan 20: How to Create a Great Invoice – 7 Tips

How to Create a Great Invoice - 7 Tips

If at least a third of your receivables are 60 or more days delinquent, you’re not alone. In fact, you’re one of 40 percent of small businesses in that predicament – and your invoices may be partially to blame.

Before you issue your next invoice, be sure all of these parts are complete…

1. Read more…

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Jan 20: How to Build Great Marketing Relationships for your Business

How to Build Great Marketing Relationships for your Business

Have you heard the term “relationship marketing” being tossed around recently? Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers. From influencer programs to social media marketing to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers’ best option. Read more…

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Jan 20: 4 Ways Influencers Can Boost Your Brand

4 Ways Influencers Can Boost Your Brand

Trust, attraction, and engagement sound like the recipe for a deep and lasting relationship, right?

Not surprisingly, consumers can experience and feel these same attributes for a product, and as a result, they form lasting, loyal relationships with the brands that serve them.

Unfortunately for brands, connecting to a potential customer at this level is difficult and time-consuming. Read more…

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Jan 20: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 20: 5 Ways Entrepreneurs Who Take Vacations Are More Successful

5 Ways Entrepreneurs Who Take Vacations Are More Successful

When was the last time you took a vacation? For many young startup entrepreneurs, the answer is probably “I can’t remember,” or “I don’t have time for vacation.” But you just might want to rethink your aversion to time off. To run a successful companies, you’ll need to be there, of course. Read more…

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Jan 20: Crowdfunding Made Easier With These 4 Tips

Crowdfunding Made Easier With These 4 Tips

With the tough economic climate, crowdfunding has become a popular and alternative method of raising finance for a business, projects or ideas. Crowdfunding platforms are convenient, simple to use and reach a wide audience of investors at a low cost.

Crowdfunding can be defined as a collective cooperation of people who network and pool their money and resources together, usually via the Internet, to support efforts initiated by other organizations. Read more…

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Jan 20: I can accept failure, everyone fails at something. But I can’t …

SAY OF THE DAY: “I can accept failure, everyone fails at something. But I can’t accept not trying.” – Michael Jordan … read more

Jan 20: How To Plan For An Early Retirement Now

How To Plan For An Early Retirement Now

As startup entrepreneurs and business managers, many of us dream of leaving the workplace while in our 40’s or 50’s instead of sticking it out until age 65. Early retirement is a tempting goal, but it can be tough to achieve.

There are four major obstacles to early retirement:

1) You have less time to earn money. Read more…

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Jan 20: 4 Things Entrepreneurs Must Do Before Going on Vacation

4 Things Entrepreneurs Must Do Before Going on Vacation

It’s that time of year again when you and a lot of other entrepreneurs may be looking at former 9-to-5 colleagues with some envy, as they plan their annual two-week vacation with family or friends.

Can you afford to take two weeks away from your business and have it run as smoothly as it does when you’re in it? If you can, that’s great. Read more…

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Jan 20: 4 Ways to Market Your Bootstrapped Startup Online

4 Ways to Market Your Bootstrapped Startup Online

Some marketing strategies become more effective over time, while others become obsolete. As a startup entrepreneur or small business owner with limited resources, you need to pay especially close attention to what’s current so you can get the most bang for your marketing buck. Read more…

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Jan 19: Smart Entrepreneurs Do These 4 Accounting Steps

Smart Entrepreneurs Do These 4 Accounting Steps

Unless you’re an accountant, the word accounting probably strikes fear in your heart, or a little bit of nervousness, at least. For aspiring entrepreneurs, the feeling is probably amplified. After all, poor bookkeeping from the start not only can set a project back in the short term, it can really come back to bite you over the long haul. Read more…

Recommended: 3 Reasons Why You May Not Need To Write A Business Plan After All

Jan 19: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Jan 19: 6 Ways to Create Content that Attracts Audiences and Customers

6 Ways to Create Content that Attracts Audiences and Customers

As a business owner or entrepreneur, coming up with ways to interact with your audience on a daily basis can start to make you feel as though you’re stretching your creative capacity a bit thin. Yet developing strategies to engage with your audience and keep them coming back for more is critical to long-term social media marketing success. Read more…

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Jan 19: Is Google Threat to Social-Media Marketing?

Is Google Threat to Social-Media Marketing?

Google is putting out its Wildfire. The seemingly harmonious relationship between the search engine giant and the social software platform is has come to an end after a partnership that lasted about 20 months.

As a part of Google, Wildfire’s aim was to help businesses improve their social media marketing efforts. Read more…

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Jan 19: 4 Things Entrepreneurs Must Do Before Going on Vacation

4 Things Entrepreneurs Must Do Before Going on Vacation

It’s that time of year again when you and a lot of other entrepreneurs may be looking at former 9-to-5 colleagues with some envy, as they plan their annual two-week vacation with family or friends.

Can you afford to take two weeks away from your business and have it run as smoothly as it does when you’re in it? If you can, that’s great. Read more…

Recommended: Promote Your Business on a Tight Budget

Jan 19: Why Startup Entrepreneurs Need To Be More Like Reporters

Why Startup Entrepreneurs Need To Be More Like Reporters

The new marketing concept of brand journalism is the practice of covering your business and industry like a reporter. In other words, you’re transforming your marketing efforts into publishing efforts.

The big guys in your industry are likely already fully established. In fact, some are practicing this new style of content marketing so effectively you probably haven’t even noticed that their content is marketing driven.

Here are four tips on how you can get started:

1. Read more…

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Jan 19: Mobile Shopping Trends Reveal That Customers Combine Online With Offline

Mobile Shopping Trends Reveal That Customers Combine Online With Offline

Nowadays, the quest for speed, easy access and convenience are a priority with consumers of almost every generation. Technology is impacting every aspect of our daily lives, shifting how we gather information and research and affecting our purchasing choices and habits. We want access to information from our smartphones, and we want technology integrated into our shopping experience. Read more…

Recommended: Social Media Marketing – 5 Myths

Jan 19: The only real security that a man can have in this world is …

SAY OF THE DAY: “The only real security that a man can have in this world is a reserve of knowledge, experience and ability.” – Henry Ford… read more

Jan 19: Viral Video Marketing 101

Viral Video Marketing 101

Video is rapidly growing and quickly becoming an important component of marketing strategies. If you have not yet incorporated video marketing then you are simply behind the curve. Not only that, but you are losing out on the various benefits that having a video strategy provides.

Importance of Video:

The reason video is such a powerful medium lies within its ability to engage, educate, and influence potential and existing customers. Read more…

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Jan 19: Word of Mouth Marketing and Social Media

Word of Mouth Marketing and Social Media

Word of Mouth Marketing (WOMM) has always been a powerful way to influence business results and grow sales.

Why should Marketers care about WOMM?

If you could master what has been identified as the most valuable form of marketing – the one that consumers trust above all others and the one that is most likely to drive sales for your company – would you instead choose to ignore it or leave it to chance?

Why would you simply choose to sit back and hope conversations will just happen organically about your brand? If you want to win the marketing race, you need to unleash the power of word of mouth. Read more…

Recommended: 3 Ways to Grow Your Small Business Brand on Google

Jan 19: How To Dominate the Market – 8 Tips

How To Dominate the Market - 8 Tips

These days, a variety of external forces – as well as internal ones – can affect the success of your business. Understanding how your business excels where your competition does not is a critical element in dominating your market. Incorporate these eight strategies into your marketing plan to push your organization into becoming an industry leader:

1. Read more…

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Jan 18: 11 Ways to Write a Compelling Crowdfunding Campaign

11 Ways to Write a Compelling Crowdfunding Campaign

One of the most important aspects of your crowdfunding campaign is the story you tell, as it has a direct impact on the overall impression that your project conveys. In the end, this is what will get someone to become your supporter. Your choice of words can actually make a huge difference in your campaign’s results.
Before getting started, you have to decide if you or your team are the most suitable to do the work. Read more…

Recommended: 3 Social Media Tips For Business Owners

Jan 18: 5 Mobile Marketing Methods That Really Work

5 Mobile Marketing Methods That Really Work

Marketing has gone mobile. Most shoppers use at least one mobile device to research and purchase products online. Maybe your small business doesn’t have a mobile-friendly site yet. But do you need one?

1: Determine whether you need a mobile site

Before you start developing a mobile site, figure out if you really need one. Read more…

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Jan 18: How to Maximize the Marketing Potential of YouTube – 9 Tips

How to Maximize the Marketing Potential of YouTube - 9 Tips

Most social media strategies involve routine updates on Facebook and Twitter – and if they’re particularly ambitious, Instagram and LinkedIn. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. Read more…

Recommended: 12 Proven Content Marketing Tricks to Maximize Traffic

Jan 18: Crowdfunding or P2P Lending – Which is Better for My Small Business?

Crowdfunding or P2P Lending - Which is Better for My Small Business?

When you are looking for funding, the dilemma use face is crowdfunding or peer-to-peer lending? This is the question many business owners are asking now that these alternative forms of business finance have become mainstream on the back of ineffective lending from the banks. So, the ultimate question then is, which method of finance would work best for you and your business?

Crowdfunding and peer-to-peer lending are two innovative ways to get money into your business. Read more…

Recommended: 7 Steps to Boost Content Marketing Success

Jan 18: Does Your Marketing Strategy Work For You?

Does Your Marketing Strategy Work For You?

Why isn’t anyone buying your products and services? It doesn’t matter how great your products and services are or how nice your offices look if no one has heard of you. That’s where good marketing comes into play. Unfortunately, many small businesses make the mistake of focusing all of their efforts on other aspects of their company and forget to make marketing a top priority. Read more…

Recommended: 5 Mobile Marketing Methods That Really Work

Jan 18: How To Gain Your Client’s Trust – 5 Tips

How To Gain Your Client's Trust - 5 Tips

Whether you’re the owner of one small business or multiple companies looking to increase your clientele, here are some tips on how to build a trusting relationship with your client.

Tip #1: Be Upfront

How do you put your client at ease the first time you go to his home as a total stranger? It all starts with communication. Read more…

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Jan 18: 9 Content Marketing Steps to Follow When You Have a Low Budget

9 Content Marketing Steps to Follow When You Have a Low Budget

Content marketing has become one of the most popular digital marketing strategies today, with most B2B marketers now using it in some way.

But it costs significant time and money. What if you don’t have those dollars to invest? What if you’re just starting out, or what if you’re already investing the bulk of your marketing budget in other strategies?

Though not ideal, it’s actually possible to start a content marketing campaign with no money whatsoever. Read more…

Recommended: 5-Prong Approach To Creating An Effective Social Media Marketing Strategy:

Jan 18: If you want to reach a goal, you must see the reaching in your …

SAY OF THE DAY: “If you want to reach a goal, you must see the reaching in your own mind before you actually arrive at your goal.” – Zig Ziglar… read more

Jan 18: 5 Ways To Generate Content That Is King

5 Ways To Generate Content That Is King

Ever heard the expression, “Content is king” before? While content comes in many forms, engaging content is scarce these days. The fact is, you have only a few seconds to capture the interest of your website visitors or potential customers. There is simply too much competition for attention to expect that people will invest too much of their time in trying to decipher bad content. Read more…

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Jan 18: 5 Crowdfunding Steps Proven To Raise Money on Indiegogo

5 Crowdfunding Steps Proven To Raise Money on Indiegogo

This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.

I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…

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Jan 18: 6 Tips For An Effective Text Message Marketing Campaign

6 Tips For An Effective Text Message Marketing Campaign

If you want to reach local customers and keep them coming back to your business, text-message marketing is one of the most effective strategies for doing so. While email marketing messages are opened by a small percentage of recipients, text message ads are typically viewed by almost all recipients.

SMS messaging is also an ideal way for sending coupons that will get noticed and used, at a much lower cost than printing physical coupons. Read more…

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Jan 17: 3 Social Media Tips For Business Owners

3 Social Media Tips For Business Owners

Unintentional gaffes and mistakes on social networking sites can happen to the best of us. There are some very good lessons business owners can glean from common social media mistakes and apply to their own marketing efforts. Here are 3 of those lessons and tips:

1) Make it known to employees that social media is not just for fun. Read more…

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Jan 17: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Jan 17: Does Your Marketing Strategy Work For You?

Does Your Marketing Strategy Work For You?

Why isn’t anyone buying your products and services? It doesn’t matter how great your products and services are or how nice your offices look if no one has heard of you. That’s where good marketing comes into play. Unfortunately, many small businesses make the mistake of focusing all of their efforts on other aspects of their company and forget to make marketing a top priority. Read more…

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Jan 17: Traditional Marketing And Content Marketing: Can They Co-Exist?

Traditional Marketing And Content Marketing: Can They Co-Exist?

As content marketing continues to grow in popularity, a question being asked more and more is “should I replace my traditional marketing with content marketing?” The short answer is no.

It’s easy to pile onto the idea that print, radio, and even TV are on their way out as marketing platforms – but if they are effective, you shouldn’t give them up. Read more…

Recommended: Does Your Marketing Strategy Work For You?

Jan 17: Promote Your Business on a Tight Budget

Promote Your Business on a Tight Budget

What is Marketing, and how is it different from promotion? Promotion and Publicity are not to be confused with Marketing. Marketing has to do with how you express your identity. Promotion has to do with how you convey your marketing message to your target audience, and Publicity is what you get when people notice your offer and talk about it. Read more…

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Jan 17: Content Marketing Made Easier With These 5 Tricks

Content Marketing Made Easier With These 5 Tricks

Everyone’s buzzing about content marketing these days, and for good reason. While advertising isn’t dead by any means, the digital age has spawned a brave new era for today’s marketer. Selling no longer works like it used to. But informing, educating, and even entertaining, does work.

That’s what content marketing is all about: Providing information of value that convinces an audience you are a trusted expert on your topic of interest, and puts you top-of-mind when it is time for them to make a purchase decision.

The following 5 strategies will help you navigate the process a little easier. Read more…

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Jan 17: Think Twice Before Posting on These Social Media Sites

Think Twice Before Posting on These Social Media Sites

The ‘Holy Grail’ of social media outreach is engagement, which goes beyond broadcasting via social media marketing to interacting with your fans. While some companies might use 40Billion, Facebook, LinkedIn, Twitter and other social networks to drive traffic to their own websites, the more that people are engaging with your posts and sharing your content with their own networks, the more brand loyalty you can build.

While there’s no tried-and-true formula for everyone to maximize engagement all the time, outreach on social media doesn’t have to be like blindly throwing darts at a board. Read more…

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Jan 17: 3 Questions Entrepreneurs Must Answer To Become Successful

3 Questions Entrepreneurs Must Answer To Become Successful

If you’re a smart entrepreneur, you probably have a business plan that states what you intend to accomplish, what competitive threats are out there, your financial projections, how much money it will take to get to profitability, and how your company is going to succeed. Wait… Did you forget to include that last part?

At 40Billion.com, we help many entrepreneurs and startup businesses every day. Read more…

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Jan 17: Small Business Blogging – 5 Easy Tips

Small Business Blogging - 5 Easy Tips

Publishing a blog post? Starting a business blog is just the beginning, not the end. You need to let the world know that your awesome blog and business exist!

So how do you do that? That department is called marketing. Blog marketing could sound like too much of a technical word and many small business bloggers don’t even want to hear about it. Read more…

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Jan 16: How To Avoid Seasonal Slowdowns, And Keep Growing Your Business

How To Avoid Seasonal Slowdowns, And Keep Growing Your Business

Does your business experience uncertain revenues during summer months or other seasonal or even unexpected slowdowns? If so, you may be looking for new marketing ideas to grow your business. Here are 4 ways you can give in order to get more customers and sales this summer.

For seasonal companies that thrive during summer months, marketing might be a cinch. Read more…

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Jan 16: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 16: Word of Mouth Marketing and Social Media

Word of Mouth Marketing and Social Media

Word of Mouth Marketing (WOMM) has always been a powerful way to influence business results and grow sales.

Why should Marketers care about WOMM?

If you could master what has been identified as the most valuable form of marketing – the one that consumers trust above all others and the one that is most likely to drive sales for your company – would you instead choose to ignore it or leave it to chance?

Why would you simply choose to sit back and hope conversations will just happen organically about your brand? If you want to win the marketing race, you need to unleash the power of word of mouth. Read more…

Recommended: How To Challenge And Beat The Big Boys In Local Sales

Jan 16: Why Small Businesses Should Not Hire These 3 Types Of People

Why Small Businesses Should Not Hire These 3 Types Of People

Hiring? Even the most perceptive business owners can make a bad hire when they don’t pay attention to the right signs. Here are 3 personality types that can bring down your business and how you can spot them in an interview:

1) The Narcissist

It’s easy to make the mistake of hiring a narcissist. Read more…

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Jan 16: 4 Reasons Young People Should Become Entrepreneurs

4 Reasons Young People Should Become Entrepreneurs

Unemployment got you down during Covid? Just graduated with student loans, but can’t find the right job? Well, you’ll be happy to know that small businesses start up in the United States every day. And, you can create your own job by starting a business, on a budget, doing what you love and what you’re good at — i.e., your passion and expertise.

Here are 4 reasons why you should start your own business as a young entrepreneur:

1) You’re not a good employee and don’t like working for anyone else. Read more…

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Jan 16: 5 Crowdfunding Steps Proven To Raise Money on Kickstarter

5 Crowdfunding Steps Proven To Raise Money on Kickstarter

This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.

I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…

Recommended: 4 Mistakes That Hurt Your Crowdfunding Campaign

Jan 16: New to Crowdfunding? Here’s What to Expect.

New to Crowdfunding? Here's What to Expect.

With the popularity and success of crowdfunding as a new way to fund new projects, it’s easy for other aspiring entrepreneurs to believe that sites like Kickstarter are their golden ticket to launching a business. But the reality is, crowdfunding isn’t always as simple as it seems.

Whether you’re looking to raise a small amount of startup cash or acquire a larger sum through equity crowdfunding, there are a few challenges you might face during the process that you may not have expected.

Choosing the right platform

The first step is to choose the right platform. Read more…

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Jan 16: How To Attract More Customers With A Great Mobile Website

How To Attract More Customers With A Great Mobile Website

Do you have a mobile version of your small business website? If you don’t, you could be missing out on tons of potential customers who use their smartphones to do the majority of their shopping because it’s more convenient.

Would you believe that more than half of all adults in the United States use a smartphone? Chances are, you’re one of them. Read more…

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Jan 16: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 16: Only through focus can you do world-class things, no matter …

SAY OF THE DAY: “Only through focus can you do world-class things, no matter how capable you are.” – Bill Gates… read more

Jan 16: One Man Marketing Department !!!

One Man Marketing Department !!!

As an entrepreneur, small business, or a one-man show, marketing can be very difficult to tackle. Where do you start? What would a realistic marketing plan be? How can you get the most out of your time? These are all questions that small businesses face. Here’s how to “hit it out of the park” as a one-person marketing department…

Set Realistic Goals:

We’ll just throw this out there – you’re not going to have the capabilities of Coca Cola when it comes to your marketing efforts. Read more…

Recommended: 8 Reasons Why Your Content Marketing May Fail

Jan 15: How to Create Buzzworthy Content That Users Share

How to Create Buzzworthy Content That Users Share

Today’s marketing experts realize that shareable content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you’ll gain access to 1000’s of new potential followers, earn tons of referral traffic, and gain permanent links that boost your website’s potential to rank higher in Google searches.

But what makes a piece of content “shareable” in the first place? Logic would dictate that there are certain qualities that shareable pieces have in common, and if they do, it should be possible to replicate those qualities in your own work.

So what makes people want to share content with others on social media, and how can you use this to your advantage?

Technical Factors

Videos, quizzes, and list-based articles tend to get more shares than other types of content, possibly because they’re relatively quick and easy to digest. Read more…

Recommended: 4 Easy Financial Accounting Tips for Small Business Startups

Jan 15: How To Promote Your Business Between Thanksgiving And Christmas

How To Promote Your Business Between Thanksgiving And Christmas

Black Friday might hold the first position, but there are eight other special holiday shopping days that can help you build business before Christmas this year.

In addition to the 9 holiday shopping days mentioned below, don’t forget to use online marketing sites for your year-round promotion. Read more…

Recommended: Small Businesses: How to avoid these 5 E-Marketing Mistakes

Jan 15: 4 Ways Influencers Can Boost Your Brand

4 Ways Influencers Can Boost Your Brand

Trust, attraction, and engagement sound like the recipe for a deep and lasting relationship, right?

Not surprisingly, consumers can experience and feel these same attributes for a product, and as a result, they form lasting, loyal relationships with the brands that serve them.

Unfortunately for brands, connecting to a potential customer at this level is difficult and time-consuming. Read more…

Recommended: 22 Instagram Marketing Tips for Business

Jan 15: 9 Don’ts of Crowdfunding Campaign

9 Don'ts of Crowdfunding Campaign

Crowdfunding opens up a new world of opportunity to startups. Crowdfunding campaign is convenient and has the potential to reach a wider range of investors, but it’s not easy. It requires much thought and effort. Most of the crowdfunding projects fail due to inadequate planning.

Following are nine reasons as to why crowdfunding campaign fails:

1. Read more…

Recommended: 6 Ways to Create Content that Attracts Audiences and Customers

Jan 15: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Jan 15: 3 Traits Of Successful Entrepreneurs

3 Traits Of Successful Entrepreneurs

What type of entrepreneur or business leader are you? Knowing the answer could help you become more successful in your business. Being aware of what makes you tick can help you make better decisions as an entrepreneur.

These 3 character traits define a business leaders’ decision-making process:

1. Read more…

Recommended: 4 Ways To Keep Your Website From Getting Hacked

Jan 15: How To Dominate the Market – 8 Tips

How To Dominate the Market - 8 Tips

These days, a variety of external forces – as well as internal ones – can affect the success of your business. Understanding how your business excels where your competition does not is a critical element in dominating your market. Incorporate these eight strategies into your marketing plan to push your organization into becoming an industry leader:

1. Read more…

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Jan 15: We make a living by what we get, but we make a life by what …

SAY OF THE DAY: “We make a living by what we get, but we make a life by what we give.” – Winston Churchill… read more

Jan 15: How to solve one marketing puzzle

How to solve one marketing puzzle

Take a look at all of the marketing you’ve done over the last several months. Chances are, most – if not all – was effectively limited to product or service promotion. While offers and advertisements are important, promotions are really at the bottom of the food chain when it comes to building a strong brand. Read more…

Recommended: Uncommon Ways To Find Investors For Your Startup

Jan 15: 3 Questions Entrepreneurs Must Answer To Become Successful

3 Questions Entrepreneurs Must Answer To Become Successful

If you’re a smart entrepreneur, you probably have a business plan that states what you intend to accomplish, what competitive threats are out there, your financial projections, how much money it will take to get to profitability, and how your company is going to succeed. Wait… Did you forget to include that last part?

At 40Billion.com, we help many entrepreneurs and startup businesses every day. Read more…

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Jan 14: How To Keep Your Employees Motivated

How To Keep Your Employees Motivated

Keeping your business’ employees motivated, inspired and productive should be a top goal for companies. Here are 5 ways to leave your staff inspired and productive:

1) Create a list of employee rights.

To amp up your work environment, this list should include the right to a comfortable work environment, managers who behave professionally, and an immediate and fair response to any grievances. Read more…

Recommended: How To Make A Case for Facebook Marketing

Jan 14: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 14: 6 Tips To Achieve Marketing Goals

6 Tips To Achieve Marketing Goals

All marketing managers struggle with one thing. How to set goals for marketing department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).

How do you set goals that are challenging yet still achievable (is there an exact formula for this, like always shoot for x% more than last month)? How many goals should you set–one, three, six? Should you focus on a new goal every week, month, semester, quarter or year? If you’re a small company and you need to achieve quick growth, how do you pick which goal is most important when there are a billion urgent things that need to happen? How do you stay focused on your goals (once you’ve finally decided on them) and not let other stuff get in the way, like tempting partnership opportunities or new tactics you want to try out?

Following six tips will help achieve marketing goals:

1. Read more…

Recommended: 9 Content Marketing Steps to Follow When You Have a Low Budget

Jan 14: 3 Social Media Tips For Business Owners

3 Social Media Tips For Business Owners

Unintentional gaffes and mistakes on social networking sites can happen to the best of us. There are some very good lessons business owners can glean from common social media mistakes and apply to their own marketing efforts. Here are 3 of those lessons and tips:

1) Make it known to employees that social media is not just for fun. Read more…

Recommended: 3 Secrets To Marketing Your Small Business Successfully

Jan 14: Secrets Of Virgin Atlantic’s Marketing Success

Secrets Of Virgin Atlantic's Marketing Success

Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.

You may think Virgin Atlantic is a huge airline worldwide, but they’re not. Maybe they’re the No. 2 airline in the UK, but they don’t even hold a candle to United, American or Delta here in the U.S. Read more…

Recommended: Word of Mouth Marketing and Social Media

Jan 14: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 14: How To Improve Your Mobile Advertising Campaign: 10 Tips

How To Improve Your Mobile Advertising Campaign: 10 Tips

Figuring out how to use mobile ads for a startup or small business isn’t exactly easy. Most entrepreneurs have struggled with online advertising, period. And adding mobile to the mix can seem confusing and expensive. But with so many people on their phones 24/7, neglecting to explore this new territory is a mistake. Read more…

Recommended: 4 Growth Hacks to Turbocharge Your Small Business

Jan 14: Avoid These Four Social Media Marketing Mistakes

Avoid These Four Social Media Marketing Mistakes

Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.

The early adopters of blog marketing, for example, are way, way ahead of their industry competitors.

Trying to catch up a thought leader is a virtually impossible task, after all. Read more…

Recommended: 6 Tips For An Effective Text Message Marketing Campaign

Jan 14: Even a mistake may turn out to be the one thing necessary to …

SAY OF THE DAY: “Even a mistake may turn out to be the one thing necessary to a worthwhile achievement.” – Henry Ford… read more

Jan 14: Leading With Perspective

Leading With Perspective

As a business owner or startup entrepreneur, you are responsible for building an effective team and enabling your employees to do their best work. To do that well, you need to have perspective, which is the ability to create a point-of-view based on imagining yourself in another’s shoes.

Awareness about ourselves and others is difficult to gain. Read more…

Recommended: 5 Crowdfunding Steps Proven To Raise Money on Indiegogo

Jan 14: 12 Proven Content Marketing Tricks to Maximize Traffic

12 Proven Content Marketing Tricks to Maximize Traffic

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?

Today’s audiences are tired of the same old stuff, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.

If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:

1. Read more…

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Jan 13: Lead Generation: 19 Tips For Better Results

Lead Generation: 19 Tips For Better Results

Need more leads? Of course, you do!

A well-optimized landing page is one of the most effective methods of generating authentic leads for your business. It drives traffic to your website, develops familiarity with your visitors and can gain you warm leads.

But what marketing campaigns increase traffic to your page and drive conversions? What value exchange does your business need to increase leads?

For year-round affordable marketing, try online social media marketing sites. Read more…

Recommended: 6 Ways To Promote Your Auto Parts Store Online

Jan 13: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 13: Is Crowdfunding Right For Your Small Business?

Is Crowdfunding Right For Your Small Business?

What is Crowdfunding?

Over the past 10 years, crowdfunding has emerged as a popular tool for individuals to raise financing for business ventures.

Entrepreneurs typically raise small amounts of money from a large number of backers, or “the crowd,” usually via the Internet. Backers receive some sort of reward or, less commonly, an equity- or royalty-based financial return. Read more…

Recommended: 5 Ways To Generate Content That Is King

Jan 12: 8 Best Ways to Optimize Your Marketing Video Landing Page

8 Best Ways to Optimize Your Marketing Video Landing Page

Marketing videos are practically essential to growing any business these days, and there are many benefits to having videos on your landing pages. For example, videos are an easy type of content for your potential leads to consume and retain, plus most people actually want a video to explain the business, product or service to them.

It’s important to note that videos are not the only thing you need to focus on when it comes to creating an optimized landing page that converts. Read more…

Recommended: 5 Surprising Reasons To Raise The Price Of Your Product

Jan 12: Essential Tips for Successful Crowdfunding

Essential Tips for Successful Crowdfunding

It seems like everyone is using crowdfunding to kick off their new business venture, whether it be a new coffee shop or electronic gadget. But the usefulness of crowdfunding is still debatable. Is crowdfunding even right for your business?

Here’s some essential information and a few tips that will help explain crowdfunding concepts and how you can take advantage of them to fund your business.

What is crowdfunding?

Crowdfunding is a way of raising money for a new venture by soliciting small donations or investments from many people online. Read more…

Recommended: With So Many Social Networking Sites, Which One Is Right For Your Business?

Jan 12: Promote Your Business on a Tight Budget

Promote Your Business on a Tight Budget

What is Marketing, and how is it different from promotion? Promotion and Publicity are not to be confused with Marketing. Marketing has to do with how you express your identity. Promotion has to do with how you convey your marketing message to your target audience, and Publicity is what you get when people notice your offer and talk about it. Read more…

Recommended: The Unexpected Pros And Cons of Business Competitions

Jan 12: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Jan 12: Word of Mouth Marketing and Social Media

Word of Mouth Marketing and Social Media

Word of Mouth Marketing (WOMM) has always been a powerful way to influence business results and grow sales.

Why should Marketers care about WOMM?

If you could master what has been identified as the most valuable form of marketing – the one that consumers trust above all others and the one that is most likely to drive sales for your company – would you instead choose to ignore it or leave it to chance?

Why would you simply choose to sit back and hope conversations will just happen organically about your brand? If you want to win the marketing race, you need to unleash the power of word of mouth. Read more…

Recommended: How To Attract Customers Without Saying A Word

Jan 11: 3 Social Media Tips For Business Owners

3 Social Media Tips For Business Owners

Unintentional gaffes and mistakes on social networking sites can happen to the best of us. There are some very good lessons business owners can glean from common social media mistakes and apply to their own marketing efforts. Here are 3 of those lessons and tips:

1) Make it known to employees that social media is not just for fun. Read more…

Recommended: How To Overcome 3 Horrifying Mental Challenges In Business

Jan 11: Best Online Sites For Small Businesses To Advertise

Best Online Sites For Small Businesses To Advertise

Are you a small business owner who feels like you’re just wasting your advertising and marketing dollars?

Do you want to know where actually the best places to advertise your small business online are?

So, let’s get started.

Here are the 6 best places to advertise your small business online, that can help you take your small business towards success for sure.

#1: GOOGLE ADWORDS

Google Adwords is the great-grandfather of online advertising. Read more…

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Jan 11: Seven Winning Market Strategies To Generate Sales

Seven Winning Market Strategies To Generate Sales

Every firm has something that it calls a market strategy. Unfortunately, many market strategies are ineffective and almost guarantee failure.

Market strategies that really work always have the following characteristics:

1. They are strategic rather than tactical.

This sounds simple, but it’s a point that many people find confusing. Read more…

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Jan 11: Using Hashtags in Social Media Marketing

Using Hashtags in Social Media Marketing

In case you haven’t noticed already, the hashtag (#) has taken over social media.

With sites like Twitter, Instagram, Facebook, and LinkedIn all using this hashtag format to organize content, it should be clear that this once forgotten character on the keyboard has finally made the big time.

Unfortunately, there are a lot of people out there who just don’t seem to understand the new trend. Read more…

Recommended: How to Create Buzzworthy Content That Users Share

Jan 11: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 10: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 9: Using Hashtags in Social Media Marketing

Using Hashtags in Social Media Marketing

In case you haven’t noticed already, the hashtag (#) has taken over social media.

With sites like Twitter, Instagram, Facebook, and LinkedIn all using this hashtag format to organize content, it should be clear that this once forgotten character on the keyboard has finally made the big time.

Unfortunately, there are a lot of people out there who just don’t seem to understand the new trend. Read more…

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Jan 8: How to Create Influence on Twitter

How to Create Influence on Twitter

Crowdsourcing is a hot topic and an interesting social media phenomenon. Sometimes it starts accidentally when an injustice is exposed or a good deed is done. Other times, it is started intentionally to garner support for a cause or operate as a focus group for an idea or product.

Whether accidental or intentional, there is no better platform to crowdsource influence than Twitter. Read more…

Recommended: 4 Ways to Market Your Bootstrapped Startup Online

Jan 8: 3 Habits Of High-Performing Teams

3 Habits Of High-Performing Teams

What are some common challenges that small business owners, entrepreneurs, and startup teams face? Long hours, conflicting personalities, not enough space, or too many mistakes?

A business team needs comprehensive team training in order to perform at a high level. Read more…

Recommended: Avoid These Four Social Media Marketing Mistakes

Jan 7: Make Your Small Business Email Marketing Successful – Follow These Steps

The benefits of email

Customers like email. According to research, 77% of consumers prefer to receive permission-based marketing communications via email. So, don’t overlook the potential email can bring to your business. If done well it offers some great benefits.

. It’s cost-effective – implementing successful email campaigns doesn’t cost the earth and ROI is generally good. Read more…

Recommended: Essential Tips for Successful Crowdfunding

Jan 7: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Jan 7: 3 Reasons Why You May Not Need To Write A Business Plan After All

3 Reasons Why You May Not Need To Write A Business Plan After All

As an aspiring entrepreneur, you can lay out a proposed path to success in a business plan, but the road will be full of surprises. More important than attempting to forecast is knowing how to adapt and be flexible.

For exactly that reason, many top investors and incubators are shifting their views on written business plans. Read more…

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Jan 7: How To Deal With Stress At Work

How To Deal With Stress At Work

Are you stressed out at work or starting a business? Do you feel like you’re reaching a breaking point? Are you having a hard time juggling business and family demands? It happens to many of us. The anxiety, negative thoughts, perspiration, and despair caused by stress are normal, but you should not let them prevent you from succeeding and being your best you.

To cope with the stress and stay focused, you’ll need to incorporate a stress relief routine in your workday. Read more…

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