Sep 21: 4 More Ways to Create a Brand That Customers Remember

4 More Ways to Create a Brand That Customers Remember

It takes only 3 to 5 seconds to form a first impression. If your business doesn’t capture attention at first glance, not only are you missing out on brand recognition but on sales too.

If you haven’t felt your brand is quite at the level you envisioned, use these tips to step it up. From messaging strategy to visual content creation, here are 4 ways to make sure you’re delivering consistent, on-brand content…

1. Read more…

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Sep 21: How To Be A Better Manager – 4 Tips

How To Be A Better Manager - 4 Tips

This topic may be controversial, but it’s a dilemma all high-performing managers grapple with: You want your employees to perform at their best, but there’s a fine line between being a tough manager with high expectations and being an unreasonable a**hole. Here are 4 tips to ensure that you’re on the right side of the line and don’t lose your best workers:

1) Give your employees a reason to give a crap. Read more…

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Sep 21: Maturity is the ability to reap without apology and not complain …

SAY OF THE DAY: “Maturity is the ability to reap without apology and not complain when things don’t go well.” – Jim Rohn… read more

Sep 21: Cheap Ways To Get Exposure, Stay Profitable

Cheap Ways To Get Exposure, Stay Profitable

What do smart entrepreneurs do differently to ensure their business stays profitable? They do the simple things right. Simple things like finding cheap ways to get exposure, or acting on their customers’ complaints, or networking in the right places. But don’t just think outside the box, get rid of the box! Be creative. Read more…

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Sep 21: How to Empower Entrepreneurs With Crowdfunding

How to Empower Entrepreneurs With Crowdfunding

Prior to Crowdfunding, starting a business was nearly a mission impossible.

Entrepreneurs had only three choices of raising capital: (1) Friends & Family (2) Bank and (3) Angel or Venture Capital.

Then in 2007, all that changed when Prosper.com launched the first peer-to-peer lending service in the US. Read more…

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Sep 21: 4 Ways To Turn Your Customers Into Brand Ambassadors

4 Ways To Turn Your Customers Into Brand Ambassadors

Brand ambassadors are better advertisers than even the most strategically marketed advertising plans specifically made for your business by agencies. Brand ambassadors are more likely to be seen as a good source of information by people around them.

In fact, when you think about the fact that most consumer purchases include word-of-mouth recommendation during the whole buying phase, businesses would realize that brand advocacy is a necessity and would even be the best investment to get into because of its very promising return on investment.

The question is how does a business turn their customers into brand ambassadors?

This is common sense but a brand advocate has a voice on both sides – the product/service and the consumer. Read more…

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Sep 20: Keeping Up with the Changing Face of Advertising

Keeping Up with the Changing Face of Advertising

Advertising is changing at lightning speed with the internet. When businesses started flocking online, they found amazing opportunities to reach consumers outside of traditional media like print and television. But even in the last few years, those advertising options have shifted tremendously.

Gone are the days of the pop up – well, mostly. Read more…

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