success – Page 4 – 40Billion Blog for Startup Entrepreneurs and Small Businesses

Apr 5: Tumblr – 7 Things To Know About

As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can’t approach it as you would other marketing strategies.

With 105 million blogs and 49 billion posts, Tumblr, the free blog hosting and social networking site, is the 32nd most popular site in the world. So, if you’re not using Tumblr as part of your marketing efforts, you’re missing a very large boat.

Tumblr isn’t a blog platform like WordPress; it’s a social network that has a blogging platform. Read more…

Recommended: Crowdfunding vs Venture Capital

Apr 5: Mobile Shopping Trends Reveal That Customers Combine Online With Offline

These days, the desire for speed, easy access and convenience are a priority with consumers of almost every generation. Technology is impacting every aspect of our daily lives, shifting how we gather information and research and affecting our purchasing choices and habits. We want access to information from our smartphones and we want technology integrated into our shopping experience. Read more…

Apr 5: How to Create an Inbound Marketing Plan for Success

Online business owners have two primary choices for building a customer base. You can invest your time and money in attracting new customers one-by-one, using techniques such as cold calling, pay-per-click advertising and media buys. These techniques are referred to as “outbound marketing” because you must push out your message and hope it falls on receptive ears and generates new customers.

But outbound marketing is becoming less effective due to the growing number of sales messages prospects are exposed to every day. Read more…

Apr 5: The most valuable thing you can make is a mistake – you can’t …

SAY OF THE DAY: “The most valuable thing you can make is a mistake – you can’t learn anything from being perfect.” -Adam Osborne … read more

Apr 5: Benefits of Ad Retargeting (Remarketing)

Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business?

Unfamiliar with the difference between retargeting and remarketing? They’re the same thing. Google uses the term “remarketing” while Facebook tends to use the term “retargeting”.

Smart marketers and business owners use Ad Retargeting to:

. Bring back landing page visitors who don’t convert

. Re-engage with abandoned shopping cart prospects

. Upsell products to highly targeted, interested customers

. Increase brand awareness.

A highly optimized, targeted, conversion-centric landing page averages an 8-10% conversion rate. Read more…

Apr 5: Step-By-Step Guide For Social Video Marketing

Here’s a list of buzzwords for you: social, video, and marketing. But if you put them together, they create something that can powerfully engage customers and greatly improve their online experience.

It’s a combination that works very well for online marketing: the grassroots, viral environment of social media; video’s ability to engage; and a strong marketing strategy.

You’re likely well aware of video’s value in bringing your brand and messages to life. Read more…

Apr 4: 3 Winning Social Marketing Strategies From Top Brands

Do you follow a brand in social media? Are you glad you did? If that’s the case, they are doing either one of three things:

. Connecting with one of your passions and/or interests.
. Entertaining you with their engaging personality.
. Providing interesting and/or important information to you. Read more…

Apr 4: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a promo ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks – including Twitter, LinkedIn, Facebook, and 40Billion – at once.

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Apr 4: Top 3 Crowdfunding Tips to Get Funded

Crowdfunding is a collective cooperation of people who network and pool their money and resources together, usually via the Inter?net.

It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, or gadget. With the tough economic climate, crowdfunding has become a popular and alternative method of raising finance for a business, projects or ideas and has become popularized online by sites such as Kickstarter, Indiegogo, and GoFundMe.

Now anyone with a computer or mobile device and an internet connection can research, review and become an investor in a business with a push of a button. Read more…

Recommended: One Man Marketing Department !!!

Apr 4: 6 Ways to Boost Your Inbound Marketing with Evergreen Content

You’ve heard it many times: reuse, reduce, recycle. Did you know that this piece of advice doesn’t just apply to aluminum cans and plastic water bottles?

You can repurpose your influencer marketing content to increase its value to your campaign. Think of it like a neighborhood recycling program: You’re preventing waste while putting resources back into the community – or, in this case, your company.

Apr 4: 3 Reasons To Work For A Startup First

You’re an aspiring entrepreneur, so why are you working for an entrepreneur? Is working at another startup a route to nowhere or a good career move? It just might pay to work at someone else’s startup before starting your own. Here are 3 reasons why:

1) Startups can take a chance on talent.

Getting a first job is key to launching your career as an entrepreneur. Read more…

Apr 4: 3 Habits Of High-Performing Teams

What are some common challenges that small business and startup teams face? Long hours, conflicting personalities, not enough space, or too many mistakes?

A business team should undergo comprehensive team training in order to perform at a high level. To help your team become more efficient and effective, here are 3 team-building skills that you should focus on developing:

1) How to be great followers so that they can be great leaders

Good followers know how to listen attentively, ask questions when they don’t understand something, adapt to changing demands from different leaders, and give constructive criticism. Read more…

Apr 4: 4 Ways To Overcome Fear And Be More Confident

Ever experienced fear or doubt about your abilities? To the degree you can overcome your insecurities, you will experience freedom to be yourself and reach your full potential as an entrepreneur. The most important thing to understand is that everyone experiences these scary emotions to some degree, regardless of how confident and self-assured people may seem.

Follow these 4 tips to overcome fear and get to that next level in your business goals:

1) Don’t forget that it’s normal. Read more…

Apr 4: 3 Winning Social Marketing Strategies From Top Brands

Do you follow a brand in social media? Are you glad you did? If that’s the case, they are doing either one of three things:

. Connecting with one of your passions and/or interests.
. Entertaining you with their engaging personality.
. Providing interesting and/or important information to you. Read more…

Apr 4: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Apr 4: How To Avoid Summer Slowdowns, And Keep Growing Your Business

If your business experiences uneven revenues during summer months or other seasonal slowdowns, you may be looking for new summer marketing ideas to grow your organization. Here are four ways you can give in order to get more customers and sales this summer.

For seasonal businesses that thrive during summer months, marketing might be a cinch. Read more…

Apr 4: Target Marketing – Everything You Need To Know And More

Target marketing is about attracting customers who will buy what you’re selling.

In order to target market effectively, you’ll need to know exactly who purchases your products and exactly how to reach them. And acquiring that kind of knowledge requires some research and planning on your end.

The evolution of target marketing
Target marketing is the most current method of marketing to consumers based on research into their interests, hobbies, and needs, and it didn’t spring from nothing. Read more…

Apr 4: 3 Tips For Using Promoted Posts To Get Customers Excited

Are you willing to pay so your posts reach more eyes? Perhaps you should be.

One of the newest 40Billion features, called Promoted Posts, allows businesses to pay from $20 to $300 so that more visitors and contacts see their posts on computers and mobile devices.

Using a regular whiteboard post on 40Billion.com can be effective for ramping up engagement, but with Promoted Posts, 40Billion is taking the idea one step further.

The problem is that many regular posts go unseen, and only a small percentage of a user’s contacts see a given post; though it varies depending on how engaged your contacts are. Read more…

Apr 4: Few are those who see with their own eyes and feel with their …

SAY OF THE DAY: “Few are those who see with their own eyes and feel with their own hearts.” Albert Einstein… read more

Apr 4: Does Your Marketer Pass These 6 Traits?

When you’re getting ready for a website redesign, you need to make sure that you partner with a certain kind of online marketing agency. Anyone can say they design websites nowadays; but not everyone can say they produce websites that look great, are easy to use, and have a real, measurable impact on your revenue stream.

Your website is your most valuable marketing asset. Read more…

Recommended: How to solve one marketing puzzle

Apr 4: 4 Affordable Ways to Market Your Business Around Town

Most entrepreneurs spend too much time and money on promotions that don’t generate new business. Whether it is local sports sponsorships, newspaper-ad buys or social media, they waste money on marketing strategies that may boost their egos by making them local celebrities, but don’t actually translate into sales.

Entrepreneurs, especially those relying on customers in their local areas, should first focus on networking with other area businesses, major employers, schools, churches and other organizations. Read more…

Apr 3: Content Marketing Made Easier With These 5 Tricks

Everyone’s abuzz about content marketing these days, and for good reason. While advertising isn’t dead, the digital age has spawned a brave new era for today’s marketer. “Selling” doesn’t work like it used to. But informing, educating, and even doing a little entertaining, does.

That’s content marketing: Providing information of value that convinces an audience you are a trusted expert on your topic of mutual interest, and puts you top-of-mind when it is time they make a purchase decision. Read more…

Apr 3: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Apr 3: Using Social Media Influencers as a Marketing Strategy for Better ROI

Influencer marketing has become a prime choice for brands that want to increase exposure and get connected with a larger pool of potential customers.

There’s no question that influencer marketing is a worthwhile pursuit for growing brands. But, what comes into question is the way brands tackle their campaigns. Read more…

Apr 3: 6 Ways To Promote Your Auto Parts Store Online

Auto parts is one of the fastest growing ecommerce sectors.

Clearly, there’s demand for aftermarket car parts and accessories. But how can an auto parts store increase their sales to reach more customers who want what they’ve got?

Here’s 6 steps to increase your online auto store revenue.

Apr 3: 5 Crowdfunding Steps Proven To Raise Money on Indiegogo

This post on how to raise money successfully using simple crowdfunding steps answers common questions for startup entrepreneurs and small businesses thinking about using crowdfunding to raise funding.

I have been in the crowdfunding space since 2008, after experiencing first-hand one of the biggest problems plaguing new businesses: There was a $40 billion gap in funding every year! That year, I founded one of the first crowdfunding platforms for U.S. Read more…

Apr 3: Secrets Of Virgin Atlantic’s Marketing Success

Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys.

You may think Virgin Atlantic is a huge airline worldwide, but they’re not. Maybe they’re the No. 2 airline in the UK, but they don’t even hold a candle to United, American or Delta here in the U.S. Read more…

Apr 3: 8 Things to Consider When Launching an App on a Meager Budget

So, you’ve created the perfect app. Bravo!

It may come off as a surprise to you that, in reality, this actually means only half of the work is done. The remaining half is to let the world know that it exists.

There is a workable method to increase the reach and visibility of your app. Follow this step-by-step process.

8 Things to Consider When Launching an App on a Shoestring Budget

1. Read more…

Recommended: 8 Social Marketing Fails to Avoid

Apr 3: 7 Steps to Boost Content Marketing Success

Everyone is busy in creating his own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.

Here are 7 important steps in content marketing that every blog should include. It is a true assumption that the content promotion strategies very much depend on the nature of the business, but the following points can be applied to any kind of content.

Apr 3: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Apr 3: 8 Things to Consider When Launching an App on a Meager Budget

So, you’ve created the perfect app. Bravo!

It may come off as a surprise to you that, in reality, this actually means only half of the work is done. The remaining half is to let the world know that it exists.

There is a workable method to increase the reach and visibility of your app. Follow this step-by-step process.

8 Things to Consider When Launching an App on a Shoestring Budget

Apr 3: Selection Of A Good Marketing Manager – 6 Must Have Qualities

The marketing manager is a critical component to any company’s success. They’re the ones responsible for using creative, cunning, and savvy interpersonal skills to make the company’s product or service known. A company might sell a groundbreaking, innovating product, but it won’t matter much if no one knows about it.

Marketing directors can take a business struggling to make ends meet and jump-start its growth. Read more…

Apr 3: 5 Counter-Productive Things You Should NOT Do Every Day

Can’t get through your workday without constant interruptions? Are routine tasks taking over your day? Here are 5 daily tasks you can remove from your workday to help you stay focused and be more productive:

1) Cram your to-do list.

You might feel the need to write down everything you need to accomplish each day, and while compiling a lengthy list of things you need to accomplish might seem productive, you could be doing more harm than good. Read more…

Apr 3: I was worth over $1,000,000 when I was 23, and over $10,000,000 …

SAY OF THE DAY: “I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money.” Steve Jobs … read more

Apr 3: Using Social Media Influencers as a Marketing Strategy for Better ROI

Influencer marketing has become a prime choice for brands that want to increase exposure and get connected with a larger pool of potential customers.

There’s no question that influencer marketing is a worthwhile pursuit for growing brands. But, what comes into question is the way brands tackle their campaigns. Read more…

Apr 3: Does Your Marketer Pass These 6 Traits?

Your website is your most valuable marketing asset. Read more…

Apr 2: 3 Traits Of Successful Entrepreneurs

What type of entrepreneur or business leader are you? Knowing the answer could help you become more successful in your business. Being aware of what makes you tick can help you make better decisions as an entrepreneur.

These 3 character traits define a business leaders’ decision-making process:

Apr 2: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on 40Billion, Twitter, Facebook, and Google for only $20, or as little as $5 a day? Buy a promo ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Read more…

Apr 2: 3 Ways to Grow Your Small Business Brand on Google

Google loves big brand names, and for good reason. But that doesn’t mean smaller companies don’t stand a chance when it comes to search engine optimization (SEO).

In regard to natural search results, the better the results Google can deliver, the more people will use its service. Read more…

Apr 2: 3 Effective Video Marketing Content Ideas

You’ve got your ideas about what you want to promote in your video content on social media. You’ve probably even already got a video marketing strategy that includes services like promoted posts. But have you given real thought to what your audience wants to see in your videos?

Sure, you’ve thought about how to make your videos more successful, and that requires thinking about your audience to a degree. Read more…

Apr 2: Step-By-Step Guide For Social Video Marketing

It’s a combination that works very well for online marketing: the grassroots, viral environment of social media; video’s ability to engage; and a strong marketing strategy.

You’re likely well aware of video’s value in bringing your brand and messages to life. Read more…

Apr 2: 5 Crowdfunding Steps Proven To Raise Money on Indiegogo

Apr 2: 6 Fundraising Tips Most Startup Entrepreneurs Don’t Know

In reading the start-up and tech blogs these days, one would think investors are chomping at the bit to fund startups like yours. But as is true with most situations in life, you shouldn’t believe everything you read.

There are certainly examples of big and fast rounds and companies where money landed in a founder’s lap. Read more…

Apr 2: 5 Tips for Digital Marketing Success

As the world has grown increasingly accustomed to staying connected digitally and on-the-go, nearly all of the more traditional marketing methods have become irrelevant. We’re going to take a look at what digital marketing is, and how you can harness its power to achieve success for your marketing campaign.

What is Digital Marketing?

Digital marketing is the total opposite of outbound marketing. Read more…

Apr 2: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Apr 2: 6 Smart Email Triggers for Marketing Automation

Triggered or targeted emails can be a great way to deliver the right content at the right time to the right people. A sincere thank you, a courteous confirmation, or a concerned abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether.

As long as the automated email is relevant, timely, and provides value to the recipient, triggered emails can be used to save marketers a tremendous amount of time and, more importantly, better engage your contact database. Read more…

Apr 2: 3 Ways To Prevent A Mistake From Destroying Your Business

It’s easy for new entrepreneurs and even seasoned business owners to be frazzled and to panic when mistakes happen. As your business grows and employees and partners are stretched thin, the risk of mistakes, errors and accidents increases. Mistakes happen, but they can destroy your brand’s reputation – whether your company has made a billing error, sent an embarrassing email with leaked confidential information, or recalled a bad product.

When mistakes happen, what should you do? Here are 3 suggestions for how to deal with unexpected disasters and keep them from destroying your company:

1) Act quickly and fix it. Read more…

Apr 2: 5 Mobile Marketing Methods That Work

Marketing has gone mobile. Most shoppers use at least one mobile device to research and purchase products online. Maybe your small business doesn’t have a mobile-friendly site yet. But do you need one?

1: Determine whether you need a mobile site

Before you start developing a mobile site, figure out if you really need one. Read more…

Apr 2: Giving is better than receiving because giving starts the receiving …

SAY OF THE DAY: “Giving is better than receiving because giving starts the receiving process.” -Jim Rohn … read more

Apr 2: 9 Don’ts of Crowdfunding Campaign

Crowdfunding opens up a new world of opportunity to startups. Crowdfunding campaign is convenient and has the potential to reach a wider range of investors, but it’s not easy. It requires much thought and effort. Most of the crowdfunding projects fail due to inadequate planning.

Following are nine reasons as to why crowdfunding campaign fails:

Apr 2: The Choice: Google+ Vs. Facebook

Google+ is a nice social network that is quite different from Facebook in many ways but it was all the rage when it came out and people were waiting for e-mail invites to join the network. The initial buzz has been over for quite a while, and now it is time to really see if Google+ can overtake Facebook at some point and become a more popular and larger social network.

Are the Numbers Important?

At some point in the future the numbers may take Google+ over Facebook, but numbers are only one part of the equation. Read more…

Apr 1: 5 Fundamentals Of Marketing For Any Business

Marketing strategies and tactics can be very different, depending on your industry, size or location. But there are five fundamentals your marketing must accomplish, no matter what type or size of business you run, and no matter where it is.

If your marketing is not accomplishing one or more of these five marketing musts, it might not be bringing your small business the new customers, brand advocates and followers you need to build a strong organization. Read more…

Apr 1: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Apr 1: How To Challenge And Beat The Big Boys In Local Sales

What should you do as a small, independent retailer when a major food chain, big-box store or national franchise becomes a direct competitor? All along you’ve been specializing in items that aren’t in the mainstream but sell well, and then some big outfit like Walmart or Amazon decides they’re going to hone in on your action.

When this happens, what can you as a specialty retailer do to remain in business and retain your dominance in any niche market?

Your first reaction might be to lower prices in order to compete with the big stores. Read more…

Apr 1: 10 Content Marketing Ideas to Promote your Small Business or Startup Company

Small business marketers who use content marketing are able to reduce the cost of leads, increase awareness and position themselves as leaders.

In recent years, marketers have been forced to think differently about how they engage with potential customers, particularly small business marketers.

Every year, customers have increasing control over what marketing messages they wish to consume. Read more…

Recommended: 8 Social Marketing Fails to Avoid

Apr 1: Crowdfunding vs Venture Capital

It seems like a catchy idea is all an aspiring entrepreneur needs these days in order to raise money on crowdfunding sites like Kickstarter, Indiegogo, and GoFundMe. Do crowds gravitate toward funding bad ideas? Or can crowds make rational funding decisions and, better yet, exceed venture capital investors and banks in identifying promising projects?

The crowd is often thought of as being a group of fools, but it turns out the crowd does consider the quality of projects and outcomes pretty well. Read more…

Apr 1: 4 Ways To Come Up With A Memorable Business Name

Does your name matter? It might, in the case of your new business, if you want people to remember it. Judging from the long list of businesses a simple Google search yields when you query “naming your company,” it matters a lot.

While there are several technical strategies that can be used when choosing a name for your new venture, you can just as easily flip through the business section of any newspaper to get an idea of how other entrepreneurs are doing it.

However, don’t take this decision lightly. Read more…

Apr 1: Instagram And Marketing: Tips To Succeed

What is Instagram? Instagram is a social networking application based on photo & video sharing. More than 20 billion photos have been shared on Instagram and 60 million are shared every day.

Brands no longer create social media websites just for the heck of it. Read more…

Apr 1: How to Create Influence on Twitter

Crowdsourcing is a hot topic as an interesting social media phenomenon. Sometimes it starts accidentally when an injustice is exposed or a good deed is done. Other times, it is started intentionally to garner support for a cause or operate as a focus group for an idea or product.

Whether accidental or intentional, there is no better platform to crowdsource influence than Twitter. Read more…

Apr 1: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Apr 1: 8 Social Marketing Fails to Avoid

1. Little or no social media or blogging activity.

Why start a blog and never publish? Why start a Twitter account and never tweet? In social marketing, you have to show up and be active. Yes, starting that Facebook page was a good idea, but unless you are going to be consistent in posting and using it, just forget about it.

You can save time by using sites like 40Billion.com, which specializes in broadcasting and promoting posts to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Read more…

Apr 1: 7 Ways to Grow Your Business Through Marketing Partners

You can attract new customers, increase sales and grow your pipeline instantly by partnering strategically with other businesses. There are many mutual benefits that make the work required to build a strong marketing partnership worthwhile. There is the implied endorsement that goes along with it as well.

Strategy is a key to a success. Read more…

Apr 1: Crowdfunding vs Venture Capital

The crowd is often thought of as being a group of fools, but it turns out the crowd does consider the quality of projects and outcomes pretty well. Read more…

Apr 1: The only real security that a man can have in this world is …

SAY OF THE DAY: “The only real security that a man can have in this world is a reserve of knowledge, experience and ability.” – Henry Ford… read more

Apr 1: Improve Your Mobile Advertising Campaign: 10 Tips

Figuring out how to use mobile ads for a startup or small business isn’t easy. Most entrepreneurs have struggled with online advertising, period. And adding mobile to the mix can seem confusing and expensive. But with so many people on their phones 24/7, neglecting to explore this new territory is a mistake. Read more…

Apr 1: How to Create Buzzworthy Content That Users Share

Shareable content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you’ll gain access to thousands of new potential followers, earn tons of referral traffic, and you’ll gain permanent links that boost your domain authority and your website’s potential to rank higher in Google searches.

But what makes a piece of content “shareable” in the first place? Logic would dictate that there are certain qualities that shareable pieces have in common, and if they do, it should be possible to replicate those qualities in your own work.

So what makes people want to share content with others, and how can you use this to your advantage?

Technical factors

Videos, quizzes, and list-based articles tend to get more shares than other types of content, possibly because they’re relatively quick and easy to digest. Read more…

Mar 31: 5 Fundamentals Of Marketing For Any Business

Mar 31: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 31: Marketing Tips That Even Savvy Businesses Overlook

Remember to listen:

Proactive listening is by far the most underused online marketing tactic. Too many companies have lulled themselves into believing that social-media monitoring is just waiting for someone to say something bad or ask a customer-service question. Read more…

Mar 31: 5 Mobile Marketing Methods That Work

1: Determine whether you need a mobile site

Before you start developing a mobile site, figure out if you really need one. Read more…

Mar 31: Networking Events Are A Waste Of Time If You Don’t Do This

The old saying that we “treasure what we measure” – and vice versa – turns out to be highly relevant in networking.

In a world where the news media regularly reports the latest sports scores, stock market numbers and the weekend’s top-grossing films, wouldn’t you think business networkers would just naturally track how much they’re getting from their efforts?

While systems for following up, staying in touch and tracking results are key to networking success for both men and women, they’re especially vital for women. Read more…

Mar 31: 11 Steps To Communicate Better As An Entrepreneur

For entrepreneurs, knowing how to communicate clearly and effectively is critical in leading a company and selling your business ideas. But the words you speak and hear are only a small part of getting your message across to your employees, customers and investors. It is the way you speak and listen that makes all the difference in the world.

Consider these 10 steps for communicating and pitching more effectively as a business owner:

Step 1: Relax. Read more…

Mar 31: Cheap Ways To Get Exposure, Stay Profitable.

What do smart entrepreneurs do different to ensure their business stays profitable? They do the simple things right. Simple things really, like finding cheap ways to get exposure, or hearing their customers out, or networking in the right places. Number one marketing tip is don’t just think outside the box, get rid of the box! Be creative. Read more…

Mar 31: 25 Instagram Marketing Tips for Business

With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics.If you plan to adopt a similar strategy, you’ll want to take a look at the following Instagram marketing tips and tricks for getting the most out of your presence on the site.

Fill Out Your “Bio” Section

Before you pass “Go” and collect $200, be sure to fill out the “Bio” section of your Instagram profile. Read more…

Mar 31: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 31: Does Your Marketing Strategy Work For You?

Why isn’t anyone buying your products and services? It doesn’t matter how great your products and services are or how nice your offices look if no one has heard of you. That’s where good marketing comes into play. Unfortunately, many small businesses make the mistake of focusing all of their efforts on other aspects of their company and forget to make marketing a top priority. Read more…

Mar 31: 3 SEO Tips For Small Business Success

Are you stressing out about changes in search engine algorithms and new social media platforms to learn? Search engine optimization (also known as SEO) is in constant flux, which means that your business’ online marketing strategies need to be revamped frequently. Read more…

Mar 31: Using Hashtags in Social Media Marketing

In case you hadn’t noticed, the hashtag has pretty much taken over social media.

With sites like Twitter, Facebook, Tumblr, and Instagram all using this format to organize content, it should be clear that this once forgotten character on the keyboard has finally made the big time.

Unfortunately, there are a lot of people out there who just don’t seem to understand the new trend. Read more…

Mar 31: Life is too complicated not to be orderly. – Martha Stewart

SAY OF THE DAY: “Life is too complicated not to be orderly”. – Martha Stewart… read more

Mar 31: How To Deal With Setbacks

Resilient business owners have learned to apply three lessons that help them lead their companies successfully despite inevitable setbacks. Here they are:

1) Monitor your time, and stick to a schedule.

2) Focus on what’s most important.

3) Don’t give up. Read more…

Recommended: 4 Steps to Crowdfunding Success

Mar 31: 6 Marketing Tips to Bootstrap Your Startup

Every day we are bombarded by brands fighting for our attention; how can you possibly make your startup stand out? Marketing your startup in today’s competitive business economy is undoubtedly difficult and expensive, but there are steps you can take to make sure your startup gets a good chance at success.

Before you start, make sure you have a firm grasp on two key things. Read more…

Mar 30: Improve Your Mobile Advertising Campaign: 10 Tips

Mar 30: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Mar 30: Can Social Media Marketing Be Outsourced?

Social media plays a very vital role in the online presence of a business or the brand, and more and more consumers are turning to these outlets to connect with brands they like. Social media is the best way to actively engage with your customers both active and potential, and if done cautiously and correctly, can of great advantage to your business by targeting a specific audience for your brand. Read more…

Mar 30: 3 Traits Of Successful Entrepreneurs

These 3 character traits define a business leaders’ decision-making process:

1. Read more…

Recommended: Leading With Perspective

Mar 30: 3 Ways to Grow Your Small Business Brand on Google

Google loves big brand names, and for good reason. But that doesn’t mean smaller companies don’t stand a chance when it comes to search engine optimization (SEO).

In regard to natural search results, the better the results Google can deliver, the more people will use its service. Read more…

Mar 30: Why Starting a Business and Becoming an Entrepreneur is Risky

When you were a kid, how often would you ride your bike fast down a steep street while letting go of the handlebars, or take your sled to the top of the highest hill in town, not even considering that one false move could end in a tumble? Back then, you knew that the ride was worth the risk.

Now, with your own business, are you questioning every decision and avoiding the high hills of opportunity because of a fear of falling? It’s a natural reaction, but it can kill your aspirations and cost you the thrill of that amazing ride to success. Read more…

Mar 30: The Choice: Google+ Vs. Facebook

Are the Numbers Important?

At some point in the future the numbers may take Google+ over Facebook, but numbers are only one part of the equation. Read more…

Mar 30: 4 Growth Hacks to Turbocharge Your Small Business

There’s good news and bad news when it comes to marketing your small business. The good news is that as a small business owner, you are the perfect person to promote your product or service. You’re knowledgeable and passionate, which are two of the main ingredients in an effective marketer. The bad news is that marketing can take up a lot of time and money. Read more…

Mar 30: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Mar 30: The Choice: Google+ Vs. Facebook

Are the Numbers Important?

At some point in the future the numbers may take Google+ over Facebook, but numbers are only one part of the equation. Read more…

Mar 30: 3 Tips For Using Promoted Posts To Get Customers Excited

Are you willing to pay so your posts reach more eyes? Perhaps you should be.

One of the newest 40Billion features, called Promoted Posts, allows businesses to pay from $20 to $300 so that more visitors and contacts see their posts on computers and mobile devices.

Using a regular whiteboard post on 40Billion.com can be effective for ramping up engagement, but with Promoted Posts, 40Billion is taking the idea one step further.

The problem is that many regular posts go unseen, and only a small percentage of a user’s contacts see a given post; though it varies depending on how engaged your contacts are. Read more…

Mar 30: Is Crowdfunding Right For Your Small Business?

What is Crowdfunding?

Over the past 10 years, crowdfunding has emerged as a popular tool for individuals to raise financing for business ventures.

Entrepreneurs typically raise small amounts of money from a large number of backers, or “the crowd,” usually via the Internet. Backers receive some sort of reward or, less commonly, an equity- or royalty-based financial return. Read more…

Mar 30: You can’t ask customers what they want… By the time you get …

SAY OF THE DAY: “You can’t ask customers what they want… By the time you get it built, they’ll want something new.” -Steve Jobs … read more

Mar 30: 5 Counter-Productive Things You Should NOT Do Every Day

1) Cram your to-do list.

Mar 30: 3 Traits Of Successful Entrepreneurs

These 3 character traits define a business leaders’ decision-making process:

Mar 29: How To Be A Better Manager – 4 Tips

You want your employees to perform at their best, but there’s a fine line between being a tough manager with high expectations and being an unreasonable asshole. Here are 3 tips to ensure that you’re on the right side of the line and don’t lose your best workers:

1) Give your employees a reason to give a crap. Read more…

Mar 29: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Mar 29: How To Attract More Customers With A Great Mobile Website

Do you have a mobile-friendly version of your small business website yet? If you don’t, you could be missing tons of potential customers who use their smartphones to do the majority of their shopping because it’s more convenient.

Would you believe that more than half of all adults in the United States use a smartphone? Chances are, you’re one of them. Read more…

Mar 29: Popularity of Local Mobile Marketing

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does.
Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.

In a report from BI Intelligence on location-mobile marketing, key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work, examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics. Read more…

Mar 29: Are You a Micro-Manager? Here Are 3 Ways to Change

Every business owner knows how to wear a lot of hats. When first striking out on your own, you have a hand in finances, marketing, product design, and everything in-between. But as your company grows, you need to empower your employees to feel that same sense of independence.

Autonomy is one of our fundamental human needs – an essential component of a healthy workplace – our need to be driven by personal interest and enjoyment.

Employees that feel empowered are happier, more motivated, more committed to their jobs, and less stressed. Read more…

Mar 29: 5 Mobile Marketing Methods That Work

1: Determine whether you need a mobile site

Before you start developing a mobile site, figure out if you really need one. Read more…

Mar 29: Improve Your E-Mail Marketing – Follow These 10 Steps

Most brands have a “pretty decent” email marketing program, but could it be better? Take a look at these 11 things to try and improve your engagement.

1. Take a hard look at your preference strategy.

There are three tips on capturing preferences: ask them, observe them and group them (into categories). Read more…

Mar 29: 8 Social Marketing Fails to Avoid

1. Little or no social media or blogging activity.

Mar 29: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Mar 29: Word-Of-Mouth Marketing Is Still Very Effective

Word-of-mouth advertising is 10 times more effective than a traditional ad. Contrary to popular belief, less than 10 percent of those sought-after personal recommendations happen online.

In addition to word of mouth marketing, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. Read more…

Mar 29: How To Plan For An Early Retirement Now

Many of us dream of leaving the workplace while in our 40’s or 50’s instead of sticking it out until age 65. Early retirement is a tempting goal, but it can be tough to achieve.

There are four major obstacles to early retirement:

1) You have less time to earn money. If you start working at age 20 and retire at 65, you have 45 years to produce income. Read more…

Mar 29: Step-By-Step Guide For Social Video Marketing

It’s a combination that works very well for online marketing: the grassroots, viral environment of social media; video’s ability to engage; and a strong marketing strategy.

You’re likely well aware of video’s value in bringing your brand and messages to life. Read more…

Mar 29: When writing the story of your life, don’t let anyone else hold …

SAY OF THE DAY: “When writing the story of your life, don’t let anyone else hold the pen.” – Harley Davidson… read more

Mar 29: Uncommon Ways To Find Investors For Your Startup

Lack of funding often causes young entrepreneurs to give up on their ventures before ever getting off the ground. The many rejections, ignored emails and missed calls thrown your way from potential investors can be quite demoralizing, to say the least. Sometimes it seems like searching for a needle in a haystack, but entrepreneurship is not for the faint of heart.

It’s imperative for young entrepreneurs to look beyond what is considered the normal route in business, especially as they seek that crucial first investment. Read more…

Mar 29: 5 Tips for Digital Marketing Success

What is Digital Marketing?

Digital marketing is the total opposite of outbound marketing. Read more…

Mar 28: Social Advertising Is Here To Stay. Learn To Live With It.

Let’s face a simple fact, boys and girls: advertising on the social channels is here to stay and, increasingly, social butterflies who want to get noticed will have to spend money on it.

This will come as a discouraging news for the legion of social media mavens who like the free nature of the social channels but reality is reality and marketers, organizations and business who really want to advance themselves will need to get serious about spending money on social advertising.

We all know the major social networks need to produce revenue to remain viable and we’ve long ago realized ad sales is really the most successful revenue generator or any mass media. Read more…

Mar 28: How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Mar 28: Crowdfunding or P2P Lending – Which is Better for My Small Business?

When you are looking for funding, the dilemma use face is crowdfunding or peer-to-peer lending? This is the question many business owners are asking now that these alternative forms of business finance have become mainstream on the back of ineffective lending from the banks. So, the ultimate question then is, which method of finance would work best for you and your business?

Crowdfunding and peer-to-peer lending are two innovative ways to get money into your business. Read more…

Mar 28: 9 Content Marketing Steps to Follow When You Have a Low Budget

Content marketing has become one of the most popular digital marketing strategies, with 88% of B2B marketers now using it in some form.

But it costs significant time and/or money. What if you don’t have those dollars to invest? What if you’re just starting out, or what if you’re already investing the bulk of your marketing budget in other strategies?

Though not ideal, it’s actually possible to start a content marketing campaign with no money whatsoever. Read more…

Recommended: 4 Steps to Crowdfunding Success

Mar 28: 6 Fundraising Tips Most Startup Entrepreneurs Don’t Know

There are certainly examples of big and fast rounds and companies where money landed in a founder’s lap. Read more…

Mar 28: Popularity of Local Mobile Marketing

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

Recommended: Viral Video Marketing 101

Mar 28: How To Challenge And Beat The Big Boys In Local Sales

When this happens, what can you as a specialty retailer do to remain in business and retain your dominance in any niche market?

Your first reaction might be to lower prices in order to compete with the big stores. Read more…

Mar 28: Email Marketing Is Still Well And Alive – 5 Reasons

Despite the importance of Social Media, Email Marketing is still the most powerful tool to connect with people. Everyone has at least one email account these days, whether it be for business or personal reasons. According to The Radicati Group, more than 34% of the worldwide population uses emails – Which accounts for nearly 2.5 billion people. Read more…

Mar 28: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 28: Best Online Sites For Small Businesses To Advertise

Are you a small business owner who feels just wasting your dollars to advertise?

Do you want to know where actually the best places to advertise your small business online?

So, let’s get started.

In addition to sites mentioned blow, don’t forget other online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. Read more…

Mar 28: The 7 Crowdfunding Tips That Are Most Important

Crowdfunding is a collective cooperation of people who network and pool their money and resources together, usually via the Inter?net, to support efforts initiated by other organizations. Unlike angel investments, in which an investor takes a large stake in a small business, with crowdfunding, you can literally attract a “crowd” of people – each of whom takes a small stake (if any) in a business idea by contributing towards an online funding target. Read more…

Mar 28: Targeting B2B Customers Effectively When Your Targets Keep Moving

Tech startup companies and business entrepreneurs don’t have a lot of room for miscalculating buyer behaviors. Here’s what you need to know to be able to anticipate, identify and satisfy changing buyer behaviors for the sake of creating an effective marketing strategy.

The buyer you engage with today won’t be the buyer you engage with tomorrow. Read more…

Mar 28: An idealist is a person who helps other people to be prosperous. – Henry Ford

SAY OF THE DAY: “An idealist is a person who helps other people to be prosperous.” – Henry Ford… read more

Mar 28: 3 Reasons To Work For A Startup First

1) Startups can take a chance on talent.

Getting a first job is key to launching your career as an entrepreneur. Read more…

Recommended: Why Twitter for Small Businesses?

Mar 28: 3 Secrets To Marketing Your Small Business Successfully

It’s the entrepreneurial spirit that shapes the economy, but it’s difficult to shape anything if no one knows about your products or services. Here are 3 nuggets of marketing advice to small-business owners who need to get the word out…

1) Target your customer.

According to one of Bill Cosby’s famous quotes, “I don’t know the key to success, but the key to failure is trying to please everybody.” Now, he doesn’t mean saying “Please” is the key to failure. Read more…

Mar 27: How To Avoid Summer Slowdowns, And Keep Growing Your Business

For seasonal businesses that thrive during summer months, marketing might be a cinch. Read more…

Mar 27: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 27: How to Create Buzzworthy Content That Users Share

So what makes people want to share content with others, and how can you use this to your advantage?

Technical factors

Videos, quizzes, and list-based articles tend to get more shares than other types of content, possibly because they’re relatively quick and easy to digest. Read more…

Mar 27: 7 Strategic Tips to Boost Your Business Content Marketing

Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? How can you boost your content strategy to generate a greater level of success? Here are seven definitive ways that you can fire up your content strategy, and generate palpable results.

Create content around a predetermined purpose

What is your company’s purpose? This is the first and most important question you need to ask yourself before any content is created. Read more…

Mar 27: 4 Effective Video Marketing Content Ideas

You’ve got your ideas about what you want to promote in your video content. You’ve probably even already got a video marketing strategy. But have you given real thought to what your audience wants to see in your videos?

Sure, you’ve thought about how to make your videos more successful, and that requires thinking about audience reception to a degree. Read more…

Mar 27: How to Manage Your Digital Marketing Without Falling Behind

Business owners often struggle with a perpetual to-do list for running their companies, and it seems to be getting longer all the time. Digital marketing, in all its varied forms, is becoming increasingly important as more and more of your target audience is searching for and finding products and services on the internet. Read more…

Recommended: How to Create Influence on Twitter

Mar 27: 6 Reasons Why Time Is The Business Owner’s Most Scarce Resource

Are you flushing your time – and money – down the toilet? Not long after you start a business on your own, you soon realize that you need to get smarter about managing time. If you feel overwhelmed, you may need to rethink how you use your time, which is an entrepreneur’s most valuable – and scarce – resource. Read more…

Recommended: How To Deal With Setbacks

Mar 27: How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

For over 4 years, aspiring entrepreneurs and startup companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Read more…

Mar 27: Step-By-Step Guide For Social Video Marketing

It’s a combination that works very well for online marketing: the grassroots, viral environment of social media; video’s ability to engage; and a strong marketing strategy.

You’re likely well aware of video’s value in bringing your brand and messages to life. Read more…

Mar 27: Promote Your Business on a Tight Budget

Promotion and Publicity are not to be confused with Marketing. Marketing deals with how you express your essence, your identity. Promotion deals with how you convey your marketing message to your target audience, and Publicity is what you get when people notice your offer and talk about it. That happens when your offer is compelling enough that it will create some serious buzz. Read more…

Mar 27: Think Twice Before Posting on These Social Media Sites

The Holy Grail of social media outreach is engagement, which goes beyond broadcasting to interacting with your fans. While some businesses might use 40Billion, Facebook, LinkedIn, Twitter and other social networks to drive traffic to their own websites, the more that people are engaging with your posts and sharing your content with their own networks, the more brand loyalty you can build.

While there’s no tried-and-true formula for everyone to maximize engagement all the time, outreach on social media doesn’t have to be like blindly throwing darts at a board. Read more…

Mar 27: Leaders lead but in the end it’s the people who deliver. Tony Blair

SAY OF THE DAY: “Leaders lead but in the end it’s the people who deliver.” Tony Blair … read more

Mar 27: 3 Ways To Prevent A Mistake From Destroying Your Business

When mistakes happen, what should you do? Here are 3 suggestions for how to deal with unexpected disasters and keep them from destroying your company:

1) Act quickly and fix it. Read more…

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