How to solve one marketing puzzle

How to solve one marketing puzzle

Take a look at all of the marketing you’ve done over the last several months. Chances are, most – if not all – was effectively limited to product or service promotion. While offers and advertisements are important, promotions are really at the bottom of the food chain when it comes to building a strong brand. Products and services rarely differentiate a business.

Unless you’re the only provider of the goods and services your business provide, products and services don’t give people a reason to choose to do business with you; not really. Read more…

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