Using Social Media Influencers as a Marketing Strategy for Better ROI

Influencer marketing has become a prime choice for brands that want to increase exposure and get connected with a larger pool of potential customers.

There’s no question that influencer marketing is a worthwhile pursuit for growing brands. But, what comes into question is the way brands tackle their campaigns. It’s not uncommon for brands to adapt a non-focused, one-size-fits-all strategy to their influencer marketing, but this brings varied, and often less-than-ideal results because there is no focus on KPIs.

You can’t expect to handle your influencer marketing campaigns with a “throw everything against the wall and see what sticks” approach and also expect lasting, repeatable results. Read more…

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