Overwhelmed by LinkedIn Applications? Here’s How to Tilt the Scale in Your Favor

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Yesterday, I saw something unbelievable: I ran across an IT Project Manager job posting from a small business owner on LinkedIn that had received a whopping 984 applicants! One job, 984 applications. Imagine being the recruiter or hiring manager who has to wade through 984 applications for one job. That’s insane.

You posted a job on LinkedIn, and now your inbox is flooded with 100, 200, 500, or even 1000 applications. It’s a classic case of “be careful what you wish for.” At first, the sheer number of responses might feel like a good problem to have. After all, more applicants mean more chances to find the perfect candidate, right? But when you’re wading through hundreds – or even thousands – of resumes, it quickly becomes clear that more isn’t always better.

If you’re drowning in applications, you’re not alone. But here’s the truth: most of those resumes are likely a waste of your time. The reality is that with each passing minute, you’re losing the ability to effectively manage the talent coming your way. It’s time to be ruthless and strategic. Here’s how to regain control and make LinkedIn work for you, not against you:

1. Just Hire Me

As an experienced IT leader with a background as a former software engineer, entrepreneurial innovator, digital product manager, and project manager, I bring a unique blend of skills to the table, as well as an MBA in new product development from MIT and a BA in behavioral neuroscience from Yale. I’ve been in the trenches, building and managing digital products in innovative IT organizations from the ground up, and I understand the challenges you face. My ability to bridge the gap between technical teams and business objectives ensures that projects are not only completed on time but also deliver tangible results that drive business growth. Let’s cut through the noise together and focus on what really matters: finding the right fit for your team. I’m ready to jump in and make an immediate impact. Send a distress call (or just a DM) to Cornelius McNab, MBA and let me know how I can help.

2. Embrace the Filter, Literally

LinkedIn offers a range of filters to help you sift through applicants, but are you using them effectively? Set strict criteria from the start. Use filters like location, skills, experience level, and even current job titles to immediately cut down the number of resumes. If you’re still left with too many, consider adding more specific filters or increasing the required experience level. This isn’t about being exclusionary; it’s about zeroing in on the candidates who are the best fit.

3. Kill the ‘Apply Now’ Button, If You Dare

The easier it is to apply, the more irrelevant applications you’ll get. If you’re really overwhelmed, consider removing the ‘Easy Apply’ option. Yes, this will reduce the number of applications, but it will also ensure that the candidates who do apply are serious about the role. This small hurdle can drastically cut down on the noise and help you focus on quality over quantity.

4. Automate the First Cut

You might cringe at the idea of using AI to scan resumes, but in this situation, it’s a lifesaver. AI tools can help you sort resumes based on keywords, experience, and qualifications, allowing you to immediately eliminate candidates who don’t meet the basic requirements. It’s not foolproof, but it’s a crucial step in managing a massive influx of applicants.

5. Leverage Pre-Screening Questions

Add pre-screening questions that require more than a simple yes or no. Make them specific to the role and challenging enough that only serious candidates will take the time to answer thoughtfully. This will not only help you weed out less qualified candidates but also give you insights into the thinking and problem-solving skills of those who do apply.

6. Set Up a Waiting Room as Your Own Version of a Digital Filter

Create a separate, private page that applicants are directed to after they submit their application. Here, include a brief, optional task – like a small project or a question that requires a written response. This is where you separate the wheat from the chaff. Most people won’t bother, but those who do are likely to be more invested and qualified.

7. Don’t Be Afraid to Hit Pause

If the influx is too overwhelming, don’t hesitate to pause the job posting. Take a step back to reassess your strategy. Use the time to process the current batch of applications more effectively. Pausing the floodgates doesn’t mean you’re giving up; it means you’re giving yourself the space to do your job properly.

8. Be Blunt with Your Communication

Send a clear, automated response to all applicants acknowledging their application and setting expectations about when they might hear back. But don’t be afraid to include a line that says, “Due to the high volume of applications, we will only be able to respond to those who meet our criteria.” It might seem harsh, but it’s better than leaving candidates in the dark.

9. Outsource If You Have To

If your internal resources are stretched too thin, consider outsourcing the initial screening process to a recruiting agency. They can help you filter through the noise and present you with a shortlist of the most qualified candidates. Yes, it’s an added cost, but when time is money, it’s a worthwhile investment.

10. Consider the Long Game

Think of your hiring process as a funnel. Every applicant you attract is a potential brand ambassador for your company, whether they get the job or not. Even if you can’t engage with every applicant personally, make sure your process is respectful and leaves a positive impression. An automated rejection letter might seem cold, but it’s better than leaving people hanging.

In the digital age, the challenge isn’t finding applicants, but finding the right ones. By being strategic, setting clear boundaries, and utilizing the tools at your disposal, you can turn an overwhelming situation into an opportunity to discover top talent. Remember, it’s not about how many applications you receive; it’s about finding the best fit for your team.

The Impact of Leadership: Influence vs. Intimidation

In my journey through the entrepreneurial world and within Fortune 500 companies, I’ve come to understand that leadership is not just about directing teams but about shaping their experiences and outcomes. The distinction between influence and intimidation is pivotal in this process.

Early in my career, I worked under a manager who was a master of intimidation. His approach was straightforward: command compliance through fear. During one project, his method of “leadership” involved berating team members who made mistakes and fostering an environment where everyone was scared to voice concerns. This style may have resulted in short-term compliance, but it stifled creativity and led to high turnover. It was a clear lesson in how not to lead.

Contrast that with a different experience later in my career. I was leading a startup team through a critical product launch, and our resources were tight. Instead of resorting to intimidation, I chose to lead through influence. I shared our vision passionately, listened to team members’ ideas, and involved everyone in the problem-solving process. I made sure that my expectations were clear but approached each challenge as a collaborative effort. The team responded with enthusiasm and dedication, resulting in a successful launch and a stronger, more cohesive unit of high-performers.

Influence is about inspiring and empowering, not controlling. It’s about creating a culture where people feel valued and motivated to contribute their best. Intimidation, on the other hand, breeds resentment and fear, ultimately undermining long-term success.

The impact of these two approaches is profound. When you lead with influence, you cultivate trust and respect, which drives genuine commitment and fosters innovation. Intimidation may force short-term results, but it often comes at the cost of long-term relationships and organizational health. In the end, the choice is clear: influence is the key to sustainable leadership.

Love & Business (PG-13)

In our relentless pursuit of entrepreneurial success or professional growth, there’s a dangerous tendency to apply the same strategic thinking and business acumen to personal relationships. As a divorced entrepreneur who has loved and lost a few times, I’ve come to realize that treating personal partners like business associates can be a losing proposition. The very traits that fuel success in business can, if misapplied, undermine the intimate bonds we cherish.

The best illustration of this is found in the movie Love & Basketball, which follows the lives of Monica and Quincy, two individuals whose romantic relationship is deeply intertwined with their shared passion for basketball. Their story highlights how applying strategic thinking and competitive intensity to a relationship can create both opportunities and challenges.

In business, we are trained to analyze every situation through the lens of strategy. We evaluate risks, seek optimal returns, and create systems to maximize efficiency. While these skills are crucial in the corporate arena, applying them to personal relationships often results in unintended consequences. This strategic mindset, if left unchecked, can transform a loving relationship into a transactional affair.

Similar to Monica and Quincy’s journey, when you’re an entrepreneur, every interaction is often seen through a cost-benefit analysis. You negotiate, plan, and assess outcomes. This approach can slip into our personal lives, where we might start treating our partners as though they’re stakeholders in a joint venture rather than as individuals deserving of genuine affection, understanding, and support.

I’ve made this mistake more than once, but I didn’t truly realize what I had done to others until someone did the same thing to me… and it sucked! In the early stages of my maturity, I approached relationships with the same intensity I applied to business deals. I would assess the potential of a relationship much like I would a business opportunity. I set goals, outlined expectations, and conducted what could only be described as relationship performance reviews. While this might ensure operational efficiency in a business, it can make a partner feel like they are being evaluated rather than cherished, much like the emotional challenges faced by Monica and Quincy in their personal and professional dynamics.

In personal relationships, love is not about strategic planning or ROI. It’s about connection, empathy, and support. Yet, when entrepreneurs apply their business mindset to their personal lives, they might overlook the emotional nuances that are crucial for a lasting relationship. The very qualities that make us successful in business – like dedication, discipline, and determination – can become barriers in our personal lives if we aren’t careful.

The cost of this approach can be profoundly painful. Relationships become strained, partners feel undervalued, and emotional needs go unmet. What begins as a commitment to building a life together can devolve into a series of contractual obligations and unmet expectations. The physical touch, the understanding glance, and the spontaneous acts of love get lost in a sea of strategic planning and goal-setting, as seen in the complexities of Monica and Quincy’s evolving relationship.

From my experiences, I’ve learned that personal relationships require a different kind of investment. They thrive on vulnerability, spontaneity, and genuine connection, rather than calculated metrics and strategic outcomes. It’s essential to differentiate between business acumen and personal connection. What’s required in love is not a business plan but a heartfelt commitment to growing together, a lesson beautifully illustrated by the enduring bond between Monica and Quincy.

As entrepreneurs, we must learn to navigate our personal relationships with the same care and empathy that we apply to our business ventures. It’s about stepping away from the boardroom mentality and embracing the emotional, often unpredictable nature of human connections.

So, the next time you “shoot your shot,” if you can balance your entrepreneurial drive with emotional intelligence, you’ll stand a better chance of nurturing a relationship that withstands the test of time.

How to Create a Marketing Plan for Your Business

Creating a solid marketing plan to grow your business is essential for any business looking to grow and succeed in today’s competitive landscape. A well-crafted marketing plan not only outlines your business goals but also maps out the strategies and actions needed to achieve them. Whether you’re a startup or an established company, here’s a step-by-step guide to help you create a marketing plan that drives results:

1. Define Your Marketing Goals

Start by identifying what you want to achieve with your marketing efforts. Your goals should be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). Examples of marketing goals include increasing website traffic, generating leads, or boosting sales. Make sure these goals align with your overall business objectives.

2. Understand Your Target Audience

Knowing your target audience is crucial for crafting effective marketing strategies. Research their demographics, interests, and behaviors. Utilize tools like customer surveys, social media insights, or Google Analytics to gather data. Understanding your audience helps you tailor your messaging and choose the right channels to reach them.

3. Conduct a SWOT Analysis

Perform a SWOT analysis to assess your business’ Strengths, Weaknesses, Opportunities, and Threats. This analysis provides valuable insights into what sets your business apart (i.e., strengths), areas for improvement (i.e., weaknesses), market opportunities, and potential challenges. Use this information to refine your marketing strategies.

4. Analyze Your Competition

Research your competitors to understand their marketing strategies and identify gaps in the market. Analyze their strengths and weaknesses, and evaluate their content, SEO practices, and social media presence. This competitive analysis can help you position your brand more effectively and discover opportunities for differentiation.

5. Choose Your Marketing Channels

Select the marketing channels that best align with your target audience and goals. Common channels include:

Search Engine Optimization (SEO): Enhance your website’s visibility on search engines.
Social Media Marketing: Engage with your audience on platforms like 40Billion, LinkedIn, Facebook, Instagram, and X (formerly Twitter).
Content Marketing: Create valuable content to attract and retain customers.
Email Marketing: Reach out to your audience with personalized emails.
Pay-Per-Click (PPC) Advertising: Use paid ads to drive traffic and generate leads.

Choose the channels that will be most effective for your specific business needs and audience.

6. Set Your Budget

Determine how much you can invest in marketing and allocate your budget accordingly. Consider costs for advertising, content creation, tools, and personnel. A well-defined budget helps you manage resources effectively and measure the return on investment (ROI) for your marketing activities.

7. Develop Your Marketing Tactics

Outline the specific tactics you’ll use to achieve your marketing goals. This includes creating a content calendar, setting up social media campaigns, designing promotional materials, and planning events or webinars. Ensure your tactics are aligned with your chosen marketing channels and audience preferences.

8. Create a Marketing Timeline

Establish a timeline for implementing your marketing tactics. A detailed timeline helps you stay organized and ensures that all activities are executed on schedule. Include milestones and deadlines to track your progress and make adjustments as needed.

9. Monitor and Evaluate Performance

Regularly track the performance of your marketing efforts using analytics tools. Measure key performance indicators (KPIs) such as website traffic, conversion rates, and social media engagement. Use this data to assess the effectiveness of your strategies and make informed decisions for future improvements.

10. Adjust and Optimize

Based on your performance evaluation, make necessary adjustments to your marketing plan. Optimize your strategies by refining your messaging, exploring new channels, or reallocating your budget. Continuous improvement ensures that your marketing plan remains relevant and effective over time.

By implementing these ten steps, you’ll be on your way to creating a robust marketing plan that drives your business forward. For an affordable marketing solution, create a company listing so that potential customers can find your business online. Leveraging easy-to-use marketing platforms like 40Billion.com can help you connect with potential customers, partners, and clients to further enhance your marketing efforts.

From Boy to Boss: How a 10-Year-Old Entrepreneur Followed His Father’s Footsteps

As a young boy growing up in Jamaica, I was inspired by my father’s entrepreneurial spirit. Despite his humble beginnings and lack of formal education – my father never went to private prep schools or Ivy League colleges like I did – he carved out a path as a self-made businessman. From selling street food to operating commercial transportation, he was the epitome of hustle and determination.

At just 10 years old, I vividly remember walking two miles to school and back every day, saving every penny of my bus fare, and then staining my khakis in the evening as I did chores, such as polishing my father’s shoes and prepping vegetables for his lucrative soup business. Why? Because it meant I could buy toys – digital watches, games, bicycles, and Rambo movie merchandise – from the bustling markets of downtown Kingston. Skipping church on Sundays became a strategic move to stock up on inventory, so that, come Monday, I could show off my latest treasures at school and sell them to eager classmates for a tidy profit.

My older brother and I even turned saving into a competitive game, spurred on by our father’s entrepreneurial lessons; each of us driven by the desire to emulate our father’s entrepreneurial success. The thrill of turning a small investment into something more fueled my dreams of one day becoming my own boss, just like Dad.

In my father’s footsteps, I discovered that success isn’t just about financial gain but the freedom to carve out your own path, no matter the obstacles. That’s why I started my company, 40Billion, to help entrepreneurs live the dream.

Looking back, those early lessons in business and determination shaped not only my childhood but also my future aspirations. They instilled in me a belief that with grit, perseverance, and a little risk-taking, anything is possible – even for a young boy with big dreams in Jamaica.

Are you dreaming of starting your own business but feeling overwhelmed by the complexities of getting started? Explore the easy-to-use startup guides provided by 40Billion for comprehensive insights and essential business knowledge. These guides are your roadmap to success in the competitive world of entrepreneurship.

What sets these guides apart? They’re created by seasoned entrepreneurs who’ve been in your shoes and understand the challenges you’ll face. Whether you’re exploring e-commerce, tech startups, or service-based businesses, there’s a guide tailored just for you. Each one is packed with practical advice, insider tips, and real-world examples that will empower you to navigate every stage of launching your venture.

Imagine having access to expert strategies on funding, marketing, operations, and more – all in one convenient place. These guides are not just about theory; they offer actionable steps that you can implement immediately to turn your business idea into a profitable reality. Investing in these startup guides isn’t just a purchase; it’s an investment in your future success. Take the first step towards building the business of your dreams today. Visit 40Billion.com/startupguides and unlock the knowledge that could transform your entrepreneurial journey. Remember, whether you’re 10 years old or 100, every successful entrepreneur started somewhere; let these guides be your starting point.

10 Best FREE Marketing Tools You Did Not Know Existed

Greetings, fellow penny-pinching entrepreneurs and small business wizards! Today, we’re unveiling the ultimate arsenal of free marketing tools that will revolutionize the way you grow your business without spending a dime (or maybe just a few hundred). Dive into the deep end of advertising with ten free digital marketing tools that will promote your business to the stars (or maybe just across the ‘net):

1. 40Billion

Need exposure? Ever dreamed of promoting your business to millions of people? Look no further than 40Billion, where you can list your company (over 100,000 already have) and hope someone notices. Hey, it’s free! What do you have to lose? Visit 40Billion Ads to start your journey from digital obscurity today.

2. Canva

Need to whip up a stunning graphic for your next ad campaign? Canva lets you design like a pro (or at least pretend to) with its easy-to-use interface. No design degree required. Visit Canva and start designing… or procrastinating.

3. Mailchimp  

Email marketing made ‘fun’ (because who doesn’t love checking their spam folder?). Mailchimp helps you send emails, track performance, and avoid being labeled as junk. Visit Mailchimp and become an email marketing guru.

4. Google Analytics  

Dive deep into the rabbit hole of your website traffic. Google Analytics gives you more data than you’ll ever know what to do with (but hey, at least it’s free data). Visit Google Analytics to start obsessing over your bounce rate.

5. Buffer  

Schedule your social media posts in advance like a true digital overlord. Buffer helps you maintain your online presence without being online all the time. Visit Buffer and schedule your next existential crisis… I mean post.

6. Google My Business  

Want your business to be found locally? Google My Business lets you list your business on Google Search and Maps for free. Because nothing says success like being pinned on a map next to your local coffee shop. Visit Google My Business and hope for those elusive 5-star reviews.

7. LinkedIn Company Page  

Network like a pro with a LinkedIn Company Page. It’s the perfect platform to showcase your corporate culture and impress recruiters who accidentally stumble upon your page. Visit LinkedIn Company Page and update your job title to Founder & CEO.

8. SurveyMonkey  

Need feedback? SurveyMonkey lets you create surveys that nobody will ever respond to (unless they’re bored). But hey, it’s free feedback! Visit SurveyMonkey and learn what your customers aren’t saying about you.

9. WordPress  

Want a website that looks like it was designed for Y2K? WordPress is your go-to free platform for building websites that scream “I had no budget for this.” Visit WordPress and choose from thousands of themes that haven’t been updated since Bill Clinton was in office.

10. YouTube  

Lights, camera, awkward! Start a YouTube channel for your business and showcase your expertise with shaky camera work and overly scripted product demos. Visit YouTube and start practicing your “Hi, guys, welcome back to my channel” intro in hopes of going viral.

Congratulations! You now have a treasure trove of free marketing tools at your disposal, and they might just propel your business to success. Use them wisely, and remember, success in business is 10% inspiration and 90% perspiration (whether your latest campaign flops or not). You got this!

Video credit reserved to respective owner(s).

40Billion Launches Promoted Post to Empower Entrepreneurs and Small Businesses with Affordable Digital Marketing Solutions

FOR IMMEDIATE RELEASE

Atlanta, July 19, 2024 – 40Billion.com, an award-winning digital marketing platform designed for entrepreneurs and small businesses, announces its launch of Promoted Post with enhanced features aimed at revolutionizing how businesses promote themselves online. Known for its affordability and user-friendly interface, Promoted Post enables businesses to effortlessly reach a global audience with tailored promotional content.

“Acquiring quality leads and increasing website traffic is a constant challenge for many businesses,” remarked a spokesperson for 40Billion. “Limited budgets and busy schedules often restrict the ability to execute comprehensive marketing campaigns or experiments.”

Promoted Post addresses these challenges by offering a straightforward solution that allows an entrepreneur to promote a business, shopping deals, discounts, articles, products, services, job openings, fundraisers, crowdfunding projects, books, art pieces, blogs, websites, music, or videos effectively. With just $1,000, businesses can broadcast an ad to up to 3 million people over the course of a year, equating to approximately $3 a day. This ‘one and done’ marketing approach ensures maximum exposure with minimal effort – set it and forget it.

The platform’s affordability and simplicity make it an ideal choice for startups and small businesses looking to maximize their marketing impact without breaking the bank. Whether promoting a new product launch or increasing visibility for a local service, Promoted Post offers unparalleled reach and convenience.

“We’re thrilled to introduce the Promoted Post to entrepreneurs and business owners who are looking for cost-effective ways to amplify their brand’s message,” said Colin McNab, President of 40Billion. “Our platform is designed to democratize digital marketing by providing powerful tools that are easy to use and deliver tangible results.”

To experience the benefits of Promoted Post firsthand, entrepreneurs and business owners are encouraged to visit https://www.40billion.com/promo and start promoting their businesses today. Whether aiming to attract new customers, drive sales, or raise awareness, Promoted Post offers the tools needed to succeed in today’s competitive marketplace.

For media inquiries, please contact:
40Billion.com, Inc.

About 40Billion.com, Inc.:
40Billion.com is an innovative digital marketing platform dedicated to empowering entrepreneurs and small businesses with affordable and effective promotional tools. With a mission to simplify marketing efforts and maximize ROI, 40Billion’s Promoted Post enables businesses to reach millions of potential customers effortlessly.

###

Contact:
Colin McNab 
President 
40Billion.com, Inc.
(770) 280-5646
media@40billion.com
https://www.40billion.com

Mar 28: Effort only fully releases its reward after a person refuses …

SAY OF THE DAY: “Effort only fully releases its reward after a person refuses to quit.” – Napoleon Hill … read more

Mar 28: Are You a Micro-Manager? Here Are 3 Ways to Change

Are You a Micro-Manager? Here Are 3 Ways to Change

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Mar 28: How to Get More Out of Your Social Media Marketing This Year

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You have to utilize social media more this year. Read more…

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Mar 28: How to Advertise Your Business on Popular Social Networks for $20

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For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 28: 5 Fundamentals Of Marketing For Any Business

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Mar 27: How To Promote Your Business Between Thanksgiving And Christmas

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In addition to the 9 holiday shopping days mentioned below, don’t forget to use online marketing sites for your year-round promotion. Read more…

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Mar 27: How to Promote Your Crowdfunding Project for Only $20

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Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

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Mar 27: When To Start Outsourcing Some Of Your Busy Work

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When should you start thinking about outsourcing some of your tasks? As a small business entrepreneur, time is always scarce, and you find that you just can’t do everything yourself the way you would like to. Maybe you’ve thought about outsourcing, but it’s not a simple decision because you need to compare the cost and quality of the person or company that will be working for you.

A simple search for companies using the terms “virtual assistant” and “outsourcing” will reveal a plethora of firms and virtual assistants that offer outsourcing services for everyday business tasks – such as customer service, tech support, bookkeeping, accounts payable, accounting, and even social media marketing. Read more…

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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

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The buyer you engage with today won’t be the buyer you engage with tomorrow. Read more…

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Mar 26: How To Turn Your Exit Page Into A Sales Opportunity

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Are you an Internet entrepreneur? Do you have a website for your business? If so, here’s something that you should immediately put into action on your website. This concept is so simple, yet most of the time extremely overlooked: With every single transaction, whether you acquired your customer through promoted posts or other ads, you should be controlling where your customer goes next. Read more…

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Mar 25: 11 Marketing Tips That Even Savvy Businesses Overlook

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Mar 25: How to Advertise Your Business on Popular Social Networks for $20

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Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 25: 5 Crowdfunding Steps Proven To Raise Money on Indiegogo

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This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.

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Mar 24: How to Build a Social Website for Your Business

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Tip #1: Be Upfront

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Mar 24: How to Promote Your Crowdfunding Project for Only $20

How to Promote Your Crowdfunding Project for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Mar 23: Does Your Marketing Strategy Work For You?

Does Your Marketing Strategy Work For You?

Why isn’t anyone buying your products and services? It doesn’t matter how great your products and services are or how nice your offices look if no one has heard of you. That’s where good marketing comes into play. Unfortunately, many small businesses make the mistake of focusing all of their efforts on other aspects of their company and forget to make marketing a top priority. Read more…

Recommended: 8 Key Steps to a Successful Crowdfunding Campaign

Mar 23: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 23: What Entrepreneurs Need to Know About Equity Crowdfunding to Raise Money

What Entrepreneurs Need to Know About Equity Crowdfunding to Raise Money

Equity crowdfunding is the process whereby everyday people (the “crowd”) invest in an early-stage company, which is not listed on a stock market, in exchange for shares in that company. These shareholders have partial ownership of the company and stand to profit if the company does well.

For the first time, the JOBS act is allowing unsophisticated investors to purchase your stock. Read more…

Recommended: Crowdfunding Made Easier With These 4 Tips

Mar 22: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 22: 3 Reasons Why You May Not Need To Write A Business Plan After All

3 Reasons Why You May Not Need To Write A Business Plan After All

As an aspiring entrepreneur, you can lay out a proposed path to success in a business plan, but the road will be full of surprises. More important than attempting to forecast is knowing how to adapt and be flexible.

For exactly that reason, many top investors and incubators are shifting their views on written business plans. Read more…

Recommended: Best Online Sites For Small Businesses To Advertise

Mar 22: You miss 100% of the shots you don’t take. – Wayne Gretzky

SAY OF THE DAY: “You miss 100% of the shots you don’t take.” – Wayne Gretzky… read more

Mar 22: How to Become a Twitter Marketing Expert Quickly

How to Become a Twitter Marketing Expert Quickly

You may know Twitter as a consumer application; however, many businesses, not to mention politicians, have realized in recent years that Twitter’s effectiveness and reach make it perfect for marketing.

People these days have short attention spans, and sending out your message – known as a tweet – in a quick sentence or two can get the idea out there before potential customers have time to lose interest. Read more…

Recommended: The Choice: Google+ Vs. Facebook

Mar 22: 11 Marketing Tips That Even Savvy Businesses Overlook

11 Marketing Tips That Even Savvy Businesses Overlook

As an digital entrepreneur or marketing manager, how do you guide the online experience and increase clicks? Customers discover brands across a variety of screens; whether it’s via TV, smartphone, tablet, PC, etc. Most brands, however, only consider a limited journey from discovery on Google Search to the company’s web site. Read more…

Recommended: 22 Things Advertising People Learn to live with

Mar 22: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 22: 6 Reasons Why Time Is The Business Owner’s Most Scarce Resource

6 Reasons Why Time Is The Business Owner's Most Scarce Resource

Are you flushing your money and time down the toilet? Not long after you start a business on your own, you soon realize that you need to get smarter about managing time. If you feel overwhelmed, you may need to rethink how you use your time, which is an entrepreneur’s most valuable – and scarce – resource. Read more…

Recommended: How To Avoid Seasonal Slowdowns, And Keep Growing Your Business

Mar 21: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 21: 5 Lies About Content Marketing That Businesses Must Avoid

5 Lies About Content Marketing That Businesses Must Avoid

Content marketing has become very popular. Businesses see the benefits that competitors are enjoying from publishing highly valuable content, and they are looking for ways to do the same themselves.

Producing large quantities of great content ideas is often more difficult than anticipated, and companies that enter content marketing for the first time often have some unrealistic expectations for the type of results it will provide as well as how quickly those results will come.

There is a lot of information out there that can help businesses to set realistic expectations for themselves when they first start content marketing. Read more…

Recommended: The Choice: Google+ Vs. Facebook

Mar 21: If there exists no possibility of failure, then victory is meaningless. …

SAY OF THE DAY: “If there exists no possibility of failure, then victory is meaningless.” -Robert H Schuller … read more

Mar 21: How To Attract Customers Without Saying A Word

How To Attract Customers Without Saying A Word

Are you a frustrated entrepreneur or business owner looking to increase your customers or clients? How do you build a trusting relationship with your customers? Here is a proven strategy to build and maintain trust in your business, and in turn attract both customers and profits.

There are many different sources of trust, and sometimes people trust for the wrong reasons. Read more…

Recommended: 3 Steps for Marketers to Get More Out of Social Media Posts

Mar 21: 6 Tips To Achieve Marketing Goals

6 Tips To Achieve Marketing Goals

All marketing managers struggle with one thing. How to set goals for marketing department. It sounds like a simple-enough task, but over time I came to see goal-setting as something of an art; it requires practice, constant refinement, focus and a little bit of playfulness (unless you want to drive yourself crazy).

How do you set goals that are challenging yet still achievable (is there an exact formula for this, like always shoot for x% more than last month)? How many goals should you set–one, three, six? Should you focus on a new goal every week, month, semester, quarter or year? If you’re a small company and you need to achieve quick growth, how do you pick which goal is most important when there are a billion urgent things that need to happen? How do you stay focused on your goals (once you’ve finally decided on them) and not let other stuff get in the way, like tempting partnership opportunities or new tactics you want to try out?

Following six tips will help achieve marketing goals:

1. Read more…

Recommended: Is Google Threat to Social-Media Marketing?

Mar 21: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 21: 4 Simple Ways to Improve Your Marketing Language

4 Simple Ways to Improve Your Marketing Language

Do you speak marketing jargon and sales gibberish? Online attention spans are short and competition intense these days, so clear language is essential to make your social media marketing perform and incite interest in your business.

As in all relationships, people connect with straightforward and honest communications. Read more…

Recommended: 4 Ways To Keep Your Website From Getting Hacked

Mar 21: Life has no limitations, except the ones you make. – Les Brown

SAY OF THE DAY: “Life has no limitations, except the ones you make.” – Les Brown … read more

Mar 9: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 7: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 7: How to Empower Entrepreneurs With Crowdfunding

How to Empower Entrepreneurs With Crowdfunding

Prior to Crowdfunding, starting a business was nearly a mission impossible.

Entrepreneurs had only three choices of raising capital: (1) Friends & Family (2) Bank and (3) Angel or Venture Capital.

Then in 2007, all that changed when Prosper.com launched the first peer-to-peer lending service in the US. Read more…

Recommended: With So Many Social Networking Sites, Which One Is Right For Your Business?

Mar 7: If you do build a great experience, customers tell each other …

SAY OF THE DAY: “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos… read more

Mar 7: 7 Ways to Grow Your Business Through Marketing Partners

7 Ways to Grow Your Business Through Marketing Partners

Want to know how to attract customers, increase sales, and grow your customer pipeline instantly by partnering strategically with other businesses? There are many mutual benefits that make the work required to build a strong marketing partnership worthwhile. There is the implied endorsement that goes along with it as well.

Strategy is the key to success. Read more…

Recommended: 6 Ways to Create Content that Attracts Audiences and Customers

Mar 7: How To Do More With Less – Smarter Content Marketing Strategies

How To Do More With Less - Smarter Content Marketing Strategies

Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.

Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. Read more…

Recommended: Why Entrepreneurs Need to Create Their Own Brands

Mar 7: How to Promote Your Crowdfunding Project for Only $20

How to Promote Your Crowdfunding Project for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Mar 7: The Secret of All Successful Marketing

The Secret of All Successful Marketing

Marketing is simple, right? Well, it can seem complicated, mysterious and highly technical when experts talk about the techniques they use and scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense pain-in-the-rear topic.

It’s not that difficult: You market to people and you get leads in. Read more…

Recommended: Incorporating a Company

Mar 7: The Christian’s Bible is a drug store. Its contents remain the …

SAY OF THE DAY: “The Christian’s Bible is a drug store. Its contents remain the same, but the medical practice changes.” -Mark Twain… read more

Mar 6: Small Businesses: How to avoid these 5 E-Marketing Mistakes

Small Businesses: How to avoid these 5 E-Marketing Mistakes

Simple mistakes are easily made when running a small business, but they can also be easily avoided or remedied if attention is paid to the proper problem areas. A few common mistakes that all small business owners can easily avoid.

1. Strong web presence is a must.
The internet provides access to a resource that works for you 24/7 virtually for free – use it to your advantage. Read more…

Recommended: 2 Ways To Generate Quick Buzz For Your Business

Mar 5: 3 Winning Social Marketing Strategies From Top Brands

3 Winning Social Marketing Strategies From Top Brands

Do you follow any business or product brands on social media? Are you glad you do? If that’s the case, they are probably doing at least one of three things to get your attention:

. Connecting with one of your passions and/or interests.
. Entertaining you with their engaging personality. Read more…

Recommended: 5 Ways Entrepreneurs Who Take Vacations Are More Successful

Mar 5: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 5: How To Be A Better Manager – 4 Tips

How To Be A Better Manager - 4 Tips

This topic may be controversial, but it’s a dilemma all high-performing managers grapple with: You want your employees to perform at their best, but there’s a fine line between being a tough manager with high expectations and being an unreasonable a**hole. Here are 4 tips to ensure that you’re on the right side of the line and don’t lose your best workers:

1) Give your employees a reason to give a crap. Read more…

Recommended: 3 Reasons To Work For A Startup First

Mar 5: Doubt, of whatever kind, can be ended by action alone. – Thomas Carlyle

SAY OF THE DAY: “Doubt, of whatever kind, can be ended by action alone.” – Thomas Carlyle… read more

Mar 5: Facebook And Marketing: 4 Useful Tips For Success

Facebook And Marketing: 4 Useful Tips For Success

Let’s face it, Facebook and marketing work pretty well. Are you getting so tired of reading article after article of people writing about how marketing on Facebook is a waste of time? Whether you are a B2C or B2B company it doesn’t matter. If you are not getting results from Facebook you need to change your strategy plain and simple. Read more…

Recommended: Incorporating a Company

Mar 4: 11 Steps To Communicate Better As An Entrepreneur

11 Steps To Communicate Better As An Entrepreneur

For most entrepreneurs and business managers, knowing how to communicate clearly and effectively is critical in leading growing companies and selling your new business ideas. But the words you speak and hear are only a small part of getting your message across to your employees, customers and investors. Read more…

Recommended: 3 Ways To Get Your Employees To Share Their Honest Opinions

Mar 4: How to Promote Your Crowdfunding Project for Only $20

How to Promote Your Crowdfunding Project for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Mar 4: Turning Holidays Gifts Into a Marketing Tool – 6 Ideas

Turning Holidays Gifts Into a Marketing Tool - 6 Ideas

Hopefully you’ve already created your annual customer and client holiday gift list. Whether they’ve been naughty or nice, all clients should get recognized in this holiday ritual. But how can you make your holiday gifts do double duty-not only as a “thank you” for the past year’s business, but also as a marketing tool to encourage more business in the new year? Here are some ideas.

Remind them of you:

The simplest way to make your holiday gift a marketing tool is to choose a promotional product with your company’s name and/or logo on it. Read more…

Recommended: How To Gain Your Client’s Trust – 5 Tips

Mar 4: I detest racialism, because I regard it as a barbaric thing, …

SAY OF THE DAY: “I detest racialism, because I regard it as a barbaric thing, whether it comes from a Black man or a White man.” – Nelson Mandela… read more

Mar 3: How to Create a Great Invoice – 7 Tips

How to Create a Great Invoice - 7 Tips

If at least a third of your receivables are 60 or more days delinquent, you’re not alone. In fact, you’re one of 40 percent of small businesses in that predicament – and your invoices may be partially to blame.

Before you issue your next invoice, be sure all of these parts are complete…

1. Read more…

Recommended: Facebook And Marketing: 4 Useful Tips For Success

Mar 3: How to Promote Your Crowdfunding Project for Only $20

How to Promote Your Crowdfunding Project for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Mar 3: How To Avoid Seasonal Slowdowns, And Keep Growing Your Business

How To Avoid Seasonal Slowdowns, And Keep Growing Your Business

Does your business experience uncertain revenues during summer months or other seasonal or even unexpected slowdowns? If so, you may be looking for new marketing ideas to grow your business. Here are 4 ways you can give in order to get more customers and sales this summer.

For seasonal companies that thrive during summer months, marketing might be a cinch. Read more…

Recommended: Think Twice Before Posting on These Social Media Sites

Mar 2: How to Promote Your Crowdfunding Project for Only $20

How to Promote Your Crowdfunding Project for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Mar 2: 4 More Ways to Create a Brand That Customers Remember

4 More Ways to Create a Brand That Customers Remember

Did you know it takes less than 5 seconds to form a good or bad first impression? If your business doesn’t capture attention at first glance, not only are you missing out on brand recognition but on potential sales too.

If you haven’t felt your brand is quite at the level you envisioned, use these tips to step it up. Read more…

Recommended: What To Look For When Selecting A Good B2B Digital Marketing Agency

Mar 2: The difference between the impossible and the possible lies …

SAY OF THE DAY: “The difference between the impossible and the possible lies in a man’s determination.” – Tommy Lasorda… read more

Mar 2: 5 Tips for Digital Marketing Success

5 Tips for Digital Marketing Success

As the world grows increasingly accustomed to staying connected digitally while social distancing, nearly all of the more traditional marketing methods have become irrelevant. Let’s take a look at what digital marketing is, and how you can harness its power to achieve success for your marketing campaign.

What is Digital Marketing?

Digital marketing is the total opposite of outbound marketing. Read more…

Recommended: 4 Growth Hacks to Turbocharge Your Small Business

Mar 1: How to Create Buzzworthy Content That Users Share

How to Create Buzzworthy Content That Users Share

Marketing experts now realize that share-able content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you’ll gain access to 1000’s of new potential followers, earn tons of referral traffic, and gain permanent links that boost your website’s potential to rank higher in Google searches.

But what makes a piece of content “shareable” in the first place? Logic would dictate that there are certain qualities that shareable pieces have in common, and if they do, it should be possible to replicate those qualities in your own work.

So what makes people want to share content with others on social media, and how can you use this to your advantage?

Technical Factors

Videos, quizzes, and list-based articles tend to get more shares than other types of content, possibly because they’re relatively quick and easy to digest. Read more…

Recommended: 4 Ways To Turn Your Customers Into Brand Ambassadors

Mar 1: Essential Tips for Successful Crowdfunding

Essential Tips for Successful Crowdfunding

It seems like everyone is using crowdfunding to kick off their new business venture, whether it be a new coffee shop or electronic gadget. But the usefulness of crowdfunding is still debatable. Is crowdfunding even right for your business?

Here’s some essential information and a few tips that will help explain crowdfunding concepts and how you can take advantage of them to fund your business.

What is crowdfunding?

Crowdfunding is a way of raising money for a new venture by soliciting small donations or investments from many people online. Read more…

Recommended: Instagram And Marketing: Tips To Succeed

Mar 1: How to Promote Your Crowdfunding Project for Only $20

How to Promote Your Crowdfunding Project for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Mar 1: 5 Networking Tips That Entrepreneurs Need to Know

5 Networking Tips That Entrepreneurs Need to Know

How can you maximize the benefits of attending professional networking events as an entrepreneur or business owner?

1. HAVE AN AGENDA.

Not all networking events are created equal. It behooves you to research the best of the bunch in your area and decide which might be best for your overall start-up goals. Read more…

Recommended: Don’t Make This Common Brainstorming Mistake That Leads to Failure

Feb 29: What would you do if you knew you could not fail? -Robert H. …

SAY OF THE DAY: “What would you do if you knew you could not fail?” -Robert H. Schuller https://www.40billion.comread more

Feb 29: 4 Things Entrepreneurs Must Do Before Going on Vacation

4 Things Entrepreneurs Must Do Before Going on Vacation

It’s that time of year again when you and a lot of other entrepreneurs may be looking at former 9-to-5 colleagues with some envy, as they plan their annual two-week vacation with family or friends.

Can you afford to take two weeks away from your business and have it run as smoothly as it does when you’re in it? If you can, that’s great. Read more…

Recommended: 5 Counter-Productive Things You Should NOT Do Every Day

Feb 29: Boost Seasonal Sales With These 4 Tips

Boost Seasonal Sales With These 4 Tips

Many people accept that a seasonal slowdown in sales is a fact of business life. Well, nothing could be further from the truth, and as a business owner you need to get out of that mindset.

A slowdown may be something many people want because they expect this to be a season for vacations. But you don’t have to accept that. Read more…

Recommended: How to Get Started with Influencer Marketing Campaigns

Feb 29: How to Promote Your Crowdfunding Project for Only $20

How to Promote Your Crowdfunding Project for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Feb 29: How To Deal With Stress At Work

How To Deal With Stress At Work

Are you stressed out at work or starting a business? Do you feel like you’re reaching a breaking point? Are you having a hard time juggling business and family demands? It happens to many of us. The anxiety, negative thoughts, perspiration, and despair caused by stress are normal, but you should not let them prevent you from succeeding and being your best you.

To cope with the stress and stay focused, you’ll need to incorporate a stress relief routine in your workday. Read more…

Recommended: How To Develop A LinkedIn Marketing Plan

Feb 28: 9 Content Marketing Steps to Follow When You Have a Low Budget

9 Content Marketing Steps to Follow When You Have a Low Budget

Content marketing is now one of the most popular digital marketing strategies today, with most B2B marketers using it in some way.

But it costs significant time and money. What if you don’t have those dollars to invest? What if you’re just starting out, or what if you’re already investing the bulk of your marketing budget in other strategies?

Though not ideal, it’s actually possible to start a content marketing campaign with no money whatsoever. Read more…

Recommended: 4 Affordable Ways to Market Your Business Around Town

Feb 27: 3 Reasons Why You May Not Need To Write A Business Plan After All

3 Reasons Why You May Not Need To Write A Business Plan After All

As an aspiring entrepreneur, you can lay out a proposed path to success in a business plan, but the road will be full of surprises. More important than attempting to forecast is knowing how to adapt and be flexible.

For exactly that reason, many top investors and incubators are shifting their views on written business plans. Read more…

Recommended: 3 Ways to Grow Your Small Business Brand on Google

Feb 27: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Feb 27: 7 Steps to Boost Content Marketing Success

7 Steps to Boost Content Marketing Success

Everyone is busy in creating their own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.

Here are 7 important steps in content marketing that every blog or website should include. Read more…

Recommended: 5 Networking Tips That Entrepreneurs Need to Know

Feb 27: Tell everyone what you want to do and someone will want to help …

SAY OF THE DAY: “Tell everyone what you want to do and someone will want to help you do it.” – W. Clement Stone … read more

Feb 27: 8 Social Marketing Fails to Avoid

8 Social Marketing Fails to Avoid

1. Little or no social media or blogging activity.

Why start a blog and never publish? Why start a Twitter account and never tweet? In social marketing, you have to show up and be active. Yes, starting that Facebook page was a good idea, but unless you are going to be consistent in posting and using it, just forget about it.

You can save time by using sites like 40Billion.com, which specializes in broadcasting and promoting posts to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Read more…

Recommended: 5 Essential Business Plan Topics When Raising Venture Capital

Feb 26: 5 Ways Entrepreneurs Who Take Vacations Are More Successful

5 Ways Entrepreneurs Who Take Vacations Are More Successful

When was the last time you took a vacation? For many young startup entrepreneurs, the answer is probably “I can’t remember,” or “I don’t have time for vacation.” But you just might want to rethink your aversion to time off. To run a successful companies, you’ll need to be there, of course. Read more…

Recommended: How To Keep Your Employees Motivated

Feb 26: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Feb 25: The most interesting thing about a postage stamp is the persistence …

SAY OF THE DAY: “The most interesting thing about a postage stamp is the persistence with which it sticks to its job.” – Napoleon Hill… read more

Feb 25: 4 Mistakes That Hurt Your Crowdfunding Campaign

4 Mistakes That Hurt Your Crowdfunding Campaign

On some of the most popular crowdfunding platforms – such as Kickstarter, Indiegogo, and GoFundMe – less than half of the campaigns hit their funding goal. How do you make sure your crowdfunding campaign isn’t a failure? Here are four potential mistakes to avoid.

#1: Starting off too slow

If you want to hit your fundraising goal by the end of the campaign, experts recommend focusing on raising 30 percent of it in the first two or three days. Read more…

Recommended: 3 Steps for Marketers to Get More Out of Social Media Posts

Feb 25: Targeting B2B Customers Effectively When Your Targets Keep Moving

Targeting B2B Customers Effectively When Your Targets Keep Moving

Business entrepreneurs, tech companies, and startup ventures don’t have a lot of room for miscalculating buyer behaviors. Here’s what you need to know to be able to anticipate, identify and satisfy changing buyer behaviors for the sake of creating an effective marketing strategy.

The buyer you engage with today won’t be the buyer you engage with tomorrow. Read more…

Recommended: How To Do More With Less – Smarter Content Marketing Strategies

Feb 25: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Feb 25: The 7 Crowdfunding Tips That Are Most Important

The 7 Crowdfunding Tips That Are Most Important

What is crowdfunding or crowd funding? Crowdfunding is a collective of people cooperating to network and pool their money and resources together, usually via the Internet, to support efforts initiated by other organizations. Unlike angel investments, in which an investor takes a large stake in a small business, with crowdfunding, you can literally attract a “crowd” of people – each of whom takes a small stake (if any) in a business idea by contributing towards an online funding target. Read more…

Recommended: 3 Reasons To Work For A Startup First

Feb 25: The great leaders are like the best conductors – they reach …

SAY OF THE DAY: “The great leaders are like the best conductors – they reach beyond the notes to reach the magic in the players.” – Blaine Lee… read more

Feb 25: 3 Secrets To Marketing Your Small Business Successfully

3 Secrets To Marketing Your Small Business Successfully

Small business entrepreneurship shapes the economy. However, it’s difficult, especially during challenging economic times, to shape anything if no one knows about your products or services.

Here are 3 pieces of marketing advice to small-business owners who need to get the word out:

1) Target your customer. Read more…

Recommended: How To Plan For An Early Retirement Now

Feb 25: How To Challenge And Beat The Big Boys In Local Sales

How To Challenge And Beat The Big Boys In Local Sales

As a small business or independent retailer, what do you do when a major chain, big-box store or national franchise becomes your neighbor and direct competitor? All along you’ve been specializing in items that aren’t in the mainstream but sell well, and then some big chain – like Walmart or Amazon, for example – decides they’re going to hone in on your action.

When this happens, what can you as a boutique or specialty retailer do to remain in business and retain your dominance in any niche market?

Your first reaction might be to lower prices in order to compete with the big stores. Read more…

Recommended: 4 Things Entrepreneurs Must Do Before Going on Vacation

Feb 24: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Feb 24: How To Make Social Media Marketing Success

How To Make Social Media Marketing Success

Social media-a requirement for inbound marketing success-holds real influence that continues to rise. A captivating social media presence is essential in the current business environment. Neglect social media, and your business will suffer. You will not be able to optimize your content marketing, website traffic, or lead generation and conversion without social media best practices.

Provide Real Value

Winning social media marketing requires active listening and genuine participation. Read more…

Recommended: 9 Ways of Making Content More Effective

Feb 24: Never wrestle with pigs. You both get dirty and the pig likes …

SAY OF THE DAY: “Never wrestle with pigs. You both get dirty and the pig likes it.” ~George Bernard Shaw… read more

Feb 24: 3 Absurd Myths About Using Technology in Small Business

3 Absurd Myths About Using Technology in Small Business

Risk taking is second nature to most entrepreneurs, but technology issues can make them turn cautious. Too often, business owners believe they don’t have the expertise or financial resources to take full advantage of technology. But, by limiting their use of tech, they also limit their growth opportunities in our now always-on, always-connected world.

Turns out, many of these myths about tech may be based on misconceptions. Read more…

Recommended: 9 Ways of Making Content More Effective

Feb 24: Best Online Sites For Small Businesses To Advertise

Best Online Sites For Small Businesses To Advertise

Are you a small business owner who feels like you’re just wasting your advertising and marketing dollars?

Do you want to know where actually the best places to advertise your small business online are?

So, let’s get started.

Here are the 6 best places to advertise your small business online, that can help you take your small business towards success for sure.

#1: GOOGLE ADWORDS

Google Adwords is the great-grandfather of online advertising. Read more…

Recommended: Top 3 Crowdfunding Tips to Get Funded

Feb 24: How to Promote Your Crowdfunding Project for Only $20

How to Promote Your Crowdfunding Project for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Feb 24: 5 Crowdfunding Steps Proven To Raise Money on Kickstarter

5 Crowdfunding Steps Proven To Raise Money on Kickstarter

This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.

I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…

Recommended: Step-By-Step Guide For Social Video Marketing

Feb 24: Weakness of attitude becomes weakness of character. — Einstein.

SAY OF THE DAY: “Weakness of attitude becomes weakness of character.” — Einstein…. read more

Feb 24: 10 Content Marketing Ideas to Promote your Small Business or Startup Company

10 Content Marketing Ideas to Promote your Small Business or Startup Company

Did you know that business marketers who use smart content marketing are able to reduce the cost of leads, increase awareness and position themselves as leaders?

In recent years, marketers have been forced to think differently about how they engage with potential customers, particularly small business marketers.

Every year, customers have increasing control over what marketing messages they wish to consume. Read more…

Recommended: Does Your Marketer Pass These 6 Traits?

Feb 24: How To Maximize The Power Of Twitter – 10 Lessons Learned.

How To Maximize The Power Of Twitter - 10 Lessons Learned.

With Twitter having over 300 million users around the world, it has become an important network for companies to reach out to their customers. There are well-established and successful brands that have come up with best practices companies could emulate to attract a loyal following and transform customers into brand advocates.

Here are ten marketing lessons for successful utilization of Twitter:

1. Read more…

Recommended: Think Twice Before Posting on These Social Media Sites

Feb 23: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Feb 23: 4 Steps To Close Up Shop When It’s Time To Call It Quits

4 Steps To Close Up Shop When It's Time To Call It Quits

Face it… The topic of shutting down your business isn’t something most entrepreneurs want to contemplate, but something most will have to deal with inevitably.

There’s just no skating around the issue that for whatever reasons, sometimes companies must close up shop. Read more…

Recommended: 5 Crowdfunding Steps Proven To Raise Money on Kickstarter

Feb 23: Success doesn’t make you and failure doesn’t break you! – Zig Ziglar

SAY OF THE DAY: “Success doesn’t make you and failure doesn’t break you!” – Zig Ziglar… read more

Feb 23: 3 Tips For Using Promoted Posts To Get Customers Excited

3 Tips For Using Promoted Posts To Get Customers Excited

As a business owner, startup entrepreneur, or marketing manager, how do you reach potential customers during these abnormal times? Are you willing to pay so your posts reach more eyes? Perhaps you should be.

One of the newest 40Billion features, called Promoted Posts, allows businesses to pay from $20 to $999 so that more visitors and contacts see their posts on computers and mobile devices for up to one year.

Using a regular whiteboard post on 40Billion.com can be effective for ramping up engagement, but with Promoted Posts, 40Billion is taking the idea one step further.

The problem is that many regular posts go unseen, and only a small percentage of a user’s contacts see a given post; though it varies depending on how engaged your contacts are. Read more…

Recommended: How To Overcome 3 Horrifying Mental Challenges In Business

Feb 23: 12 Proven Content Marketing Tricks to Maximize Traffic

12 Proven Content Marketing Tricks to Maximize Traffic

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?

Today’s audiences are tired of the same old stuff, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.

If you’re risk averse, never fear – while these tips may be unusual, they’ve been proven:

1. Read more…

Recommended: Using Hashtags in Social Media Marketing

Feb 23: How to Promote Your Crowdfunding Project for Only $20

How to Promote Your Crowdfunding Project for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Jan 13: The Secret of All Successful Marketing

The Secret of All Successful Marketing

Marketing is simple, right? Well, it can seem complicated, mysterious and highly technical when experts talk about the techniques they use and scream from the rooftops about how you’re doing it wrong. Books upon books and blogs upon blogs make it seem like an immense pain-in-the-rear topic.

It’s not that difficult: You market to people and you get leads in. Read more…

Recommended: Is Crowdfunding Right For Your Small Business?

Jan 13: How To Get Influencers To Endorse And Grow Your Business

How To Get Influencers To Endorse And Grow Your Business

Would you like for a celebrity – or someone with a very large network – to recommend your business, product or service? This type of endorsement has been known to boost businesses and sales 10x or more. But dealing with influencers, such as celebrities, can be tricky because they tend to get thousands of free sample products in the mail from businesses hoping to get their attention. Read more…

Recommended: How To Attract More Customers With A Great Mobile Website

Jan 13: Cheap Ways To Get Exposure, Stay Profitable

Cheap Ways To Get Exposure, Stay Profitable

How do smart entrepreneurs ensure their businesses stay profitable? They do the simple things right. Simple things like finding cheap ways to get exposure, or acting on their customers’ complaints, or networking in the right places (even while social distancing). But don’t just think outside the box, get rid of the box! Be creative. Read more…

Recommended: Is Word-Of-Mouth Marketing Still Effective?

Jan 13: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 13: How to Promote Your Crowdfunding Project for Only $20

How to Promote Your Crowdfunding Project for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 10 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Jan 13: 3 Ways To Prevent A Mistake From Destroying Your Business

3 Ways To Prevent A Mistake From Destroying Your Business

It’s easy for new entrepreneurs and even seasoned business owners to be frazzled and to panic when mistakes happen. As your business grows and employees and partners are stretched thin, the risk of mistakes, errors and accidents increases. Mistakes happen, but they can destroy your brand’s reputation – whether your company has made a billing error, sent an embarrassing email with leaked confidential information, or recalled a bad product.

When mistakes happen, what should you do? Here are 3 suggestions for how to deal with unexpected disasters and keep them from destroying your company:

1) Act quickly and fix it. Read more…

Recommended: Mobile Strategies To Win Over Purchasing Preferences Of Women

Jan 12: 4 Ways To Keep Your Website From Getting Hacked

4 Ways To Keep Your Website From Getting Hacked

Small businesses are especially vulnerable to hacking because they usually lack the technology expertise and site security that larger companies have. They also suffer more if their lack of expertise slows repairs and their ability to get back to work. Read more…

Recommended: Traditional Marketing And Content Marketing: Can They Co-Exist?

Jan 12: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 12: 3 Secrets To Marketing Your Small Business Successfully

3 Secrets To Marketing Your Small Business Successfully

Small business entrepreneurship shapes the economy. However, it’s difficult, especially during challenging economic times, to shape anything if no one knows about your products or services.

Here are 3 pieces of marketing advice to small-business owners who need to get the word out:

1) Target your customer. Read more…

Recommended: Can Social Media Marketing Be Outsourced?

Jan 12: Entrepreneurship is living a few years like most people won’t …

SAY OF THE DAY: “Entrepreneurship is living a few years like most people won’t to spend the rest of life like most people can’t.” – Anon… read more

Jan 12: 11 Marketing Tips That Even Savvy Businesses Overlook

11 Marketing Tips That Even Savvy Businesses Overlook

As an digital entrepreneur or marketing manager, how do you guide the online experience and increase clicks? Customers discover brands across a variety of screens; whether it’s via TV, smartphone, tablet, PC, etc. Most brands, however, only consider a limited journey from discovery on Google Search to the company’s web site. Read more…

Recommended: Email Marketing Tips for Small Business

Jan 12: Traditional Marketing And Content Marketing: Can They Co-Exist?

Traditional Marketing And Content Marketing: Can They Co-Exist?

As content marketing continues to grow in popularity, a question being asked more and more is “should I replace my traditional marketing with content marketing?” The short answer is no.

It’s easy to pile onto the idea that print, radio, and even TV are on their way out as marketing platforms – but if they are effective, you shouldn’t give them up. Read more…

Recommended: Think Twice Before Posting on These Social Media Sites

Jan 11: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 11: Improve Profitability With This 10 Step Marketing Plan

Improve Profitability With This 10 Step Marketing Plan

For best results in marketing it is crucial to develop a system, test that system, measure its results; and when you find the combination that works best for what you are selling, repeat it over and over again without fail, and sustain it with persistence. The results will come if this method is followed.

Follow these 10 steps and hopefully they will help you obtain great results:

1. Read more…

Recommended: How To Dominate the Market – 8 Tips

Jan 11: How to Get More Out of Your Social Media Marketing This Year

How to Get More Out of Your Social Media Marketing This Year

Social media marketing has become more important than ever for businesses. Social media is only getting bigger, and if you don’t embrace it, you’re going to miss out on a lot of amazing opportunities to connect with your customers.

You have to utilize social media more this year. Read more…

Recommended: 8 Key Steps to a Successful Crowdfunding Campaign

Jan 11: Why Starting a Business and Becoming an Entrepreneur is Risky

Why Starting a Business and Becoming an Entrepreneur is Risky

As a kid, how often did you ride your bike fast down a steep street while letting go of the handlebars, or take your sled to the top of the highest hill in town, not even considering that one false move could end in a fall? Back then, you knew that the ride was worth the risk.

Now, all grown up with your own business, are you questioning every decision and avoiding the high hills of opportunity because of a fear of falling? It’s a natural reaction, but it can kill your aspirations and cost you the thrill of that amazing ride to success. Read more…

Recommended: How To Challenge And Beat The Big Boys In Local Sales

Jan 11: How to Advertise Your Business on Popular Social Networks for $20

How to Advertise Your Business on Popular Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $3 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 10 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Jan 11: Essential Tips for Successful Crowdfunding

Essential Tips for Successful Crowdfunding

It seems like everyone is using crowdfunding to kick off their new business venture, whether it be a new coffee shop or electronic gadget. But the usefulness of crowdfunding is still debatable. Is crowdfunding even right for your business?

Here’s some essential information and a few tips that will help explain crowdfunding concepts and how you can take advantage of them to fund your business.

What is crowdfunding?

Crowdfunding is a way of raising money for a new venture by soliciting small donations or investments from many people online. Read more…

Recommended: Think Twice Before Posting on These Social Media Sites

Jan 11: I’ve learned that mistakes can often be as good a teacher as …

SAY OF THE DAY: “I’ve learned that mistakes can often be as good a teacher as success.” – Jack Welch … read more

Jan 11: Smart Entrepreneurs Do These 4 Accounting Steps

Smart Entrepreneurs Do These 4 Accounting Steps

Unless you’re an accountant, the word accounting probably strikes fear in your heart, or a little bit of nervousness, at least. For aspiring entrepreneurs, the feeling is probably amplified. After all, poor bookkeeping from the start not only can set a project back in the short term, it can really come back to bite you over the long haul. Read more…

Recommended: The Real Reasons Why VC Investors Delete Your Emails

Jan 11: 5 Surprising Reasons To Raise The Price Of Your Product

5 Surprising Reasons To Raise The Price Of Your Product

Why wouldn’t you charge a premium price for providing an extraordinary product/service and value? After all, it beats banging your head against the wall trying to undercut competitors’ prices, doesn’t it?

Selling premium products and services at premium prices leads to greater profits. If you want to make a million this year, you’d have to sell 40,000 copies of your product at $25. Read more…

Recommended: 5 Ways to Start a Business Part-Time While Holding a Day Job Full-Time

Sep 23: Crowdfunding vs Venture Capital

Crowdfunding vs Venture Capital

It seems like a catchy idea is all an aspiring entrepreneur needs these days in order to raise money on crowdfunding sites like Kickstarter, Indiegogo, and GoFundMe. Do crowds gravitate toward funding bad ideas? Or can crowds make rational funding decisions and, better yet, exceed venture capital investors and banks in identifying promising projects?

The crowd is often thought of as being a group of fools, but it turns out the crowd does consider the quality of projects and outcomes pretty well. Read more…

Recommended: How To Get Influencers To Endorse And Grow Your Business

Sep 23: 4 Mistakes That Hurt Your Crowdfunding Campaign

4 Mistakes That Hurt Your Crowdfunding Campaign

On some of the most popular crowdfunding platforms – such as Kickstarter, Indiegogo, and GoFundMe – less than half of the campaigns hit their funding goal. How do you make sure your crowdfunding campaign isn’t a failure? Here are four potential mistakes to avoid.

#1: Starting off too slow

If you want to hit your fundraising goal by the end of the campaign, experts recommend focusing on raising 30 percent of it in the first two or three days. Read more…

Recommended: 11 Steps To Communicate Better As An Entrepreneur

Sep 23: Why Startup Entrepreneurs Need To Be More Like Reporters

Why Startup Entrepreneurs Need To Be More Like Reporters

The new marketing concept of brand journalism is the practice of covering your business and industry like a reporter. In other words, you’re transforming your marketing efforts into publishing efforts.

The big guys in your industry are likely already fully established. In fact, some are practicing this new style of content marketing so effectively you probably haven’t even noticed that their content is marketing driven.

Here are four tips on how you can get started:

1. Read more…

Recommended: 4 More Ways to Create a Brand That Customers Remember

Sep 23: I can accept failure, everyone fails at something. But I can’t …

SAY OF THE DAY: “I can accept failure, everyone fails at something. But I can’t accept not trying.” – Michael Jordan … read more

Sep 23: 3 Reasons To Work For A Startup First

3 Reasons To Work For A Startup First

You’re an aspiring entrepreneur, so why are you working for an entrepreneur? Is working at another startup a route to nowhere or a good career move? It just might pay to work at someone else’s startup before starting your own. Here are 3 reasons why:

1) Startups can take a chance on talent.

Getting a first job is key to launching your career as an entrepreneur. Read more…

Recommended: Use Your Smartphone To Be 30% More Productive At Work

Sep 23: How To Make Social Media Marketing Success

How To Make Social Media Marketing Success

Social media-a requirement for inbound marketing success-holds real influence that continues to rise. A captivating social media presence is essential in the current business environment. Neglect social media, and your business will suffer. You will not be able to optimize your content marketing, website traffic, or lead generation and conversion without social media best practices.

Provide Real Value

Winning social media marketing requires active listening and genuine participation. Read more…

Recommended: 5 Fundamentals Of Marketing For Any Business

Sep 23: How to Empower Entrepreneurs With Crowdfunding

How to Empower Entrepreneurs With Crowdfunding

Prior to Crowdfunding, starting a business was nearly a mission impossible.

Entrepreneurs had only three choices of raising capital: (1) Friends & Family (2) Bank and (3) Angel or Venture Capital.

Then in 2007, all that changed when Prosper.com launched the first peer-to-peer lending service in the US. Read more…

Recommended: 7 Strategic Tips to Boost Your Business Content Marketing

Sep 22: 4 Growth Hacks to Turbocharge Your Small Business

4 Growth Hacks to Turbocharge Your Small Business

There’s good news, and there’s bad news, when it comes to marketing your small business… The good news is that as a small business owner, you are the perfect person to promote your product or service. You’re knowledgeable and passionate, which are two of the main ingredients in an effective marketer. Read more…

Recommended: Seven Winning Market Strategies To Generate Sales

Sep 22: Uncommon Ways To Find Investors For Your Startup

Uncommon Ways To Find Investors For Your Startup

Lack of funding often causes young entrepreneurs to give up on their ventures before ever getting off the ground. The many rejections, ignored emails and missed calls thrown your way from potential investors can be quite demoralizing, to say the least. Sometimes it seems like searching for a needle in a haystack, but entrepreneurship is not for the faint of heart.

It’s imperative for young entrepreneurs to look beyond what is considered the normal route in business, especially as they seek that crucial first investment. Read more…

Recommended: 5 Fundamentals Of Marketing For Any Business

Sep 22: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Sep 22: Why Small Businesses Should Not Hire These 3 Types Of People

Why Small Businesses Should Not Hire These 3 Types Of People

Hiring? Even the most perceptive business owners can make a bad hire when they don’t pay attention to the right signs. Here are 3 personality types that can bring down your business and how you can spot them in an interview:

1) The Narcissist

It’s easy to make the mistake of hiring a narcissist. Read more…

Recommended: Can Social Media Marketing Be Outsourced?

Sep 22: How To Make Social Media Marketing Success

How To Make Social Media Marketing Success

Social media-a requirement for inbound marketing success-holds real influence that continues to rise. A captivating social media presence is essential in the current business environment. Neglect social media, and your business will suffer. You will not be able to optimize your content marketing, website traffic, or lead generation and conversion without social media best practices.

Provide Real Value

Winning social media marketing requires active listening and genuine participation. Read more…

Recommended: SEC And Crowdfunding: Things You Need To Know.

Sep 22: Leading With Perspective

Leading With Perspective

As a business owner or startup entrepreneur, you are responsible for building an effective team and enabling your employees to do their best work. To do that well, you need to have perspective, which is the ability to create a point-of-view based on imagining yourself in another’s shoes.

Awareness about ourselves and others is difficult to gain. Read more…

Recommended: Small Businesses: How to avoid these 5 E-Marketing Mistakes

Sep 22: Avoid These Four Social Media Marketing Mistakes

Avoid These Four Social Media Marketing Mistakes

Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.

The early adopters of blog marketing, for example, are way, way ahead of their industry competitors.

Trying to catch up a thought leader is a virtually impossible task, after all. Read more…

Recommended: 3 Ways To Get Your Employees To Share Their Honest Opinions

Sep 22: The superior man is modest in his speech, but exceeds in his …

SAY OF THE DAY: “The superior man is modest in his speech, but exceeds in his actions.” – Confucius… read more

Sep 22: New to Crowdfunding? Here’s What to Expect.

New to Crowdfunding? Here's What to Expect.

With the popularity and success of crowdfunding as a new way to fund new projects, it’s easy for other aspiring entrepreneurs to believe that sites like Kickstarter are their golden ticket to launching a business. But the reality is, crowdfunding isn’t always as simple as it seems.

Whether you’re looking to raise a small amount of startup cash or acquire a larger sum through equity crowdfunding, there are a few challenges you might face during the process that you may not have expected.

Choosing the right platform

The first step is to choose the right platform. Read more…

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Sep 22: 5 Lies About Content Marketing That Businesses Must Avoid

5 Lies About Content Marketing That Businesses Must Avoid

Content marketing is becoming increasingly popular each year. Businesses see the benefits that competitors are enjoying from publishing highly valuable content, and they are looking for ways to do the same themselves.

Producing large quantities of great content ideas is often more difficult than anticipated, and companies that enter content marketing for the first time often have some unrealistic expectations for the type of results it will provide as well as how quickly those results will come.

There is a lot of information out there that can help businesses to set realistic expectations for themselves when they first start content marketing. Read more…

Recommended: Avoid These Four Social Media Marketing Mistakes

Sep 22: Reduce Your Website Bounce Rate With These 7 Steps

Reduce Your Website Bounce Rate With These 7 Steps

Are you finding that your website bounce rate is higher than you expected? Are you struggling to put your finger on what could be causing it? There are many factors which may make your bounce rate high or low but the main factor to work on is your website itself.

And speaking of improving your bounce rate and get more from your marketing budget, don’t forget online marketing sites. Read more…

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