Nov 23: How To Be A Better Manager – 4 Tips

How To Be A Better Manager - 4 Tips

This topic may be controversial, but it’s a dilemma all high-performing managers grapple with: You want your employees to perform at their best, but there’s a fine line between being a tough manager with high expectations and being an unreasonable a**hole. Here are 4 tips to ensure that you’re on the right side of the line and don’t lose your best workers:

1) Give your employees a reason to give a crap. Read more…

Recommended: 7 Strategic Tips to Boost Your Business Content Marketing

Nov 23: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Nov 23: How To Turn Your Exit Page Into A Sales Opportunity

How To Turn Your Exit Page Into A Sales Opportunity

Internet entrepreneurs, here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, whether you acquired your customer through promoted posts or other ads, you should be controlling where your customer goes next. Read more…

Recommended: 6 Fundraising Tips Most Startup Entrepreneurs Don’t Know

Nov 23: Secrets Of Virgin Atlantic’s Marketing Success

Secrets Of Virgin Atlantic's Marketing Success

Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.

You may think Virgin Atlantic is a huge airline worldwide, but they’re not. Maybe they’re the No. 2 airline in the UK, but they don’t even hold a candle to United, American or Delta here in the U.S. Read more…

Recommended: How To Improve Your Mobile Advertising Campaign: 10 Tips

Nov 23: Traditional Marketing And Content Marketing: Can They Co-Exist?

Traditional Marketing And Content Marketing: Can They Co-Exist?

As content marketing continues to grow in popularity, a question being asked more and more is “should I replace my traditional marketing with content marketing?” The short answer is no.

It’s easy to pile onto the idea that print, radio, and even TV are on their way out as marketing platforms – but if they are effective, you shouldn’t give them up. Read more…

Recommended: Why Startup Entrepreneurs Need To Be More Like Reporters

Nov 23: How to Build a Social Website for Your Business

How to Build a Social Website for Your Business

If you have a website, you’re probably already familiar with search engine optimization (SEO). Now, add “social” optimization to your to-do list.

A website that’s optimized for social media sharing typically attracts more traffic and sparks more engagement with customers. Read more…

Recommended: How To Deal With The Risky Business Of Launching Your Own Startup

Nov 23: 5 Crowdfunding Steps Proven To Raise Money on Kickstarter

5 Crowdfunding Steps Proven To Raise Money on Kickstarter

This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.

I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…

Recommended: 6 Smart Email Triggers for Marketing Automation

Nov 23: Social Advertising Is Here To Stay. Learn To Live With It.

Social Advertising Is Here To Stay. Learn To Live With It.

Let’s face a simple fact, boys and girls: advertising on the social channels is here to stay and, increasingly, social butterflies who want to get noticed will have to spend money on it.

This will come as a discouraging news for the legion of social media mavens who like the free nature of the social channels but reality is reality and marketers, organizations and business who really want to advance themselves will need to get serious about spending money on social advertising.

We all know the major social networks need to produce revenue to remain viable and we’ve long ago realized ad sales is really the most successful revenue generator or any mass media. Read more…

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Nov 23: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Nov 23: Benefits of Ad Retargeting (Remarketing)

Benefits of Ad Retargeting (Remarketing)

Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business?

Unfamiliar with the difference between retargeting and remarketing? They’re the same thing. Google uses the term “remarketing” while Facebook tends to use the term “retargeting”.

Smart marketers and business owners use Ad Retargeting to:

. Bring back landing page visitors who don’t convert

. Re-engage with abandoned shopping cart prospects

. Upsell products to highly targeted, interested customers

. Increase brand awareness.

A highly optimized, targeted, conversion-centric landing page averages an 8-10% conversion rate. Read more…

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Nov 23: 8 Reasons Why Your Content Marketing May Fail

8 Reasons Why Your Content Marketing May Fail

Today, nearly every business is attempting to become a content marketer. The results aren’t pretty. The noise is deafening and while there’s plenty of great content, every industry is being bombarded with junk-cheap imitations of the idea of content marketing-create original, compelling, helpful content. Read more…

Recommended: Social Media Marketing – 5 Myths

Nov 23: 6 Marketing Tips to Bootstrap Your Startup

6 Marketing Tips to Bootstrap Your Startup

Every day we are bombarded by business brands fighting for our attention; how can you possibly make your new business stand out? Marketing your startup in today’s competitive business economy is undoubtedly difficult and expensive, but there are steps you can take to make sure your startup gets a good chance at success.

Before you start, make sure you have a firm grasp on two key things. Read more…

Recommended: 5 Lies of Content Marketing That Businesses Must Avoid

Nov 23: 6 Tips To Achieve Marketing Goals

6 Tips To Achieve Marketing Goals

All marketing managers struggle with one thing. How to set goals for marketing department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).

How do you set goals that are challenging yet still achievable (is there an exact formula for this, like always shoot for x% more than last month)? How many goals should you set–one, three, six? Should you focus on a new goal every week, month, semester, quarter or year? If you’re a small company and you need to achieve quick growth, how do you pick which goal is most important when there are a billion urgent things that need to happen? How do you stay focused on your goals (once you’ve finally decided on them) and not let other stuff get in the way, like tempting partnership opportunities or new tactics you want to try out?

Following six tips will help achieve marketing goals:

1. Read more…

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Nov 23: 3 Questions Entrepreneurs Must Answer To Become Successful

3 Questions Entrepreneurs Must Answer To Become Successful

As a smart entrepreneur, you probably have a business plan that states what you intend to accomplish, what competitive threats are out there, your financial projections, how much money it will take to get to profitability, and how your company is going to succeed. Wait… Did you forget to include that last part?

At 40Billion.com, we help many entrepreneurs and startup businesses every day. Read more…

Recommended: Smart Entrepreneurs Do These 4 Accounting Steps

Nov 22: 8 Best Ways to Optimize Your Marketing Video Landing Page

8 Best Ways to Optimize Your Marketing Video Landing Page

Marketing videos can be vital to growing any business, and there are lots of benefits to having videos on your landing pages. For example, videos are an easy type of content for your potential leads to consume and retain, plus most people actually want a video to explain the business, product or service to them.

It’s important to note that videos are not the only thing you need to focus on when it comes to creating an optimized landing page that converts. Read more…

Recommended: 8 Social Marketing Fails to Avoid

Nov 22: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Nov 22: How To Maximize The Power Of Twitter – 10 Lessons Learned.

How To Maximize The Power Of Twitter - 10 Lessons Learned.

With Twitter having over 300 million users around the world, it has become an important network for companies to reach out to their customers. There are well-established and successful brands that have come up with best practices companies could emulate to attract a loyal following and transform customers into brand advocates.

Here are ten marketing lessons for successful utilization of Twitter:

1. Read more…

Recommended: Avoid These 13 Content Marketing Mistakes

Nov 22: When To Start Outsourcing Some Of Your Busy Work

When To Start Outsourcing Some Of Your Busy Work

When should you start thinking about outsourcing some of your tasks? As a small business entrepreneur, time is always scarce, and you find that you just can’t do everything yourself the way you would like to. Maybe you’ve thought about outsourcing, but it’s not a simple decision because you need to compare the cost and quality of the person or company that will be working for you.

A simple search for companies using the terms “virtual assistant” and “outsourcing” will reveal a plethora of firms and virtual assistants that offer outsourcing services for everyday business tasks – such as customer service, tech support, bookkeeping, accounts payable, accounting, and even social media marketing. Read more…

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Nov 22: 4 Ways to Market Your Bootstrapped Startup Online

4 Ways to Market Your Bootstrapped Startup Online

Some marketing strategies become more effective over time, while others become less so. As a startup entrepreneur or small business owner with limited resources, you need to pay especially close attention to what’s current so you can get the most bang for your marketing buck. Read more…

Recommended: The Real Reasons Why VC Investors Delete Your Emails

Nov 22: The Secret of All Successful Marketing

The Secret of All Successful Marketing

Marketing should be simple, shouldn’t it? It can seem complicated, mysterious and highly technical when experts talk at length about the techniques they use and scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense pain-in-the-rear topic.

It’s not that difficult: You market to people and you get leads in. Read more…

Recommended: Using Hashtags in Social Media Marketing

Nov 22: 4 Ways To Overcome Fear And Be More Confident

4 Ways To Overcome Fear And Be More Confident

Ever experienced fear or doubt about your abilities? To the degree you can overcome your insecurities, you will experience freedom to be yourself and reach your full potential as an entrepreneur. The most important thing to understand is that everyone experiences these scary emotions to some degree, regardless of how confident and self-assured people may seem.

Follow these 4 tips to overcome fear and get to that next level in your business goals:

1) Don’t forget that it’s normal. Read more…

Recommended: Lead Generation: 19 Tips For Better Results

Nov 22: How To Challenge And Beat The Big Boys In Local Sales

How To Challenge And Beat The Big Boys In Local Sales

What can you do as a small business or independent retailer when a major chain, big-box store or national franchise becomes your neighbor and direct competitor? All along you’ve been specializing in items that aren’t in the mainstream but sell well, and then some big outfit (like Walmart or Amazon, for example) decides they’re going to hone in on your action.

When this happens, what can you as a boutique or specialty retailer do to remain in business and retain your dominance in any niche market?

Your first reaction might be to lower prices in order to compete with the big stores. Read more…

Recommended: How To Be More Creative In Business

Nov 22: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Nov 22: The 7 Crowdfunding Tips That Are Most Important

The 7 Crowdfunding Tips That Are Most Important

What is crowdfunding? Crowdfunding is a collective of people cooperating to network and pool their money and resources together, usually via the Internet, to support efforts initiated by other organizations. Unlike angel investments, in which an investor takes a large stake in a small business, with crowdfunding, you can literally attract a “crowd” of people – each of whom takes a small stake (if any) in a business idea by contributing towards an online funding target. Read more…

Recommended: 5 Ways To Generate Content That Is King

Nov 22: 5 Crowdfunding Steps Proven To Raise Money on Indiegogo

5 Crowdfunding Steps Proven To Raise Money on Indiegogo

This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.

I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…

Recommended: 5 Counter-Productive Things You Should NOT Do Every Day

Nov 22: Promote Your Business on a Tight Budget

Promote Your Business on a Tight Budget

What is B2B and B2C marketing, and how is it different from promotion? Promotion and Publicity are not to be confused with Marketing. Marketing has to do with how you express your identity. Promotion has to do with how you convey your marketing message to your target audience, and Publicity is what you get when people notice your offer and talk about it. Read more…

Recommended: The Unexpected Pros And Cons of Business Competitions

Nov 22: Mobile Shopping Trends Reveal That Customers Combine Online With Offline

Mobile Shopping Trends Reveal That Customers Combine Online With Offline

Nowadays, the desire for speed, easy access and convenience are a priority with consumers of almost every generation. Technology is impacting every aspect of our daily lives, shifting how we gather information and research and affecting our purchasing choices and habits. We want access to information from our smartphones, and we want technology integrated into our shopping experience. Read more…

Recommended: 3 Ways to Grow Your Small Business Brand on Google

Nov 22: Avoid These 13 Content Marketing Mistakes

Avoid These 13 Content Marketing Mistakes

The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.0billion dollar industry, and even skeptics have to admit that it’s serious business. The best content marketers are wizards who are able to blend writing, multi-media content, PR, social media, and networking into a comprehensive online presence. Read more…

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Nov 21: 3 Secrets To Marketing Your Small Business Successfully

3 Secrets To Marketing Your Small Business Successfully

It is always the entrepreneurial spirit that shapes the economy; but it’s difficult, especially during challenging economic times like these, to shape anything if no one knows about your products or services.

Here are 3 pieces of marketing advice to small-business owners who need to get the word out:

1) Target your customer. Read more…

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Nov 21: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Nov 21: Social Advertising Is Here To Stay. Learn To Live With It.

Social Advertising Is Here To Stay. Learn To Live With It.

Let’s face a simple fact, boys and girls: advertising on the social channels is here to stay and, increasingly, social butterflies who want to get noticed will have to spend money on it.

This will come as a discouraging news for the legion of social media mavens who like the free nature of the social channels but reality is reality and marketers, organizations and business who really want to advance themselves will need to get serious about spending money on social advertising.

We all know the major social networks need to produce revenue to remain viable and we’ve long ago realized ad sales is really the most successful revenue generator or any mass media. Read more…

Recommended: 5 Mobile Marketing Methods That Really Work

Nov 21: What Entrepreneurs Need to Know About Equity Crowdfunding to Raise Money

What Entrepreneurs Need to Know About Equity Crowdfunding to Raise Money

Equity crowdfunding is the process whereby everyday people (the “crowd”) invest in an early-stage company, which is not listed on a stock market, in exchange for shares in that company. These shareholders have partial ownership of the company and stand to profit if the company does well.

For the first time, the JOBS act is allowing unsophisticated investors to purchase your stock. Read more…

Recommended: Viral Video Marketing 101

Nov 21: 6 Ways to Create Content that Attracts Audiences and Customers

6 Ways to Create Content that Attracts Audiences and Customers

As a business owner or entrepreneur, coming up with ways to interact with your audience on a daily basis can start to make you feel as though you’re stretching your creative capacity a bit thin. Yet developing strategies to engage with your audience and keep them coming back for more is critical to long-term social media marketing success. Read more…

Recommended: 6 Ways to Create Content that Attracts Audiences and Customers

Nov 21: Small Businesses: How to avoid these 5 E-Marketing Mistakes

Small Businesses: How to avoid these 5 E-Marketing Mistakes

Simple mistakes are easily made when running a small business, but they can also be easily avoided or remedied if attention is paid to the proper problem areas. A few common mistakes that all small business owners can easily avoid.

1. Strong web presence is a must.
The internet provides access to a resource that works for you 24/7 virtually for free – use it to your advantage. Read more…

Recommended: 3 Ways to Grow Your Small Business Brand on Google

Nov 21: 3 Questions Entrepreneurs Must Answer To Become Successful

3 Questions Entrepreneurs Must Answer To Become Successful

As a smart entrepreneur, you probably have a business plan that states what you intend to accomplish, what competitive threats are out there, your financial projections, how much money it will take to get to profitability, and how your company is going to succeed. Wait… Did you forget to include that last part?

At 40Billion.com, we help many entrepreneurs and startup businesses every day. Read more…

Recommended: Social Media Marketing – 5 Myths

Nov 21: How To Deal With Setbacks

How To Deal With Setbacks

Running a business can be a constant up-and-down roller coaster ride. Resilient business owners and startup entrepreneurs have learned to apply three lessons that help them lead their companies successfully despite inevitable setbacks. Read more…

Recommended: Mobile Strategies To Win Over Purchasing Preferences Of Women

Nov 21: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Nov 21: 10 Content Marketing Trends You Need To Know For Success

10 Content Marketing Trends You Need To Know For Success

Content marketing online is continually changing and evolving. If you’re behind the content marketing curve, now’s the time to get caught up – here are 10 content marketing trends that are relevant today.

1. Social Media Content is King

Social media marketing is the most popular content promotion tactic by a mile. Read more…

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Nov 21: 7 Steps to Boost Content Marketing Success

7 Steps to Boost Content Marketing Success

Everyone is busy in creating their own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.

Here are 7 important steps in content marketing that every blog or website should include. Read more…

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Nov 21: How To Turn Your Exit Page Into A Sales Opportunity

How To Turn Your Exit Page Into A Sales Opportunity

Internet entrepreneurs, here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, whether you acquired your customer through promoted posts or other ads, you should be controlling where your customer goes next. Read more…

Recommended: 5 Tips for Digital Marketing Success

Nov 21: Small Business Blogging – 5 Easy Tips

Small Business Blogging - 5 Easy Tips

Starting a business blog is just the beginning, not the end. Publishing a blog post? You need to let the world know that your awesome blog and business exist!

So how do you do that? That department is called marketing. Blog marketing could sound like too much of a technical word and many small business bloggers don’t even want to hear about it. Read more…

Recommended: 10 Content Marketing Ideas to Promote your Small Business or Startup Company

Nov 21: 5 Mobile Marketing Methods That Really Work

5 Mobile Marketing Methods That Really Work

Marketing has gone mobile. Most shoppers use at least one mobile device to research and purchase products online. Maybe your small business doesn’t have a mobile-friendly site yet. But do you need one?

1: Determine whether you need a mobile site

Before you start developing a mobile site, figure out if you really need one. Read more…

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Nov 20: 5 Essential Business Plan Topics When Raising Venture Capital

5 Essential Business Plan Topics When Raising Venture Capital

Wondering whether or not to write a business plan? Do you really need one? Well, unless you have a spectacular track record as an entrepreneur or an exceptionally great new business idea, you cannot raise money to fund your startup without a business plan. Read more…

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Nov 20: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Nov 20: 3 Steps for Marketers to Get More Out of Social Media Posts

3 Steps for Marketers to Get More Out of Social Media Posts

Capturing the ROI of social media is a challenge that’s almost as old as the Internet itself. The reason comes down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market.

This landscape is creating a fragmented data picture, where information often lives in silos between teams. Read more…

Recommended: 4 Ways Influencers Can Boost Your Brand

Nov 20: Target Marketing – Everything You Need To Know And More

Target Marketing - Everything You Need To Know And More

Target marketing is about attracting customers who will buy what you’re selling.

In order to target market effectively, you’ll need to know exactly who purchases your products and exactly how to reach them. And acquiring that kind of knowledge requires some research and planning on your end.

The evolution of target marketing
Target marketing is the most current method of marketing to consumers based on research into their interests, hobbies, and needs, and it didn’t spring from nothing. Read more…

Recommended: 3 Tips To Recruit The Best Employees For Your Startup

Nov 20: Email Marketing Is Still Alive And Well

Email Marketing Is Still Alive And Well

While some say that email isn’t an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic.

One reason is that email is still a dominant avenue of communication in business. In fact, 91% check their email daily.
Email subscriptions to websites for updates and information is growing at the fastest rate ever, with 74% of consumers actually preferring to receive commercial communications by email.

Review Your Email Lists For Segmentation Opportunities

A common opportunity we uncover is email list segmentation. Read more…

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Nov 20: 3 Effective Video Marketing Content Ideas

3 Effective Video Marketing Content Ideas

You have some ideas about what you want to promote in your video content on social media. You probably even already have a video marketing strategy that includes services like promoted posts. But have you given real thought to what your audience wants to see in your videos?

Sure, you’ve thought about how to make your videos more successful, and that requires thinking about your audience to a degree. Read more…

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Nov 20: 8 Best Ways to Optimize Your Marketing Video Landing Page

8 Best Ways to Optimize Your Marketing Video Landing Page

Marketing videos can be vital to growing any business, and there are lots of benefits to having videos on your landing pages. For example, videos are an easy type of content for your potential leads to consume and retain, plus most people actually want a video to explain the business, product or service to them.

It’s important to note that videos are not the only thing you need to focus on when it comes to creating an optimized landing page that converts. Read more…

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Nov 20: How to Get Started with Influencer Marketing Campaigns

How to Get Started with Influencer Marketing Campaigns

Many experts agree that 2019 was the year for influencer marketing. Most marketers planned to launch at least one influencer marketing campaign in 2019, and more in 2020. The reasons that this particular marketing strategy is surging right now are many. The first, and probably the largest reason is social proof.

According to research firm Yankelovich, Americans are exposed to 5,000 advertisements a day. Read more…

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Nov 20: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Nov 20: Can Social Media Marketing Be Outsourced?

Can Social Media Marketing Be Outsourced?

Social media plays a very vital role in the online presence of a business or the brand, and more and more consumers are turning to these outlets to connect with brands they like. Social media is the best way to actively engage with your customers, both active and potential, and if done cautiously and correctly, can be of great advantage to your business by targeting a specific audience for your brand. Read more…

Recommended: 4 Growth Hacks to Turbocharge Your Small Business

Nov 20: Popularity of Local Mobile Marketing

Popularity of Local Mobile Marketing

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does.
Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.

In a report from BI Intelligence on location-mobile marketing, key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work, examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics. Read more…

Recommended: The Real Reasons Why VC Investors Delete Your Emails

Nov 20: 5 Networking Tips That Entrepreneurs Need to Know

5 Networking Tips That Entrepreneurs Need to Know

How can you maximize the benefits of attending professional networking events as an entrepreneur or business owner?

1. HAVE AN AGENDA.

Not all networking events are created equal. It behooves you to research the best of the bunch in your area and decide which might be best for your overall start-up goals. Read more…

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Nov 20: 3 Questions Entrepreneurs Must Answer To Become Successful

3 Questions Entrepreneurs Must Answer To Become Successful

As a smart entrepreneur, you probably have a business plan that states what you intend to accomplish, what competitive threats are out there, your financial projections, how much money it will take to get to profitability, and how your company is going to succeed. Wait… Did you forget to include that last part?

At 40Billion.com, we help many entrepreneurs and startup businesses every day. Read more…

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Nov 20: Essential Tips for Successful Crowdfunding

Essential Tips for Successful Crowdfunding

It seems like everyone is using crowdfunding to kick off their new business venture, whether it be a new coffee shop or electronic gadget. But the usefulness of crowdfunding is still debatable. Is crowdfunding even right for your business?

Here’s some essential information and a few tips that will help explain crowdfunding concepts and how you can take advantage of them to fund your business.

What is crowdfunding?

Crowdfunding is a way of raising money for a new venture by soliciting small donations or investments from many people online. Read more…

Recommended: The Real Reasons Why VC Investors Delete Your Emails

Nov 19: 4 Ways To Turn Your Customers Into Brand Ambassadors

4 Ways To Turn Your Customers Into Brand Ambassadors

Did you know that brand ambassadors are better advertisers than even the most strategically marketed advertising plans specifically made for your business by agencies? Brand ambassadors are more likely to be seen as a good source of information by people around them.

In fact, when you think about the fact that most consumer purchases include word-of-mouth recommendation during the whole buying phase, businesses would realize that brand advocacy is a necessity and would even be the best investment to get into because of its very promising return on investment.

The question is how does a business turn their customers into brand ambassadors?

This is common sense but a brand advocate has a voice on both sides – the product/service and the consumer. Read more…

Recommended: 4 Ways Influencers Can Boost Your Brand

Nov 19: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Nov 19: Social Advertising Is Here To Stay. Learn To Live With It.

Social Advertising Is Here To Stay. Learn To Live With It.

Let’s face a simple fact, boys and girls: advertising on the social channels is here to stay and, increasingly, social butterflies who want to get noticed will have to spend money on it.

This will come as a discouraging news for the legion of social media mavens who like the free nature of the social channels but reality is reality and marketers, organizations and business who really want to advance themselves will need to get serious about spending money on social advertising.

We all know the major social networks need to produce revenue to remain viable and we’ve long ago realized ad sales is really the most successful revenue generator or any mass media. Read more…

Recommended: Instagram And Marketing: Tips To Succeed

Nov 19: How to Create Influence on Twitter

How to Create Influence on Twitter

Crowdsourcing is a hot topic and an interesting social media phenomenon. Sometimes it starts accidentally when an injustice is exposed or a good deed is done. Other times, it is started intentionally to garner support for a cause or operate as a focus group for an idea or product.

Whether accidental or intentional, there is no better platform to crowdsource influence than Twitter. Read more…

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Nov 19: 4 Ways to Market Your Bootstrapped Startup Online

4 Ways to Market Your Bootstrapped Startup Online

Some marketing strategies become more effective over time, while others become less so. As a startup entrepreneur or small business owner with limited resources, you need to pay especially close attention to what’s current so you can get the most bang for your marketing buck. Read more…

Recommended: Improve Profitability With This 10 Step Marketing Plan

Nov 19: 10 Content Marketing Ideas to Promote your Small Business or Startup Company

10 Content Marketing Ideas to Promote your Small Business or Startup Company

Business marketers who use smart content marketing are able to reduce the cost of leads, increase awareness and position themselves as leaders.

In recent years, marketers have been forced to think differently about how they engage with potential customers, particularly small business marketers.

Every year, customers have increasing control over what marketing messages they wish to consume. Read more…

Recommended: 6 Marketing Tips to Bootstrap Your Startup

Nov 19: 3 Social Media Tips For Business Owners

3 Social Media Tips For Business Owners

Unintentional gaffes and mistakes on social networking sites can happen to the best of us. There are some very good lessons business owners can glean from common social media mistakes and apply to their own marketing efforts. Here are 3 of those lessons and tips:

1) Make it known to employees that social media is not just for fun. Read more…

Recommended: How to Get More Out of Your Social Media Marketing This Year

Nov 19: 3 SEO Tips For Small Business Success

3 SEO Tips For Small Business Success

Are you stressing out about changes in search engine algorithms and new social media platforms to learn? Search engine optimization (also known as SEO) is in constant flux, which means that your business’ online marketing strategies need to be revamped frequently. Read more…

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Nov 19: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Nov 19: 5 Ways To Generate Content That Is King

5 Ways To Generate Content That Is King

Ever heard the expression, “Content is king” before? While content comes in many forms, engaging content is scarce these days. The fact is, you have only a few seconds to capture the interest of your website visitors or potential customers. There is simply too much competition for attention to expect that people will invest too much of their time in trying to decipher bad content. Read more…

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Nov 19: One Man Marketing Department !!!

One Man Marketing Department !!!

As an entrepreneur, small business, or a one man (or woman) show, marketing can be very difficult to tackle. Where do you start? What would a realistic marketing plan be? How can you get the most out of your time? These are all questions that small businesses face. Here’s how to “hit it out of the park” as a one-person marketing department…

Set Realistic Goals:

We’ll just throw this out there – you’re not going to have the capabilities of Coca Cola when it comes to your marketing efforts. Read more…

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Nov 19: How To Deal With Setbacks

How To Deal With Setbacks

Running a business can be a constant up-and-down roller coaster ride. Resilient business owners and startup entrepreneurs have learned to apply three lessons that help them lead their companies successfully despite inevitable setbacks. Read more…

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Nov 19: Smart Entrepreneurs Do These 4 Accounting Steps

Smart Entrepreneurs Do These 4 Accounting Steps

Unless you’re an accountant, the word accounting probably strikes fear in your heart, or a little bit of nervousness, at least. For aspiring entrepreneurs, the feeling is probably amplified. After all, poor bookkeeping from the start not only can set a project back in the short term, it can really come back to bite you over the long haul. Read more…

Recommended: Why The Business Plan Is Still Useful For Startup Success

Nov 19: 2 Ways To Generate Quick Buzz For Your Business

2 Ways To Generate Quick Buzz For Your Business

Isn’t it great when business brands interact with you in an authentic, human way that leads to a satisfactory experience? That is, your problem is solved, and your needs are met.

What do we do when we have such an experience? Well, we talk about it. That is word-of-mouth buzz from social interaction that’s authentic and customer-service focused.

Here are 2 ways to generate this type of buzz for your business’ brand:

1) Communicate in a contextual way.

If a customer posts a negative message about your product or sends you a direct message on social media sites to request support, that immediately provides you with context for response. Read more…

Recommended: 4 Steps to Crowdfunding Success

Nov 18: How to Maximize the Marketing Potential of YouTube – 9 Tips

How to Maximize the Marketing Potential of YouTube - 9 Tips

Most social media strategies involve routine updates on Facebook and Twitter – and if they’re particularly ambitious, Instagram and LinkedIn. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. Read more…

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Nov 18: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Nov 18: Traditional Marketing And Content Marketing: Can They Co-Exist?

Traditional Marketing And Content Marketing: Can They Co-Exist?

As content marketing continues to grow in popularity, a question being asked more and more is “should I replace my traditional marketing with content marketing?” The short answer is no.

It’s easy to pile onto the idea that print, radio, and even TV are on their way out as marketing platforms – but if they are effective, you shouldn’t give them up. Read more…

Recommended: 3 Ways To Prevent A Mistake From Destroying Your Business

Nov 18: Promote Your Business on a Tight Budget

Promote Your Business on a Tight Budget

What is B2B and B2C marketing, and how is it different from promotion? Promotion and Publicity are not to be confused with Marketing. Marketing has to do with how you express your identity. Promotion has to do with how you convey your marketing message to your target audience, and Publicity is what you get when people notice your offer and talk about it. Read more…

Recommended: 5 Crowdfunding Steps Proven To Raise Money on GoFundMe

Nov 18: 6 Reasons Why Time Is The Business Owner’s Most Scarce Resource

6 Reasons Why Time Is The Business Owner's Most Scarce Resource

Are you flushing your time and money down the toilet? Not long after you start a business on your own, you soon realize that you need to get smarter about managing time. If you feel overwhelmed, you may need to rethink how you use your time, which is an entrepreneur’s most valuable – and scarce – resource. Read more…

Recommended: 7 Ways to Grow Your Business Through Marketing Partners

Nov 18: 4 Ways To Overcome Fear And Be More Confident

4 Ways To Overcome Fear And Be More Confident

Ever experienced fear or doubt about your abilities? To the degree you can overcome your insecurities, you will experience freedom to be yourself and reach your full potential as an entrepreneur. The most important thing to understand is that everyone experiences these scary emotions to some degree, regardless of how confident and self-assured people may seem.

Follow these 4 tips to overcome fear and get to that next level in your business goals:

1) Don’t forget that it’s normal. Read more…

Recommended: 2 Ways To Generate Quick Buzz For Your Business

Nov 18: How To Promote Your Startup On A Shoe-String Budget

How To Promote Your Startup On A Shoe-String Budget

What do the smartest entrepreneurs do differently to ensure their businesses stay profitable? They do the simple things right. Simple things like finding cheap ways to get exposure, or hearing their customers’ feedback, or networking in the right places. With all this covered, the customer acquisition cost for every new customer falls low enough to make their business model sustainable in both the long and short term.

If you have a young business that’s losing steam fast compared to its competitors, it’s very likely you’re facing a rival who has found inexpensive and effective ways to market itself to new customers. Read more…

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Nov 18: 5 Ways to Start a Business Part-Time While Holding a Day Job Full-Time

5 Ways to Start a Business Part-Time While Holding a Day Job Full-Time

You know you want to start a business, but you can’t shake those financial worries – rent or a mortgage, a car payment, and maybe you have kids. Even young people have responsibilities after all. But tack on the fact that your business idea will surely take time to catch on, and starting up can seem even further out of reach.

You are a perfect candidate to become a part-time entrepreneur. Read more…

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Nov 18: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Nov 18: When To Start Outsourcing Some Of Your Busy Work

When To Start Outsourcing Some Of Your Busy Work

When should you start thinking about outsourcing some of your tasks? As a small business entrepreneur, time is always scarce, and you find that you just can’t do everything yourself the way you would like to. Maybe you’ve thought about outsourcing, but it’s not a simple decision because you need to compare the cost and quality of the person or company that will be working for you.

A simple search for companies using the terms “virtual assistant” and “outsourcing” will reveal a plethora of firms and virtual assistants that offer outsourcing services for everyday business tasks – such as customer service, tech support, bookkeeping, accounts payable, accounting, and even social media marketing. Read more…

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Nov 18: Top 3 Crowdfunding Tips to Get Funded

Top 3 Crowdfunding Tips to Get Funded

Crowdfunding is a collective cooperation of people who network and pool their money and resources together, usually via the Inter?net.

It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, or gadget. With the tough economic climate, crowdfunding has become a popular and alternative method of raising finance for a business, projects or ideas and has become popularized online by sites such as Kickstarter, Indiegogo, and GoFundMe.

Now anyone with a computer or mobile device and an internet connection can research, review and become an investor in a business with a push of a button. Read more…

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Nov 18: Using Social Media Influencers as a Marketing Strategy for Better ROI

Using Social Media Influencers as a Marketing Strategy for Better ROI

Influencer marketing has become a primary choice for companies and brands that want to increase exposure and get connected with a larger pool of potential customers.

But, what comes into question is the way brands tackle their campaigns. It’s not uncommon for brands to adopt a non-focused, one-size-fits-all strategy to their influencer marketing; however, this brings varied, and often less-than-ideal results because there is no focus on key performance indicators.

You need a clear strategy to get the most out of your campaigns. Read more…

Recommended: 4 Ideas for a Customized Marketing Strategy to Reach the Right Audience

Nov 18: 3 Reasons To Work For A Startup First

3 Reasons To Work For A Startup First

You’re an aspiring entrepreneur, so why are you working for an entrepreneur? Is working at another startup a route to nowhere or a good career move? It just might pay to work at someone else’s startup before starting your own. Here are 3 reasons why:

1) Startups can take a chance on talent.

Getting a first job is key to launching your career as an entrepreneur. Read more…

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Nov 18: How To Maximize The Power Of Twitter – 10 Lessons Learned.

How To Maximize The Power Of Twitter - 10 Lessons Learned.

With Twitter having over 300 million users around the world, it has become an important network for companies to reach out to their customers. There are well-established and successful brands that have come up with best practices companies could emulate to attract a loyal following and transform customers into brand advocates.

Here are ten marketing lessons for successful utilization of Twitter:

1. Read more…

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Nov 17: Uncommon Ways To Find Investors For Your Startup

Uncommon Ways To Find Investors For Your Startup

Lack of funding often causes young entrepreneurs to give up on their ventures before ever getting off the ground. The many rejections, ignored emails and missed calls thrown your way from potential investors can be quite demoralizing, to say the least. Sometimes it seems like searching for a needle in a haystack, but entrepreneurship is not for the faint of heart.

It’s imperative for young entrepreneurs to look beyond what is considered the normal route in business, especially as they seek that crucial first investment. Read more…

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Nov 17: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Nov 17: Reduce Your Website Bounce Rate With These 7 Steps

Reduce Your Website Bounce Rate With These 7 Steps

Are you finding that your website bounce rate is higher than you expected? Are you struggling to put your finger on what could be causing it? There are many factors which may make your bounce rate high or low but the main factor to work on is your website itself.

And speaking of improving your bounce rate and get more from your marketing budget, don’t forget online marketing sites. Read more…

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Nov 17: The Secret of All Successful Marketing

The Secret of All Successful Marketing

Marketing should be simple, shouldn’t it? It can seem complicated, mysterious and highly technical when experts talk at length about the techniques they use and scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense pain-in-the-rear topic.

It’s not that difficult: You market to people and you get leads in. Read more…

Recommended: 4 Steps to Crowdfunding Success

Nov 17: 3 Steps for Marketers to Get More Out of Social Media Posts

3 Steps for Marketers to Get More Out of Social Media Posts

Capturing the ROI of social media is a challenge that’s almost as old as the Internet itself. The reason comes down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market.

This landscape is creating a fragmented data picture, where information often lives in silos between teams. Read more…

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Nov 17: Step-By-Step Guide For Social Video Marketing

Step-By-Step Guide For Social Video Marketing

Here’s a list of buzzwords for you: social, video, and marketing. But if you put them together, they create something that can powerfully engage customers and greatly improve their online experience.

It’s a combination that works very well for online marketing: the grassroots, viral environment of social media; video’s ability to engage; and a strong marketing strategy.

You’re likely well aware of video’s value in bringing your brand and messages to life. Read more…

Recommended: Traditional Marketing And Content Marketing: Can They Co-Exist?

Nov 17: Popularity of Local Mobile Marketing

Popularity of Local Mobile Marketing

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does.
Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.

In a report from BI Intelligence on location-mobile marketing, key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work, examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics. Read more…

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Nov 17: 4 Ways To Come Up With A Memorable Business Name

4 Ways To Come Up With A Memorable Business Name

Does your name matter? It might, in the case of your new business, if you want people to remember it. Judging from the long list of businesses a simple Google search yields when you query “naming your company,” it matters a lot.

While there are several technical strategies that can be used when choosing a name for your new venture, you can just as easily flip through the business section of any newspaper to get an idea of how other entrepreneurs are doing it.

However, don’t take this decision lightly. Read more…

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Nov 17: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Nov 17: Small Businesses: How to avoid these 5 E-Marketing Mistakes

Small Businesses: How to avoid these 5 E-Marketing Mistakes

Simple mistakes are easily made when running a small business, but they can also be easily avoided or remedied if attention is paid to the proper problem areas. A few common mistakes that all small business owners can easily avoid.

1. Strong web presence is a must.
The internet provides access to a resource that works for you 24/7 virtually for free – use it to your advantage. Read more…

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Nov 17: 6 Reasons Why Time Is The Business Owner’s Most Scarce Resource

6 Reasons Why Time Is The Business Owner's Most Scarce Resource

Are you flushing your time and money down the toilet? Not long after you start a business on your own, you soon realize that you need to get smarter about managing time. If you feel overwhelmed, you may need to rethink how you use your time, which is an entrepreneur’s most valuable – and scarce – resource. Read more…

Recommended: 6 Creative Ways of Marketing Your Startup on a Budget

Nov 17: 5 Fundamentals Of Marketing For Any Business

5 Fundamentals Of Marketing For Any Business

Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.

If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization. Read more…

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Nov 17: 3 Tips To Recruit The Best Employees For Your Startup

3 Tips To Recruit The Best Employees For Your Startup

Why do startup entrepreneurs have a difficult time finding and recruiting good employees? Hiring the right people is a difficult task for many companies, even well-established businesses. The main difference is that startup entrepreneurs are often unable to retain the employees that they hire, and there are several reasons for that. Read more…

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Nov 16: 5 Tips for Digital Marketing Success

5 Tips for Digital Marketing Success

As the world grows increasingly accustomed to staying connected digitally while social distancing, nearly all of the more traditional marketing methods have become irrelevant. Let’s take a look at what digital marketing is, and how you can harness its power to achieve success for your marketing campaign.

What is Digital Marketing?

Digital marketing is the total opposite of outbound marketing. Read more…

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Nov 16: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Nov 16: 12 Proven Content Marketing Tricks to Maximize Traffic

12 Proven Content Marketing Tricks to Maximize Traffic

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?

Today’s audiences are tired of the same old stuff, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.

If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:

1. Read more…

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Nov 16: 4 Mistakes That Hurt Your Crowdfunding Campaign

4 Mistakes That Hurt Your Crowdfunding Campaign

On some of the most popular crowdfunding platforms – such as Kickstarter, Indiegogo, and GoFundMe – less than half of the campaigns hit their funding goal. How do you make sure your crowdfunding campaign isn’t a failure? Here are four potential mistakes to avoid.

#1: Starting off too slow

If you want to hit your fundraising goal by the end of the campaign, experts recommend focusing on raising 30 percent of it in the first two or three days. Read more…

Recommended: How to Manage Your Digital Marketing Without Falling Behind

Nov 16: How To Promote Your Startup On A Shoe-String Budget

How To Promote Your Startup On A Shoe-String Budget

What do the smartest entrepreneurs do differently to ensure their businesses stay profitable? They do the simple things right. Simple things like finding cheap ways to get exposure, or hearing their customers’ feedback, or networking in the right places. With all this covered, the customer acquisition cost for every new customer falls low enough to make their business model sustainable in both the long and short term.

If you have a young business that’s losing steam fast compared to its competitors, it’s very likely you’re facing a rival who has found inexpensive and effective ways to market itself to new customers. Read more…

Recommended: Crowdfunding or P2P Lending – Which is Better for My Small Business?

Nov 16: 3 Secrets To Marketing Your Small Business Successfully

3 Secrets To Marketing Your Small Business Successfully

It is always the entrepreneurial spirit that shapes the economy; but it’s difficult, especially during challenging economic times like these, to shape anything if no one knows about your products or services.

Here are 3 pieces of marketing advice to small-business owners who need to get the word out:

1) Target your customer. Read more…

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Nov 16: Secrets Of Virgin Atlantic’s Marketing Success

Secrets Of Virgin Atlantic's Marketing Success

Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.

You may think Virgin Atlantic is a huge airline worldwide, but they’re not. Maybe they’re the No. 2 airline in the UK, but they don’t even hold a candle to United, American or Delta here in the U.S. Read more…

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Nov 16: How To Hire Great Employees As A New Manager

How To Hire Great Employees As A New Manager

Hiring staff can be difficult as a new manager, and making bad choices can be disastrous. These 5 easy steps will help you find the right fit for your companies:

1) Determine what you need.

Many people make the mistake of not clearly defining the skills needed before starting to interview. Read more…

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Nov 16: Are You a Micro-Manager? Here Are 3 Ways to Change

Are You a Micro-Manager? Here Are 3 Ways to Change

Every business owner knows how to wear a lot of hats. When first striking out on your own, you have a hand in finances, social media marketing, product design, and everything in-between. But as companies grow, they need empowered employees to feel that same sense of independence.

Autonomy is one of our fundamental human needs – an essential component of a healthy workplace – our need to be driven by personal interest and enjoyment.

Employees that feel empowered are happier, more motivated, more committed to their jobs, and less stressed. Read more…

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Nov 16: How To Get Influencers To Endorse And Grow Your Business

How To Get Influencers To Endorse And Grow Your Business

Wouldn’t you like for a celebrity – or someone with a very large network – to recommend your business, product or service? This type of endorsement has been known to boost businesses and sales. But dealing with influencers, such as celebrities, can be tricky because they tend to get thousands of free sample products in the mail from businesses hoping to get their attention. Read more…

Recommended: How to Get More Out of Your Social Media Marketing This Year

Nov 16: 4 Signs That You Should Quit a Failing Startup Business

4 Signs That You Should Quit a Failing Startup Business

Okay, starting a business was exciting. And now that you’ve poured your heart and soul, your time, your money and more into your business, it simply must succeed… Right? While that’s nice to say, it’s not always true. The more you’re able to realize that success can come and go, the better positioned you’ll be to take advantage of other, more promising opportunities.

Here’s how to know when to give up:

1) Are you the only one who still believes in your business?

Sometimes the smartest people can have a blind spot when it comes to their own vision. Read more…

Recommended: Smart Entrepreneurs Do These 4 Accounting Steps

Nov 16: How to Create an Inbound Marketing Plan for Success

How to Create an Inbound Marketing Plan for Success

Online business owners have two primary choices for building a customer base on the Internet. You can invest your time and money in attracting new customers one-by-one, using techniques such as cold calling, pay-per-click advertising and media buys. These techniques are referred to as “outbound marketing” because you must push out your message and hope it falls on receptive ears and generates new customers.

But outbound marketing is becoming less effective due to the growing number of sales messages prospects are exposed to every day. Read more…

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