Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.
Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. The enhancements should be tailored to the new format, intended platform and anticipated audience. Read more…
40Billion Blog for Startup Entrepreneurs and Small Businesses 