There is a $40 billion gap in funding for startup entrepreneurs. Many small-business entrepreneurs raise initial funding for their business ideas by borrowing money and getting gifts from their friends and family. just makes it easier, more scalable, and more fun for entrepreneurs and their friends and family to arrange business loans and gift contributions. And it’s about time! provides you, the entrepreneur, with the opportunity to set up your own private fundraising machine. In it’s simplest form, it formalizes and makes scalable the process of raising funds through family and friends, making an often difficult task easy and comfortable. Once you have completed your business plan and determined how much money you need to fund your business, make a list of all your family and close friends. With the business plan uploaded to your newly-created, private profile on, you are ready to begin raising money through gift contributions and loans.