3 Steps for Marketers to Get More Out of Social Media Posts

3 Steps for Marketers to Get More Out of Social Media Posts

The challenge of capturing the ROI of social media is almost as old as the Internet itself. The reason boils down to basic consumer behavior. For one, shoppers engage with brands at multiple touch points, across a range of devices. And new digital technologies are lowering the barrier for startups to enter the market. As a result, there’s more competition among lifestyle brands than ever before, according to a 2015 report from PwC’s Strategy division.

This landscape is creating a fragmented data picture-information often lives in silos between teams. Read more…

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