Author: 40Billion

As a small business or independent retailer, what do you do when a major chain, big-box store or national franchise becomes your neighbor and direct competitor? All along you’ve been specializing in items that aren’t in the mainstream but sell well, and then some big chain – like Walmart or Amazon, for example – decides they’re going to hone in on your action.

When this happens, what can you as a boutique or specialty retailer do to remain in business and retain your dominance in any niche market?

Your first reaction might be to lower prices in order to compete with the big stores. Read more…

Recommended: 4 Things Entrepreneurs Must Do Before Going on Vacation

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Social media-a requirement for inbound marketing success-holds real influence that continues to rise. A captivating social media presence is essential in the current business environment. Neglect social media, and your business will suffer. You will not be able to optimize your content marketing, website traffic, or lead generation and conversion without social media best practices.

Provide Real Value

Winning social media marketing requires active listening and genuine participation. Read more…

Recommended: 9 Ways of Making Content More Effective

Risk taking is second nature to most entrepreneurs, but technology issues can make them turn cautious. Too often, business owners believe they don’t have the expertise or financial resources to take full advantage of technology. But, by limiting their use of tech, they also limit their growth opportunities in our now always-on, always-connected world.

Turns out, many of these myths about tech may be based on misconceptions. Read more…

Recommended: 9 Ways of Making Content More Effective

Are you a small business owner who feels like you’re just wasting your advertising and marketing dollars?

Do you want to know where actually the best places to advertise your small business online are?

So, let’s get started.

Here are the 6 best places to advertise your small business online, that can help you take your small business towards success for sure.

#1: GOOGLE ADWORDS

Google Adwords is the great-grandfather of online advertising. Read more…

Recommended: Top 3 Crowdfunding Tips to Get Funded

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.

I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…

Recommended: Step-By-Step Guide For Social Video Marketing

Did you know that business marketers who use smart content marketing are able to reduce the cost of leads, increase awareness and position themselves as leaders?

In recent years, marketers have been forced to think differently about how they engage with potential customers, particularly small business marketers.

Every year, customers have increasing control over what marketing messages they wish to consume. Read more…

Recommended: Does Your Marketer Pass These 6 Traits?

With Twitter having over 300 million users around the world, it has become an important network for companies to reach out to their customers. There are well-established and successful brands that have come up with best practices companies could emulate to attract a loyal following and transform customers into brand advocates.

Here are ten marketing lessons for successful utilization of Twitter:

1. Read more…

Recommended: Think Twice Before Posting on These Social Media Sites

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Face it… The topic of shutting down your business isn’t something most entrepreneurs want to contemplate, but something most will have to deal with inevitably.

There’s just no skating around the issue that for whatever reasons, sometimes companies must close up shop. Read more…

Recommended: 5 Crowdfunding Steps Proven To Raise Money on Kickstarter

As a business owner, startup entrepreneur, or marketing manager, how do you reach potential customers during these abnormal times? Are you willing to pay so your posts reach more eyes? Perhaps you should be.

One of the newest 40Billion features, called Promoted Posts, allows businesses to pay from $20 to $999 so that more visitors and contacts see their posts on computers and mobile devices for up to one year.

Using a regular whiteboard post on 40Billion.com can be effective for ramping up engagement, but with Promoted Posts, 40Billion is taking the idea one step further.

The problem is that many regular posts go unseen, and only a small percentage of a user’s contacts see a given post; though it varies depending on how engaged your contacts are. Read more…

Recommended: How To Overcome 3 Horrifying Mental Challenges In Business

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?

Today’s audiences are tired of the same old stuff, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.

If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:

1. Read more…

Recommended: Using Hashtags in Social Media Marketing

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Marketing is simple, right? Well, it can seem complicated, mysterious and highly technical when experts talk about the techniques they use and scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense pain-in-the-rear topic.

It’s not that difficult: You market to people and you get leads in. Read more…

Recommended: Is Crowdfunding Right For Your Small Business?

Would you like for a celebrity – or someone with a very large network – to recommend your business, product or service? This type of endorsement has been known to boost businesses and sales 10x or more. But dealing with influencers, such as celebrities, can be tricky because they tend to get thousands of free sample products in the mail from businesses hoping to get their attention. Read more…

Recommended: How To Attract More Customers With A Great Mobile Website

How do smart entrepreneurs ensure their businesses stay profitable? They do the simple things right. Simple things like finding cheap ways to get exposure, or acting on their customers’ complaints, or networking in the right places (even while social distancing). But don’t just think outside the box, get rid of the box! Be creative. Read more…

Recommended: Is Word-Of-Mouth Marketing Still Effective?

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

It’s easy for new entrepreneurs and even seasoned business owners to be frazzled and to panic when mistakes happen. As your business grows and employees and partners are stretched thin, the risk of mistakes, errors and accidents increases. Mistakes happen, but they can destroy your brand’s reputation – whether your company has made a billing error, sent an embarrassing email with leaked confidential information, or recalled a bad product.

When mistakes happen, what should you do? Here are 3 suggestions for how to deal with unexpected disasters and keep them from destroying your company:

1) Act quickly and fix it. Read more…

Recommended: Mobile Strategies To Win Over Purchasing Preferences Of Women

Small businesses are especially vulnerable to hacking because they usually lack the technology expertise and site security that larger companies have. They also suffer more if their lack of expertise slows repairs and their ability to get back to work. Read more…

Recommended: Traditional Marketing And Content Marketing: Can They Co-Exist?

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Small business entrepreneurship shapes the economy. However, it’s difficult, especially during challenging economic times, to shape anything if no one knows about your products or services.

Here are 3 pieces of marketing advice to small-business owners who need to get the word out:

1) Target your customer. Read more…

Recommended: Can Social Media Marketing Be Outsourced?

As an digital entrepreneur or marketing manager, how do you guide the online experience and increase clicks? Customers discover brands across a variety of screens; whether it’s via TV, smartphone, tablet, PC, etc. Most brands, however, only consider a limited journey from discovery on Google Search to the company’s web site. Read more…

Recommended: Email Marketing Tips for Small Business

As content marketing continues to grow in popularity, a question being asked more and more is “should I replace my traditional marketing with content marketing?” The short answer is no.

It’s easy to pile onto the idea that print, radio, and even TV are on their way out as marketing platforms – but if they are effective, you shouldn’t give them up. Read more…

Recommended: Think Twice Before Posting on These Social Media Sites

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

For best results in marketing it is crucial to develop a system, test that system, measure its results; and when you find the combination that works best for what you are selling, repeat it over and over again without fail, and sustain it with persistence. The results will come if this method is followed.

Follow these 10 steps and hopefully they will help you obtain great results:

1. Read more…

Recommended: How To Dominate the Market – 8 Tips

Social media marketing has become more important than ever for businesses. Social media is only getting bigger, and if you don’t embrace it, you’re going to miss out on a lot of amazing opportunities to connect with your customers.

You have to utilize social media more this year. Read more…

Recommended: 8 Key Steps to a Successful Crowdfunding Campaign

As a kid, how often did you ride your bike fast down a steep street while letting go of the handlebars, or take your sled to the top of the highest hill in town, not even considering that one false move could end in a fall? Back then, you knew that the ride was worth the risk.

Now, all grown up with your own business, are you questioning every decision and avoiding the high hills of opportunity because of a fear of falling? It’s a natural reaction, but it can kill your aspirations and cost you the thrill of that amazing ride to success. Read more…

Recommended: How To Challenge And Beat The Big Boys In Local Sales

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

It seems like everyone is using crowdfunding to kick off their new business venture, whether it be a new coffee shop or electronic gadget. But the usefulness of crowdfunding is still debatable. Is crowdfunding even right for your business?

Here’s some essential information and a few tips that will help explain crowdfunding concepts and how you can take advantage of them to fund your business.

What is crowdfunding?

Crowdfunding is a way of raising money for a new venture by soliciting small donations or investments from many people online. Read more…

Recommended: Think Twice Before Posting on These Social Media Sites

Unless you’re an accountant, the word accounting probably strikes fear in your heart, or a little bit of nervousness, at least. For aspiring entrepreneurs, the feeling is probably amplified. After all, poor bookkeeping from the start not only can set a project back in the short term, it can really come back to bite you over the long haul. Read more…

Recommended: The Real Reasons Why VC Investors Delete Your Emails

Why wouldn’t you charge a premium price for providing an extraordinary product/service and value? After all, it beats banging your head against the wall trying to undercut competitors’ prices, doesn’t it?

Selling premium products and services at premium prices leads to greater profits. If you want to make a million this year, you’d have to sell 40,000 copies of your product at $25. Read more…

Recommended: 5 Ways to Start a Business Part-Time While Holding a Day Job Full-Time

It seems like a catchy idea is all an aspiring entrepreneur needs these days in order to raise money on crowdfunding sites like Kickstarter, Indiegogo, and GoFundMe. Do crowds gravitate toward funding bad ideas? Or can crowds make rational funding decisions and, better yet, exceed venture capital investors and banks in identifying promising projects?

The crowd is often thought of as being a group of fools, but it turns out the crowd does consider the quality of projects and outcomes pretty well. Read more…

Recommended: How To Get Influencers To Endorse And Grow Your Business

On some of the most popular crowdfunding platforms – such as Kickstarter, Indiegogo, and GoFundMe – less than half of the campaigns hit their funding goal. How do you make sure your crowdfunding campaign isn’t a failure? Here are four potential mistakes to avoid.

#1: Starting off too slow

If you want to hit your fundraising goal by the end of the campaign, experts recommend focusing on raising 30 percent of it in the first two or three days. Read more…

Recommended: 11 Steps To Communicate Better As An Entrepreneur

The new marketing concept of brand journalism is the practice of covering your business and industry like a reporter. In other words, you’re transforming your marketing efforts into publishing efforts.

The big guys in your industry are likely already fully established. In fact, some are practicing this new style of content marketing so effectively you probably haven’t even noticed that their content is marketing driven.

Here are four tips on how you can get started:

1. Read more…

Recommended: 4 More Ways to Create a Brand That Customers Remember

You’re an aspiring entrepreneur, so why are you working for an entrepreneur? Is working at another startup a route to nowhere or a good career move? It just might pay to work at someone else’s startup before starting your own. Here are 3 reasons why:

1) Startups can take a chance on talent.

Getting a first job is key to launching your career as an entrepreneur. Read more…

Recommended: Use Your Smartphone To Be 30% More Productive At Work

Social media-a requirement for inbound marketing success-holds real influence that continues to rise. A captivating social media presence is essential in the current business environment. Neglect social media, and your business will suffer. You will not be able to optimize your content marketing, website traffic, or lead generation and conversion without social media best practices.

Provide Real Value

Winning social media marketing requires active listening and genuine participation. Read more…

Recommended: 5 Fundamentals Of Marketing For Any Business

Prior to Crowdfunding, starting a business was nearly a mission impossible.

Entrepreneurs had only three choices of raising capital: (1) Friends & Family (2) Bank and (3) Angel or Venture Capital.

Then in 2007, all that changed when Prosper.com launched the first peer-to-peer lending service in the US. Read more…

Recommended: 7 Strategic Tips to Boost Your Business Content Marketing

There’s good news, and there’s bad news, when it comes to marketing your small business… The good news is that as a small business owner, you are the perfect person to promote your product or service. You’re knowledgeable and passionate, which are two of the main ingredients in an effective marketer. Read more…

Recommended: Seven Winning Market Strategies To Generate Sales

Lack of funding often causes young entrepreneurs to give up on their ventures before ever getting off the ground. The many rejections, ignored emails and missed calls thrown your way from potential investors can be quite demoralizing, to say the least. Sometimes it seems like searching for a needle in a haystack, but entrepreneurship is not for the faint of heart.

It’s imperative for young entrepreneurs to look beyond what is considered the normal route in business, especially as they seek that crucial first investment. Read more…

Recommended: 5 Fundamentals Of Marketing For Any Business

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Hiring? Even the most perceptive business owners can make a bad hire when they don’t pay attention to the right signs. Here are 3 personality types that can bring down your business and how you can spot them in an interview:

1) The Narcissist

It’s easy to make the mistake of hiring a narcissist. Read more…

Recommended: Can Social Media Marketing Be Outsourced?

Social media-a requirement for inbound marketing success-holds real influence that continues to rise. A captivating social media presence is essential in the current business environment. Neglect social media, and your business will suffer. You will not be able to optimize your content marketing, website traffic, or lead generation and conversion without social media best practices.

Provide Real Value

Winning social media marketing requires active listening and genuine participation. Read more…

Recommended: SEC And Crowdfunding: Things You Need To Know.

As a business owner or startup entrepreneur, you are responsible for building an effective team and enabling your employees to do their best work. To do that well, you need to have perspective, which is the ability to create a point-of-view based on imagining yourself in another’s shoes.

Awareness about ourselves and others is difficult to gain. Read more…

Recommended: Small Businesses: How to avoid these 5 E-Marketing Mistakes

Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.

The early adopters of blog marketing, for example, are way, way ahead of their industry competitors.

Trying to catch up a thought leader is a virtually impossible task, after all. Read more…

Recommended: 3 Ways To Get Your Employees To Share Their Honest Opinions

With the popularity and success of crowdfunding as a new way to fund new projects, it’s easy for other aspiring entrepreneurs to believe that sites like Kickstarter are their golden ticket to launching a business. But the reality is, crowdfunding isn’t always as simple as it seems.

Whether you’re looking to raise a small amount of startup cash or acquire a larger sum through equity crowdfunding, there are a few challenges you might face during the process that you may not have expected.

Choosing the right platform

The first step is to choose the right platform. Read more…

Recommended: How To Deal With The Risky Business Of Launching Your Own Startup

Content marketing is becoming increasingly popular each year. Businesses see the benefits that competitors are enjoying from publishing highly valuable content, and they are looking for ways to do the same themselves.

Producing large quantities of great content ideas is often more difficult than anticipated, and companies that enter content marketing for the first time often have some unrealistic expectations for the type of results it will provide as well as how quickly those results will come.

There is a lot of information out there that can help businesses to set realistic expectations for themselves when they first start content marketing. Read more…

Recommended: Avoid These Four Social Media Marketing Mistakes

Are you finding that your website bounce rate is higher than you expected? Are you struggling to put your finger on what could be causing it? There are many factors which may make your bounce rate high or low but the main factor to work on is your website itself.

And speaking of improving your bounce rate and get more from your marketing budget, don’t forget online marketing sites. Read more…

Recommended: 4 Easy Financial Accounting Tips for Small Business Startups

Social media plays a very vital role in the online presence of a business or the brand, and more and more consumers are turning to these outlets to connect with brands they like. Social media is the best way to actively engage with your customers, both active and potential, and if done cautiously and correctly, can be of great advantage to your business by targeting a specific audience for your brand. Read more…

Recommended: How To Promote Your Startup On A Shoe-String Budget

Every day we are bombarded by business brands fighting for our attention; how can you possibly make your new business stand out? Marketing your startup in today’s competitive business economy is undoubtedly difficult and expensive, but there are steps you can take to make sure your startup gets a good chance at success.

Before you start, make sure you have a firm grasp on two key things. Read more…

Recommended: Benefits of Ad Retargeting (Remarketing)

Do you have a mobile version of your small business website yet? If you don’t, you could be missing tons of potential customers who use their smartphones to do the majority of their shopping because it’s more convenient.

Would you believe that more than half of all adults in the United States use a smartphone? Chances are, you’re one of them. Read more…

Recommended: 4 Signs That You Should Quit a Failing Startup Business

If at least a third of your receivables are 60 or more days delinquent, you’re not alone. In fact, you’re one of 40 percent of small businesses in that predicament – and your invoices may be partially to blame.

Before you issue your next invoice, be sure all of these parts are complete…

1. Read more…

Recommended: 7 Steps to Boost Content Marketing Success

Reaching the right audience at the right time with the right message is very crucial to any marketer. You already know why you need to do it. The problem is that you’re part of a small team and that there are only 24 hours in a day. What you need is an arsenal of high-impact tactics that are creative, easy to implement, and proven to work.

1. Read more…

Recommended: 8 Key Steps to a Successful Crowdfunding Campaign

One of the most important aspects of your crowdfunding campaign is the story you tell, as it has a direct impact on the overall impression that your project conveys. In the end, this is what will get someone to become your supporter. Your choice of words can actually make a huge difference in your campaign’s results.
Before getting started, you have to decide if you or your team are the most suitable to do the work. Read more…

Recommended: 3 Habits Of High-Performing Teams

What type of entrepreneur or business leader are you? Knowing the answer could help you become more successful in your business. Being aware of what makes you tick can help you make better decisions as an entrepreneur.

These 3 character traits define a business leaders’ decision-making process:

1. Read more…

Recommended: 3 Social Media Tips For Business Owners

Does your name matter? It might, in the case of your new business, if you want people to remember it. Judging from the long list of businesses a simple Google search yields when you query “naming your company,” it matters a lot.

While there are several technical strategies that can be used when choosing a name for your new venture, you can just as easily flip through the business section of any newspaper to get an idea of how other entrepreneurs are doing it.

However, don’t take this decision lightly. Read more…

Recommended: How To Promote Your Startup On A Shoe-String Budget

Figuring out how to use mobile ads for a startup or small business isn’t exactly easy. Most entrepreneurs have struggled with online advertising, period. And adding mobile to the mix can seem confusing and expensive. But with so many people on their phones 24/7, neglecting to explore this new territory is a mistake. Read more…

Recommended: 4 Steps To Close Up Shop When It’s Time To Call It Quits

Small businesses and the entrepreneurial spirit usually shape the economy; but it’s difficult, especially during challenging economic times, to shape anything if no one knows about your products or services.

Here are 3 pieces of marketing advice to small-business owners who need to get the word out:

1) Target your customer. Read more…

Recommended: 8 Best Ways to Optimize Your Marketing Video Landing Page

As a business owner or startup entrepreneur, you are responsible for building an effective team and enabling your employees to do their best work. To do that well, you need to have perspective, which is the ability to create a point-of-view based on imagining yourself in another’s shoes.

Awareness about ourselves and others is difficult to gain. Read more…

Recommended: 8 Best Ways to Optimize Your Marketing Video Landing Page

Does your business experience uncertain revenues during summer months or other seasonal or even unexpected slowdowns? If so, you may be looking for new marketing ideas to grow your business. Here are 4 ways you can give in order to get more customers and sales this summer.

For seasonal companies that thrive during summer months, marketing might be a cinch. Read more…

Recommended: 3 Effective Video Marketing Content Ideas

Hiring? Even the most perceptive business owners can make a bad hire when they don’t pay attention to the right signs. Here are 3 personality types that can bring down your business and how you can spot them in an interview:

1) The Narcissist

It’s easy to make the mistake of hiring a narcissist. Read more…

Recommended: 4 Reasons Young People Should Become Entrepreneurs

Auto parts is one of the fastest growing ecommerce sectors.

Clearly, there’s demand for aftermarket car parts and accessories. But how can an auto parts store increase their sales to reach more customers who want what they’ve got?

Here’s 6 steps to increase your online auto store revenue.

1. Read more…

Recommended: Email Marketing Is Still Well And Alive – 5 Reasons

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Black Friday might hold the first position, but there are eight other special holiday shopping days that can help you build business before Christmas this year.

In addition to the 9 holiday shopping days mentioned below, don’t forget to use online marketing sites for your year-round promotion. Read more…

Recommended: How to Create a Great Invoice – 7 Tips

The biggest problem that many small businesses throughout the United States face is how to secure startup or initial funding from traditional lenders. Since the 2008 financial meltdown, banks are under a lot of pressure to make safer loans, resulting in stricter underwriting guidelines and fewer loans being approved.

With the advent of crowdfunding providing a more accessible option, the amount of small businesses with crowdfunding campaigns has significantly increased. Read more…

Recommended: 9 Ways of Making Content More Effective

While some say that email isn’t an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic.

One reason is that email is still a dominant avenue of communication in business. In fact, 91% check their email daily.
Email subscriptions to websites for updates and information is growing at the fastest rate ever, with 74% of consumers actually preferring to receive commercial communications by email.

Review Your Email Lists For Segmentation Opportunities

A common opportunity we uncover is email list segmentation. Read more…

Recommended: 5 Crowdfunding Steps Proven To Raise Money on GoFundMe

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.

You may think Virgin Atlantic is a huge airline worldwide, but they’re not. Maybe they’re the No. 2 airline in the UK, but they don’t even hold a candle to United, American or Delta here in the U.S. Read more…

Recommended: The Unexpected Pros And Cons of Business Competitions

Many experts agree that 2020 was the year for influencer marketing. The reasons that this particular marketing strategy is surging right now are many. The first, and probably the largest reason is social proof.

According to research firm Yankelovich, Americans are exposed to 5,000 advertisements a day. Read more…

Recommended: 4 Steps To Close Up Shop When It’s Time To Call It Quits

You’ve created the perfect app, now what? It may come as a surprise to you that this really means only half of the work is done. The remaining half is to let the world know that your app exists.

To increase the reach and visibility of your app, follow this step-by-step process, and consider these 6 things when launching an app on a shoestring budget:

1) App Store Optimization

In the beginning, you will have to focus on App Store Optimization (ASO), which functions differently from SEO. Read more…

Recommended: 5 Tips To Create A Winning Team For Your Business

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Why are you stressing out about changes in search engine algorithms and new social media platforms to learn? Search engine optimization (also known as SEO) is in constant flux, which means that your business’ online marketing strategies need to be revamped frequently. Read more…

Recommended: 4 Steps To Close Up Shop When It’s Time To Call It Quits

You’re an aspiring entrepreneur, so why are you working for an entrepreneur? Is working at another startup a route to nowhere or a good career move? It just might pay to work at someone else’s startup before starting your own. Here are 3 reasons why:

1) Startups can take a chance on talent.

Getting a first job is key to launching your career as an entrepreneur. Read more…

Recommended: 7 Strategic Tips to Boost Your Business Content Marketing

If at least a third of your receivables are 60 or more days delinquent, you’re not alone. In fact, you’re one of 40 percent of small businesses in that predicament – and your invoices may be partially to blame.

Before you issue your next invoice, be sure all of these parts are complete…

1. Read more…

Recommended: Why Starting a Business and Becoming an Entrepreneur is Risky

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Did you know that business marketers who use smart content marketing are able to reduce the cost of leads, increase awareness and position themselves as leaders?

In recent years, marketers have been forced to think differently about how they engage with potential customers, particularly small business marketers.

Every year, customers have increasing control over what marketing messages they wish to consume. Read more…

Recommended: 5 Ways Entrepreneurs Who Take Vacations Are More Successful

Publishing a blog post? Starting a business blog is just the beginning, not the end. You need to let the world know that your awesome blog and business exist!

So how do you do that? That department is called marketing. Blog marketing could sound like too much of a technical word and many small business bloggers don’t even want to hear about it. Read more…

Recommended: Traditional Marketing And Content Marketing: Can They Co-Exist?

Since Facebook is declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics. If you plan to adopt a similar strategy, you’ll want to take a look at the following Instagram marketing tips and tricks for getting the most out of your presence on the site.

1. Read more…

Recommended: 3 Traits Of Successful Entrepreneurs

Every firm has something that it calls a market strategy. Unfortunately, many market strategies are ineffective and almost guarantee failure.

Market strategies that really work always have the following characteristics:

1. They are strategic rather than tactical.

This sounds simple, but it’s a point that many people find confusing. Read more…

Recommended: 3 Questions Entrepreneurs Must Answer To Become Successful

PRO: Free money to get your business started.

If you win, you could be awarded over $100,000 in cash and/or prizes that you can use to build, hire, and get your startup off the ground. In most cases, there are no strings attached and you don’t have to give up a percentage share of your business equity. Read more…

Recommended: How To Avoid Seasonal Slowdowns, And Keep Growing Your Business

Since Facebook is declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics. If you plan to adopt a similar strategy, you’ll want to take a look at the following Instagram marketing tips and tricks for getting the most out of your presence on the site.

1. Read more…

Recommended: 4 Things Entrepreneurs Must Do Before Going on Vacation

Need more leads? Of course, you do!

A well-optimized landing page is one of the most effective methods of generating authentic leads for your business. It drives traffic to your website, develops familiarity with your visitors and can gain you warm leads.

But what marketing campaigns increase traffic to your page and drive conversions? What value exchange does your business need to increase leads?

For year-round affordable marketing, try online social media marketing sites. Read more…

Recommended: 4 Growth Hacks to Turbocharge Your Small Business

The biggest problem that many small businesses throughout the United States face is how to secure startup or initial funding from traditional lenders. Since the 2008 financial meltdown, banks are under a lot of pressure to make safer loans, resulting in stricter underwriting guidelines and fewer loans being approved.

With the advent of crowdfunding providing a more accessible option, the amount of small businesses with crowdfunding campaigns has significantly increased. Read more…

Recommended: What Entrepreneurs Need to Know About Equity Crowdfunding to Raise Money

Word of Mouth Marketing (WOMM) has always been a powerful way to influence business results and grow sales.

Why should Marketers care about WOMM?

If you could master what has been identified as the most valuable form of marketing – the one that consumers trust above all others and the one that is most likely to drive sales for your company – would you instead choose to ignore it or leave it to chance?

Why would you simply choose to sit back and hope conversations will just happen organically about your brand? If you want to win the marketing race, you need to unleash the power of word of mouth. Read more…

Recommended: When To Start Outsourcing Some Of Your Busy Work

When you were a kid, how often did you ride your bike fast down a steep street while letting go of the handlebars, or take your sled to the top of the highest hill in town, not even considering that one false move could end in a fall? Back then, you knew that the ride was worth the risk.

Now, with your own business, are you questioning every decision and avoiding the high hills of opportunity because of a fear of falling? It’s a natural reaction, but it can kill your aspirations and cost you the thrill of that amazing ride to success. Read more…

Recommended: Networking Events Are A Waste Of Time If You Don’t Do This

Keeping the doors of your small business open can depend upon your ability to market to potential clients. Email marketing has been a cornerstone strategy throughout the technological era. Prior to this, companies were limited to direct mail for advertising. Read more…

Recommended: How To Gain Your Client’s Trust – 5 Tips

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Face it… The topic of shutting down your business isn’t something most entrepreneurs want to contemplate, but something most will have to deal with inevitably.

There’s just no skating around the issue that for whatever reasons, sometimes companies must close up shop. Read more…

Recommended: 9 Content Marketing Steps to Follow When You Have a Low Budget

Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.

Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. Read more…

Recommended: 5 Essential Business Plan Topics When Raising Venture Capital

In reading the start-up and tech blogs these days, one would think investors are chomping at the bit to fund startups like yours – especially if it has to do with “crypto” or “blockchain.” But as is true with most situations in life, you shouldn’t believe everything you read.

There are certainly examples of big and fast rounds and companies where money landed in a founder’s lap. Read more…

Recommended: Selection Of A Good Marketing Manager – 6 Must Have Qualities

Whether you’re a startup or established entrepreneur looking to grow, you’ll probably have to deal with common mental challenges along the way to success.

NEGATIVE THINKING

Slumps happen in business and life. Start asking positive questions when you find yourself thinking: “I’m not good enough. Read more…

Recommended: Don’t Make This Common Brainstorming Mistake That Leads to Failure

Are you a small business owner who feels like you’re just wasting your advertising and marketing dollars?

Do you want to know where actually the best places to advertise your small business online are?

So, let’s get started.

Here are the 6 best places to advertise your small business online, that can help you take your small business towards success for sure.

#1: GOOGLE ADWORDS

Google Adwords is the great-grandfather of online advertising. Read more…

Recommended: Social Media Marketing – 5 Myths

Why wouldn’t you charge a premium price for providing an extraordinary product/service and value? After all, it beats banging your head against the wall trying to undercut competitors’ prices, doesn’t it?

Selling premium products and services at premium prices leads to greater profits. If you want to make a million this year, you’d have to sell 40,000 copies of your product at $25. Read more…

Recommended: The 7 Crowdfunding Tips That Are Most Important

Let’s face it, Facebook and marketing work pretty well. Are you getting so tired of reading article after article of people writing about how marketing on Facebook is a waste of time? Whether you are a B2C or B2B company it doesn’t matter. If you are not getting results from Facebook you need to change your strategy plain and simple. Read more…

Recommended: When To Start Outsourcing Some Of Your Busy Work

Since Facebook is declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics. If you plan to adopt a similar strategy, you’ll want to take a look at the following Instagram marketing tips and tricks for getting the most out of your presence on the site.

1. Read more…

Recommended: 12 Proven Content Marketing Tricks to Maximize Traffic

As an entrepreneur, small business, or a one-man show, marketing can be very difficult to tackle. Where do you start? What would a realistic marketing plan be? How can you get the most out of your time? These are all questions that small businesses face. Here’s how to “hit it out of the park” as a one-person marketing department…

Set Realistic Goals:

We’ll just throw this out there – you’re not going to have the capabilities of Coca Cola when it comes to your marketing efforts. Read more…

Recommended: Small Businesses: How to avoid these 5 E-Marketing Mistakes

Every business owner knows how to wear a lot of hats. When first striking out on your own, you have a hand in finances, social media marketing, product design, and everything in-between. But as companies grow, they need empowered employees to feel that same sense of independence.

Autonomy is one of our fundamental human needs – an essential component of a healthy workplace – our need to be driven by personal interest and enjoyment.

Employees that feel empowered are happier, more motivated, more committed to their jobs, and less stressed. Read more…

Recommended: Cheap Ways To Get Exposure, Stay Profitable

Do you have a mobile version of your small business website yet? If you don’t, you could be missing tons of potential customers who use their smartphones to do the majority of their shopping because it’s more convenient.

Would you believe that more than half of all adults in the United States use a smartphone? Chances are, you’re one of them. Read more…

Recommended: 3 Effective Video Marketing Content Ideas

Tech companies, startup ventures, and business entrepreneurs don’t have a lot of room for miscalculating buyer behaviors. Here’s what you need to know to be able to anticipate, identify and satisfy changing buyer behaviors for the sake of creating an effective marketing strategy.

The buyer you engage with today won’t be the buyer you engage with tomorrow. Read more…

Recommended: 13 Marketing Tips When Using Social Networks

For most entrepreneurs and business managers, knowing how to communicate clearly and effectively is critical in leading growing companies and selling your new business ideas. But the words you speak and hear are only a small part of getting your message across to your employees, customers and investors. Read more…

Recommended: 4 Simple Ways to Improve Your Marketing Language

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Even the most perceptive business owners can make a bad hire when they don’t pay attention to the right signs. Here are 3 personality types that can bring down your business and how you can spot them in an interview.

1) The Narcissist.

It’s easy to make the mistake of hiring a narcissist. They are often charismatic and radiate self-confidence. Read more…

Recommended: The Secret of All Successful Marketing

You’ve got your ideas about what you want to promote in your video content on social media. You’ve probably even already got a video marketing strategy that includes services like promoted posts. But have you given real thought to what your audience wants to see in your videos?

Sure, you’ve thought about how to make your videos more successful, and that requires thinking about your audience to a degree. Read more…

Recommended: Targeting B2B Customers Effectively When Your Targets Keep Moving

Can’t get through your workday without constant interruptions? Are routine tasks taking over your day? Here are 5 daily tasks you can remove from your workday to help you stay focused and be more productive:

1) Cram your to-do list.

You might feel the need to write down everything you need to accomplish each day, and while compiling a lengthy list of things you need to accomplish might seem productive, you could be doing more harm than good. Read more…

Recommended: Small Business Blogging – 5 Easy Tips

Do you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, the following tips will help you develop a LinkedIn marketing plan and find prospects and leads.

Create a Presence for Yourself

Make sure your LinkedIn account is secure. Read more…

Recommended: Target Marketing – Everything You Need To Know And More