What to Do When Your Startup Faces Rapid Shifts in Consumer Preferences

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Navigating the startup world is like riding a rollercoaster; full of ups, downs, and unexpected twists. One of the most challenging unforeseen circumstances that can affect your startup’s success is rapid shifts in consumer preferences. Just when you think you’ve nailed your target market, trends can change, and consumer desires can evolve, making your product or service seem less relevant. Read more…