Blog of 40Billion.com, the entrepreneurs' social network!
August 8, 2020
As a business owner or startup entrepreneur, you are responsible for building an effective team and enabling your employees to do their best work. To do that well, you need to have perspective, which is the ability to create a point-of-view based on imagining yourself in another’s shoes.
Awareness about ourselves and others is difficult to gain. Read more…
Recommended: How to Create an Inbound Marketing Plan for Success
August 8, 2020
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It takes less than 5 seconds to form a good or bad first impression. If your business doesn’t capture attention at first glance, not only are you missing out on brand recognition but on potential sales too.
If you haven’t felt your brand is quite at the level you envisioned, use these tips to step it up. Read more…
Recommended: Word of Mouth Marketing and Social Media
August 8, 2020
Are you a frustrated entrepreneur or business owner looking to increase your customers? How do you build a trusting relationship with your customers? Here is a proven strategy to build and maintain trust in your business, and in turn attract both customers and profits.
There are many different sources of trust, and sometimes people trust for the wrong reasons. Read more…
Recommended: 10 Ways To Motivate Yourself To Do The Impossible
August 8, 2020
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
August 8, 2020
Imagine you’re leading a brainstorming session at your company. You want to come up with growth strategies for your startup, so you gather your team in a meeting room, generate lots of ideas, and choose the most promising one. Many small business owners use that approach, but unfortunately, it often doesn’t work. Read more…
Recommended: Reduce Your Website Bounce Rate With These 7 Steps
August 8, 2020
Do you have a mobile-friendly version of your small business website yet? If you don’t, you could be missing tons of potential customers who use their smartphones to do the majority of their shopping because it’s more convenient.
Would you believe that more than half of all adults in the United States use a smartphone? Chances are, you’re one of them. Read more…
Recommended: Crowdfunding Made Easier With These 4 Tips
August 8, 2020
Reaching the right audience at the right time with the right message is very crucial to any marketer. You already know why you need to do it. The problem is that you’re part of a small team and that there are only 24 hours in a day. What you need is an arsenal of high-impact tactics that are creative, easy to implement, and proven to work.
1. Read more…
Recommended: 6 Reasons Why Time Is The Business Owner’s Most Scarce Resource
August 8, 2020
Face it… The topic of shutting down your business isn’t something most entrepreneurs want to contemplate, but something most will have to deal with inevitably.
There’s just no skating around the issue that for whatever reasons, sometimes companies must close up shop. Read more…
Recommended: How To Attract Customers Without Saying A Word
August 8, 2020
The marketing manager is a critical component to any company’s success. They’re the ones responsible for using creative, cunning, and savvy interpersonal skills to make the company’s product or service known. A company might sell a groundbreaking, innovating product, but it won’t matter much if no one knows about it.
Marketing directors can take a business struggling to make ends meet and jump-start its growth. Read more…
Recommended: 6 Smart Email Triggers for Marketing Automation
August 8, 2020
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While some say that email isn’t an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic.
One reason is that email is still a dominant avenue of communication in business. In fact, 91% check their email daily.
Email subscriptions to websites for updates and information is growing at the fastest rate ever, with 74% of consumers actually preferring to receive commercial communications by email.
Review Your Email Lists For Segmentation Opportunities
A common opportunity we uncover is email list segmentation. Read more…
Recommended: How To Be More Creative In Business
August 8, 2020
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
August 7, 2020
When was the last time you took a vacation? For many young startup entrepreneurs, the answer is probably “I can’t remember,” or “I don’t have time for vacation.” But you just might want to rethink your aversion to time off. To run a successful companies, you’ll need to be there, of course. Read more…
Recommended: Word-Of-Mouth Marketing Is Still Very Effective
August 7, 2020
There are countless ways to finance your ideas, but there’s nothing like marketing a startup with a modest budget. Limited funds give you an excuse to flex your creative muscle and truly share your vision with the world.
Don’t rely on the same old banner ads and Google reviews. Read more…
Recommended: 6 Fundraising Tips Most Startup Entrepreneurs Don’t Know
August 7, 2020
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Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business?
Unfamiliar with the difference between retargeting and remarketing? They’re the same thing. Google uses the term “remarketing” while Facebook tends to use the term “retargeting”.
Smart marketers and business owners use Ad Retargeting to:
. Bring back landing page visitors who don’t convert
. Re-engage with abandoned shopping cart prospects
. Upsell products to highly targeted, interested customers
. Increase brand awareness.
A highly optimized, targeted, conversion-centric landing page averages an 8-10% conversion rate. Read more…
Recommended: Is Google Threat to Social-Media Marketing?
August 7, 2020
Have you heard? Some companies are banning the use of smartphones at work because it’s easy to lose precious hours playing games and goofing around on your smartphone or tablet. Such distractions can kill your focus and productivity.
But you don’t need to turn off your phone or chuck it out a window to get more work done. Read more…
Recommended: 5 Crowdfunding Steps Proven To Raise Money on Kickstarter
August 7, 2020
What is content marketing? Content marketing is a method of providing information of value that convinces an audience you are a trusted expert on your topic of mutual interest, and puts you top-of-mind when it is time they make a purchase decision. The model fits every industry you can think of, including yours.
Content marketing helps in generating more leads, sales, and business. Read more…
Recommended: Crowdfunding or P2P Lending – Which is Better for My Small Business?
August 7, 2020
Ever experienced fear or doubt about your abilities? To the degree you can overcome your insecurities, you will experience freedom to be yourself and reach your full potential as an entrepreneur. The most important thing to understand is that everyone experiences these scary emotions to some degree, regardless of how confident and self-assured people may seem.
Follow these 4 tips to overcome fear and get to that next level in your business goals:
1) Don’t forget that it’s normal. Read more…
Recommended: Mobile Strategies To Win Over Purchasing Preferences Of Women
August 7, 2020
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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
August 7, 2020
Simple mistakes are easily made when running a small business, but they can also be easily avoided or remedied if attention is paid to the proper problem areas. A few common mistakes that all small business owners can easily avoid.
1. Strong web presence is a must.
The internet provides access to a resource that works for you 24/7 virtually for free – use it to your advantage. Read more…
Recommended: 3 Secrets To Marketing Your Small Business Successfully
August 7, 2020
If you want to reach local customers and keep them coming back to your business, text-message marketing is one of the most effective strategies for doing so. While email marketing messages are opened by a small percentage of recipients, text message ads are typically viewed by almost all recipients.
SMS messaging is also an ideal way for sending coupons that will get noticed and used, at a much lower cost than printing physical coupons. Read more…
Recommended: With So Many Social Networking Sites, Which One Is Right For Your Business?
August 7, 2020
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Every day we are bombarded by business brands fighting for our attention; how can you possibly make your new business stand out? Marketing your startup in today’s competitive business economy is undoubtedly difficult and expensive, but there are steps you can take to make sure your startup gets a good chance at success.
Before you start, make sure you have a firm grasp on two key things. Read more…
Recommended: Secrets Of Virgin Atlantic’s Marketing Success
August 7, 2020
In the competitive and increasingly saturated B2B market, it’s never been more important for you to have outstanding marketing strategies. Finding a digital marketing agency that specializes in B2B is a great way to boost results, as long as they are right for your company and sector.
HOW NOT TO DO IT… Read more…
Recommended: How To Turn Your Exit Page Into A Sales Opportunity
August 7, 2020
There’s some good news and some bad news when it comes to marketing your small business. The good news is that as a small business owner, you are the perfect person to promote your product or service. You’re knowledgeable and passionate, which are two of the main ingredients in an effective marketer. Read more…
Recommended: Using Hashtags in Social Media Marketing
August 7, 2020
Everyone is busy in creating their own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.
Here are 7 important steps in content marketing that every blog or website should include. Read more…
Recommended: Cheap Ways To Get Exposure, Stay Profitable
August 7, 2020
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
August 6, 2020
Face it… The topic of shutting down your business isn’t something most entrepreneurs want to contemplate, but something most will have to deal with inevitably.
There’s just no skating around the issue that for whatever reasons, sometimes companies must close up shop. Read more…
Recommended: 5 Ways To Generate Content That Is King
August 6, 2020
The challenge of capturing the ROI of social media is almost as old as the Internet itself. The reason boils down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market.
This landscape is creating a fragmented data picture, where information often lives in silos between teams. Read more…
Recommended: How To Avoid Seasonal Slowdowns, And Keep Growing Your Business
August 6, 2020
PRO: Free money to get your business started.
If you win, you could be awarded over $100,000 in cash and/or prizes that you can use to build, hire, and get your startup off the ground. In most cases, there are no strings attached and you don’t have to give up a percentage share of your business equity. Read more…
Recommended: 5 Crowdfunding Steps Proven To Raise Money on Indiegogo
August 6, 2020
Content marketing has become one of the most popular digital marketing strategies, with most B2B marketers now using it in some form.
But it costs significant time and/or money. What if you don’t have those dollars to invest? What if you’re just starting out, or what if you’re already investing the bulk of your marketing budget in other strategies?
Though not ideal, it’s actually possible to start a content marketing campaign with no money whatsoever. Read more…
Recommended: 10 Content Marketing Ideas to Promote your Small Business or Startup Company
August 6, 2020
It takes less than 5 seconds to form a good or bad first impression. If your business doesn’t capture attention at first glance, not only are you missing out on brand recognition but on potential sales too.
If you haven’t felt your brand is quite at the level you envisioned, use these tips to step it up. Read more…
Recommended: How To Get Influencers To Endorse And Grow Your Business
August 6, 2020
The marketing manager is a critical component to any company’s success. They’re the ones responsible for using creative, cunning, and savvy interpersonal skills to make the company’s product or service known. A company might sell a groundbreaking, innovating product, but it won’t matter much if no one knows about it.
Marketing directors can take a business struggling to make ends meet and jump-start its growth. Read more…
Recommended: Maximize Profit From Lean Advertising
August 6, 2020
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
August 6, 2020
Small businesses are especially vulnerable to hacking because they usually lack the technology expertise and site security that larger companies have. They also suffer more if their lack of expertise slows repairs and their ability to get back to work. Read more…
Recommended: The 7 Crowdfunding Tips That Are Most Important
August 6, 2020
While some say that email isn’t an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic.
One reason is that email is still a dominant avenue of communication in business. In fact, 91% check their email daily.
Email subscriptions to websites for updates and information is growing at the fastest rate ever, with 74% of consumers actually preferring to receive commercial communications by email.
Review Your Email Lists For Segmentation Opportunities
A common opportunity we uncover is email list segmentation. Read more…
Recommended: 25 Instagram Marketing Tips for Business
August 6, 2020
Ever experienced fear or doubt about your abilities? To the degree you can overcome your insecurities, you will experience freedom to be yourself and reach your full potential as an entrepreneur. The most important thing to understand is that everyone experiences these scary emotions to some degree, regardless of how confident and self-assured people may seem.
Follow these 4 tips to overcome fear and get to that next level in your business goals:
1) Don’t forget that it’s normal. Read more…
Recommended: 8 Key Steps to a Successful Crowdfunding Campaign
August 6, 2020
Hopefully you’ve already created your annual customer and client holiday gift list. Whether they’ve been naughty or nice, all clients should get recognized in this holiday ritual. But how can you make your holiday gifts do double duty-not only as a “thank you” for the past year’s business, but also as a marketing tool to encourage more business in the new year? Here are some ideas.
Remind them of you:
The simplest way to make your holiday gift a marketing tool is to choose a promotional product with your company’s name and/or logo on it. Read more…
Recommended: 8 Social Marketing Fails to Avoid
August 6, 2020
Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? How can you boost your content strategy to generate a greater level of success? Here are seven definitive ways that you can fire up your content strategy, and generate palpable results:
1. Read more…
Recommended: 5 Ideas for Marketing Your Business Brand Effectively
August 6, 2020
You’re an aspiring entrepreneur, so why are you working for an entrepreneur? Is working at another startup a route to nowhere or a good career move? It just might pay to work at someone else’s startup before starting your own. Here are 3 reasons why:
1) Startups can take a chance on talent.
Getting a first job is key to launching your career as an entrepreneur. Read more…
Recommended: 9 Ways of Making Content More Effective
August 6, 2020
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
August 5, 2020
Do you have a mobile-friendly version of your small business website yet? If you don’t, you could be missing tons of potential customers who use their smartphones to do the majority of their shopping because it’s more convenient.
Would you believe that more than half of all adults in the United States use a smartphone? Chances are, you’re one of them. Read more…
Recommended: 8 Social Marketing Fails to Avoid
August 5, 2020
Do you want to learn how to present yourself and your business on LinkedIn?
Are you looking for a resource to guide your LinkedIn marketing efforts?
Whether you’re using LinkedIn as an individual or as a brand, the following tips will help you develop a LinkedIn marketing plan and find prospects and leads.
Create a Presence for Yourself
Make sure your LinkedIn account is secure. Read more…
Recommended: 3 Secrets To Marketing Your Small Business Successfully
August 5, 2020
Everyone’s buzzing about content marketing these days, and for good reason. While advertising isn’t dead by any means, the digital age has spawned a brave new era for today’s marketer. Selling no longer works like it used to. But informing, educating, and even entertaining, does work.
That’s what content marketing is all about: Providing information of value that convinces an audience you are a trusted expert on your topic of interest, and puts you top-of-mind when it is time for them to make a purchase decision.
The following 5 strategies will help you navigate the process a little easier. Read more…
Recommended: 10 Ways To Motivate Yourself To Do The Impossible
August 5, 2020
Small business marketers who use smart content marketing are able to reduce the cost of leads, increase awareness and position themselves as leaders.
In recent years, marketers have been forced to think differently about how they engage with potential customers, particularly small business marketers.
Every year, customers have increasing control over what marketing messages they wish to consume. Read more…
Recommended: Secrets Of Virgin Atlantic’s Marketing Success
August 5, 2020
Gaffes on social networking sites can happen to the best of us. There are some very good lessons business owners can glean from common social media mistakes and apply to their own marketing efforts. Here are 3 of those lessons and tips:
1) Make it known to employees that social media is not just for fun. Read more…
Recommended: With So Many Social Networking Sites, Which One Is Right For Your Business?
August 5, 2020
Despite the importance of Social Media, Email Marketing is still the most powerful tool to connect with people. Everyone has at least one email account these days, whether it be for business or personal reasons. According to The Radicati Group, more than 34% of the worldwide population uses emails – Which accounts for nearly 2.5 billion people. Read more…
Recommended: Avoid These Four Social Media Marketing Mistakes
August 5, 2020
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
August 5, 2020
With Twitter having over 300 million users around the world, it has become an important network for companies to reach out to their customers. There are well-established and successful brands that have come up with best practices companies could emulate to attract a loyal following and transform customers into brand advocates.
Here are ten marketing lessons for successful utilization of Twitter:
1. Read more…
Recommended: 4 Ways To Keep Your Website From Getting Hacked
August 5, 2020
Are you stressing out about changes in search engine algorithms and new social media platforms to learn? Search engine optimization (also known as SEO) is in constant flux, which means that your business’ online marketing strategies need to be revamped frequently. Read more…
Recommended: How To Make Social Media Marketing Success
August 5, 2020
Despite the importance of Social Media, Email Marketing is still the most powerful tool to connect with people. Everyone has at least one email account these days, whether it be for business or personal reasons. According to The Radicati Group, more than 34% of the worldwide population uses emails – Which accounts for nearly 2.5 billion people. Read more…
Recommended: 8 Reasons Why Your Content Marketing May Fail
August 5, 2020
Unemployment got you down? Just graduated with student loans, but can’t find the right job? Well, you’ll be happy to know that there are more small businesses starting up in the United States than before. And, you can create your own job by starting a business, on a budget, doing what you love and what you’re good at — i.e., your passion and expertise.
Here are 4 reasons why you should start your own business as a young entrepreneur:
1) You’re not a good employee and don’t like working for anyone else. Read more…
Recommended: Maximize Profit From Lean Advertising
August 5, 2020
For best results in marketing it is crucial to develop a system, test that system, measure its results and when you find the combination that works best for what you are selling, repeat it over and over again without fail and sustain it with persistence. The results will come if this method is followed.
Follow these 10 steps and hopefully they will help you obtain good results.
1. Read more…
Recommended: 3 SEO Tips For Small Business Success
August 5, 2020
Social media has become more important than ever for businesses. Social media is only getting bigger, and if you don’t embrace it now, you’re going to miss out on a lot of amazing opportunities to connect with your customers.
You have to utilize social media more this year. Read more…
Recommended: Uncommon Ways To Find Investors For Your Startup
August 5, 2020
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
August 4, 2020
As an entrepreneur, small business owner, or marketing manager during these difficult times, how do you reach potential customers? Are you willing to pay so your posts reach more eyes? Perhaps you should be.
One of the newest 40Billion features, called Promoted Posts, allows businesses to pay from $20 to $999 so that more visitors and contacts see their posts on computers and mobile devices for up to one year.
Using a regular whiteboard post on 40Billion.com can be effective for ramping up engagement, but with Promoted Posts, 40Billion is taking the idea one step further.
The problem is that many regular posts go unseen, and only a small percentage of a user’s contacts see a given post; though it varies depending on how engaged your contacts are. Read more…
Recommended: Email Marketing Is Still Well And Alive – 5 Reasons
August 4, 2020
It’s that time of year again when you and a lot of other entrepreneurs may be looking at former 9-to-5 colleagues with some envy, as they plan their annual two-week vacation with family or friends.
Can you afford to take two weeks away from your business and have it run as smoothly as it does when you’re in it? If you can, that’s great. Read more…
Recommended: Avoid These 13 Content Marketing Mistakes
August 4, 2020
You know you want to start a business, but you can’t shake those financial worries – rent or a mortgage, a car payment, and maybe you have kids. Even young people have responsibilities after all. But tack on the fact that your business idea will surely take time to catch on, and starting up can seem even further out of reach.
You are a perfect candidate to become a part-time entrepreneur. Read more…
Recommended: Can Social Media Marketing Be Outsourced?
August 4, 2020
Are you debating whether your small business should invest time on Twitter?
Do you wonder how Twitter can help your business?
By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.
Twitter has evolved a lot since 2007. Read more…
Recommended: One Man Marketing Department !!!
August 4, 2020
When looking for marketing, advertising, promotion, and outreach options, one of the best channels for bootstrapped entrepreneurs is digital marketing. Here’s how to do it right.
One of the hardest roads traveled is that of the bootstrapped entrepreneur. When you’re first starting out, you need to figure out a way to market your company on a shoestring budget. Read more…
Recommended: 3 Ways To Get Your Employees To Share Their Honest Opinions
August 4, 2020
Why do startup entrepreneurs have a difficult time finding and recruiting good employees? Hiring the right people is a difficult task for many companies, even well-established businesses. The main difference is that startup entrepreneurs are often unable to retain the employees that they hire, and there are several reasons for that. Read more…
Recommended: Think Twice Before Posting on These Social Media Sites
August 4, 2020
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
August 4, 2020
It’s not a secret that word-of-mouth advertising is 10 times more effective than a traditional ad. But contrary to popular belief, less than 10 percent of those sought-after personal recommendations happen online.
What makes people likely to talk about your business and share your digital content via email, social media, or face-to-face? Here are some tips for encouraging people to spread the word about your business online:
1. Read more…
Recommended: 7 Steps to Boost Content Marketing Success
August 4, 2020
Have you heard? Some companies are banning the use of smartphones at work because it’s easy to lose precious hours playing games and goofing around on your smartphone or tablet. Such distractions can kill your focus and productivity.
But you don’t need to turn off your phone or chuck it out a window to get more work done. Read more…
Recommended: Why Starting a Business and Becoming an Entrepreneur is Risky
August 4, 2020
Keeping your business’ employees motivated, inspired and productive should be a top goal for companies. Here are 5 ways to leave your staff inspired and productive:
1) Create a list of employee rights.
To amp up your work environment, this list should include the right to a comfortable work environment, managers who behave professionally, and an immediate and fair response to any grievances. Read more…
Recommended: Crowdfunding Made Easier With These 4 Tips
August 4, 2020
As an entrepreneur or marketing manager, how do you guide the digital experience and contextual click path from a stimulus all the way through a desired outcome? Customers discover brands across a variety of screens whether it’s via TV, smartphone, tablet, PC, etc. Most brands, however, consider a limited journey from discovery to either Google Search or ultimately to the company’s web site. Read more…
Recommended: Lead Generation: 19 Tips For Better Results
August 4, 2020
What is crowdfunding? Crowdfunding is a collective cooperation of people who network and pool their money and resources together, usually via the Internet, to support efforts initiated by other organizations. Unlike angel investments, in which an investor takes a large stake in a small business, with crowdfunding, you can literally attract a “crowd” of people – each of whom takes a small stake (if any) in a business idea by contributing towards an online funding target. Read more…
Recommended: How to Empower Entrepreneurs With Crowdfunding
August 4, 2020
As an aspiring entrepreneur, you can lay out a proposed path to success in a business plan, but the road will be full of surprises. More important than attempting to forecast is knowing how to adapt and be flexible.
For exactly that reason, many top investors and incubators are shifting their views on written business plans. Read more…
Recommended:
August 4, 2020
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
August 3, 2020
All marketing managers struggle with one thing. How to set goals for marketing department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).
How do you set goals that are challenging yet still achievable (is there an exact formula for this, like always shoot for x% more than last month)? How many goals should you set–one, three, six? Should you focus on a new goal every week, month, semester, quarter or year? If you’re a small company and you need to achieve quick growth, how do you pick which goal is most important when there are a billion urgent things that need to happen? How do you stay focused on your goals (once you’ve finally decided on them) and not let other stuff get in the way, like tempting partnership opportunities or new tactics you want to try out?
Following six tips will help achieve marketing goals:
1. Read more…
Recommended: 4 Simple Ways to Improve Your Marketing Language
August 3, 2020
All marketing managers struggle with one thing. How to set goals for marketing department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).
How do you set goals that are challenging yet still achievable (is there an exact formula for this, like always shoot for x% more than last month)? How many goals should you set–one, three, six? Should you focus on a new goal every week, month, semester, quarter or year? If you’re a small company and you need to achieve quick growth, how do you pick which goal is most important when there are a billion urgent things that need to happen? How do you stay focused on your goals (once you’ve finally decided on them) and not let other stuff get in the way, like tempting partnership opportunities or new tactics you want to try out?
Following six tips will help achieve marketing goals:
1. Read more…
Recommended: The Real Reasons Why VC Investors Delete Your Emails
August 3, 2020
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Are you finding it hard to keep up these days? You’re not the only one. Advertising is changing at lightning speed with the Internet. When businesses started flocking online, they found amazing opportunities to reach consumers outside of traditional media like print and television. But even in the last few years, those advertising options have shifted tremendously.
Gone are the days of the pop up – well, mostly. Read more…
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August 3, 2020
When should you start thinking about outsourcing some of your tasks? As a small business entrepreneur, time is always scarce, and you find that you just can’t do everything yourself the way you would like to. Maybe you’ve thought about outsourcing, but it’s not a simple decision because you need to compare the cost and quality of the person or company that will be working for you.
A simple search for companies using the terms “virtual assistant” and “outsourcing” will reveal a plethora of firms and virtual assistants that offer outsourcing services for everyday business tasks – such as customer service, tech support, bookkeeping, accounts payable, accounting, and even social media marketing. Read more…
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August 3, 2020
Google and other search engines love big brand names, and for good reason. But that doesn’t mean smaller companies don’t stand a chance when it comes to search engine optimization (SEO).
With regard to natural search results, the better the results Google can deliver, the more people will use its service. Read more…
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August 3, 2020
Crowdsourcing is a hot topic and an interesting social media phenomenon. Sometimes it starts accidentally when an injustice is exposed or a good deed is done. Other times, it is started intentionally to garner support for a cause or operate as a focus group for an idea or product.
Whether accidental or intentional, there is no better platform to crowdsource influence than Twitter. Read more…
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August 3, 2020
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
August 3, 2020
Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.
Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. Read more…
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August 3, 2020
Feeling pulled this way and that by the latest and greatest social site? While you don’t want to miss out on the action, don’t waste time with the “next big thing” unless it’s right for you. With that in mind, below are some guidelines for making the most of your social media forays.
Ignore the chatter about how much web traffic a certain site is receiving each month, and take a look at what your competition is really doing. Read more…
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August 3, 2020
The footwear industry has traditionally been a hotbed of memorable advertising, with brands such as Nike and Reebok spending millions to sign athlete-endorsers and hire ad agencies that create spectacular TV campaigns. Eye-tracking technology, facial-expression analysis, and lab experiments help better understand why people choose to view online videos, what narrative techniques keep them watching, and what features prompt them to share videos with friends. Read more…
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August 3, 2020
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You may have heard the term “relationship marketing” being tossed around recently. Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers. From influencer programs to social media marketing to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers’ best option. Read more…
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August 3, 2020
Your brand story is more than just slapping dates together on an About Us page and throwing it up on the website with a stock image. Your brand story should be a major differentiator – something that sets you apart from your competition and compels your prospects to partner with you. It’s an opportunity to not talk about your products and services, but to talk about the real value of partnering with your firm.
When it comes to B2B branding and storytelling, there are a variety of ways to tell your brand story in a way that engages your target audience. Read more…
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August 3, 2020
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
August 2, 2020
Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.
You may think Virgin Atlantic is a huge airline worldwide, but they’re not. Maybe they’re the No. 2 airline in the UK, but they don’t even hold a candle to United, American or Delta here in the U.S. Read more…
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August 2, 2020
At some point in your career, someone has probably talked to you about how to brand yourself; how personal branding is this incredibly important thing that everyone is doing these days; how, if you’ve built a business and are trying to grow, it’s not something you can ignore.
Or is it? Personal branding, just like regular branding, is something that’s often completely out of your control. Read more…
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August 2, 2020
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The biggest problem that many small businesses throughout the United States face is how to secure startup or initial funding from traditional lenders. Since the 2008 financial meltdown, banks are under a lot of pressure to make safer loans, resulting in stricter underwriting guidelines and fewer loans being approved.
With the advent of crowdfunding providing a more accessible option, the amount of small businesses with crowdfunding campaigns has significantly increased. Read more…
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August 2, 2020
This topic may be controversial, but it’s a dilemma all high-performing managers grapple with: You want your employees to perform at their best, but there’s a fine line between being a tough manager with high expectations and being an unreasonable a**hole. Here are 4 tips to ensure that you’re on the right side of the line and don’t lose your best workers:
1) Give your employees a reason to give a crap. Read more…
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August 2, 2020
Crowdfunding opens up a new world of opportunity to startups. Crowdfunding campaign is convenient and has the potential to reach a wider range of investors, but it’s not easy. It requires much thought and effort. Most of the crowdfunding projects fail due to inadequate planning.
Following are nine reasons as to why crowdfunding campaign fails:
1. Read more…
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August 2, 2020
Running a business can be a constant up-and-down roller coaster ride. Resilient business owners and startup entrepreneurs have learned to apply three lessons that help them lead their companies successfully despite inevitable setbacks. Read more…
Recommended: 10 Content Marketing Ideas to Promote your Small Business or Startup Company
August 2, 2020
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
August 2, 2020
Are you finding it hard to keep up these days? You’re not the only one. Advertising is changing at lightning speed with the Internet. When businesses started flocking online, they found amazing opportunities to reach consumers outside of traditional media like print and television. But even in the last few years, those advertising options have shifted tremendously.
Gone are the days of the pop up – well, mostly. Read more…
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August 2, 2020
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You’ve got your ideas about what you want to promote in your video content on social media. You’ve probably even already got a video marketing strategy that includes services like promoted posts. But have you given real thought to what your audience wants to see in your videos?
Sure, you’ve thought about how to make your videos more successful, and that requires thinking about your audience to a degree. Read more…
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August 2, 2020
Whether you’re the owner of one small business or multiple companies looking to increase your clientele, here are some tips on how to build a trusting relationship with your client.
Tip #1: Be Upfront
How do you put your client at ease the first time you go to his home as a total stranger? It all starts with communication. Read more…
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August 2, 2020
Keeping the doors of your small business open can depend upon your ability to market to potential clients. Email marketing has been a cornerstone strategy throughout the technological era. Prior to this, companies were limited to direct mail for advertising. Read more…
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August 2, 2020
To be an innovative entrepreneur, you want to foster creativity in your daily life so that your mind is ready when opportunity arises. As Will Smith put it, “If you stay ready, you ain’t gotta get ready.”
Unusual combinations, sometimes called “remote associations,” are related ideas that may seem unrelated at first glance. Read more…
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August 2, 2020
It seems like everyone is using crowdfunding to kick off their new business venture, whether it be a new coffee shop or electronic gadget. But the usefulness of crowdfunding is still debatable. Is crowdfunding even right for your business?
Here’s some essential information and a few tips that will help explain crowdfunding concepts and how you can take advantage of them to fund your business.
What is crowdfunding?
Crowdfunding is a way of raising money for a new venture by soliciting small donations or investments from many people online. Read more…
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August 2, 2020
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
August 1, 2020
Google and other search engines love big brand names, and for good reason. But that doesn’t mean smaller companies don’t stand a chance when it comes to search engine optimization (SEO).
With regard to natural search results, the better the results Google can deliver, the more people will use its service. Read more…
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August 1, 2020
Creating a social media marketing strategy is a sin qua non for every social media marketing professional in order to have an effective social media campaign. Social media marketing should be merged with your traditional marketing plan. Read more…
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August 1, 2020
Do you have a mobile-friendly version of your small business website yet? If you don’t, you could be missing tons of potential customers who use their smartphones to do the majority of their shopping because it’s more convenient.
Would you believe that more than half of all adults in the United States use a smartphone? Chances are, you’re one of them. Read more…
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August 1, 2020
When you were a kid, how often would you ride your bike fast down a steep street while letting go of the handlebars, or take your sled to the top of the highest hill in town, not even considering that one false move could end in a fall? Back then, you knew that the ride was worth the risk.
Now, with your own business, are you questioning every decision and avoiding the high hills of opportunity because of a fear of falling? It’s a natural reaction, but it can kill your aspirations and cost you the thrill of that amazing ride to success. Read more…
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August 1, 2020
The old saying that we “treasure what we measure” – and vice versa – turns out to be highly relevant in networking.
In a world where the news media regularly reports the latest sports scores, stock market numbers and the weekend’s top-grossing films, wouldn’t you think business networkers would just naturally track how much they’re getting from their efforts?
While systems for following up, staying in touch and tracking results are key to networking success for both men and women, they’re especially vital for women. Read more…
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August 1, 2020
Figuring out how to use mobile ads for a startup or small business isn’t easy, is it? Most entrepreneurs have struggled with online advertising, period. And adding mobile to the mix can seem confusing and expensive. But with so many people on their phones 24/7, neglecting to explore this new territory is a mistake. Read more…
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August 1, 2020
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
August 1, 2020
At some point in your career, someone has probably talked to you about how to brand yourself; how personal branding is this incredibly important thing that everyone is doing these days; how, if you’ve built a business and are trying to grow, it’s not something you can ignore.
Or is it? Personal branding, just like regular branding, is something that’s often completely out of your control. Read more…
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August 1, 2020
The marketing manager is a critical component to any company’s success. They’re the ones responsible for using creative, cunning, and savvy interpersonal skills to make the company’s product or service known. A company might sell a groundbreaking, innovating product, but it won’t matter much if no one knows about it.
Marketing directors can take a business struggling to make ends meet and jump-start its growth. Read more…
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August 1, 2020
Are you a frustrated business owner looking to increase your customers? How do you build a trusting relationship with your customers? Here is a proven strategy to build and maintain trust in your business, and in turn attract both customers and profits.
There are many different sources of trust, and sometimes people trust for the wrong reasons. Read more…
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August 1, 2020
Most social media strategies involve routine updates on Facebook and Twitter – and if they’re particularly ambitious, Instagram and Pinterest. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. Read more…
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August 1, 2020
The challenge of capturing the ROI of social media is almost as old as the Internet itself. The reason boils down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market.
This landscape is creating a fragmented data picture, where information often lives in silos between teams. Read more…
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August 1, 2020
Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.
If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization. Read more…
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Aug 8: How To Get Influencers To Endorse And Grow Your Business
August 8, 2020
Wouldn’t you like to have a celebrity – or someone with a very large network – recommend your product or service? This type of endorsement has been known to boost businesses and sales. But dealing with influencers, such as celebrities, can be tricky because they tend to get thousands of free sample products in the mail from businesses hoping to get their attention. Read more…
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