Marketing has gone mobile. Most shoppers use at least one mobile device to research and purchase products online. Maybe your small business doesn’t have a mobile-friendly site yet. But do you need one?
1: Determine whether you need a mobile site
Before you start developing a mobile site, figure out if you really need one. Start by checking out your competitors’ websites on your phone. If your local competitors are mobile-web-friendly, it’s a strong sign you should be too.
Next, analyze the stats for your desktop site. Read more…
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