40Billion.com Creates Social Business Rating System as Alternative to Credit Scores

SBRS score offers businesses and investors an alternative to personal credit scores when evaluating funding and loan requests

Atlanta, GA, January 24, 2011 – 40Billion.com, a micro-funding platform that facilitates business capital fundraising through gifts and loans from an entrepreneur’s network of friends and family online, recently announced the launch of the Social Business Rating System, a novel approach to rating businesses based on social and financial criteria other than personal credit scores.

The Social Business Rating System (SBRS), is a proprietary system developed exclusively by 40Billion.com to rate businesses based on criteria that really matter for success, rather than traditional credit scores. A unique SBRS score is generated for each business venture’s fundraising profile, and the score is based on 17 or more criteria, including business-related success measures, entrepreneurial profile, peer ratings, and reviews.

The SBRS score helps investors and entrepreneurs to compare business ventures and assess their potential likelihood of success. The highest possible SBRS score is 850, and scores are updated weekly.

“Banks typically use personal credit scores to determine whether or not to lend money to a small business, and most startup ventures don’t qualify for bank loans. This is very unfair,” says Harendra Jani, Vice President of Finance at 40Billion.com.

“SBRS is an innovative system that differs significantly from FICO, which relies on numerical figures based on personal credit history. SBRS evaluates business success measures and takes social factors into account, so it’s a great alternative or supplement to personal credit history when rating businesses and assessing risk. The SBRS score helps investors assess the credit worthiness of the entrepreneur’s venture, and it provides an incentive for entrepreneurs to improve upon these success criteria in order to increase their scores and potentially raise more funding at more affordable rates.”

The company has generated SBRS scores for thousands of small businesses and facilitated over $30 million in business fundraising projects since 2008. It aims to address a $40 billion gap in small business and startup funding by providing an online platform for social funding so that more entrepreneurs can have access to affordable business financing, realize the American dream, and help grow the economy.

About 40Billion.com
40Billion.com is the first micro-funding platform that facilitates American small business capital fundraising through gifts and loans from an entrepreneur’s network of friends and family online. 40Billion.com’s scalable platform helps entrepreneurs raise funding more affordably through friends and family than through banks or other traditional financial institutions. Using proprietary online tools, entrepreneurs build social networks – including friends, relatives, colleagues, customers, and other contacts – and use these connections to raise capital through small business loans and gifts. Entrepreneurs create fundraising profiles and invite their connections to offer funding in exchange for discounts or potential returns. 40Billion.com, Inc. is headquartered in Atlanta, GA. For more information, visit http://www.40Billion.com.