Tag: ad

Reaching the right audience at the right time with the right message is very crucial to any marketer. You already know why you need to do it. The problem is that you’re part of a small team and that there are only 24 hours in a day. What you need is an arsenal of high-impact tactics that are creative, easy to implement, and proven to work.

1. Read more…

Recommended: 3 Tips To Recruit The Best Employees For Your Startup

Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business?

Unfamiliar with the difference between retargeting and remarketing? They’re the same thing. Google uses the term “remarketing” while Facebook tends to use the term “retargeting”.

Smart marketers and business owners use Ad Retargeting to:

. Bring back landing page visitors who don’t convert

. Re-engage with abandoned shopping cart prospects

. Upsell products to highly targeted, interested customers

. Increase brand awareness.

A highly optimized, targeted, conversion-centric landing page averages an 8-10% conversion rate. Read more…

Recommended: 5 Surprising Reasons To Raise The Price Of Your Product

Here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, you should be controlling where your customer goes next.

So many people miss out on this golden opportunity for additional profit. Read more…

Recommended: Best Online Sites For Small Businesses To Advertise

Why isn’t anyone buying your products and services? It doesn’t matter how great your products and services are or how nice your offices look if no one has heard of you. That’s where good marketing comes into play. Unfortunately, many small businesses make the mistake of focusing all of their efforts on other aspects of their company and forget to make marketing a top priority. Read more…

Recommended: Five Prong Approach To Creating Effective Social Media Marketing Strategy:

Content marketing is becoming increasingly popular with each passing year. Businesses see the benefits that competitors are enjoying from publishing highly valuable content, and are looking for ways to do the same themselves. Churning out great ideas is often more difficult than anticipated, and companies that enter content marketing for the first time often have some unrealistic expectations for the type of results it will provide as well as how quickly those results will come.

There is a lot of information out there that can help businesses to set realistic expectations for themselves when they first start content marketing. Read more…

Recommended: How to Get Started with Influencer Marketing Campaigns

Small business marketers who use content marketing are able to reduce the cost of leads, increase awareness and position themselves as leaders.

In recent years, marketers have been forced to think differently about how they engage with potential customers, particularly small business marketers.

Every year, customers have increasing control over what marketing messages they wish to consume. Read more…

Recommended: 10 Ways To Motivate Yourself To Do The Impossible

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

If you are the owner of a small business looking to increase your clientele, here are some tips on how to build a trusting relationship with your client.

Tip # 1: Be Upfront

How do you put your client at ease when he first comes to your home as a total stranger? It all starts with communication. Read more…

Recommended: How To Promote Your Business Between Thanksgiving And Christmas

Advertising is changing at lightning speed with the internet. When businesses started flocking online, they found amazing opportunities to reach consumers outside of traditional media like print and television. But even in the last few years, those advertising options have shifted tremendously.

Gone are the days of the pop up – well, mostly. Read more…

Recommended: 5 Ideas for Marketing Your Business Brand Effectively

You may have heard the term “relationship marketing” being tossed around recently. Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. Read more…

Recommended: Small Business Blogging – 5 Easy Tips

Should you charge a premium price for providing an extraordinary experience and value? Why bang your head against the wall trying to undercut competitors’ prices?

Selling premium products and services at premium prices leads to greater profits. If you want to make a million this year, you’d have to sell 40,000 copies of your product at $25. Read more…

Recommended: 4 Ways Influencers Can Boost Your Brand

If at least a third of your receivables are 60-plus days delinquent, you’re not alone. In fact, you’re one of 40 percent of small businesses in that predicament – and your invoices may be partially to blame.

Before you issue your next invoice, be sure all the parts are complete.

1. Seller info:

The source of the invoice should be clear and include your company’s name, address and telephone number. Read more…

Recommended: How To Make Social Media Marketing Success

The benefits of email

Customers like email. According to research, 77% of consumers prefer to receive permission-based marketing communications via email. So, don’t overlook the potential email can bring to your business. If done well it offers some great benefits.

. It’s cost-effective – implementing successful email campaigns doesn’t cost the earth and ROI is generally good. Read more…

Recommended: How to Get More Out of Your Social Media Marketing This Year

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

With Twitter having more than 300 million user accounts, it has become an important network for companies to reach out to their customers. There are well-established and successful brands that have come up with best practices companies could emulate to attract a loyal following and transform customers into brand advocates.

Here are ten marketing lessons for successful utilization of Twitter:

1. Read more…

Recommended: 4 Steps to Crowdfunding Success

This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.

I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…

Recommended: 3 SEO Tips For Small Business Success

As content marketing continues to grow in popularity, a question being asked more and more is “should I replace my traditional marketing with content marketing?” The short answer is no.

It’s easy to pile onto the idea that print, radio, and even TV are on their way out as marketing platforms – but if they are effective, you shouldn’t give them up. Read more…

Recommended: 5 Counter-Productive Things You Should NOT Do Every Day

Should you charge a premium price for providing an extraordinary experience and value? Why bang your head against the wall trying to undercut competitors’ prices?

Selling premium products and services at premium prices leads to greater profits. If you want to make a million this year, you’d have to sell 40,000 copies of your product at $25. Read more…

Recommended: How to Create an Inbound Marketing Plan for Success

As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can’t approach it as you would other marketing strategies.

With 105 million blogs and 49 billion posts, Tumblr, the free blog hosting and social networking site, is the 32nd most popular site in the world. So, if you’re not using Tumblr as part of your marketing efforts, you’re missing a very large boat.

Tumblr isn’t a blog platform like WordPress; it’s a social network that has a blogging platform. Read more…

Recommended: How To Overcome 3 Horrifying Mental Challenges In Business

Tech startup companies and business entrepreneurs don’t have a lot of room for miscalculating buyer behaviors. Here’s what you need to know to be able to anticipate, identify and satisfy changing buyer behaviors for the sake of creating an effective marketing strategy.

The buyer you engage with today won’t be the buyer you engage with tomorrow. Read more…

Recommended: 4 Ways To Overcome Fear And Be More Confident

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Equity crowdfunding is the process whereby everyday people (the “crowd”) invest in an early-stage company, which is not listed on a stock market, in exchange for shares in that company. These shareholders have partial ownership of the company and stand to profit if the company does well.

For the first time, the JOBS act is allowing unsophisticated investors to purchase your stock. Read more…

Recommended: Using Social Media Influencers as a Marketing Strategy for Better ROI

Trust, attraction, and engagement… sounds like the recipe for a deep and lasting relationship, right?

Not surprisingly, consumers can experience and feel these same attributes for a product, and as a result, they form lasting, loyal relationships with the brands that serve them.

Unfortunately for brands, connecting to a potential customer at this level is difficult and time-consuming. Read more…

Recommended: 5 Ways To Generate Content That Is King

Equity crowdfunding is the process whereby everyday people (the “crowd”) invest in an early-stage company, which is not listed on a stock market, in exchange for shares in that company. These shareholders have partial ownership of the company and stand to profit if the company does well.

For the first time, the JOBS act is allowing unsophisticated investors to purchase your stock. Read more…

Recommended: Does Your Marketing Strategy Work For You?

If your business experiences uneven revenues during summer months or other seasonal slowdowns, you may be looking for new summer marketing ideas to grow your organization. Here are four ways you can give in order to get more customers and sales this summer.

For seasonal businesses that thrive during summer months, marketing might be a cinch. Read more…

Recommended: How To Challenge And Beat The Big Boys In Local Sales

It’s also a time to reflect on your business and find the spark for your next breakthrough idea.

No clue what that is? To ignite new light bulb moments, start with these idea-generating tactics:

Embrace fear.

Ask yourself: “What scares me?” Then, explore that dark space. What if you overhauled your product and reintroduced it – what features would it have? Where would you invest money if you replaced a major conference or trade show with other lead-generating activities? Even if something is working for you, is there a way to make it better? As for your competition, instead of studying what they’re doing, contemplate what they’re afraid of, too.

Pull the trigger. Read more…

Recommended: Is Google Threat to Social-Media Marketing?

One of the most important aspects of your crowdfunding campaign is the story you tell, as it has a direct impact on the overall impression that your project conveys. In the end, this is what will get someone to become your supporter. Your choice of words can actually make a huge difference in your campaign’s results.
Before getting started, you have to decide if you or your team are the most suitable to do the work. Read more…

Recommended: How To Deal With The Risky Business Of Launching Your Own Startup

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

The more you know about repurposing content, the more you realize you have a lot to work with. At the same time, the more you know about anything, the more you realize you have a lot to learn.

Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy. Read more…

Recommended: 11 Steps To Communicate Better As An Entrepreneur

After you’ve surrounded yourself with the best talent you can find, creating an environment that stifles open communication can render that investment useless.

Perhaps your employees are afraid to give you honest answers about your business or feel like they need to agree with every idea you have, even the obviously bad ideas. Read more…

Recommended: 5 Ways to Start a Business Part-Time While Holding a Day Job Full-Time

When was the last time you took a vacation? For many young entrepreneurs, the answer is probably “I can’t remember,” or “I don’t have time for vacation.” But you just might want to rethink your aversion to time off. To run a successful company, you’ll need to be there, of course. But you’ll often need to also take time to clear your head or even distance yourself from the business in order to think about how to grow more effectively. Read more…

Recommended: One Man Marketing Department !!!

Even the most perceptive business owners can make a bad hire when they don’t pay attention to the right signs. Here are 3 personality types that can bring down your business and how you can spot them in an interview.

1) The Narcissist.

It’s easy to make the mistake of hiring a narcissist. They are often charismatic and radiate self-confidence. Read more…

Recommended: Uncommon Ways To Find Investors For Your Startup

Here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, you should be controlling where your customer goes next.

So many people miss out on this golden opportunity for additional profit. Read more…

Recommended: 3 Tips For Using Promoted Posts To Get Customers Excited

Crowdfunding is a way of raising money for a new venture by soliciting small donations from many people online. The biggest platforms in the industry are Kickstarter and Indiegogo. In the last five years, crowdfunding has grown from a tool for off-beat bands to raise money from fans for an album they can’t afford to produce to a way for some really high tech inventors to get access to capital for their new, innovative startups.

Following is the checklist of 8 steps to prepare for your campaign.

1. Read more…

Recommended: 3 Questions Entrepreneurs Must Answer To Become Successful

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

If you are the owner of a small business looking to increase your clientele, here are some tips on how to build a trusting relationship with your client.

Tip # 1: Be Upfront

How do you put your client at ease when he first comes to your home as a total stranger? It all starts with communication. Read more…

Recommended: 4 Ways To Keep Your Website From Getting Hacked

Have you ever heard the expression, “Content is king?” While content comes in many forms, engaging content is scarce these days. The fact is, you have only a few seconds to capture the interest of your website visitors or potential customers. There is simply too much competition for attention to expect that people will invest too much of their time in trying to decipher bad content. Read more…

Recommended: Top 3 Crowdfunding Tips to Get Funded

Are you willing to pay so your posts reach more eyes? Perhaps you should be.

One of the newest 40Billion features, called Promoted Posts, allows businesses to pay from $20 to $300 so that more visitors and contacts see their posts on computers and mobile devices.

Using a regular whiteboard post on 40Billion.com can be effective for ramping up engagement, but with Promoted Posts, 40Billion is taking the idea one step further.

The problem is that many regular posts go unseen, and only a small percentage of a user’s contacts see a given post; though it varies depending on how engaged your contacts are. Read more…

Recommended: Why Small Businesses Should Not Hire These 3 Types Of People

Do you follow a brand in social media? Are you glad you did? If that’s the case, they are doing either one of three things:

. Connecting with one of your passions and/or interests.
. Entertaining you with their engaging personality.
. Providing interesting and/or important information to you. Read more…

Recommended: Targeting B2B Customers Effectively When Your Targets Keep Moving

Google+ is a nice social network that is quite different from Facebook in many ways but it was all the rage when it came out and people were waiting for e-mail invites to join the network. The initial buzz has been over for quite a while, and now it is time to really see if Google+ can overtake Facebook at some point and become a more popular and larger social network.

Are the Numbers Important?

At some point in the future the numbers may take Google+ over Facebook, but numbers are only one part of the equation. Read more…

Recommended: Networking Events Are A Waste Of Time If You Don’t Do This

Everyone is busy in creating his own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.

Here are 7 important steps in content marketing that every blog should include. It is a true assumption that the content promotion strategies very much depend on the nature of the business, but the following points can be applied to any kind of content.

1. Read more…

Recommended: How To Deal With Setbacks

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Content marketing has become one of the most popular digital marketing strategies, with 88% of B2B marketers now using it in some form.

But it costs significant time and/or money. What if you don’t have those dollars to invest? What if you’re just starting out, or what if you’re already investing the bulk of your marketing budget in other strategies?

Though not ideal, it’s actually possible to start a content marketing campaign with no money whatsoever. Read more…

Recommended: Mobile Shopping Trends Reveal That Customers Combine Online With Offline

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?

Today’s audiences are tired of the “same old, same old”, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.

If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:

1. Read more…

Recommended: 4 Things Entrepreneurs Must Do Before Going on Vacation

What is Instagram? Instagram is a social networking application based on photo & video sharing. More than 20 billion photos have been shared on Instagram and 60 million are shared every day.

Brands no longer create social media websites just for the heck of it. Read more…

Recommended: 22 Things Advertising People Learn to live with

Brand ambassadors are better advertisers than even the most strategized and marketed advertising plans specifically made for your business by agencies. Brand ambassadors are 70% more likely to be seen as a good source of information by people around them.

In fact, when you think about the fact that 80% of all consumer purchases include word-of-mouth (WOM) recommendation during the whole buying phase, businesses would realize that brand advocacy is a necessity and would even be the best investment to get into because of its very promising ROI (return of investment).

Studies show that a 12% increase in brand advocacy, on average, generates a 2X increase in revenue growth rate plus boosts market share.

The question is – how does a business turn their customers into brand ambassadors?

Brand Ambassadors Have the Voice.
This is common sense but a brand advocate has a voice on both sides – the product or service (operations) and the consumer. Read more…

Recommended: Top 3 Crowdfunding Tips to Get Funded

Are you a small business owner who feels just wasting your dollars to advertise?

Do you want to know where actually the best places to advertise your small business online?

So, let’s get started.

In addition to sites mentioned blow, don’t forget other online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. Read more…

Recommended: How to Become a Twitter Marketing Expert Quickly

Shareable content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you’ll gain access to thousands of new potential followers, earn tons of referral traffic, and you’ll gain permanent links that boost your domain authority and your website’s potential to rank higher in Google searches.

But what makes a piece of content “shareable” in the first place? Logic would dictate that there are certain qualities that shareable pieces have in common, and if they do, it should be possible to replicate those qualities in your own work.

So what makes people want to share content with others, and how can you use this to your advantage?

Technical factors

Videos, quizzes, and list-based articles tend to get more shares than other types of content, possibly because they’re relatively quick and easy to digest. Read more…

Recommended: Email Marketing Is Still Well And Alive – 5 Reasons

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Marketing is simple. It can seem mysterious and highly technical: Experts talk at length about the techniques they use. People scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense subject.

It’s not that difficult. You market to people and you get leads in. Read more…

Recommended: How To Challenge And Beat The Big Boys In Local Sales

How can you maximize the benefits of attending professional networking events as an entrepreneur or business owner?

1. Have an agenda.

Not all networking events are created equal. It behooves you to research the best of the bunch in your area and decide which might be best for your overall start-up goals. Read more…

Recommended: 3 Secrets To Marketing Your Small Business Successfully

Influencer marketing has become a prime choice for brands that want to increase exposure and get connected with a larger pool of potential customers.

There’s no question that influencer marketing is a worthwhile pursuit for growing brands. But, what comes into question is the way brands tackle their campaigns. Read more…

Recommended: Targeting B2B Customers Effectively When Your Targets Keep Moving

Social media has become more important than ever for businesses. Social media is only getting bigger, and if you don’t embrace it now, you’re going to miss out on a lot of amazing opportunities to connect with your customers.

You have to utilize social media more this year. Read more…

Recommended: Great Digital Marketing For Bootstrapped Entrepreneur

The biggest problem that many small businesses throughout the United States face is how to secure startup or initial funding from traditional lenders. Since the 2008 financial meltdown, banks are under a lot of pressure to make safer loans, resulting in stricter underwriting guidelines and fewer loans being approved.

With the advent of crowdfunding providing a more accessible option, the amount of small businesses with crowdfunding campaigns has significantly increased. Read more…

Recommended: Improve Your Mobile Advertising Campaign: 10 Tips

All marketing managers struggle with one thing. How to set goals for marketing department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).

How do you set goals that are challenging yet still achievable (is there an exact formula for this, like always shoot for x% more than last month)? How many goals should you set–one, three, six? Should you focus on a new goal every week, month, semester, quarter or year? If you’re a small company and you need to achieve quick growth, how do you pick which goal is most important when there are a billion urgent things that need to happen? How do you stay focused on your goals (once you’ve finally decided on them) and not let other stuff get in the way, like tempting partnership opportunities or new tactics you want to try out?

Following six tips will help achieve marketing goals:

1. Read more…

Recommended: Step-By-Step Guide For Social Video Marketing

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Do you speak English or do you speak “marketing” jargon? Online attention spans are short and competition intense, so clear language is essential to make your social media marketing perform and incite interest in your business.

As in all relationships, people connect with straightforward and honest communications. Read more…

Recommended: How To Hire Great Employees As A New Manager

Most brands have a “pretty decent” email marketing program, but could it be better? Take a look at these 11 things to try and improve your engagement.

1. Take a hard look at your preference strategy.

There are three tips on capturing preferences: ask them, observe them and group them (into categories). Read more…

Recommended: Word-Of-Mouth Marketing Is Still Very Effective

Lack of funding often causes young entrepreneurs to give up on their ventures before ever getting off the ground. The many rejections, ignored emails and missed calls thrown your way from potential investors can be quite demoralizing, to say the least. Sometimes it seems like searching for a needle in a haystack, but entrepreneurship is not for the faint of heart.

It’s imperative for young entrepreneurs to look beyond what is considered the normal route in business, especially as they seek that crucial first investment. Read more…

Recommended: 8 Things to Consider When Launching an App on a Meager Budget

You’ve heard it many times: reuse, reduce, recycle. Did you know that this piece of advice doesn’t just apply to aluminum cans and plastic water bottles?

You can repurpose your influencer marketing content to increase its value to your campaign. Think of it like a neighborhood recycling program: You’re preventing waste while putting resources back into the community – or, in this case, your company.

1. Read more…

Recommended: 12 Proven Content Marketing Tricks to Maximize Traffic

Crowdfunding opens up a new world of opportunity to startups. Crowdfunding campaign is convenient and has the potential to reach a wider range of investors, but it’s not easy. It requires much thought and effort. Most of the crowdfunding projects fail due to inadequate planning.

Following are nine reasons as to why crowdfunding campaign fails:

1. Read more…

Recommended: Top 3 Crowdfunding Tips to Get Funded

Ever experienced fear or doubt about your abilities? To the degree you can overcome your insecurities, you will experience freedom to be yourself and reach your full potential as an entrepreneur. The most important thing to understand is that everyone experiences these scary emotions to some degree, regardless of how confident and self-assured people may seem.

Follow these 4 tips to overcome fear and get to that next level in your business goals:

1) Don’t forget that it’s normal. Read more…

Recommended: How to Get Started with Influencer Marketing Campaigns

Social media has become more important than ever for businesses. Social media is only getting bigger, and if you don’t embrace it now, you’re going to miss out on a lot of amazing opportunities to connect with your customers.

You have to utilize social media more this year. Read more…

Recommended: Essential Tips for Successful Crowdfunding

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

The footwear industry has traditionally been a hotbed of memorable advertising, with brands such as Nike and Reebok spending millions to sign athlete-endorsers and hire ad agencies that create spectacular TV campaigns. Eye-tracking technology, facial-expression analysis, and lab experiments help better understand why people choose to view online videos, what narrative techniques keep them watching, and what features prompt them to share videos with friends. Read more…

Recommended: How To Avoid Summer Slowdowns, And Keep Growing Your Business

One of the best channels for bootstrapped entrepreneurs is digital marketing. Here’s how to do it right.

I personally believe that one of the hardest roads traveled is that of the bootstrapped entrepreneur. When you’re starting out, you need to figure out a way to market your company on a shoestring budget. Read more…

Recommended: How to Become a Twitter Marketing Expert Quickly

Does your name matter? It might, in the case of your new business, if you want people to remember it. Judging from the long list of businesses a simple Google search yields when you query “naming your company,” it matters a lot.

While there are several technical strategies that can be used when choosing a name for your new venture, you can just as easily flip through the business section of any newspaper to get an idea of how other entrepreneurs are doing it.

However, don’t take this decision lightly. Read more…

Recommended: Networking Events Are A Waste Of Time If You Don’t Do This

Risk taking is second nature to most entrepreneurs, but technology issues can make them turn cautious. Too often, business owners believe they don’t have the expertise or financial resources to take full advantage of technology. But, by limiting their use of tech, they also limit their growth opportunities in our always-on, always-connected world.

Turns out, many of these myths about tech may be based on misconceptions. Read more…

Recommended: Selection Of A Good Marketing Manager – 6 Must Have Qualities

Coming up with ways to interact with your audience daily can start to make you feel as though you’re stretching your creative capacity a little thin. Yet developing strategies to engage with your audience and keep them coming back for more is critical to long-term social success. Connect with customers for the long haul with these 6 content strategies that will spur conversation and tell a story over time:

1. Read more…

Recommended: Lead Generation: 19 Tips For Better Results

Do you speak English or do you speak “marketing” jargon? Online attention spans are short and competition intense, so clear language is essential to make your social media marketing perform and incite interest in your business.

As in all relationships, people connect with straightforward and honest communications. Read more…

Recommended: Use Your Smartphone To Be 30% More Productive At Work

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Most social media strategies involve routine updates on Facebook and Twitter – and if they’re particularly ambitious, Instagram and Pinterest. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. Read more…

Recommended: 10 Content Marketing Ideas to Promote your Small Business or Startup Company

You may have heard the term “relationship marketing” being tossed around recently. Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. Read more…

Recommended: 4 Ways to Market Your Bootstrapped Startup Online

Some define a business plan as a formal document that takes a long time to create and isn’t flexible, doesn’t get reviewed and doesn’t get revised. Then they say a business plan isn’t useful.

That’s sort of like saying getting regular exercise isn’t good for you because some people overdo it and end up with joint damage.

It would be better to advocate a type of business planning that could be called lean business planning. Read more…

Recommended: 5 Tips for Digital Marketing Success

Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? How can you boost your content strategy to generate a greater level of success? Here are seven definitive ways that you can fire up your content strategy, and generate palpable results.

Create content around a predetermined purpose

What is your company’s purpose? This is the first and most important question you need to ask yourself before any content is created. Read more…

Recommended: How To Dominate the Market – 8 Tips

Social media can be a slippery slope. Stretching yourself too thin by trying to be on every site can result in disengaged users. Failing to engage users on the right platforms will only amount to yet another lost marketing opportunity.

Here are 13 best practice tips when using popular social networking sites.

FACEBOOK

Facebook is by far the biggest and most popular social media platform. Read more…

Recommended: 3 Tips For Using Promoted Posts To Get Customers Excited

It’s easy to lose precious hours playing games and goofing around on your smartphone or tablet. Such distractions can kill your focus and productivity.

But you don’t need to turn off your phone or chuck it out a window to get more work done. From scaling back your notifications to timing your tasks, try these 4 tips for using a smartphone to boost your productivity by up to 30% and reach your business goals:

1) Turn off your notifications.

Your smartphone and many of its apps are designed to grab your attention with various types of notifications, including icons that appear in your phone’s status bar, sounds, flashing lights and vibrations.

Whenever your phone notifies you of something, you might not need to immediately respond. Read more…

Recommended: How To Promote Your Startup On A Shoe-String Budget

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Triggered or targeted emails can be a great way to deliver the right content at the right time to the right people. A sincere thank you, a courteous confirmation, or a concerned abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether.

As long as the automated email is relevant, timely, and provides value to the recipient, triggered emails can be used to save marketers a tremendous amount of time and, more importantly, better engage your contact database. Read more…

Recommended: 4 Affordable Ways to Market Your Business Around Town

Need more leads? Of course, you do!

A well-optimized landing page is one of the most effective methods of generating authentic leads for your business. It drives traffic to your website, develops familiarity with your visitors and can gain you warm leads.

But what marketing campaigns increase traffic to your page and drive conversions? What value exchange does your business need to increase leads?

And for year around affordable marketing, don’t forget online marketing sites. Read more…

Recommended: 6 Smart Email Triggers for Marketing Automation

Crowdfunding is a way of raising money for a new venture by soliciting small donations from many people online. The biggest platforms in the industry are Kickstarter and Indiegogo. In the last five years, crowdfunding has grown from a tool for off-beat bands to raise money from fans for an album they can’t afford to produce to a way for some really high tech inventors to get access to capital for their new, innovative startups.

Following is the checklist of 8 steps to prepare for your campaign.

1. Read more…

Recommended: How To Overcome 3 Horrifying Mental Challenges In Business

With the tough economic climate, crowdfunding has become a popular and alternative method of raising finance for a business, projects or ideas. Crowdfunding platforms are convenient, simple to use and reach a wide audience of investors at a low cost.

Crowdfunding can be defined as a collective cooperation of people who network and pool their money and resources together, usually via the Internet, to support efforts initiated by other organizations. Read more…

Recommended: Secrets Of Virgin Atlantic’s Marketing Success

Are you stressed out at work? Do you feel like you’re reaching a breaking point? Are you having a hard time juggling business and family demands? It happens to many of us. The anxiety, negative thoughts, perspiration, and despair caused by stress are normal, but you should not let them prevent you from succeeding and being your best you.

To cope with the stress and stay focused, you’ll need to incorporate a stress relief routine in your workday. Read more…

Recommended: Secrets Of Virgin Atlantic’s Marketing Success

What should you include in an introductory email to a potential VC investor if your goal is to actually get them to open it and read it? Although every investor pitch and every investor is different, these 4 blunders are common to most of the unsuccessful ones:

1) The email has a worthless subject line.

Too often, entrepreneurs use boring, worthless subject lines in their investor pitches. Read more…

Recommended: Turning Holidays Gifts Into a Marketing Tool – 6 Ideas

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Trust, attraction, and engagement… sounds like the recipe for a deep and lasting relationship, right?

Not surprisingly, consumers can experience and feel these same attributes for a product, and as a result, they form lasting, loyal relationships with the brands that serve them.

Unfortunately for brands, connecting to a potential customer at this level is difficult and time-consuming. Read more…

Recommended: How to Get More Out of Your Social Media Marketing This Year

Everyone is busy in creating his own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.

Here are 7 important steps in content marketing that every blog should include. It is a true assumption that the content promotion strategies very much depend on the nature of the business, but the following points can be applied to any kind of content.

1. Read more…

Recommended: 2 Ways To Generate Quick Buzz For Your Business

Hopefully you’ve already created your annual customer and client holiday gift list. Whether they’ve been naughty or nice, all clients should get recognized in this holiday ritual. But how can you make your holiday gifts do double duty-not only as a “thank you” for the past year’s business, but also as a marketing tool to encourage more business in the new year? Here are some ideas.

Remind them of you:

The simplest way to make your holiday gift a marketing tool is to choose a promotional product with your company’s name and/or logo on it. Read more…

Recommended: Content Marketing Made Easier With These 5 Tricks

Keeping your employees motivated, inspired and productive should be a top goal for any organization. Here are 5 ways to leave your staff inspired and productive:

1) Create a list of employee rights.

To amp up your work environment, this list should include the right to a comfortable work environment, managers who behave professionally, and an immediate and fair response to any grievances. Read more…

Recommended: 6 Ways To Promote Your Auto Parts Store Online

When you were a kid, how often would you ride your bike fast down a steep street while letting go of the handlebars, or take your sled to the top of the highest hill in town, not even considering that one false move could end in a tumble? Back then, you knew that the ride was worth the risk.

Now, with your own business, are you questioning every decision and avoiding the high hills of opportunity because of a fear of falling? It’s a natural reaction, but it can kill your aspirations and cost you the thrill of that amazing ride to success. Read more…

Recommended: How to solve one marketing puzzle

If your business experiences uneven revenues during summer months or other seasonal slowdowns, you may be looking for new summer marketing ideas to grow your organization. Here are four ways you can give in order to get more customers and sales this summer.

For seasonal businesses that thrive during summer months, marketing might be a cinch. Read more…

Recommended: How to solve one marketing puzzle

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Google loves big brand names, and for good reason. But that doesn’t mean smaller companies don’t stand a chance when it comes to search engine optimization (SEO).

In regard to natural search results, the better the results Google can deliver, the more people will use its service. Read more…

Recommended: 4 Mistakes That Hurt Your Crowdfunding Campaign

If you operate a website, you’re no doubt familiar with search engine optimization. Now, add “social” optimization to your to-do list.

A website that’s optimized for social media sharing typically attracts more traffic and sparks more engagement with customers. Read more…

Recommended: 5 Crowdfunding Steps Proven To Raise Money on Kickstarter

Remember to listen:

Proactive listening is by far the most underused online marketing tactic. Too many companies have lulled themselves into believing that social-media monitoring is just waiting for someone to say something bad or ask a customer-service question. Read more…

Recommended: The Choice: Google+ Vs. Facebook

It’s also a time to reflect on your business and find the spark for your next breakthrough idea.

No clue what that is? To ignite new light bulb moments, start with these idea-generating tactics:

Embrace fear.

Ask yourself: “What scares me?” Then, explore that dark space. What if you overhauled your product and reintroduced it – what features would it have? Where would you invest money if you replaced a major conference or trade show with other lead-generating activities? Even if something is working for you, is there a way to make it better? As for your competition, instead of studying what they’re doing, contemplate what they’re afraid of, too.

Pull the trigger. Read more…

Recommended: Target Marketing – Everything You Need To Know And More

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?

Today’s audiences are tired of the “same old, same old”, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.

If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:

1. Read more…

Recommended: 3 Tips To Recruit The Best Employees For Your Startup

At some point in your career, someone has probably talked to you about how to brand yourself, how personal branding is this incredibly important thing that everyone is doing these days, how, if you’ve built a business and are trying to grow, it’s not something you can ignore.

Or is it? Personal branding, just like regular branding, is something that’s often completely out of your control. Read more…

Recommended: Benefits of Ad Retargeting (Remarketing)

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

You’re an aspiring entrepreneur, so why are you working for an entrepreneur? Is working at another startup a route to nowhere or a good career move? It just might pay to work at someone else’s startup before starting your own. Here are 3 reasons why:

1) Startups can take a chance on talent.

Getting a first job is key to launching your career as an entrepreneur. Read more…

Recommended: Five Prong Approach To Creating Effective Social Media Marketing Strategy:

Crowdfunding opens up a new world of opportunity to startups. Crowdfunding campaign is convenient and has the potential to reach a wider range of investors, but it’s not easy. It requires much thought and effort. Most of the crowdfunding projects fail due to inadequate planning.

Following are nine reasons as to why crowdfunding campaign fails:

1. Read more…

Recommended: 4 Things Entrepreneurs Must Do Before Going on Vacation

Crowdsourcing is a hot topic as an interesting social media phenomenon. Sometimes it starts accidentally when an injustice is exposed or a good deed is done. Other times, it is started intentionally to garner support for a cause or operate as a focus group for an idea or product.

Whether accidental or intentional, there is no better platform to crowdsource influence than Twitter. Read more…

Recommended: Marketing Made Easier – Follow These 10 Tricks from The Pros

Simple mistakes are easily made when running a small business, but they can also be easily avoided or remedied if attention is paid to the proper problem areas. A few common mistakes that all small business owners can easily avoid.

1. Strong web presence is a must.
The internet provides access to a resource that works for you 24/7 virtually for free – use it to your advantage. Read more…

Recommended: 4 Simple Ways to Improve Your Marketing Language

With Twitter having more than 300 million user accounts, it has become an important network for companies to reach out to their customers. There are well-established and successful brands that have come up with best practices companies could emulate to attract a loyal following and transform customers into brand advocates.

Here are ten marketing lessons for successful utilization of Twitter:

1. Read more…

Recommended: How to solve one marketing puzzle

Are you the owner of a small business looking to increase your customers? How do you build a trusting relationship with your customers? Here is a proven strategy to build and maintain trust in your business, and in turn attract both customers and profits.

There are many different sources of trust, and sometimes people trust for the wrong reasons. Read more…

Recommended: Small Businesses: How to avoid these 5 E-Marketing Mistakes

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Prior to Crowdfunding, starting a business was nearly a mission impossible.

Entrepreneurs had only three choices of raising capital: (1) Friends & Family (2) Bank and (3) Angel or Venture Capital.

Then in 2007, all that changed when Prosper.com launched the first peer-to-peer lending service in the US. Read more…

Recommended: Targeting B2B Customers Effectively When Your Targets Keep Moving

Word-of-mouth advertising is 10 times more effective than a traditional ad. Contrary to popular belief, less than 10 percent of those sought-after personal recommendations happen online.

In addition to word of mouth marketing, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. Read more…

Recommended: How To Keep Your Employees Motivated

Are you finding that your website bounce rate is higher than you expected? Are you struggling to put your finger on what could be causing it? There are many factors which may make your bounce rate high or low but the main factor to work on is your website itself.

And speaking of improving your bounce rate and get more from your marketing budget, don’t forget online marketing sites. Read more…

Recommended: How To Hire Great Employees As A New Manager

Do you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, the following tips will help you develop a LinkedIn marketing plan and find prospects and leads.

Create a Presence for Yourself

Make sure your LinkedIn account is secure. Read more…

Recommended: How To Maximize The Power Of Twitter – 10 Lessons Learned.

The new marketing concept of brand journalism is the practice of covering your business and industry like a reporter. In other words, you’re transforming your marketing efforts into publishing efforts.

The big guys in your industry are likely already fully entrenched. In fact, some are practicing this new style of content marketing so effectively you probably haven’t even noticed that their content is marketing driven.

Here are four tips on how you can get started:

1. Read more…

Recommended: Crowdfunding vs Venture Capital

It’s easy for new entrepreneurs and even seasoned business owners to be frazzled and to panic when mistakes happen. As your business grows and employees and partners are stretched thin, the risk of mistakes, errors and accidents increases. Mistakes happen, but they can destroy your brand’s reputation – whether your company has made a billing error, sent an embarrassing email with leaked confidential information, or recalled a bad product.

When mistakes happen, what should you do? Here are 3 suggestions for how to deal with unexpected disasters and keep them from destroying your company:

1) Act quickly and fix it. Read more…

Recommended: 8 Social Marketing Fails to Avoid

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, you should be controlling where your customer goes next.

So many people miss out on this golden opportunity for additional profit. Read more…

Recommended: Five Prong Approach To Creating Effective Social Media Marketing Strategy:

The footwear industry has traditionally been a hotbed of memorable advertising, with brands such as Nike and Reebok spending millions to sign athlete-endorsers and hire ad agencies that create spectacular TV campaigns. Eye-tracking technology, facial-expression analysis, and lab experiments help better understand why people choose to view online videos, what narrative techniques keep them watching, and what features prompt them to share videos with friends. Read more…

Recommended: With So Many Social Networking Sites, Which One Is Right For Your Business?

You’ve poured your heart and soul, your time, your money and more into your business, so it simply must succeed… Right? While that’s nice to say, it’s not always true. The more you’re able to realize that success can come and go, the better positioned you’ll be to take advantage of other, more promising opportunities.

Here’s how to know when to give up:

1) Are you the only one who still believes in your business?

Sometimes the smartest people can have a blind spot when it comes to their own vision. Read more…

Recommended: 3 Secrets To Marketing Your Small Business Successfully

Shareable content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you’ll gain access to thousands of new potential followers, earn tons of referral traffic, and you’ll gain permanent links that boost your domain authority and your website’s potential to rank higher in Google searches.

But what makes a piece of content “shareable” in the first place? Logic would dictate that there are certain qualities that shareable pieces have in common, and if they do, it should be possible to replicate those qualities in your own work.

So what makes people want to share content with others, and how can you use this to your advantage?

Technical factors

Videos, quizzes, and list-based articles tend to get more shares than other types of content, possibly because they’re relatively quick and easy to digest. Read more…

Recommended: How to Create Buzzworthy Content That Users Share

Is your business on Facebook?

Do you need to convince your boss-or a client-that Facebook is a worthy marketing investment?

And speaking of social media advertising, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. Read more…

Recommended: New to Crowdfunding? Here’s What to Expect.

A variety of internal and external forces can affect the longevity of products and services your business offers. Understanding how your business excels where your competition does not is a crucial element in dominating your market. Incorporating these strategies into your marketing plan can push your organization into becoming an industry leader. Read more…

Recommended: 10 Content Marketing Ideas to Promote your Small Business or Startup Company