Mar 24: 8 Reasons Why Your Content Marketing May Fail

8 Reasons Why Your Content Marketing May Fail

Today, nearly every business is attempting to become a content marketer. The results aren’t pretty. The noise is deafening and while there’s plenty of great content, every industry is being bombarded with junk-cheap imitations of the idea of content marketing-create original, compelling, helpful content. Read more…

Recommended: Improve Your Mobile Advertising Campaign: 10 Tips

Mar 24: How To Be More Creative In Business

How To Be More Creative In Business

To be an innovative entrepreneur, you want to foster creativity in your daily life so that your mind is ready when opportunity arises.

Unusual combinations, sometimes called “remote associations,” are related ideas that may seem unrelated at first glance. They are the essence of creative thinking.

To cultivate creativity, you want to increase your chances of stumbling on an unexpected link. Read more…

Recommended: How to Maximize the Marketing Potential of YouTube – 9 Tips

Mar 24: How to Build Great Marketing Relationships for your Business

How to Build Great Marketing Relationships for your Business

You may have heard the term “relationship marketing” being tossed around recently. Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. Read more…

Recommended: Promote Your Business on a Tight Budget

Mar 24: He who rejects change is the architect of decay. The only human …

SAY OF THE DAY: “He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery.” -Harold Wilson … read more

Mar 24: How To Challenge And Beat The Big Boys In Local Sales

How To Challenge And Beat The Big Boys In Local Sales

What should you do as a small, independent retailer when a major food chain, big-box store or national franchise becomes a direct competitor? All along you’ve been specializing in items that aren’t in the mainstream but sell well, and then some big outfit like Walmart or Amazon decides they’re going to hone in on your action.

When this happens, what can you as a specialty retailer do to remain in business and retain your dominance in any niche market?

Your first reaction might be to lower prices in order to compete with the big stores. Read more…

Recommended: 5 Tips To Create A Winning Team For Your Business

Mar 24: How to solve one marketing puzzle

How to solve one marketing puzzle

Take a look at all of the marketing you’ve done over the last several months. Chances are, most – if not all – was effectively limited to product or service promotion. While offers and advertisements are important, promotions are really at the bottom of the food chain when it comes to building a strong brand. Read more…

Recommended: Why Entrepreneurs Need to Create Their Own Brands

Mar 23: Are You a Micro-Manager? Here Are 3 Ways to Change

Are You a Micro-Manager? Here Are 3 Ways to Change

Every business owner knows how to wear a lot of hats. When first striking out on your own, you have a hand in finances, marketing, product design, and everything in-between. But as your company grows, you need to empower your employees to feel that same sense of independence.

Autonomy is one of our fundamental human needs – an essential component of a healthy workplace – our need to be driven by personal interest and enjoyment.

Employees that feel empowered are happier, more motivated, more committed to their jobs, and less stressed. Read more…

Recommended: Is Twitter A Good Marketing Tool For You?

%d bloggers like this: