Business entrepreneurs, tech companies, and startup ventures don’t have a lot of room for miscalculating buyer behaviors. Here’s what you need to know to be able to anticipate, identify and satisfy changing buyer behaviors for the sake of creating an effective marketing strategy.
The buyer you engage with today won’t be the buyer you engage with tomorrow. The reality is that the fast-paced, whirlwind nature of the tech landscape means that the needs of buyers are changing at a rapid pace. What are some of the things that can drive the fickle natures of buyers? Most people are influenced by two factors: Read more…
So, you have a great business idea, and you’re lining up the resources to make it a reality. But if you don’t establish solid corporate and accounting strategies from the start, you could be putting your business in peril before you ever get off the ground.
Follow these four steps to get off on the proper financial foot…
1. Be thoughtful before organizing.
Understanding whether to operate as a sole proprietor, partnership, S Corporation, C Corporation or LLC has tax implications, and each offers different levels of liability protection for companies. Read more…
As a small business or independent retailer, what do you do when a major chain, big-box store or national franchise becomes your neighbor and direct competitor? All along you’ve been specializing in items that aren’t in the mainstream but sell well, and then some big chain – like Walmart or Amazon, for example – decides they’re going to hone in on your action.
When this happens, what can you as a boutique or specialty retailer do to remain in business and retain your dominance in any niche market?
Your first reaction might be to lower prices in order to compete with the big stores. Read more…
Word of Mouth Marketing (WOMM) has always been a powerful way to influence business results and grow sales.
Why should Marketers care about WOMM?
If you could master what has been identified as the most valuable form of marketing – the one that consumers trust above all others and the one that is most likely to drive sales for your company – would you instead choose to ignore it or leave it to chance?
Why would you simply choose to sit back and hope conversations will just happen organically about your brand? If you want to win the marketing race, you need to unleash the power of word of mouth. Read more…
Are you contemplating the leap from your 9-to-5 job to launching your own startup? Making that transition is no small feat, and the risks involved are significant. As someone who has faced this challenge firsthand, I understand how daunting the journey can be.
In today’s unpredictable climate, stepping away from the stability of a regular paycheck, job security, and benefits for the uncertainty of a new venture may seem overwhelming. However, risk is an inherent part of entrepreneurship. Read more…
Reuse, reduce, recycle doesn’t just apply to trash, aluminum cans, and plastic water bottles any more. You can recycle and repurpose your inbound or influencer marketing content to increase its value to your overall campaign. Think of it like a neighborhood recycling program… You’re preventing waste and reducing expenses, while putting resources back into the community — or, in this case, your companies or businesses.
So, how do you do this? Here are 6 ways to get started:
Many people accept that a seasonal slowdown in sales is a fact of business life. Well, nothing could be further from the truth, and as a business owner you need to get out of that mindset.
A slowdown may be something many people want because they expect this to be a season for vacations. But you don’t have to accept that. When others go to sleep, you need to wake up.
If you follow these tips, you can create opportunity for your small business while others are off to the beach or quarantined.
What is content marketing? Content marketing is a method of providing information of value that convinces an audience you are a trusted expert on your topic of mutual interest, and puts you top-of-mind when it is time they make a purchase decision. The model fits every industry you can think of, including yours.
Content marketing helps in generating more leads, sales, and business. It also helps improve conversions and effectively establish your brand.
Maybe these stats will help convince you.
. 80% of American Internet users interact with blogs and social media.
. 70% of people would rather learn about a company through articles than through ads. . 90% of consumers find custom content useful.
. 62% less costly than traditional marketing.
Are you flushing your money and time down the toilet? Not long after you start a business on your own, you soon realize that you need to get smarter about managing time. If you feel overwhelmed, you may need to rethink how you use your time, which is an entrepreneur’s most valuable – and scarce – resource.
Stop wasting your time by doing these 6 things, and you’ll become more productive and more successful as your business grows:
How do smart entrepreneurs ensure their businesses stay profitable? They do the simple things right. Simple things like finding cheap ways to get exposure, or acting on their customers’ complaints, or networking in the right places (even while social distancing). But don’t just think outside the box, get rid of the box! Be creative. Use guerrilla tactics. And if that doesn’t work, sometimes it just doesn’t hurt to ask questions. The truth is, your success is going to be dependent upon how much work you’re willing to put in and how good you are at telling your story.
Here’s a recipe for marketing on a shoestring budget. Read more…
It’s easy for new entrepreneurs and even seasoned business owners to be frazzled and to panic when mistakes happen. As your business grows and employees and partners are stretched thin, the risk of mistakes, errors and accidents increases. Mistakes happen, but they can destroy your brand’s reputation – whether your company has made a billing error, sent an embarrassing email with leaked confidential information, or recalled a bad product.
When mistakes happen, what should you do? Here are 3 suggestions for how to deal with unexpected disasters and keep them from destroying your company:
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.**
Every entrepreneur dreams of their startup soaring to new heights, but the path to success is often riddled with unexpected challenges. One of the most daunting hurdles you might face in the early years is securing additional funding. Funding shortfalls – difficulty in obtaining the necessary capital to support growth or even day-to-day operations – can lead to cash flow issues, stunted growth, or even failure. Read more…
Video is rapidly growing and quickly becoming an important component of marketing strategies. If you have not yet incorporated video marketing then you are simply behind the curve. Not only that, but you are losing out on the various benefits that having a video strategy provides.
Importance of Video:
The reason video is such a powerful medium lies within its ability to engage, educate, and influence potential and existing customers. It’s a quick way to show brand personality and spread your company’s message in a compelling way. Read more…
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.**
Starting and running a startup is often depicted as a thrilling journey of innovation and growth. But behind the excitement, there are challenges that can test your resilience and adaptability. One such unforeseen circumstance is the impact of major health problems or personal crises among key team members. Read more…
This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.
I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…
Why do startup entrepreneurs have a difficult time finding and recruiting good employees? Are they overwhelmed by LinkedIn job applications? Or, is AI taking all the tech jobs? Hiring the right people is a difficult task for many companies, even well-established businesses. The main difference is that startup entrepreneurs are often unable to retain the employees that they hire, and there are several reasons for that. However, these 3 tips will help you hire and retain better employees for your new business:
Whether you’re a startup or established entrepreneur looking to grow, you’ll probably have to deal with common mental challenges along the way to success.
NEGATIVE THINKING
Slumps happen in business and life. Start asking positive questions when you find yourself thinking: “I’m not good enough. I can’t do this. Nothing is going right.” Try: “What’s good about this situation? What tools and resources do I need to move in the direction I want to go?”
Asking yourself better questions can help you move forward. Read more…
Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.
Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. The enhancements should be tailored to the new format, intended platform and anticipated audience. Read more…
With the tough economic climate, crowdfunding has become a popular and alternative method of raising finance for a business, projects or ideas. Crowdfunding platforms are convenient, simple to use and reach a wide audience of investors at a low cost.
Crowdfunding can be defined as a collective cooperation of people who network and pool their money and resources together, usually via the Internet, to support efforts initiated by other organizations. Read more…
Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?
Today’s audiences are tired of the same old stuff, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.
If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:
1. Expert Content
Content from experts – like news coverage or a thought leader endorsement – really works.
Are you a frustrated entrepreneur or business owner looking to increase your customers or clients? How do you build a trusting relationship with your customers? Here is a proven strategy to build and maintain trust in your business, and in turn attract both customers and profits.
There are many different sources of trust, and sometimes people trust for the wrong reasons. By understanding how people actually come to trust, you will be able to earn maximum trust.
People have an underlying anxiety about and distrust of nearly everything these days, especially when it comes to all things foreign. Read more…
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.**
In today’s fast-paced tech landscape, technological obsolescence is a critical concern for startups. Rapid advancements in technology can render your product or service outdated, leaving you scrambling to stay relevant. This guide will walk you through understanding, preparing for, and mitigating the impact of technological obsolescence, ensuring that your startup remains competitive and resilient.
Every business owner knows how to wear a lot of hats. When first striking out on your own, you have a hand in finances, social media marketing, product design, and everything in-between. But as companies grow, they need empowered employees to feel that same sense of independence.
Autonomy is one of our fundamental human needs – an essential component of a healthy workplace – our need to be driven by personal interest and enjoyment.
Employees that feel empowered are happier, more motivated, more committed to their jobs, and less stressed. Read more…
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.**
In the fast-paced world of startups, where every day is a new challenge and opportunity, infrastructure failures can be particularly devastating. Critical failures in your physical or digital infrastructure – whether it’s a data center outage or office space issues – can disrupt your operations, impact customer satisfaction, and jeopardize your business continuity. Read more…
Welcome to the 40billion.com startup guide to funding your business. This simple guide is for new entrepreneurs and individuals who believe that they have a great business idea and are considering going into business for themselves. This startup guide provides valuable information for funding your business through friends, family, crowdfunding, angels, banks, and venture capital.
First thing you need to know is that you are not alone. The shift from large companies to smaller companies is a trend that has been underway for many years, and the shift is due to many factors, including large company layoffs, veterans returning to the work force, people looking for a second income, and those just excited to provide a product or service that fills a need in the market. Read more…
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Navigating the startup world is like riding a rollercoaster; full of ups, downs, and unexpected twists. One of the most challenging unforeseen circumstances that can affect your startup’s success is rapid shifts in consumer preferences. Just when you think you’ve nailed your target market, trends can change, and consumer desires can evolve, making your product or service seem less relevant. Read more…
Social media-a requirement for inbound marketing success-holds real influence that continues to rise. A captivating social media presence is essential in the current business environment. Neglect social media, and your business will suffer. You will not be able to optimize your content marketing, website traffic, or lead generation and conversion without social media best practices.
For most entrepreneurs and business managers, knowing how to communicate clearly and effectively is critical in leading growing companies and selling your new business ideas. But the words you speak and hear are only a small part of getting your message across to your employees, customers and investors. It is the way you speak and listen that makes all the difference in the world.
Consider these 11 steps for communicating and pitching more effectively as a business owner:
Step 1: Relax like you’re on social media. Read more…
As a business owner, startup entrepreneur, or marketing manager, how do you reach potential customers during these abnormal times? Are you willing to pay so your posts reach more eyes? Perhaps you should be.
One of the newest 40Billion features, called Promoted Posts, allows businesses to pay from $20 to $999 so that more visitors and contacts see their posts on computers and mobile devices for up to one year.
Using a regular whiteboard post on 40Billion.com can be effective for ramping up engagement, but with Promoted Posts, 40Billion is taking the idea one step further.
The problem is that many regular posts go unseen, and only a small percentage of a user’s contacts see a given post; though it varies depending on how engaged your contacts are. Read more…
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.**
Data breaches are a daunting reality for businesses of all sizes, but for startups, they can be especially devastating. A data breach can compromise customer information, lead to legal liabilities, erode trust, and result in significant financial penalties. Read more…
In case you haven’t noticed already, the hashtag (#) has taken over social media.
With sites like Twitter, Instagram, Facebook, and LinkedIn all using this hashtag format to organize content, it should be clear that this once forgotten character on the keyboard has finally made the big time.
Unfortunately, there are a lot of people out there who just don’t seem to understand the new trend. Read more…
As the world grows increasingly accustomed to staying connected digitally while social distancing, nearly all of the more traditional marketing methods have become irrelevant. Let’s take a look at what digital marketing is, and how you can harness its power to achieve success for your marketing campaign.
What is Digital Marketing?
Digital marketing is the total opposite of outbound marketing. Read more…
Everyone is busy in creating their own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.
Here are 7 important steps in content marketing that every blog or website should include. It is a true assumption that the content promotion strategies very much depend on the nature of the business, but the following points can be applied to any kind of content.
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.**
Entering a new market is always a gamble, but what happens when that market becomes saturated almost overnight? For startups, this can be a daunting challenge that threatens survival and success. Market saturation – when a market becomes filled with similar products or services – can lead to decreased demand, heightened competition, and shrinking profit margins. Read more…
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Innovation is often touted as the lifeblood of successful startups. In today’s fast-paced market, staying ahead of technological advancements and industry trends isn’t just a competitive edge; it’s a necessity for survival. When startups fail to innovate, they risk becoming obsolete and losing their competitive advantage. Read more…
Are you flushing your money and time down the toilet? Not long after you start a business on your own, you soon realize that you need to get smarter about managing time. If you feel overwhelmed, you may need to rethink how you use your time, which is an entrepreneur’s most valuable – and scarce – resource.
Stop wasting your time by doing these 6 things, and you’ll become more productive and more successful as your business grows:
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.**
Scaling a startup is an exciting milestone; it signifies that your business is growing and has the potential to reach new heights. However, this phase also brings its own set of challenges. Scaling efficiently requires careful planning and the ability to navigate various obstacles, including technology limitations, logistical issues, and resource constraints. Read more…
Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business?
Unfamiliar with the difference between retargeting and remarketing? They’re the same thing. Google uses the term “remarketing” while Facebook tends to use the term “retargeting”.
Smart marketers and business owners use Ad Retargeting to:
. Bring back landing page visitors who don’t convert
. Re-engage with abandoned shopping cart prospects
. Upsell products to highly targeted, interested customers
. Increase brand awareness.
A highly optimized, targeted, conversion-centric landing page averages an 8-10% conversion rate. Read more…
Are you stressed out at work or starting a business? Do you feel like you’re reaching a breaking point? Are you having a hard time juggling business and family demands? It happens to many of us. The anxiety, negative thoughts, perspiration, and despair caused by stress are normal, but you should not let them prevent you from succeeding and being your best you.
To cope with the stress and stay focused, you’ll need to incorporate a stress relief routine in your workday. Read more…
This topic may be controversial, but it’s a dilemma all high-performing managers grapple with: You want your employees to perform at their best, but there’s a fine line between being a tough manager with high expectations and being an unreasonable a**hole. Here are 4 tips to ensure that you’re on the right side of the line and don’t lose your best workers:
1) Give your employees a reason to give a crap.
It can be tough if you’re providing a commodity product or service versus curing cancer, but everyone is in business to serve a need, so make sure your employees understand that. Read more…
Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.
If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization. Read more…
Google and other search engines love big brand names — and for good reason. But that doesn’t mean smaller companies don’t stand a chance when it comes to search engine optimization (SEO).
With regard to natural search results, the better the results Google can deliver, the more people will use its service. To provide the best possible results, Google tries to identify website elements that provide quantifiable proof that users find a given site valuable, as well as to refine its ranking algorithms to ensure that these factors are prioritized. Read more…
Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business?
Unfamiliar with the difference between retargeting and remarketing? They’re the same thing. Google uses the term “remarketing” while Facebook tends to use the term “retargeting”.
Smart marketers and business owners use Ad Retargeting to:
. Bring back landing page visitors who don’t convert
. Re-engage with abandoned shopping cart prospects
. Upsell products to highly targeted, interested customers
. Increase brand awareness.
A highly optimized, targeted, conversion-centric landing page averages an 8-10% conversion rate. Read more…
Many experts agree that influencer marketing as a marketing strategy is surging right now. Why? The largest reason is social proof.
According to research firm Yankelovich, Americans are exposed to 5,000 advertisements a day. Overwhelmed consumers are now experiencing “banner blindness” as they mentally tune these ads out. With many consumers using ad blockers, more and more brands are moving away from targeted ads and moving toward paying these influencers to represent their brands.
Though now is a great time to experiment with influencer marketing, it’s important to consider the following 4 factors to make sure you maximize the return on your marketing dollars:
Unintentional gaffes and mistakes on social networking sites can happen to the best of us. There are some very good lessons business owners can glean from common social media mistakes and apply to their own marketing efforts. Here are 3 of those lessons and tips:
1) Make it known to employees that social media is not just for fun.
That’s not to say no one can have fun with social media. But owners and their employees should be aware that what they socialize is a reflection on your brand. Read more…
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.**
Starting a business is an exhilarating journey filled with opportunities and challenges. While having a brilliant idea and a passionate team are crucial, effective financial management is the backbone that supports and sustains your startup. Poor financial management – whether it’s overspending, poor budgeting, or inadequate financial controls – can be a silent killer of startups, leading to cash flow problems, missed growth opportunities, and, ultimately, failure.
In this guide, we’ll explore the common pitfalls of financial mismanagement and offer practical strategies to navigate these challenges. Read more…
What keeps you up at night? Is it thinking about the past, the present, or the future? For me, it’s the future, fueled by my passion for what I do. Sometimes, this enthusiasm makes it hard to switch off at night. Believe it or not, this article was born from those restless nights when I couldn’t sleep and found myself scribbling thoughts and ideas next to my bed. I’ve gathered those late-night scribbles into this 5th edition of my newsletter, and I hope you enjoy reading it as much as I enjoyed putting it together…
In the rapidly evolving landscape of digital product management, staying ahead of the curve requires a blend of strategic foresight, operational excellence, and innovative thinking. Read more…
If at least a third of your receivables are 60 or more days delinquent, you’re not alone. In fact, you’re one of 40 percent of small businesses in that predicament – and your invoices may be partially to blame.
Before you issue your next invoice, be sure all of these parts are complete…
1. Seller info:
The source of the invoice should be clear and include your company’s name, address and telephone number. The latter is important so the customer can immediately call with questions about the bill. Read more…
Do you follow any business or product brands on social media? Are you glad you do? If that’s the case, they are probably doing at least one of three things to get your attention:
. Connecting with one of your passions and/or interests.
. Entertaining you with their engaging personality.
. Providing interesting and/or important information to you.
If you’re a small business owner, you may want to consider which of these three strategies you’re following. Read more…
Marketing is the life force of any startup; without it, the company will not succeed.
Here is a list of the top ten expert marketing tricks to help breathe life into your business:
SOCIAL MEDIA
1. Boost your posts. Give your social media content a boost. Businesses are finding it more and more difficult to get their message heard. So, give your content a paid boost via social media marketing. Read more…
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.**
Navigating the world of legal compliance can be one of the trickiest parts of running a startup. The excitement of building your business can sometimes overshadow the importance of adhering to industry regulations and managing contracts properly. Yet, facing unexpected legal challenges due to non-compliance or mishandling of contracts can jeopardize your startup’s future.
In this guide, we’ll explore common legal compliance issues startups face and provide actionable strategies to help you avoid and address these pitfalls. Read more…
Figuring out how to use mobile ads for a startup or small business isn’t exactly easy. Most entrepreneurs have struggled with online advertising, period. And adding mobile to the mix can seem confusing and expensive. But with so many people on their phones 24/7, neglecting to explore this new territory is a mistake.
Here are 10 tips for better mobile ad results:
1. Use In-Ad Engagement to Lower CPAs.
There is a rule in mobile that every additional click required loses half your audience. Read more…
Small businesses are especially vulnerable to hacking because they usually lack the technology expertise and site security that larger companies have. They also suffer more if their lack of expertise slows repairs and their ability to get back to work. Business owners can lose significant online traffic and sales if their site lands on blacklists operated by Google and other search engines.
Hackers are constantly breaking into innocent websites and using them to infect visitors with malware, lure them to dishonest sites and infiltrate databases to grab sensitive customer information. Read more…
Are you contemplating the leap from your 9-to-5 job to launching your own startup? Making that transition is no small feat, and the risks involved are significant. As someone who has faced this challenge firsthand, I understand how daunting the journey can be.
In today’s unpredictable climate, stepping away from the stability of a regular paycheck, job security, and benefits for the uncertainty of a new venture may seem overwhelming. However, risk is an inherent part of entrepreneurship. Read more…
In addition to the money provided by backers, crowdfunding can generate other, unanticipated benefits for small businesses. Two such benefits are 1) new customers and supporters, and 2) access to additional financing and specialized services.
New Customers and Supporters:
Everyone who contributes to a crowdfunding campaign is a potential new customer and loyal advocate for your brand. Not only are they likely to purchase from you in the future, they also are a source of great feedback.
You get amazing feedback by putting yourself out there. Read more…
Some define a business plan as a formal document that takes a long time to create and isn’t flexible, doesn’t get reviewed and doesn’t get revised. Then they say a business plan isn’t useful.
That’s sort of like saying getting regular exercise isn’t good for you because some people overdo it and end up with joint damage.
It would be better to advocate a type of business planning that could be called lean business planning. That would mean starting small with a business plan presentation template that summarizes the current strategy, metrics, milestones, tasks and basic responsibilities. Read more…
Have you heard the term “relationship marketing” being tossed around recently? Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers. From influencer programs to social media marketing to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers’ best option. Read more…
What do you think in reality Twitter is? It has long been one of the most important social media platforms available on the internet. But what do you feel is the true use of this wonderful website? Over the years, websites, such as Twitter and others are becoming more and more popular. It offers immense potential for businesses to connect to a large number of their target audience.
Easy to Reach Out to the Target Audience
Reaching out to one’s target audience was a difficult task even a few years back. Read more…
When was the last time you took a vacation? For many young startup entrepreneurs, the answer is probably “I can’t remember,” or “I don’t have time for vacation.” But you just might want to rethink your aversion to time off. To run a successful companies, you’ll need to be there, of course. But you’ll often need to also take time to clear your head or even distance yourself from the business in order to think about how to grow more effectively. Read more…
Does your business experience uncertain revenues during summer months or other seasonal or even unexpected slowdowns? If so, you may be looking for new marketing ideas to grow your business. Here are 4 ways you can give in order to get more customers and sales this summer.
For seasonal companies that thrive during summer months, marketing might be a cinch. Read more…
This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.
I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…
Unless you’re an accountant, the word accounting probably strikes fear in your heart, or a little bit of nervousness, at least. For aspiring entrepreneurs, the feeling is probably amplified. After all, poor bookkeeping from the start not only can set a project back in the short term, it can really come back to bite you over the long haul. Even entrepreneurs get audited, you know.
That said, it is possible to avoid the anger of the IRS. Here are four accounting tips for starting a business by:
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.**
Launching a startup is like setting out on an exciting adventure; full of potential but fraught with challenges. One of the most critical hurdles you might face is creating and executing an effective marketing strategy. If your marketing efforts are failing to connect with your target audience, you’re not alone. Read more…
The marketing manager is a critical component of any company’s success. They’re the ones responsible for using creative, cunning, and savvy interpersonal skills to make the company’s product or service known. A company might sell a groundbreaking, innovating product, but it won’t matter much if no one knows about it.
Marketing directors can take a business struggling to make ends meet and jump-start its growth. However, marketing isn’t for everybody, and it requires a unique set of abilities and experience. Read more…
How can you maximize the benefits of attending professional networking events as an entrepreneur or business owner?
1. HAVE AN AGENDA.
Not all networking events are created equal. It behooves you to research the best of the bunch in your area and decide which might be best for your overall start-up goals.
What is your objective for the event? Are you looking to find a cofounder? Are you looking to meet investors? Are you simply looking to get more educated or inspired? Asking yourself simple questions like these before selecting a networking event can help refine your search – and, in turn, get more out of your selections.
Keeping the doors of your small business open can depend upon your ability to market to potential clients. Email marketing has been a cornerstone strategy throughout the technological era. Prior to this, companies were limited to direct mail for advertising. Using the postal service could cost a small fortune and your materials might end up in the trash as junk mail. On top of that, a 2% response to a direct mailing was considered excellent. Read more…
It seems like a catchy idea is all an aspiring entrepreneur needs these days in order to raise money on crowdfunding sites like Kickstarter, Indiegogo, and GoFundMe. Do crowds gravitate toward funding bad ideas? Or can crowds make rational funding decisions and, better yet, exceed venture capital investors and banks in identifying promising projects?
The crowd is often thought of as being a group of fools, but it turns out the crowd does consider the quality of projects and outcomes pretty well. Read more…
Let’s face it, Facebook and marketing work pretty well. Are you getting so tired of reading article after article of people writing about how marketing on Facebook is a waste of time? Whether you are a B2C or B2B company it doesn’t matter. If you are not getting results from Facebook you need to change your strategy plain and simple. While it does take a bit of time, effort and budget there is no doubt Facebook is effective and should be at or near the top of your company’s digital marketing plan.
Below are 4 top tips for creating a successful Facebook page:
Whether you’re the owner of one small business or multiple companies looking to increase your clientele, here are some tips on how to build a trusting relationship with your client.
Tip #1: Be Upfront
How do you put your client at ease the first time you go to his home as a total stranger? It all starts with communication. You always call first. And then as soon as you get there, you jump right out of the car and knock on the front door. Read more…
Do you speak marketing jargon and sales gibberish? Online attention spans are short and competition intense these days, so clear language is essential to make your social media marketing perform and incite interest in your business.
As in all relationships, people connect with straightforward and honest communications. These 4 tips will help you create effective marketing descriptions to build your reputation and business:
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.**
Starting a business is a courageous venture filled with dreams, risks, and the promise of innovation. Yet, even with a solid business plan and a great product, unforeseen challenges can arise, and one of the most daunting is an economic downturn. Economic recessions can significantly impact consumer spending, investor confidence, and overall market conditions, making it harder for startups to sustain and grow.
In this guide, we’ll delve into how economic downturns can affect your startup and offer practical strategies to navigate these challenges. Read more…
Every firm has something that it calls a market strategy. Unfortunately, many market strategies are ineffective and almost guarantee failure.
Market strategies that really work always have the following characteristics:
1. They are strategic rather than tactical.
This sounds simple, but it’s a point that many people find confusing. Strategies define goals to be achieved while tactics define the actions you’ll take to achieve those goals. Read more…
Did you know that brand ambassadors are better advertisers — better than even the most strategically marketed advertising plans specifically made for your business by agencies? Brand ambassadors are more likely to be seen as a good or authentic source of information by people around them.
In fact, when you think about the fact that most consumer purchases include word-of-mouth recommendation during the whole buying phase, businesses would realize that brand advocacy is a necessity and would even be the best investment to get into because of its very promising return on investment.
The question is how does a business turn their customers into brand ambassadors?
This is common sense but a brand advocate has a voice on both sides – the product/service and the consumer. Read more…
Looking for marketing, advertising, promotion, and outreach options? One of the best channels for bootstrapped entrepreneurs is digital marketing. Here’s how to do online marketing right.
One of the hardest roads traveled is that of the bootstrapped entrepreneur. When you’re first starting out, you need to figure out a way to market your company on a shoestring budget. This generally means that you need to focus your efforts towards time-intensive activities that do not require much cash. Read more…
Do you speak marketing jargon and sales gibberish? Online attention spans are short and competition intense these days, so clear language is essential to make your social media marketing perform and incite interest in your business.
As in all relationships, people connect with straightforward and honest communications. These 4 tips will help you create effective marketing descriptions to build your reputation and business:
As business leaders and athletic coaches know, you need more than exceptional talent to succeed. To create a winning team, entrepreneurs can learn from great athletes who came together to reach their full potential.
Here are 5 tips from their experience that will help you create a winning team for your startup:
1) Rally your team around a shared vision.
In a business, your employees don’t start with a shared vision, so make sure everyone is clear about the end goal and why it matters. Read more…
Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.
But does it deliver? According to many accounts, it does.
Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.
In a report from BI Intelligence on location-mobile marketing, key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work, examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics. Read more…
**Take this article with you! Download the audio version, narrated by me, and listen on-the-go wherever you are.**
Innovation is often touted as the lifeblood of successful startups. In today’s fast-paced market, staying ahead of technological advancements and industry trends isn’t just a competitive edge; it’s a necessity for survival. When startups fail to innovate, they risk becoming obsolete and losing their competitive advantage. Read more…
Does your business experience uncertain revenues during summer months or other seasonal or even unexpected slowdowns? If so, you may be looking for new marketing ideas to grow your business. Here are 4 ways you can give in order to get more customers and sales this summer.
For seasonal companies that thrive during summer months, marketing might be a cinch. Read more…
Influencer marketing has become a primary choice for companies and brands that want to increase exposure and get connected with a larger audience of potential customers.
But, what comes into question is the way brands tackle their influencer campaigns. It’s not uncommon for brands to adopt a non-focused, one-size-fits-all strategy to their influencer marketing; however, this brings varied, and often less-than-ideal results because there is no focus on key performance indicators.
You need a clear strategy to get the most out of your campaigns. Read more…
After you’ve surrounded yourself with the best talent you can find, creating an environment that stifles open communication can render that investment useless for companies.
Perhaps your employees are afraid to give you honest answers about your business or feel like they need to agree with every idea you have, even the obviously bad ideas. If that’s the case, your business could be suffering because you’re not getting the value of their expertise, creativity, and insight. Read more…
Are you a startup superstar, an aspiring entrepreneur starting a new business, or a busy manager of an existing business? These easy business startup guides are designed as a shortcut to help you get started and get ahead quickly…. read more
Many experts agree that influencer marketing as a marketing strategy is surging right now. Why? The largest reason is social proof.
According to research firm Yankelovich, Americans are exposed to 5,000 advertisements a day. Overwhelmed consumers are now experiencing “banner blindness” as they mentally tune these ads out. With many consumers using ad blockers, more and more brands are moving away from targeted ads and moving toward paying these influencers to represent their brands.
Though now is a great time to experiment with influencer marketing, it’s important to consider the following 4 factors to make sure you maximize the return on your marketing dollars:
Welcome to the 40billion.com startup guide to funding your business. This simple guide is for new entrepreneurs and individuals who believe that they have a great business idea and are considering going into business for themselves. This startup guide provides valuable information for funding your business through friends, family, crowdfunding, angels, banks, and venture capital.
First thing you need to know is that you are not alone. The shift from large companies to smaller companies is a trend that has been underway for many years, and the shift is due to many factors, including large company layoffs, veterans returning to the work force, people looking for a second income, and those just excited to provide a product or service that fills a need in the market. Read more…
So, you have a great business idea, and you’re lining up the resources to make it a reality. But if you don’t establish solid corporate and accounting strategies from the start, you could be putting your business in peril before you ever get off the ground.
Follow these four steps to get off on the proper financial foot…
1. Be thoughtful before organizing.
Understanding whether to operate as a sole proprietor, partnership, S Corporation, C Corporation or LLC has tax implications, and each offers different levels of liability protection for companies. Read more…
Are you a startup superstar, an aspiring entrepreneur starting a new business, or a busy manager of an existing business? These easy business startup guides are designed as a shortcut to help you get started and get ahead quickly…. read more
Want an easier way to spread the word and increase sales? Imagine the thrill of seeing your business thrive with new customers who are eager for what you offer. Let us help you turn that vision into reality. Join over 170,000 companies already being promoted on 40Billion.
Marketing videos are virtually essential to growing any business these days, and there are many benefits to having videos on your landing pages. For example, videos are an easy type of content for your potential leads to consume and retain, plus most people actually want a video to explain the business, product or service to them.
It’s important to note that videos are not the only thing you need to focus on when it comes to creating an optimized landing page that converts. Read more…
Last week, a conversation with a tech hiring manager sparked a profound realization about the growing role of artificial intelligence (AI) in our industry. We discussed the integration of Generative AI (GenAI) into a product strategy leadership role, which led me to ponder the broader implications of automation in information technology. Just like my Tesla Model X, which I love for many reasons including its autonomous driving features that ease the burden of long trips and traffic jams, AI is transforming our professional landscape. However, much like how my driving skills have deteriorated when I rely too heavily on my car’s technology, I worry about the skills and jobs we might be sacrificing as we increasingly turn to AI. What happens to our expertise and career opportunities when we let AI take over more of our tasks? Let’s explore the balance we must strike as we navigate this rapidly evolving field.
The rise of artificial intelligence is undeniably transformative, shaking up industries and redefining roles across the board. For those of us in tech – whether as product managers, project managers, recruiters, content strategists, or content writers – this shift might seem alarming. Are our jobs on the chopping block? Will our roles become obsolete in the face of increasingly sophisticated algorithms? The short answer is yes and no. But the longer answer is where the real opportunity lies.
AI > A Threat or a Catalyst for Evolution?
First, let’s address the elephant in the room: AI is here to stay, and it’s evolving rapidly. Machine learning algorithms can now predict market trends, automate repetitive tasks, and even generate code. So, yes, AI is encroaching on traditional tech roles. But instead of viewing AI as a threat, consider it a catalyst for profound change. The real question isn’t “Will AI take my job?” but rather “How can I adapt and thrive in an AI-enhanced landscape?”
Reinventing Tech Roles > Embrace the Synergy
For technical product managers, project managers, recruiters, content strategists, and content writers, AI isn’t about replacing jobs but reshaping them. Here’s how each role can evolve and harness AI for greater impact:
Technical Product Managers > From Executors to Innovators: AI can handle data analysis, customer feedback interpretation, and even some aspects of product design. However, it lacks the human touch when it comes to understanding nuanced user needs and market trends; luckily, I have a degree in behavioral neuroscience psychology from Yale University, which I always knew would come in handy someday :). As technical product managers, our role should pivot from routine execution to strategic innovation. Use AI to handle data-heavy tasks, freeing you up to focus on vision and strategy. Become a curator of AI insights, translating them into actionable product features and compelling user experiences. Embrace AI as a collaborator in the innovation process rather than a competitor.
Technical Project Managers > From Planners to Facilitators: Project management tools powered by AI can optimize scheduling, resource allocation, and risk management. Rather than fearing AI’s capabilities, project managers should leverage these tools to enhance project efficiency and accuracy. The future role of a technical project manager will be less about micro-managing tasks and more about facilitating effective collaboration and guiding teams through complex, dynamic environments. Your job will be to interpret AI-driven data, mediate human factors, and ensure that technology aligns with overarching business goals.
Technical Recruiters > From Sifters to Strategists: AI can streamline candidate sourcing, resume screening, and even preliminary interviews. However, it can’t replicate the human ability to assess cultural fit, emotional intelligence, and potential for growth. As a technical recruiter, your role will shift from sifting through resumes to strategically engaging with top talent and building meaningful relationships. Use AI to handle the heavy lifting of candidate evaluation but focus on refining the human side of recruiting; ensuring that the talent you bring on board not only fits the technical requirements but also aligns with the company’s culture and future vision.
Technical Content Strategists > From Planners to Visionaries: AI tools can generate content, analyze engagement metrics, and even predict trending topics. Yet, they lack the strategic foresight required to craft compelling content strategies that resonate with human audiences. As a technical content strategist, your role will evolve from planning content calendars to shaping comprehensive content ecosystems. Use AI to identify data-driven insights and automate routine tasks, but focus on developing visionary content strategies that align with brand identity and user engagement goals. Your expertise in understanding audience psychology and long-term content trends will be invaluable.
Technical Content Writers > From Creators to Curators: While AI can generate text and even mimic writing styles, it still falls short in creating nuanced, context-rich content that captures the essence of complex technical topics. As a technical content writer, your role will shift from generating bulk content to curating and refining high-quality, in-depth materials. Leverage AI to handle content generation and basic editing, but concentrate on creating engaging narratives, ensuring accuracy, and providing value that resonates with your audience. Your skill in translating complex technical information into accessible and compelling content will remain crucial.
Skills for the Future > Adapt, Learn, and Lead
In this AI-augmented future, your competitive edge will come from developing skills that AI can’t replicate. Emphasize the following:
Strategic Thinking: AI can process data, but it can’t strategize like a human. Develop your ability to think long-term and make decisions that consider broader business impacts.
Emotional Intelligence: Human interaction, empathy, and negotiation are crucial. AI lacks emotional depth, so honing your interpersonal skills will set you apart. That might require you to get used to working onsite in a social office environment again, rather than remote telecommuting.
Continuous Learning: The tech field evolves rapidly. Stay updated with AI advancements, new tools, and emerging methodologies. Lifelong learning will be key to staying relevant and innovative.
Final Thoughts > The Human Touch in an AI-Driven World
The rise of AI may be the end of the road for some tech professionals who fear change, but it’s a thrilling new chapter for those of us who can adapt. Embrace AI as a powerful ally rather than a rival. By adapting to the changing landscape, focusing on strategic and human-centric skills, and leveraging AI to amplify your strengths, you can transform challenges into opportunities. The future of tech careers is not about competing with machines but about elevating what it means to be human in a world increasingly shaped by technology.
So, gear up! The AI revolution is here, and with it comes the chance to redefine your role, unlock new potential, and lead with creativity and insight in ways that only we humans can.
Yesterday, I saw something unbelievable: I ran across an IT Project Manager job posting from a small business owner on LinkedIn that had received a whopping 984 applicants! One job, 984 applications. Imagine being the recruiter or hiring manager who has to wade through 984 applications for one job. That’s insane.
You posted a job on LinkedIn, and now your inbox is flooded with 100, 200, 500, or even 1000 applications. It’s a classic case of “be careful what you wish for.” At first, the sheer number of responses might feel like a good problem to have. After all, more applicants mean more chances to find the perfect candidate, right? But when you’re wading through hundreds – or even thousands – of resumes, it quickly becomes clear that more isn’t always better.
If you’re drowning in applications, you’re not alone. But here’s the truth: most of those resumes are likely a waste of your time. The reality is that with each passing minute, you’re losing the ability to effectively manage the talent coming your way. It’s time to be ruthless and strategic. Here’s how to regain control and make LinkedIn work for you, not against you:
1. Just Hire Me
As an experienced IT leader with a background as a former software engineer, entrepreneurial innovator, digital product manager, and project manager, I bring a unique blend of skills to the table, as well as an MBA in new product development from MIT and a BA in behavioral neuroscience from Yale. I’ve been in the trenches, building and managing digital products in innovative IT organizations from the ground up, and I understand the challenges you face. My ability to bridge the gap between technical teams and business objectives ensures that projects are not only completed on time but also deliver tangible results that drive business growth. Let’s cut through the noise together and focus on what really matters: finding the right fit for your team. I’m ready to jump in and make an immediate impact. Send a distress call (or just a DM) to Cornelius McNab, MBA and let me know how I can help.
2. Embrace the Filter, Literally
LinkedIn offers a range of filters to help you sift through applicants, but are you using them effectively? Set strict criteria from the start. Use filters like location, skills, experience level, and even current job titles to immediately cut down the number of resumes. If you’re still left with too many, consider adding more specific filters or increasing the required experience level. This isn’t about being exclusionary; it’s about zeroing in on the candidates who are the best fit.
3. Kill the ‘Apply Now’ Button, If You Dare
The easier it is to apply, the more irrelevant applications you’ll get. If you’re really overwhelmed, consider removing the ‘Easy Apply’ option. Yes, this will reduce the number of applications, but it will also ensure that the candidates who do apply are serious about the role. This small hurdle can drastically cut down on the noise and help you focus on quality over quantity.
4. Automate the First Cut
You might cringe at the idea of using AI to scan resumes, but in this situation, it’s a lifesaver. AI tools can help you sort resumes based on keywords, experience, and qualifications, allowing you to immediately eliminate candidates who don’t meet the basic requirements. It’s not foolproof, but it’s a crucial step in managing a massive influx of applicants.
5. Leverage Pre-Screening Questions
Add pre-screening questions that require more than a simple yes or no. Make them specific to the role and challenging enough that only serious candidates will take the time to answer thoughtfully. This will not only help you weed out less qualified candidates but also give you insights into the thinking and problem-solving skills of those who do apply.
6. Set Up a Waiting Room as Your Own Version of a Digital Filter
Create a separate, private page that applicants are directed to after they submit their application. Here, include a brief, optional task – like a small project or a question that requires a written response. This is where you separate the wheat from the chaff. Most people won’t bother, but those who do are likely to be more invested and qualified.
7. Don’t Be Afraid to Hit Pause
If the influx is too overwhelming, don’t hesitate to pause the job posting. Take a step back to reassess your strategy. Use the time to process the current batch of applications more effectively. Pausing the floodgates doesn’t mean you’re giving up; it means you’re giving yourself the space to do your job properly.
8. Be Blunt with Your Communication
Send a clear, automated response to all applicants acknowledging their application and setting expectations about when they might hear back. But don’t be afraid to include a line that says, “Due to the high volume of applications, we will only be able to respond to those who meet our criteria.” It might seem harsh, but it’s better than leaving candidates in the dark.
9. Outsource If You Have To
If your internal resources are stretched too thin, consider outsourcing the initial screening process to a recruiting agency. They can help you filter through the noise and present you with a shortlist of the most qualified candidates. Yes, it’s an added cost, but when time is money, it’s a worthwhile investment.
10. Consider the Long Game
Think of your hiring process as a funnel. Every applicant you attract is a potential brand ambassador for your company, whether they get the job or not. Even if you can’t engage with every applicant personally, make sure your process is respectful and leaves a positive impression. An automated rejection letter might seem cold, but it’s better than leaving people hanging.
In the digital age, the challenge isn’t finding applicants, but finding the right ones. By being strategic, setting clear boundaries, and utilizing the tools at your disposal, you can turn an overwhelming situation into an opportunity to discover top talent. Remember, it’s not about how many applications you receive; it’s about finding the best fit for your team.
In today’s very competitive job market – man, is it competitive! – where the unemployment rate fluctuates and the demand for skilled professionals soars, the quest for the perfect candidate can feel like navigating a maze. Businesses are not just looking for workers; they are seeking individuals who will contribute to their culture, drive their vision forward, and adapt to the ever-evolving landscape of the industry. Is that why so many corporations post their job openings publicly, but then choose to promote from within rather than hire an outsider? Perhaps. This brings us to a crucial principle that can guide successful hiring practices: hire character, train skill.
Understanding the Landscape
The modern workforce is a melting pot of talent with varied skills, experiences, and educational backgrounds. While technical skills and specialized knowledge are crucial, they are not the sole determinants of a candidate’s potential success. As the job market tightens, businesses need to focus on more than just what a candidate knows; they should consider who the candidate is.
Why Character Matters
Character encompasses traits such as integrity, work ethic, resilience, and interpersonal skills. These qualities are often more indicative of long-term success than technical prowess alone. A candidate with a strong character will not only fit into a company’s culture but also contribute positively to it. They are likely to exhibit greater commitment, adapt to changing circumstances, and collaborate effectively with others.
Furthermore, character is often harder to teach than skill. While technical abilities can be developed through training and experience, instilling a solid work ethic or a genuine commitment to the company’s values is much more challenging. Therefore, hiring individuals with the right character ensures that your team is composed of people who are not just capable, but also motivated and aligned with the company’s mission.
Investing in Skill Development
Once the right character has been identified, the next step is to invest in skill development. In a rapidly changing business environment, skills can become outdated quickly. Therefore, companies must be prepared to invest in ongoing training and development to keep their workforce competitive. This approach not only enhances employees’ technical abilities but also demonstrates a commitment to their growth, fostering loyalty and engagement.
Training should be seen as a long-term investment rather than a one-time expenditure. By providing continuous learning opportunities, businesses can ensure that their employees remain at the forefront of industry advancements and technological innovations. This not only boosts productivity but also helps in retaining top talent, as employees are more likely to stay with organizations that invest in their professional development.
Practical Hiring Tips
Evaluate Character Through Behavioral Interviews: Use structured behavioral interviews to assess candidates’ responses to past challenges and their approach to problem-solving. Look for signs of resilience, integrity, and teamwork.
Prioritize Cultural Fit: Ensure that candidates share the company’s values and vision. This alignment is often more critical than having an exact skill match.
Provide Comprehensive Training: Design onboarding and training programs that not only address specific job skills but also promote personal growth and adaptation.
Foster a Learning Culture: Encourage a culture of continuous improvement by offering regular training sessions, workshops, and access to industry resources.
In a job market characterized by volatility and increasing specialization, the mantra “hire character, train skill” becomes particularly relevant. By focusing on candidates’ character traits and investing in their skill development, businesses can build resilient, adaptable teams that drive long-term success. As you navigate the complexities of hiring in today’s environment, remember that while technical skills can be taught, the right character is a foundation that will support your organization through its most challenging and transformative times.
As a busy businessman who spends most of his day glued to a computer screen, I was all too familiar with the creeping uneasiness of sedentary work life. My comfy, beloved recliner had become a symbol of my struggle with mobility and flexibility, or lack thereof. It was comfortable, yes, but it was also a trap that kept me anchored in a state of inactivity and slowly eroding my productivity and enthusiasm. That’s why I made the bold decision to replace my recliner with an exercise treadmill, and let me tell you, it’s been a game-changer.
I won’t sugarcoat it; the transition wasn’t easy. At first, the treadmill felt like an intrusion into my work space. But once I established a routine, the benefits became undeniable. The first thing I noticed was a significant boost in my energy levels. Jogging while working keeps me alert and sharp. I’ve replaced the mid-afternoon slump with a brisk, invigorating walk that clears my mind and recharges my spirit.
The act of jogging while working has not only helped me stay physically active but has also drastically improved my mental clarity. My treadmill routine breaks up the monotony of sitting all day, preventing the mental fatigue that often comes with long hours at a desk. Each jog is a mini-reboot for my brain. When I return to my tasks, I find that I approach problems with fresh perspectives and innovative solutions.
The mood boost from daily exercise cannot be overstated. Physical activity triggers the release of endorphins, which are those wonderful chemicals that make you feel good. My treadmill sessions have become a vital part of my day, giving me a sense of accomplishment and a burst of positivity that translates directly into my work. I’m more motivated, more focused, and more driven to succeed.
Moreover, incorporating exercise into my workday has improved my overall well-being. I’m sleeping better, my posture has improved, and I no longer feel the stiffness that plagued me before. The treadmill has become a cornerstone of my daily routine, reinforcing the connection between physical health and professional success.
In retrospect, swapping my recliner for a treadmill was one of the best decisions I’ve ever made. It’s a simple change that’s had a profound impact on both my work performance and my personal happiness. If you find yourself struggling with the sedentary grind of working from home, I highly recommend considering a similar upgrade. It’s an investment in your health and productivity that pays dividends every single day.
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In my journey through the entrepreneurial world and within Fortune 500 companies, I’ve come to understand that leadership is not just about directing teams but about shaping their experiences and outcomes. The distinction between influence and intimidation is pivotal in this process.
Early in my career, I worked under a manager who was a master of intimidation. His approach was straightforward: command compliance through fear. During one project, his method of “leadership” involved berating team members who made mistakes and fostering an environment where everyone was scared to voice concerns. This style may have resulted in short-term compliance, but it stifled creativity and led to high turnover. It was a clear lesson in how not to lead.
Contrast that with a different experience later in my career. I was leading a startup team through a critical product launch, and our resources were tight. Instead of resorting to intimidation, I chose to lead through influence. I shared our vision passionately, listened to team members’ ideas, and involved everyone in the problem-solving process. I made sure that my expectations were clear but approached each challenge as a collaborative effort. The team responded with enthusiasm and dedication, resulting in a successful launch and a stronger, more cohesive unit of high-performers.
Influence is about inspiring and empowering, not controlling. It’s about creating a culture where people feel valued and motivated to contribute their best. Intimidation, on the other hand, breeds resentment and fear, ultimately undermining long-term success.
The impact of these two approaches is profound. When you lead with influence, you cultivate trust and respect, which drives genuine commitment and fosters innovation. Intimidation may force short-term results, but it often comes at the cost of long-term relationships and organizational health. In the end, the choice is clear: influence is the key to sustainable leadership.
In our relentless pursuit of entrepreneurial success or professional growth, there’s a dangerous tendency to apply the same strategic thinking and business acumen to personal relationships. As a divorced entrepreneur who has loved and lost a few times, I’ve come to realize that treating personal partners like business associates can be a losing proposition. The very traits that fuel success in business can, if misapplied, undermine the intimate bonds we cherish.
The best illustration of this is found in the movie Love & Basketball, which follows the lives of Monica and Quincy, two individuals whose romantic relationship is deeply intertwined with their shared passion for basketball. Their story highlights how applying strategic thinking and competitive intensity to a relationship can create both opportunities and challenges.
In business, we are trained to analyze every situation through the lens of strategy. We evaluate risks, seek optimal returns, and create systems to maximize efficiency. While these skills are crucial in the corporate arena, applying them to personal relationships often results in unintended consequences. This strategic mindset, if left unchecked, can transform a loving relationship into a transactional affair.
Similar to Monica and Quincy’s journey, when you’re an entrepreneur, every interaction is often seen through a cost-benefit analysis. You negotiate, plan, and assess outcomes. This approach can slip into our personal lives, where we might start treating our partners as though they’re stakeholders in a joint venture rather than as individuals deserving of genuine affection, understanding, and support.
I’ve made this mistake more than once, but I didn’t truly realize what I had done to others until someone did the same thing to me… and it sucked! In the early stages of my maturity, I approached relationships with the same intensity I applied to business deals. I would assess the potential of a relationship much like I would a business opportunity. I set goals, outlined expectations, and conducted what could only be described as relationship performance reviews. While this might ensure operational efficiency in a business, it can make a partner feel like they are being evaluated rather than cherished, much like the emotional challenges faced by Monica and Quincy in their personal and professional dynamics.
In personal relationships, love is not about strategic planning or ROI. It’s about connection, empathy, and support. Yet, when entrepreneurs apply their business mindset to their personal lives, they might overlook the emotional nuances that are crucial for a lasting relationship. The very qualities that make us successful in business – like dedication, discipline, and determination – can become barriers in our personal lives if we aren’t careful.
The cost of this approach can be profoundly painful. Relationships become strained, partners feel undervalued, and emotional needs go unmet. What begins as a commitment to building a life together can devolve into a series of contractual obligations and unmet expectations. The physical touch, the understanding glance, and the spontaneous acts of love get lost in a sea of strategic planning and goal-setting, as seen in the complexities of Monica and Quincy’s evolving relationship.
From my experiences, I’ve learned that personal relationships require a different kind of investment. They thrive on vulnerability, spontaneity, and genuine connection, rather than calculated metrics and strategic outcomes. It’s essential to differentiate between business acumen and personal connection. What’s required in love is not a business plan but a heartfelt commitment to growing together, a lesson beautifully illustrated by the enduring bond between Monica and Quincy.
As entrepreneurs, we must learn to navigate our personal relationships with the same care and empathy that we apply to our business ventures. It’s about stepping away from the boardroom mentality and embracing the emotional, often unpredictable nature of human connections.
So, the next time you “shoot your shot,” if you can balance your entrepreneurial drive with emotional intelligence, you’ll stand a better chance of nurturing a relationship that withstands the test of time.
Are you contemplating the leap from your 9-to-5 job to launching your own startup? Making that transition is no small feat, and the risks involved are significant. As someone who has faced this challenge firsthand, I understand how daunting the journey can be.
In today’s unpredictable climate, stepping away from the stability of a regular paycheck, job security, and benefits for the uncertainty of a new venture may seem overwhelming. However, risk is an inherent part of entrepreneurship. While there’s no avoiding it, understanding and managing risk can make all the difference between success and failure.
If you’re considering starting your own business, a critical question to ask yourself is whether risk-taking is part of your core makeup. If you’re uncomfortable with risk, you might face challenges right from the start.
The most successful entrepreneurs are those who embrace risk, but they do so wisely. They don’t take reckless gambles; instead, they make informed, calculated decisions. So how can you distinguish between a high-stakes gamble and a smart risk?
One way is to trust your instincts. As Malcolm Gladwell explores in his book Blink, our gut reactions often reflect deep-seated knowledge. If you find yourself lying awake at night fretting over a particular risk, it’s worth examining whether that risk is too great.
That said, intuition alone isn’t enough. Effective entrepreneurs also rely on logical analysis to evaluate risks. Here’s a structured approach to assess whether a risk is worth taking:
Evaluate the Upside Potential: Consider the benefits of taking the risk. What positive outcomes could result if things go well? It’s easy to get dazzled by the potential rewards of money and freedom, but don’t let that cloud your judgment. Ensure your analysis is thorough and realistic.
Assess the Worst-Case Scenario: Every risk carries the possibility of failure. The key is to determine whether you can withstand the consequences if things don’t go as planned. For example, the infamous Time Warner-AOL merger is a reminder that even major corporations can face devastating outcomes. If the downside could severely damage your business, it’s crucial to reconsider.
Mitigate Exposure: Before diving into any risky venture, take steps to limit your potential losses. Here are a few essential safeguards:
Insurance: Protect your business with appropriate insurance coverage. This isn’t just a precaution; it’s a fundamental part of responsible business management.
Incorporation: Forming a corporation can shield your personal assets from business-related risks. It’s a crucial step for any serious entrepreneur.
Written Contracts: Formal agreements protect you from misunderstandings and disputes. They ensure clarity and accountability in your business relationships.
So, yes, while risk is an unavoidable part of entrepreneurship, managing it effectively is within your control. By combining your intuition with careful analysis and implementing protective measures, you can navigate the risky waters of starting your own business with greater confidence. Embrace the challenge, but do so with the wisdom to mitigate the risks along the way. To your success!
Creating a solid marketing plan to grow your business is essential for any business looking to grow and succeed in today’s competitive landscape. A well-crafted marketing plan not only outlines your business goals but also maps out the strategies and actions needed to achieve them. Whether you’re a startup or an established company, here’s a step-by-step guide to help you create a marketing plan that drives results:
1. Define Your Marketing Goals
Start by identifying what you want to achieve with your marketing efforts. Your goals should be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). Examples of marketing goals include increasing website traffic, generating leads, or boosting sales. Make sure these goals align with your overall business objectives.
2. Understand Your Target Audience
Knowing your target audience is crucial for crafting effective marketing strategies. Research their demographics, interests, and behaviors. Utilize tools like customer surveys, social media insights, or Google Analytics to gather data. Understanding your audience helps you tailor your messaging and choose the right channels to reach them.
3. Conduct a SWOT Analysis
Perform a SWOT analysis to assess your business’ Strengths, Weaknesses, Opportunities, and Threats. This analysis provides valuable insights into what sets your business apart (i.e., strengths), areas for improvement (i.e., weaknesses), market opportunities, and potential challenges. Use this information to refine your marketing strategies.
4. Analyze Your Competition
Research your competitors to understand their marketing strategies and identify gaps in the market. Analyze their strengths and weaknesses, and evaluate their content, SEO practices, and social media presence. This competitive analysis can help you position your brand more effectively and discover opportunities for differentiation.
5. Choose Your Marketing Channels
Select the marketing channels that best align with your target audience and goals. Common channels include:
Search Engine Optimization (SEO): Enhance your website’s visibility on search engines. Social Media Marketing: Engage with your audience on platforms like 40Billion, LinkedIn, Facebook, Instagram, and X (formerly Twitter). Content Marketing: Create valuable content to attract and retain customers. Email Marketing: Reach out to your audience with personalized emails. Pay-Per-Click (PPC) Advertising: Use paid ads to drive traffic and generate leads.
Choose the channels that will be most effective for your specific business needs and audience.
6. Set Your Budget
Determine how much you can invest in marketing and allocate your budget accordingly. Consider costs for advertising, content creation, tools, and personnel. A well-defined budget helps you manage resources effectively and measure the return on investment (ROI) for your marketing activities.
7. Develop Your Marketing Tactics
Outline the specific tactics you’ll use to achieve your marketing goals. This includes creating a content calendar, setting up social media campaigns, designing promotional materials, and planning events or webinars. Ensure your tactics are aligned with your chosen marketing channels and audience preferences.
8. Create a Marketing Timeline
Establish a timeline for implementing your marketing tactics. A detailed timeline helps you stay organized and ensures that all activities are executed on schedule. Include milestones and deadlines to track your progress and make adjustments as needed.
9. Monitor and Evaluate Performance
Regularly track the performance of your marketing efforts using analytics tools. Measure key performance indicators (KPIs) such as website traffic, conversion rates, and social media engagement. Use this data to assess the effectiveness of your strategies and make informed decisions for future improvements.
10. Adjust and Optimize
Based on your performance evaluation, make necessary adjustments to your marketing plan. Optimize your strategies by refining your messaging, exploring new channels, or reallocating your budget. Continuous improvement ensures that your marketing plan remains relevant and effective over time.
By implementing these ten steps, you’ll be on your way to creating a robust marketing plan that drives your business forward. For an affordable marketing solution, create a company listing so that potential customers can find your business online. Leveraging easy-to-use marketing platforms like 40Billion.com can help you connect with potential customers, partners, and clients to further enhance your marketing efforts.
As a young boy growing up in Jamaica, I was inspired by my father’s entrepreneurial spirit. Despite his humble beginnings and lack of formal education – my father never went to private prep schools or Ivy League colleges like I did – he carved out a path as a self-made businessman. From selling street food to operating commercial transportation, he was the epitome of hustle and determination.
At just 10 years old, I vividly remember walking two miles to school and back every day, saving every penny of my bus fare, and then staining my khakis in the evening as I did chores, such as polishing my father’s shoes and prepping vegetables for his lucrative soup business. Why? Because it meant I could buy toys – digital watches, games, bicycles, and Rambo movie merchandise – from the bustling markets of downtown Kingston. Skipping church on Sundays became a strategic move to stock up on inventory, so that, come Monday, I could show off my latest treasures at school and sell them to eager classmates for a tidy profit.
My older brother and I even turned saving into a competitive game, spurred on by our father’s entrepreneurial lessons; each of us driven by the desire to emulate our father’s entrepreneurial success. The thrill of turning a small investment into something more fueled my dreams of one day becoming my own boss, just like Dad.
In my father’s footsteps, I discovered that success isn’t just about financial gain but the freedom to carve out your own path, no matter the obstacles. That’s why I started my company, 40Billion, to help entrepreneurs live the dream.
Looking back, those early lessons in business and determination shaped not only my childhood but also my future aspirations. They instilled in me a belief that with grit, perseverance, and a little risk-taking, anything is possible – even for a young boy with big dreams in Jamaica.
Are you dreaming of starting your own business but feeling overwhelmed by the complexities of getting started? Explore the easy-to-use startup guides provided by 40Billion for comprehensive insights and essential business knowledge. These guides are your roadmap to success in the competitive world of entrepreneurship.
What sets these guides apart? They’re created by seasoned entrepreneurs who’ve been in your shoes and understand the challenges you’ll face. Whether you’re exploring e-commerce, tech startups, or service-based businesses, there’s a guide tailored just for you. Each one is packed with practical advice, insider tips, and real-world examples that will empower you to navigate every stage of launching your venture.
Imagine having access to expert strategies on funding, marketing, operations, and more – all in one convenient place. These guides are not just about theory; they offer actionable steps that you can implement immediately to turn your business idea into a profitable reality. Investing in these startup guides isn’t just a purchase; it’s an investment in your future success. Take the first step towards building the business of your dreams today. Visit 40Billion.com/startupguides and unlock the knowledge that could transform your entrepreneurial journey. Remember, whether you’re 10 years old or 100, every successful entrepreneur started somewhere; let these guides be your starting point.
Greetings, fellow penny-pinching entrepreneurs and small business wizards! Today, we’re unveiling the ultimate arsenal of free marketing tools that will revolutionize the way you grow your business without spending a dime (or maybe just a few hundred). Dive into the deep end of advertising with ten free digital marketing tools that will promote your business to the stars (or maybe just across the ‘net):
1. 40Billion
Need exposure? Ever dreamed of promoting your business to millions of people? Look no further than 40Billion, where you can list your company (over 100,000 already have) and hope someone notices. Hey, it’s free! What do you have to lose? Visit 40Billion Ads to start your journey from digital obscurity today.
2. Canva
Need to whip up a stunning graphic for your next ad campaign? Canva lets you design like a pro (or at least pretend to) with its easy-to-use interface. No design degree required. Visit Canva and start designing… or procrastinating.
3. Mailchimp
Email marketing made ‘fun’ (because who doesn’t love checking their spam folder?). Mailchimp helps you send emails, track performance, and avoid being labeled as junk. Visit Mailchimp and become an email marketing guru.
4. Google Analytics
Dive deep into the rabbit hole of your website traffic. Google Analytics gives you more data than you’ll ever know what to do with (but hey, at least it’s free data). Visit Google Analytics to start obsessing over your bounce rate.
5. Buffer
Schedule your social media posts in advance like a true digital overlord. Buffer helps you maintain your online presence without being online all the time. Visit Buffer and schedule your next existential crisis… I mean post.
6. Google My Business
Want your business to be found locally? Google My Business lets you list your business on Google Search and Maps for free. Because nothing says success like being pinned on a map next to your local coffee shop. Visit Google My Business and hope for those elusive 5-star reviews.
7. LinkedIn Company Page
Network like a pro with a LinkedIn Company Page. It’s the perfect platform to showcase your corporate culture and impress recruiters who accidentally stumble upon your page. Visit LinkedIn Company Page and update your job title to Founder & CEO.
8. SurveyMonkey
Need feedback? SurveyMonkey lets you create surveys that nobody will ever respond to (unless they’re bored). But hey, it’s free feedback! Visit SurveyMonkey and learn what your customers aren’t saying about you.
9. WordPress
Want a website that looks like it was designed for Y2K? WordPress is your go-to free platform for building websites that scream “I had no budget for this.” Visit WordPress and choose from thousands of themes that haven’t been updated since Bill Clinton was in office.
10. YouTube
Lights, camera, awkward! Start a YouTube channel for your business and showcase your expertise with shaky camera work and overly scripted product demos. Visit YouTube and start practicing your “Hi, guys, welcome back to my channel” intro in hopes of going viral.
Congratulations! You now have a treasure trove of free marketing tools at your disposal, and they might just propel your business to success. Use them wisely, and remember, success in business is 10% inspiration and 90% perspiration (whether your latest campaign flops or not). You got this!
Atlanta, July 19, 2024 – 40Billion.com, an award-winning digital marketing platform designed for entrepreneurs and small businesses, announces its launch of Promoted Post with enhanced features aimed at revolutionizing how businesses promote themselves online. Known for its affordability and user-friendly interface, Promoted Post enables businesses to effortlessly reach a global audience with tailored promotional content.
“Acquiring quality leads and increasing website traffic is a constant challenge for many businesses,” remarked a spokesperson for 40Billion. “Limited budgets and busy schedules often restrict the ability to execute comprehensive marketing campaigns or experiments.”
Promoted Post addresses these challenges by offering a straightforward solution that allows an entrepreneur to promote a business, shopping deals, discounts, articles, products, services, job openings, fundraisers, crowdfunding projects, books, art pieces, blogs, websites, music, or videos effectively. With just $1,000, businesses can broadcast an ad to up to 3 million people over the course of a year, equating to approximately $3 a day. This ‘one and done’ marketing approach ensures maximum exposure with minimal effort – set it and forget it.
The platform’s affordability and simplicity make it an ideal choice for startups and small businesses looking to maximize their marketing impact without breaking the bank. Whether promoting a new product launch or increasing visibility for a local service, Promoted Post offers unparalleled reach and convenience.
“We’re thrilled to introduce the Promoted Post to entrepreneurs and business owners who are looking for cost-effective ways to amplify their brand’s message,” said Colin McNab, President of 40Billion. “Our platform is designed to democratize digital marketing by providing powerful tools that are easy to use and deliver tangible results.”
To experience the benefits of Promoted Post firsthand, entrepreneurs and business owners are encouraged to visit https://www.40billion.com/promo and start promoting their businesses today. Whether aiming to attract new customers, drive sales, or raise awareness, Promoted Post offers the tools needed to succeed in today’s competitive marketplace.
For media inquiries, please contact: 40Billion.com, Inc.
About 40Billion.com, Inc.: 40Billion.com is an innovative digital marketing platform dedicated to empowering entrepreneurs and small businesses with affordable and effective promotional tools. With a mission to simplify marketing efforts and maximize ROI, 40Billion’s Promoted Post enables businesses to reach millions of potential customers effortlessly.
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Contact: Colin McNab President 40Billion.com, Inc. (770) 280-5646 media@40billion.com https://www.40billion.com
Every business owner knows how to wear a lot of hats. When first striking out on your own, you have a hand in finances, social media marketing, product design, and everything in-between. But as companies grow, they need empowered employees to feel that same sense of independence.
Autonomy is one of our fundamental human needs – an essential component of a healthy workplace – our need to be driven by personal interest and enjoyment.
Employees that feel empowered are happier, more motivated, more committed to their jobs, and less stressed. Read more…
Social media marketing has become more important than ever for businesses. Social media is only getting bigger, and if you don’t embrace it, you’re going to miss out on a lot of amazing opportunities to connect with your customers.
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.
If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization. Read more…
Black Friday might hold the first position, but there are eight other special holiday shopping days that can help you build business before Christmas this year.
In addition to the 9 holiday shopping days mentioned below, don’t forget to use online marketing sites for your year-round promotion. Read more…
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
When should you start thinking about outsourcing some of your tasks? As a small business entrepreneur, time is always scarce, and you find that you just can’t do everything yourself the way you would like to. Maybe you’ve thought about outsourcing, but it’s not a simple decision because you need to compare the cost and quality of the person or company that will be working for you.
A simple search for companies using the terms “virtual assistant” and “outsourcing” will reveal a plethora of firms and virtual assistants that offer outsourcing services for everyday business tasks – such as customer service, tech support, bookkeeping, accounts payable, accounting, and even social media marketing. Read more…
These days, a variety of external forces – as well as internal ones – can affect the success of your business. Understanding how your business excels where your competition does not is a critical element in dominating your market. Incorporate these eight strategies into your marketing plan to push your organization into becoming an industry leader:
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Business entrepreneurs, tech companies, and startup ventures don’t have a lot of room for miscalculating buyer behaviors. Here’s what you need to know to be able to anticipate, identify and satisfy changing buyer behaviors for the sake of creating an effective marketing strategy.
The buyer you engage with today won’t be the buyer you engage with tomorrow. Read more…
SAY OF THE DAY: “I think this society suffers so much from too much freedom,too many rights that allow people to be irresponsible.” – Boyd Rice … read more
Are you an Internet entrepreneur? Do you have a website for your business? If so, here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, whether you acquired your customer through promoted posts or other ads, you should be controlling where your customer goes next. Read more…
As an digital entrepreneur or marketing manager, how do you guide the online experience and increase clicks? Customers discover brands across a variety of screens; whether it’s via TV, smartphone, tablet, PC, etc. Most brands, however, only consider a limited journey from discovery on Google Search to the company’s web site. Read more…
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.
I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…
Got a website for your business? If so, then you’re probably already familiar with search engine optimization (SEO). Now, add “social” optimization to your to-do list.
A website that’s optimized for social media sharing typically attracts more traffic and sparks more engagement with customers. Read more…
Whether you’re the owner of one small business or multiple companies looking to increase your clientele, here are some tips on how to build a trusting relationship with your client.
Tip #1: Be Upfront
How do you put your client at ease the first time you go to his home as a total stranger? It all starts with communication. Read more…
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
Why isn’t anyone buying your products and services? It doesn’t matter how great your products and services are or how nice your offices look if no one has heard of you. That’s where good marketing comes into play. Unfortunately, many small businesses make the mistake of focusing all of their efforts on other aspects of their company and forget to make marketing a top priority. Read more…
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Equity crowdfunding is the process whereby everyday people (the “crowd”) invest in an early-stage company, which is not listed on a stock market, in exchange for shares in that company. These shareholders have partial ownership of the company and stand to profit if the company does well.
For the first time, the JOBS act is allowing unsophisticated investors to purchase your stock. Read more…
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
As an aspiring entrepreneur, you can lay out a proposed path to success in a business plan, but the road will be full of surprises. More important than attempting to forecast is knowing how to adapt and be flexible.
For exactly that reason, many top investors and incubators are shifting their views on written business plans. Read more…
You may know Twitter as a consumer application; however, many businesses, not to mention politicians, have realized in recent years that Twitter’s effectiveness and reach make it perfect for marketing.
People these days have short attention spans, and sending out your message – known as a tweet – in a quick sentence or two can get the idea out there before potential customers have time to lose interest. Read more…
As an digital entrepreneur or marketing manager, how do you guide the online experience and increase clicks? Customers discover brands across a variety of screens; whether it’s via TV, smartphone, tablet, PC, etc. Most brands, however, only consider a limited journey from discovery on Google Search to the company’s web site. Read more…
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Are you flushing your money and time down the toilet? Not long after you start a business on your own, you soon realize that you need to get smarter about managing time. If you feel overwhelmed, you may need to rethink how you use your time, which is an entrepreneur’s most valuable – and scarce – resource. Read more…
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Content marketing has become very popular. Businesses see the benefits that competitors are enjoying from publishing highly valuable content, and they are looking for ways to do the same themselves.
Producing large quantities of great content ideas is often more difficult than anticipated, and companies that enter content marketing for the first time often have some unrealistic expectations for the type of results it will provide as well as how quickly those results will come.
There is a lot of information out there that can help businesses to set realistic expectations for themselves when they first start content marketing. Read more…
Are you a frustrated entrepreneur or business owner looking to increase your customers or clients? How do you build a trusting relationship with your customers? Here is a proven strategy to build and maintain trust in your business, and in turn attract both customers and profits.
There are many different sources of trust, and sometimes people trust for the wrong reasons. Read more…
All marketing managers struggle with one thing. How to set goals for marketing department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).
How do you set goals that are challenging yet still achievable (is there an exact formula for this, like always shoot for x% more than last month)? How many goals should you set–one, three, six? Should you focus on a new goal every week, month, semester, quarter or year? If you’re a small company and you need to achieve quick growth, how do you pick which goal is most important when there are a billion urgent things that need to happen? How do you stay focused on your goals (once you’ve finally decided on them) and not let other stuff get in the way, like tempting partnership opportunities or new tactics you want to try out?
Following six tips will help achieve marketing goals:
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Do you speak marketing jargon and sales gibberish? Online attention spans are short and competition intense these days, so clear language is essential to make your social media marketing perform and incite interest in your business.
As in all relationships, people connect with straightforward and honest communications. Read more…
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.
For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…
Want to know how to attract customers, increase sales, and grow your customer pipeline instantly by partnering strategically with other businesses? There are many mutual benefits that make the work required to build a strong marketing partnership worthwhile. There is the implied endorsement that goes along with it as well.
Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.
Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. Read more…
Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.
Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…
Marketing is simple, right? Well, it can seem complicated, mysterious and highly technical when experts talk about the techniques they use and scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense pain-in-the-rear topic.
It’s not that difficult: You market to people and you get leads in. Read more…
Simple mistakes are easily made when running a small business, but they can also be easily avoided or remedied if attention is paid to the proper problem areas. A few common mistakes that all small business owners can easily avoid.
1. Strong web presence is a must.
The internet provides access to a resource that works for you 24/7 virtually for free – use it to your advantage. Read more…
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40Billion Blog for Startup Entrepreneurs and Small Businesses 