Apr 2: How to Maximize the Marketing Potential of YouTube – 9 Tips

How to Maximize the Marketing Potential of YouTube - 9 Tips

Most social media strategies involve routine updates on Facebook and Twitter – and if they’re particularly ambitious, Instagram and Pinterest. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. Read more…

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Apr 2: The Unexpected Benefits of Crowdfunding

The Unexpected Benefits of Crowdfunding

In addition to the money provided by backers, crowdfunding can generate other, unanticipated benefits for small businesses. Two such benefits are 1) new customers and supporters, and 2) access to additional financing and specialized services.

New Customers and Supporters:

Everyone who contributes to a crowdfunding campaign is a potential new customer and loyal advocate for your brand. Read more…

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Apr 2: Small Business Blogging – 5 Easy Tips

Small Business Blogging - 5 Easy Tips

Starting a blog is just the beginning. Publishing a blog post? You need to let the world know that your awesome blog and business exist!

So how do you do that? That department is called marketing. Blog marketing could sound like too much of a technical word and many small business bloggers don’t even want to hear about it. Read more…

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Apr 2: 6 Reasons Why Time Is The Business Owner’s Most Scarce Resource

6 Reasons Why Time Is The Business Owner's Most Scarce Resource

Are you flushing your time – and money – down the toilet? Not long after you start a business on your own, you soon realize that you need to get smarter about managing time. If you feel overwhelmed, you may need to rethink how you use your time, which is an entrepreneur’s most valuable – and scarce – resource. Read more…

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Apr 2: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Apr 2: Why Startup Entrepreneurs Need To Be More Like Reporters

Why Startup Entrepreneurs Need To Be More Like Reporters

The new marketing concept of brand journalism is the practice of covering your business and industry like a reporter. In other words, you’re transforming your marketing efforts into publishing efforts.

The big guys in your industry are likely already fully established. In fact, some are practicing this new style of content marketing so effectively you probably haven’t even noticed that their content is marketing driven.

Here are four tips on how you can get started:

1. Read more…

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Apr 2: How To Hire Great Employees As A New Manager

How To Hire Great Employees As A New Manager

Hiring staff can be difficult as a new manager, and making bad choices can be disastrous. These 5 easy steps will help you find the right fit for your companies:

1) Determine what you need.

Many people make the mistake of not clearly defining the skills needed before starting to interview. Read more…

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